Factors Influencing Obesity in Urban Adults
Objective
To explore the lifestyle choices, psychological factors, and healthcare behaviors contributing to obesity among urban adults
Approach
- Qualitative: In-depth interviews and focus groups with obese individuals and healthcare providers.
- Quantitative: Surveys distributed to a larger population sample.
Markets covered
USA
India
UK
Japan
Germany
Sample Size
- Qualitative: 30 individuals for interviews and 5 focus groups (6 participants each).
- Quantitative: 750 survey respondents.
Findings
The study identified key factors such as sedentary lifestyle, stress, and lack of access to healthy food options as significant contributors to obesity. Psychological barriers included low self-esteem and lack of motivation for weight loss.
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