Europe Hair Care Market is projected to be worth USD 57.92 billion by 2033 and is anticipated to surge at a CAGR of 7.73%.
The grooming and cosmetology of hair that grows from the scalp are referred to as hair care. The physical qualities of an individual's hair and their culture influence the hair care treatments used. Among the hair care items provided are shampoo, conditioner, hair color, style products, and hair oil. The hygienic and aesthetic maintenance of hair to keep it lustrous, clean, and healthy is known as hair care. Hair on the scalp, facial hair, and other regions of the body are all treated with different products and methods. To maintain its health, hair is subjected to a range of treatments, such as dyeing, waxing, plucking, and trimming.
Europe Hair Care Market Driving Factors and Challenges
Driving Factors- The growing desire for product innovations, particularly in terms of ingredients, is propelling the European hair care market forward. Natural/organic ingredients are increasingly being used in hair care products in Europe, following a global trend. In this sense, coconut oil, shea butter, and tea tree oil-based hair care products have grown in popularity in recent years throughout European markets. The majority of hair care products available in Europe target the outer surface properties of the hair. Modifying the technology's sub-structural components will become widely implemented in Europe in the near future. The demand for hair products that are more sustainable/organic than conventional products has increased dramatically in the hair care market, underlining the growing need for ethical, free of, and environmentally friendly promises.
Challenges- Navigating the intricate web of legal requirements and compliance standards that exist in numerous European countries is a major barrier in the hair care industry. Europe is renowned for having a patchy legal system, with several countries having their own laws and rules governing cosmetics and other personal hygiene products, including hair care items. Manufacturers operating in Europe face a variety of challenges, including varying safety assessments, ingredient restrictions, labeling requirements, and registration processes. This regulatory complexity not only increases the cost of bringing products to market, but it also creates administrative and logistical challenges. For new or smaller enterprises entering the market, the expense of compliance can be particularly daunting.
Impact of COVID-19 on Europe Hair Care Market
Due to COVID-19's negative effects on the hair salon sector, particularly in 2020, the majority of hair salons in European countries had to temporarily close due to the profession's requirement of being close to clients. A significant portion of Europeans attempted to colour and condition their hair from the comforts of their homes as a result of the home seclusion trend, especially in 2020. In addition to different social isolation strategies, trustworthy material and widely available online knowledge enabled customers to experiment with their hair in novel ways that would typically require professional assistance. The sales of products through hairdressers or hair salons throughout Europe continue to be adversely affected by such trends or shifts in consumer behaviour.
Europe Hair Care Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as Procter & Gamble Company, L'Oréal S.A, Henkel AG & Co. KGaA, Shiseido Company, Limited, Natura & Co, Kao Corporation, Unilever PLC, Johnson & Johnson, John Paul Mitchell Systems, Niche Beauty Lab, Moroccanoil Inc, and The Vita Coco Company Inc.
Europe Hair Care Market Segmentation:
By Product Type: Based on the Product Type, Europe Hair Care Market is segmented as; Shampoo, Conditioner, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, Perms and Relaxants, Other Product Types.
By Distribution Channel: Based on the Distribution Channel, Europe Hair Care Market is segmented as; Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drugstores, Specialty Stores, Online Retail Stores, Other Distribution Channels.
By Region: This research also includes data for Germany, France, Spain, United Kingdom, Nordic, Russia, Rest of Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.