Adventure travel includes activities such as caving, climbing, cycling, hiking, hunting, rafting, and more. One of the industries that is expanding quickly is tourism, and one of its fastest-growing subsectors is adventure tourism. Due to its beautiful scenery, delectable cuisine, and convenient lodging options, Asia-Pacific is one of the most popular tourist destinations. Many activities based on land, sea, and the air are permitted in cities including Sydney, Melbourne, Brisbane, and Perth. Beaches and wildlife refuges are also found in Asia-Pacific, which adds to the region's appeal as a tourism destination. The most popular type of travel in the world is adventure sports since it includes activities like scuba diving, white water rafting, surfing, trekking, cycling, and others.

The picturesque terrain and wide range of activities offered in the nation's cities are two factors that have contributed to the expansion of the adventure tourism industry. Global industry is also driven by strategic marketing actions made by industry participants combined with an increase in government activities to encourage tourism. The danger associated with adventure travel and unpredictability of weather, however, limit market expansion internationally. The market's expansion may be hampered by several issues, which could cause adventure tourism to fail. On the other hand, more social media networking and the rising popularity of travel blogging and video recording on social media sites like Instagram and Twitter are projected to further spark the curiosity of travelers worldwide. As a result, the market for adventure travel is predicted to develop and Australia will become a more attractive tourist destination.

The COVID-19 incident had a significant negative impact on tourism. The expansion of the tourism sector was severely hampered by it. International travel abruptly came to a standstill, there were mobility issues, and there were more health and safety worries. Together with the nation's travel industry, the aviation sector was the most severely harmed. A decrease in passengers was caused by erratic border security and a sharp decline in demand. The arrival of the pandemic caused a similar fall in revenue for the hospitality sector. 

Due to all of this, the tourism sector's growth was severely slowed, which resulted in a significant fall in revenue. Globally speaking, the COVID-19 outbreak has had a significant negative impact on the adventure travel and tourist industry. The widespread containment and mitigation efforts to stop the virus's spread have had a negative impact on travel and tourism. Although governments are increasingly moving toward a graduated loosening of regulations, there is still a considerable risk of abrupt changes to air travel, visa, and quarantine laws, as well as long-lasting confidence implications, especially among older and more affluent tourists.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Austin Adventures, Inc., Butterfield & Robinson Inc., Cox & Kings Ltd., Discovery Nomads, G Adventures, Geographic Expeditions Inc., Intrepid Group, Itd., Mountain Travel Sobek, Tui Group.

By Type: Based on the Type, Global Adventure Tourism Market is segmented as; Hard, Soft, Others.

By Activity: Based on the Activity, Global Adventure Tourism Market is segmented as; Air-based Activity, Land-based Activity, Water-based Activity.

By Group: Based on the Group, Global Adventure Tourism Market is segmented as; Couples, Family, Friends/Groups, Solo.

By Booking Mode: Based on the Booking Mode, Global Adventure Tourism Market is segmented as; Direct, Marketplace Booking, Travel Agent.

By Age Group: Based on the Age Group, Global Adventure Tourism Market is segmented as; 28 and under, 29-40, 41-50, 51-60, 61-70, 71 and over.

By Region: With about a third of the global market share for adventure tourism, Europe was the largest market by region in terms of revenue generation. Asia-Pacific is anticipated to continue to grow significantly throughout the projected period, with the greatest growth rate. These areas' expansion can be linked to the region's increasing business climate. 

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.