Perceptions, preferences, and purchasing behaviors of individuals
Objective
To consumer attitudes, choices, and shopping patterns associated with personal care items in India
Approach
- Qualitative: Data collection using structured questionnaires (N=3000)
- Focus Groups: Insights from group discussions (10 groups, 06 participants each – Tier 1 & 2 cities)
Markets covered
USA
India
UK
Japan
Germany
Spain
France
Italy
Sample Size
- Qualitative: 3000 respondents.
- Focus Groups: 10 groups, 06 participants each – Tier 1 & 2 cities.
Findings
- 3 major purchased personal care categories were skincare (35%), haircare (27%), and cosmetics (22%).
- Preference of purchasing channels were online (e-commerce platforms - 35%), retail stores (general stores - 30%, supermarkets - 35%).
- Across major categories 37% audience were loyal to their brands due to product quality and easy availability.
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