The term "wellness tourism" refers to travel experiences that enhance and improve one's physical, mental, and spiritual wellbeing. Visitors to hot spring resorts and practitioners of yoga, spa treatments, meditation, and Pilates engage in physical, spiritual, and mental activities. Interacting with locals at a destination who have travelled and experienced various cultures encourages personal wellbeing. Wellness tourism prioritizes disease prevention as opposed to medical tourism. It focuses on leading a healthy lifestyle and raising one's standard of living. Contrarily, medical tourism involves the treatment of a pre-existing condition. A proactive approach to wellness will help you stay healthy. The demand for various well-being services has increased as more tourists visit different parts of the world. To ensure customer satisfaction, service providers are putting more of an emphasis on providing spa therapies and other activities.
Additionally, a positive effect on the market is anticipated from rising tourism spending. Mobile phones, computers, and other networking devices are becoming more widely used as e-literacy increases. As more people switch from making traditional reservations to making them online, online travel service providers want to make it easier for travelers to plan and book their trips. The growth of the online travel industry, which in turn fuels the market, is also driven by quick and convenient flight and hotel bookings, activity booking, a rise in customer confidence in online payment, and the ability to compare different adventure travel options.
Nearly every consumer category has been affected by the COVID-19 epidemic, which has also changed consumer behaviour, killed off entire companies, and spurred growth in other areas, including some areas of the health industry. The emergence of telemedicine, at-home exercise equipment, and digital therapy has fuelled the expansion of the wellness tourism industry during the epidemic. Throughout the pandemic, the major players in industries like telemedicine and home fitness have made considerable strides, influencing consumer behavior and the future of the wellness industry. The COVID-19 epidemic had a significant effect on the industry. International travel restrictions, orders for delivery to customers' homes, and company closures are the main causes of the market's downturn. Several nations restricted travel and outlawed foreign flights. The number of tourists drastically decreased as a result of this. Businesses have closed, people have lost their jobs, there have been layoffs, and consumer spending power has decreased as a result of the abrupt global economic slowdown. People were discouraged from visiting abroad as a result of this and their fear of illness.
Wellness Tourism Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Accor, Four Seasons Hotels Limited, Hilton, Hyatt Corporation, InterContinental Hotels Group, Marriot International, Inc., Niraamaya Wellness Retreat, Omni Hotels & Resorts, Radisson Hospitality, Rancho La Puerta, Inc., Rosewood Hotel Group.
Global Wellness Tourism Market Segmentation:
By Service: Based on the Service, Global Wellness Tourism Market is segmented as; Food & Beverage, In-country Transport, Lodging, Shopping, Wellness Activities, Others.
By Travel Purpose: Based on the Travel Purpose, Global Wellness Tourism Market is segmented as; Primary, Secondary.
By Travel Type: Based on the Travel Type, Global Wellness Tourism Market is segmented as; Domestic, International.
By Region: According to region, North America dominated the wellness tourism market, held the largest market share, and is anticipated to maintain its dominance for the duration of the projected period. North America is one of the largest markets for the wellness tourism sector, which can be attributed to the rapidly expanding demand for health and wellbeing. The U.S. is by far the largest national market and generates more than one-third of all wellness tourism earnings worldwide. The demand for wellness tourism in North America is significantly influenced by people's high levels of knowledge about holistic health therapies and their high levels of disposable income, which promote health-related travel.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.