OTT Streaming Market Introduction and Overview
According to SPER Market Research, the Global OTT Streaming Market is estimated to reach USD 619.71 billion by 2033 with a CAGR of 15.41%.
The report includes an in-depth analysis of the Global OTT Streaming market, including market size and trends, product mix, distribution channels, and supplier analysis. Smartphones, smart TVs, computers, desktops, tablets, gaming consoles, and set-top boxes are the most common types of devices for OTT streaming. The term "smartphone" describes a portable electronic device that will connect to a cellular network. There are many distinct revenue streams, including AVOD, SVOD, TVOD, and others, and they involve different user categories including commercial and personal. E-commerce, media, entertainment, education, training, IT and telecom, health and fitness, and other industries all use it.
- May 2023 - Jio Set-Top Box customers may now access 19 OTTs thanks to a partnership between Jio Fibre and OTTplay Premium. OTTplay Premium is renowned for its excellent and diverse content that is created to provide customers with a tailored, easy, and premium streaming experience. With this link, users of Jio set-top boxes could access popular OTT services like Sony Liv, Zee5, Lionsgate, FanCode, and 15 more from a one location by downloading the OTTplay app from the Jio Store.
- In order to offer Medianova's CDN service within Jet-Stream's service, the two companies have partnered. Through the agreement, Jet-Stream Cloud services are connected with Jet-Stream Airflow Multi CDN.
Market Opportunities and Challenges
The OTT Streaming market has a variety of opportunities and challenges. On the opportunity side, Over the top (OTT) is a platform that offers movie and television content over a fast internet connection as opposed to a platform dependent on a cable or satellite provider. The video, music, podcast, and audio streaming industries have benefited greatly from OTT adoption. The limited genre selection, flexible packaging, increased gadget availability, widespread internet use, and decreased pricing can be related to rising adoption. Furthermore, OTT devices had substantial adoption rates as a result of the growing desire for personalized content.
Piracy of video material is a big challenge affecting the OTT sector. Piracy is defined as the illicit distribution and consumption of copyrighted content, which results in financial losses for both content creators and legitimate streaming services. It challenges OTT providers' economic models, which rely on membership fees or advertising revenue to fund operations and content creation.
Market Competitive Landscape
Among the market's major participants are Netflix, Inc., Amazon.com Inc. (Prime Video), The Walt Disney Company (Hulu), Tencent Holdings Ltd, and Roku Inc. Partnerships and acquisitions are being used by market participants to improve their product offerings and create a lasting competitive edge.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2032 |
| Base year considered | 2021 |
| Forecast period | 2022-2032 |
| Segments covered | By Device Type, By User Type, By End User
|
| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe
|
| Companies Covered | Netflix, Inc., Amazon.com Inc. (Prime Video), The Walt Disney Company (Hulu), Tencent Holdings Ltd, Roku Inc., Google LLC (YouTube), DAZN Group Limited, NBC Universal (Hayu), PCCW Media Group (Viu) |
COVID-19 Impact on Global OTT Streaming Market
The epidemic of COVID-19 has had an enormous effect on the Over-the-Top (OTT) business. The worldwide health crisis and attendant lockdown measures increased demand for streaming services and drove the OTT industry's growth in numerous ways. With individuals remaining at home owing to constraints and looking for ways to entertain themselves, the demand for streaming services has risen. Many people used OTT platforms to watch movies, TV shows, documentaries, and other types of content. This surge in demand led to an increase in subscriptions to current streaming services as well as the debut of new platforms.
Key Target Audience
- Enterprises and Businesses
- Government and Public Sector
- IT and Security Professionals
- Mobile Device Management (MDM) Providers
- Security Researchers and Analysts
- Individual Consumers
Our in-depth analysis of the OTT Streaming Market includes the following segments:
| By Device Type: | SmartphonesSmart TV’sLaptops, Desktops and TabletsGaming ConsolesSet-Top BoxOthers |
| By User Type: | CommercialPersonal |
| By End User: | E-CommerceMedia and EntertainmentEducation and TrainingIT and TelecomHealth and FitnessOthers |
Key Topics Covered in the Report
- Global OTT Streaming Market Size (FY’2022-FY’2032)
- Overview of Global OTT Streaming Market
- Segmentation of Global OTT Streaming Market By Device Type (Smartphones, Smart TV’s, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Box, Others)
- Segmentation of Global OTT Streaming Market By User Type (Commercial, Personal)
- Segmentation of Global OTT Streaming Market By End User (E-Commerce, Media and Entertainment, Education and Training, IT and Telecom, Health and Fitness, Others)
- Statistical Snap of Global OTT Streaming Market
- Expansion Analysis of Global OTT Streaming Market
- Problems and Obstacles in Global OTT Streaming Market
- Competitive Landscape in the Global OTT Streaming Market
- Impact of COVID-19 and Demonetization on Global OTT Streaming Market
- Details on Current Investment in Global OTT Streaming Market
- Competitive Analysis of Global OTT Streaming Market
- Prominent Players in the Global OTT Streaming Market
- SWOT Analysis of Global OTT Streaming Market
- Global OTT Streaming Market Future Outlook and Projections (FY’2022-FY’2032)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global OTT Streaming Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global OTT Streaming Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global OTT Streaming Market
7. Global OTT Streaming Market, By Device Type (USD Million)
7.1. Global OTT Streaming Market Value Share and Forecast, By Device Type, 2023-2033
7.2. Smartphones
7.3. Smart TV’s
7.4. Laptops, Desktops and Tablets
7.5. Gaming Consoles
7.6. Set-Top Box
7.7. Others
8. Global OTT Streaming Market , By User Type (USD Million)
8.1. Global OTT Streaming Market Value Share and Forecast, By User Type, 2022-2032
8.2. Commercial
8.3. Personal
9. Global OTT Streaming Market , By End User (USD Million)
9.1. Global OTT Streaming Market Value Share and Forecast, By End User, 2022-2032
9.2. E-Commerce
9.3. Media and Entertainment
9.4. Education and Training
9.5. IT and Telecom
9.6. Health and Fitness
9.7. Others
10. Global OTT Streaming Market Forecast, 2019-2032 (USD Million)
10.1. Global OTT Streaming Market Size and Market Share
11. Global OTT Streaming Market, By Device Type, 2019-2032 (USD Million)
11.1. Global OTT Streaming Market Size and Market Share By Device Type (2019-2026)
11.2. Global OTT Streaming Market Size and Market Share By Device Type (2027-2032)
12. Global OTT Streaming Market, By User Type, 2019-2032 (USD Million)
12.1. Global OTT Streaming Market Size and Market Share By User Type (2019-2026)
12.2. Global OTT Streaming Market Size and Market Share By User Type (2027-2032)
13. Global OTT Streaming Market, By End User, 2019-2032 (USD Million)
13.1. Global OTT Streaming Market Size and Market Share By End User (2019-2026)
13.2. Global OTT Streaming Market Size and Market Share By End User (2027-2032)
14. Global OTT Streaming Market, By Region, 2019-2032 (USD Million)
14.1. Global OTT Streaming Market Size and Market Share By Region (2019-2026)
14.2. Global OTT Streaming Market Size and Market Share By Region (2027-2032)
14.3. Asia-Pacific
14.3.1. Australia
14.3.2. China
14.3.3. India
14.3.4. Japan
14.3.5. South Korea
14.3.6. Rest of Asia-Pacific
14.4. Europe
14.4.1. France
14.4.2. Germany
14.4.3. Italy
14.4.4. Spain
14.4.5. United Kingdom
14.4.6. Rest of Europe
14.5. Middle East and Africa
14.5.1. Kingdom of Saudi Arabia
14.5.2. United Arab Emirates
14.5.3. Rest of Middle East & Africa
14.6. North America
14.6.1. Canada
14.6.2. Mexico
14.6.3. United States
14.7. Latin America
14.7.1. Argentina
14.7.2. Brazil
14.7.3. Rest of Latin America
15. Company Profile
15.1. Netflix, Inc.
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Amazon.com Inc. (Prime Video)
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. The Walt Disney Company (Hulu)
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. Tencent Holdings Ltd
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. Roku Inc.
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. Google LLC (YouTube)
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. DAZN Group Limited
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. NBC Universal (Hayu)
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. PCCW Media Group (Viu)
15.9.1. Company details
15.9.2. Financial outlook
15.9.3. Product summary
15.9.4. Recent developments
15.10. Others
16. List of Abbreviations
17. Reference Links
18. Conclusion
19. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
