SPER Market Research

Dr. Narendra Kumar serves as a distinguished Director at SPER Market Research®, bringing an exceptional depth of understanding of human behavior and societal dynamics cultivated through over three decades of experience within both government and private sector settings in psychology. His extensive background provides a unique and invaluable perspective to the market research domain, allowing for a nuanced comprehension of consumer motivations, societal trends, and the psychological factors that influence market behavior. This profound understanding enriches the strategic insights and analytical capabilities of SPER Market Research®.

His extensive tenure in both governmental and private organizations within the fields of psychology has equipped Dr. Kumar with a comprehensive understanding of individual and collective human experiences. This multifaceted background allows him to approach market research challenges with a deep appreciation for the underlying psychological drivers that shape consumer choices and societal trends. His ability to synthesize insights from these diverse fields brings a unique rigor and depth to the analysis conducted at SPER Market Research®, enhancing the accuracy and relevance of the findings.

As a Director, Dr. Kumar's wealth of experience significantly contributes to the strategic direction and research methodologies employed by SPER Market Research®. His profound understanding of human psychology and behavior enhances the ability of the firm to uncover deeper insights into market dynamics, consumer preferences, and the impact of psychological factors on market trends. His leadership fosters a research environment that values a holistic and human-centric approach, ultimately delivering more insightful and impactful market intelligence to clients.