Based on product type, the vitamin segment is steadily growing, whereas the fatty acid segment represents the fastest growing supplement segment due to the popularity of omega-3-based Supplements. The growth exhibited by the global dietary supplements market is a result of various factors such as the developing economies and subsequently increasing income of consumers, rising awareness about nutrition, hectic lifestyle, increasing geriatric population, and spread of chronic ailments. With an increase in the aging populations in the high-income economies such as the U.S., the U.K., Germany, and Japan, more and more people are looking for preventive healthcare management, thereby keeping diseases at bay. Growing awareness towards the importance of functional foods on account of providing optimal health and reducing the risk of cholesterol diseases is expected to reduce the application scope of Dietary Supplements market. Also, the innovation in terms of introduction of new Nutraceuticals products including yogurt, fresh bread, cereal bars and frozen baked goods is expected to limit the share of dietary counterparts.