Activewear Market Introduction and Overview
According to SPER Market Research, the Global Activewear Market is estimated to reach USD 989.05 billion by 2034 with a CAGR of 9.29%.
The report includes an in-depth analysis of the Global Activewear Market, including market size and trends, product mix, Applications, and supplier analysis. The growth in the activewear market is driven by a rising demand for modern gym wear and everyday active clothing, as consumers prioritize fitness and health. This shift in lifestyle has led to increased participation in sports and fitness, boosting demand for activewear and sports gear. Over the past 15 years, the global fashion industry has expanded significantly, with clothing production doubling due to the popularity of fast fashion. However, the activewear market faces challenges like intense competition, sustainability concerns, and the need to balance affordability with eco-friendly production. Additionally, fluctuating material costs and the demand for inclusivity add complexity to brand strategies.

By End User: The market for activewear was dominated by women in 2024, and there was a growing need for apparel that combined comfort, performance, and usefulness. Many women experienced pain during exercises, with common problems include adjusting leggings and skin irritation, according to a 2022 Adidas survey. Adidas responded with its Spring/Summer 2023 line, which included cutting-edge elements including increased ventilation, four-way stretch materials, adjustable fits, and superior support. These developments are in line with the industry's general trend toward sportswear that is more ergonomic and performance-driven.
By Distribution Channel: In 2024, in-store sales accounted for a considerable share of the activewear industry, driven by consumer preference for buying high-end apparel at retail stores. The physical experience of shopping in-store lowers the possibility of counterfeit goods while enabling customers to evaluate size, quality, and authenticity. Retail sales are also increased by the ease of comparing prices and brands in one place. Furthermore, informed employees provide insightful product information, drawing in new customers and boosting in-store sales of sportswear.
By Regional Insights: The activewear market in North America, especially in the U.S., is seeing significant growth, driven by a rise in health and wellness awareness. This trend gained momentum during the pandemic as consumers focused more on exercise and comfort, increasing spending on activewear for both home and office use. Leading brands like Nike, Adidas, and Under Armour dominate the market, with clothing and footwear making up the key product segments. This growth reflects the growing importance of fitness and lifestyle apparel in daily life.
Market Competitive Landscape:
The market is highly consolidated. Some of the market key players are Adidas AG, ASICS Corporation, Hanesbrands Inc., Nike Inc., PUMA SE, PVH Corp., Skechers U.S.A., Inc., The Columbia Sportswear Company, Under Armour, Inc., VF Corporation, and others.
Recent Developments:
- PUMA and HYROX signed a global collaboration in June 2024, confirming PUMA's status as the official clothing and footwear partner for HYROX races from 2024 to 2027. The company intends to use its cutting-edge Cloudspun technology, which has the ability to wick away moisture, to develop a new line of HYROX apparel. In order to maximize athlete performance at HYROX contests, PUMA will also release customized versions of its current footwear models, including the Velocity NITRO 3, Deviate NITRO Elite 3, and Deviate NITRO 3, in unique HYROX color schemes.
- Nike released an EasyOn shoe and wearable pump-compatible sports bra in April 2024 with the goal of giving moms greater convenience and support. The purpose of these products is to meet the demands of active mothers who need athletic apparel that is comfortable and functional.
Scope of the Report:
Report Metric | Details |
Market size available for years | 2021-2034 |
Base year considered | 2024 |
Forecast period | 2025-2034 |
Segments covered | By End use, By Distribution Channel. |
Regions covered | North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa. |
Companies Covered | Diamond Wipes International, Diva International, Dude Products, Johnson & Johnson, Kimberly Clark, La Fresh Group, Nice-Pak International, Procter and Gamble, The Clorox Company, Unicharm, and Unilever. |
Key Topics Covered in the Report:
- Global Activewear Market Size (FY’2021-FY’2034)
- Overview of Global Activewear Market
- Segmentation of Global Activewear Market By End Use (Men, Women, Kids)
- Segmentation of Global Activewear Market By Distribution Channel, (In-Store, Online)
- Statistical Snap of Global Activewear Market
- Expansion Analysis of Global Activewear Market
- Problems and Obstacles in Global Activewear Market
- Competitive Landscape in the Global Activewear Market
- Details on Current Investment in Global Activewear Market
- Competitive Analysis of Global Activewear Market
- Prominent Players in the Global Activewear Market
- SWOT Analysis of Global Activewear Market
- Global Activewear Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPERs internal database
2.1.4. Premium insight from KOLs
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTERs Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Activewear Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Activewear Market
7. Global Activewear Market, By End Use, (USD Million) 2021-2034
7.1. Men
7.2. Women
7.3. Kids
8. Global Activewear Market, By Distribution Channel, (USD Million) 2021-2034
8.1. In-Store
8.2. Online
9. Global Activewear Market, (USD Million) 2021-2034
9.1. Global Activewear Market Size and Market Share
10. Global Activewear Market, By Region, (USD Million) 2021-2034
10.1. Asia-Pacific
10.1.1. Australia
10.1.2. China
10.1.3. India
10.1.4. Japan
10.1.5. South Korea
10.1.6. Rest of Asia-Pacific
10.2. Europe
10.2.1. France
10.2.2. Germany
10.2.3. Italy
10.2.4. Spain
10.2.5. United Kingdom
10.2.6. Rest of Europe
10.3. Middle East and Africa
10.3.1. Kingdom of Saudi Arabia
10.3.2. United Arab Emirates
10.3.3. Qatar
10.3.4. South Africa
10.3.5. Egypt
10.3.6. Morocco
10.3.7. Nigeria
10.3.8. Rest of Middle-East and Africa
10.4. North America
10.4.1. Canada
10.4.2. Mexico
10.4.3. United States
10.5. Latin America
10.5.1. Argentina
10.5.2. Brazil
10.5.3. Rest of Latin America
11. Company Profile
11.1. Adidas AG
11.1.1. Company details
11.1.2. Financial outlook
11.1.3. Product summary
11.1.4. Recent developments
11.2. ASICS Corporation
11.2.1. Company details
11.2.2. Financial outlook
11.2.3. Product summary
11.2.4. Recent developments
11.3. Hanesbrands Inc.
11.3.1. Company details
11.3.2. Financial outlook
11.3.3. Product summary
11.3.4. Recent developments
11.4. Nike Inc.
11.4.1. Company details
11.4.2. Financial outlook
11.4.3. Product summary
11.4.4. Recent developments
11.5. PUMA SE
11.5.1. Company details
11.5.2. Financial outlook
11.5.3. Product summary
11.5.4. Recent developments
11.6. PVH Corp.
11.6.1. Company details
11.6.2. Financial outlook
11.6.3. Product summary
11.6.4. Recent developments
11.7. Skechers U.S.A., Inc.
11.7.1. Company details
11.7.2. Financial outlook
11.7.3. Product summary
11.7.4. Recent developments
11.8. The Columbia Sportswear Company
11.8.1. Company details
11.8.2. Financial outlook
11.8.3. Product summary
11.8.4. Recent developments
11.9. Under Armour, Inc.
11.9.1. Company details
11.9.2. Financial outlook
11.9.3. Product summary
11.9.4. Recent developments
11.10. VF Corporation
11.10.1. Company details
11.10.2. Financial outlook
11.10.3. Product summary
11.10.4. Recent developments
11.11. Others
12. Conclusion
13. List of Abbreviations
14. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.


