The digital payment method is anticipated to become widely used during the next three to four years, on the strength of increasing popularity among retailers and customers The market in Malaysia has already seen the emergence of innovations like the BNPL service on credit cards and insurance. To meet customer expectations, established banks have partnered with pure-play BNPL players on numerous occasions. Since the BNPL market is anticipated to grow significantly over the following three to four years, Bank Negara Malaysia is aiming to pass the Consumer Credit Act with the help of the Ministry of Finance and Securities Commission Malaysia. An important goal of the legislation is to tighten the regulatory framework for all consumer credit-related activities, including BNPL services provided by non-banking companies.

Formerly reluctant to offer BNPL features to their consumers, traditional financial institutions are now either establishing their service in Malaysia or working with pure-play BNPL providers. The publisher anticipates that additional banking institutions will introduce their own BNPL services or work strategically with existing BNPL providers to launch BNPL services for their customers in Malaysia throughout the upcoming years. 

The platform has launched in Malaysia, according to an announcement by Ablr, a new BNPL service. Customers can pay for healthcare costs, music lessons, travel experiences, and home décor items among other things with the Ablr BNPL service. Notably, customers must scan QR codes or use a payment link to complete their purchases on Ablr. The debut of its BNPL product in Malaysia and Singapore was then announced by ShopBack, one of the top rewards systems in Singapore. The ShopBack app's BNPL feature enables users to make payments to retailers in Malaysia and Singapore both online and offline. Particularly, the BNPL function ShopBack, PayLater incorporates the hoolah services that the company purchased. It is anticipated that the introduction of these new businesses into the BNPL sector will increase competition and innovation in Malaysia. From a short- to medium-term viewpoint, this will consequently help the market's growth.

Malaysian consumers are gradually transferring their purchasing habits online as a result of many pandemic-related restrictions over the past two years. Because they give consumers more spending power and easier access to credit, buy now pay later and other digital payment methods are becoming more and more common across the country. BNPL providers aggressively collaborated with e-commerce marketplaces to promote their adoption among consumers worldwide during the global pandemic outbreak. While BNPL companies continue to collaborate with e-commerce platforms, they also want to grow other sectors' transaction volume in Malaysia.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; AFFIN Bank, Am Bank, Atome, CIMB Bank, Grab, Hoolah, HSBC Bank, IOU Pay, Pay Later, Rely, RHB Bank, Split.

By Purpose: Based on the Purpose, Malaysia Buy Now Pay Later Market is segmented as; Convenience-Short Term Loans, Credit-Loan Term Loans.

By Business Model: Based on the Business Model, Malaysia Buy Now Pay Later Market is segmented as; Three-Party, Two-Party.

By Merchant Ecosystem: Based on the Merchant Ecosystem, Malaysia Buy Now Pay Later Market is segmented as; Closed Loop System, Open Loop System.

By Distribution Model: Based on the Distribution Model, Malaysia Buy Now Pay Later Market is segmented as; Banks & Payment Service Providers, Marketplaces, Standalone.

By Channel: Based on the Channel, Malaysia Buy Now Pay Later Market is segmented as; Online Channel, POS Channel.

By Region: This report also provides the data for key regional segments of East Malaysia, Peninsular Malaysia, West Malaysia. 

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.