Variable data printing, also known as variable imaging (VI) or variable information printing (VIP), is a type of on-demand and digital printing in which elements like images, graphics, and texts can be changed from one printed item to another. It is a process or technique that makes use of software to modify the output of digital printing using particular data from a database or spreadsheet.
Saudi Arabia Variable Data Printing Market Driving Factors and Challenges
A few of the key factors that are anticipated to contribute to the market growth include the rising applications from the food and beverage and pharmaceutical industries, as well as the rising demand for inventive printing to improve the product's aesthetic appeal. During the projected period, the sector will rise in part due to the creation of new and improved methods, the expansion of digital competence, and an increase in applications from developed and developing countries.
Variable data printing (VDP) systems are being used by numerous small and large enterprises all over the world to provide clients with customised printing options. Businesses may make customised prints of certain products thanks to the automated printing system, enabling personalised marketing and boosting return on investment (ROI). A wide number of industries, including manufacturing, construction, agriculture, healthcare, and transportation, have already been affected by VDP. For direct marketing, billing, advertising, customer relationship development, and applying to address on postcard campaigns, self-mailers, and brochures, these industries are using technology.
However, increased digital printing costs and unstable raw material prices could limit business expansion. Given that it is less expensive than digital printing, litho printing is becoming more and more popular. To meet their needs for large-scale printing, several businesses are turning to litho printing despite the significant upfront cost. A lot of industrial end customers choose it since it offers a quicker printing process than digital printing. Additionally, the COVID-19 epidemic had a negative influence on the variable data printing industry. The pandemic forced various governments to enact strict rules on both public and private locations and significantly disrupted the industrial supply chain.
Impact of COVID-19 on Saudi Arabia Variable Data Printing Market
The COVID-19 pandemic has posed significant challenges to the post-pandemic business landscape, leading to lockdowns imposed by governments worldwide to curb the virus's spread. Consequently, many companies are embracing variable data printing software and solutions to boost e-commerce activities during this pandemic era, primarily for tracking digital printing applications. Variable data printing has gained widespread use across various industries, including healthcare, food and beverages, and pharmaceuticals, in both developed and developing countries. This adoption aims to enhance productivity and efficiency by leveraging variable data printing for packaging and labeling purposes, contributing to the increased demand for such solutions during the pandemic. Additionally, the pandemic has witnessed a surge in the adoption of QR codes, barcode printing, sequential numbering for serialization, brand protection, and anti-counterfeiting measures.
Saudi Arabia Variable Data Printing Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Al Hilal Electronic Printing Co. Ltd., ALBADIA PRINTING COMPANY, AlphaGraphics, Blueprint Printing & more, Fastprint Advertising, Pro-Print, Saudi Xerox, Star Printing Company, Others.
Saudi Arabia Variable Data Printing Market Segmentation:
By Label Type: Based on the Label Type, Saudi Arabia Variable Data Printing Market is segmented as; Linerless, Release Liner.
By Composition: Based on the Composition, Saudi Arabia Variable Data Printing Market is segmented as; Facestock, Topcoat.
By Printing Technology: Based on the Printing Technology, Saudi Arabia Variable Data Printing Market is segmented as; Direct Thermal, Electrophotography, Inkjet, Thermal Transfer.
By Region: This research also includes data for Northern Region, Southern Region, Eastern Region and Western Region.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.