The efficacy of a B2B market research study hangs on the knowledge of its survey respondents, interview subjects, and focus group participants. Clearly, research teams should invest in recruiting study respondents that are qualified to bring insight to the business problems in question.
Not everyone is qualified to be an ideal study respondent. At SPER, we spend an excellent deal of your time deciding exactly who we'd like to listen to from to illuminate gaps in our clients’ knowledge.