A humectant is a moist, hygroscopic material that is used to maintain moisture in objects. It is a molecule that also contains a lot of hydrophilic groups, mostly hydroxyl groups, but it is also possible to discover amines and carboxyl groups, which are usually esterified (its affinity to build hydrogen bonds with water molecules is the main characteristic). These ingredients can be found in a variety of products, such as food, cosmetics, medications, and insecticides. Due to the growing usage of humectants to extend the shelf life of food goods and boosting product efficacy, humectant demand in the sector has increased dramatically.

The COVID-19 pandemic resulted in uncertainty, delayed investments, disrupted supply chains, and growing localisation. In reaction to the pandemic's consequences, businesses are setting ambitious cost and performance goals in an effort to increase margins. Collaboration across the value chain has been regarded as one of the most crucial strategies for market development. Additionally, a well-recognized trend in the industry is consumer-focused, tech-enabled solutions.

The Global Humectants Marketstudy provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Archer Daniel Midland Company, Ashland Global Holdings Inc., BASF SE, Barentz, Brenntag AG, Cargill Incorporated, E.I. Du Pont De Nemours and Company, Ingredion, Roquette Freres, The DOW Chemical Company.

SPER Market Research study aims to provide market dynamics, demand and supply with yearly forecast to 2032. This report provides data for growth estimates and forecasts for product type segment – By Type (Alpha Hydroxy Acid & Polysaccharides, Glycols, Sugar Alcohol, Others), By Application (Animal Feed, Food & Beverages, Oral & Personal Care, Pharmaceuticals, Others).

This report also provides the data for key regional segments of North America, Europe, Asia-Pacific and Rest of the World. 

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.