An e-cigarette is a battery-powered electronic device that provides vaporised nicotine or flavoured solutions for inhalation, simulating the feeling of smoking traditional cigarettes. It consists of heating elements, a mouthpiece, and a liquid solution reservoir and provides a somewhat safer alternative to traditional cigarettes by eliminating tobacco combustion, which creates toxic compounds such as tar and carbon monoxide. Manufacturers' aggressive marketing operations in Europe have piqued the curiosity of a large number of consumers, particularly young people and adolescents. Vaping, or inhaling the aerosol created by an e-cigarette, is common among teenagers.
Europe E-cigarette and Vape Market Driving Factors and Challenges
The European e-cigarette business is expanding rapidly, driven by increased consumer interest. E-cigarettes, which consist of a heating element, mouthpiece, and liquid reservoir, are a safer alternative to traditional cigarettes because they do not burn tobacco, which creates dangerous compounds such as tar and carbon monoxide. The European e-cigarette market is likely to expand more in the coming years. Factors such as rising health consciousness, tighter smoking legislation, and technology improvements will propel market growth. Aggressive marketing campaigns in Europe, particularly aimed at young adults and teenagers, have greatly increased consumer acceptance.
Despite several European countries, such as the United Kingdom and France, deviating from WHO findings and perceiving e-cigarettes as less dangerous than traditional tobacco, the market continues to expand due to rising customer usage motivated by health concerns and successful cessation attempts. Specialist retail locations, such as tobacconists and vape shops, are popular distribution channels, while the introduction of the Tobacco Products Directive 2014/14/EU has had an influence on internet sales, with certain nations restricting cross-border e-cigarette sales.
However, local authorities in several countries have imposed limitations on the sale of vaping supplies and e-liquids, slowing the market's growth. The e-cigarette sector is susceptible to changing rules, making it difficult for manufacturers to keep up with compliance standards. Because e-cigarettes are still relatively new on the market, there is little long-term safety evidence available. This aspect may also cause worry among prospective users. Despite their ubiquity, e-cigarettes still have a social stigma, which may dissuade some people from trying them. Furthermore, the rigorous trading rules make it difficult for retail customers to import vaping equipment for personal use.
Impact of COVID-19 on Europe E-cigarette and Vape Market
To increase product sales in the midst of the COVID-19 pandemic, e-cigarette and vape manufacturers have developed a number of COVID-19-based marketing strategies. The use of e-cigarettes and vaping equipment is predicted to rise during the projection period as consumers seek safer alternatives to smoking. When physical store stocks of e-cigarettes and vape devices began to run short, vendors began selling their products online and offering hand sanitizers and face masks in exchange for vaping sales.
Europe E-cigarette and Vape Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Altria Group Inc, Aquios Labs, BecoVape, Blu Cigs, British American Tobacco PLC, Gamucci, Imperial Brands PLC, Japan Tobacco Inc, J Well France SARL, Nicocig, Njoy, Philip Morris International Inc, Others.
Europe E-cigarette and Vape Market Segmentation:
By Product Type: Based on the Product Type, Europe E-cigarette and Vape Market is segmented as; Disposable, Rechargeable, Modular Devices.
By Distribution Channel: Based on the Distribution Channel, Europe E-cigarette and Vape Market is segmented as; Convenience Store, Drug Store, Newsstand, Online, Retail, Specialty E-cigarette Store, Tobacconist Store.
By Category: Based on the Category, Europe E-cigarette and Vape Market is segmented as; Open, Closed.
By Region: This research also includes data for France, Germany, Italy, Netherlands, Russia, Spain, United Kingdom, Rest of Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.