Better for You Snacks Market Share and Analysis 2034

Global Better for You Snacks Market Growth, Size, Trends Analysis - By Product, By Claim, By Packaging, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2034

Published: Aug-2025 Report ID: FOOD25110 Pages: 1 - 269 Formats*:     
Category : Food & Beverages
Global Better for You Snacks Market Introduction and Overview 

According to SPER Market Research, the Global Better for You Snacks Market is estimated to reach USD 107.79 billion by 2034 with a CAGR of 7.83%.

The report includes an in-depth analysis of the Global Better for You Snacks Market, including market size and trends, product mix, Applications, and supplier analysis. The global market for better-for-you snacks was valued at approximately USD 50.72 billion in 2024 and is projected to experience a compound annual growth rate (CAGR) of 7.83% from 2025 to 2034. The rising demand for convenient and portable food options, influenced by evolving lifestyles and hectic schedules, has significantly enhanced the market for healthier snack options. This trend is further reinforced by a growing emphasis on nutritious snacking options and increased awareness of dietary health, which has resulted in the development of a diverse range of better snack alternatives.
By Product Insights
Savory better-for-you snacks dominated the market in 2024, offering diverse flavors and textures that cater to various consumer tastes. These snacks are favored for their convenience and lower sugar content, helping people maintain steady energy levels and avoid blood sugar spikes. The demand for fruit, nuts, and seeds snacks is predicted to grow rapidly from 2025 to 2034, driven by a trend towards healthier snacks that align with popular dietary patterns like plant-based and paleo diets. The notion of these foods as natural and environmentally friendly adds to their appeal.

By Claim Insights
Low-fat snacks also made a significant impact in 2024, reflecting a trend towards healthier eating and weight management. Many consumers prefer low-fat options to control calorie intake. On the other hand, gluten-free snacks are set to grow quickly from 2025 to 2034, as awareness increases around the potential health issues related to gluten. Gluten-free options are particularly important for those with celiac disease or gluten sensitivity, helping avoid severe digestive problems.

By Packaging Insights
The bags and pouches segment led in revenue in 2024 due to their ability to keep snacks fresh longer. Resealable pouches help preserve flavor and nutritional value while offering portion control, which is beneficial for calorie-conscious consumers. Canned snacks are also expected to see significant growth from 2025 to 2034, as they offer manufacturers an airtight and lightproof option that extends shelf life without preservatives. Cans are also recyclable, aligning with environmentally friendly practices.

By Distribution Channel Insights
In 2024, supermarkets and hypermarkets were the leading sales channels for better-for-you snacks, offering a wide variety of products like organic and low-sugar options. This diverse selection enables customers to obtain healthful snacks that meet their dietary needs. Meanwhile, online sales are expected to grow rapidly from 2025 to 2034, as the convenience of shopping at home and the ability to compare products attract more consumers. Online shopping also provides access to better-for-you snacks for those in remote areas, allowing brands to reach a larger audience.

Regional Insights
In 2024, the North American market for better-for-you snacks represented the largest segment of the global market. Recently, North America has witnessed a notable transition towards healthier eating practices. Individuals are becoming more aware of their dietary selections, even in the context of snacking. This heightened awareness has contributed to the growing popularity of better-for-you snacks throughout the region.

The better-for-you snacks market in the Asia Pacific region is anticipated to exhibit the highest CAGR from 2025 to 2034. In this region, packaged better-for-you snacks have become increasingly favored due to their convenience and portability, catering to consumers' needs for grab-and-go options. The urbanization of the region and the expansion of well-established supermarket chains have facilitated the transition from traditional street snacks to healthier packaged choices.



Market Competitive Landscape
The market for healthier snacks is defined by dynamic forces of competition that are impacted by a number of variables, such as shifting customer tastes, regional production capacities, and product innovation. Leading manufacturers are investing in research and development as well as technological advancements to deliver cost-effective and high-quality products. Market participants are engaging in joint ventures, partnerships, mergers, agreements, and acquisitions to enhance their market presence and broaden their geographical footprint. Additionally, companies are prioritizing the education of consumers regarding the complexities of ingredient transparency while strictly complying with international regulatory standards.

Recent Developments:

In July 2024, Goodveda, a brand specializing in natural healthcare, introduced a new range of nutritious millet-based baked snacks known as 'Milletious'. These snacks are light, gluten-free, and possess a low-glycemic index. They come in both sugar-free and preservative-free varieties, crafted from wholesome ingredients such as millets, bajra flour, jowar flour, and wheat flour.

In September 2023, podcaster Maria Menounos and Kellanova's RXBAR brand unveiled a limited-edition line of RXBAR ManifX bars with customisable wrapping. There are 12g of protein in the Chocolate Sea Salt flavour of the RXBAR ManifX bars.

Scope of the report:
Report Metric Details
 Market size available for years2021-2034
 Base year considered2024
 Forecast period2025-2034
 Segments coveredBy Product, By Claim, By Packaging, By Distribution Channel
 Regions coveredNorth America, Latin America, Asia-Pacific, Europe, and Middle East & Africa
 Companies CoveredEnjoy Life Foods, SkinnyPop (Amplify Snack Brands), Snyder's-Lance (Campbell Soup Company), Popchips, Biena Snacks, Annie's Homegrown (General Mills), Bare Snacks, Dang Foods, Nature’s Bakery, KIND Snacks.
Key Topics Covered in the Report
  • Global Better for You Snacks Market Size (FY’2021-FY’2034)
  • Overview of Global Better for You Snacks Market
  • Segmentation of Global Better for You Snacks Market By Product (Frozen & Refrigerated, Fruits, Nuts & Seeds, Bakery, Savory, Confectionery, Dairy, Others)
  • Segmentation of Global Better for You Snacks Market By Claim (Gluten-free, Low-fat, Sugar-free, Others)
  • Segmentation of Global Better for You Snacks Market By Packaging (Pouches, Boxes, Cans, Jars, Others)
  • Segmentation of Global Better for You Snacks Market By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online, Others)
  • Statistical Snap of Global Better for You Snacks Market
  • Expansion Analysis of Global Better for You Snacks Market
  • Problems and Obstacles in Global Better for You Snacks Market
  • Competitive Landscape in the Global Better for You Snacks Market
  • Details on Current Investment in Global Better for You Snacks Market
  • Competitive Analysis of Global Better for You Snacks Market
  • Prominent Players in the Global Better for You Snacks Market
  • SWOT Analysis of Global Better for You Snacks Market
  • Global Better for You Snacks Market Future Outlook and Projections (FY’2025-FY’2034)
  • Recommendations from Analyst
1.Introduction
1.1.Scope of the report
1.2.Market segment analysis

2.Research Methodology
2.1.Research data source
2.1.1.Secondary Data
2.1.2.Primary Data
2.1.3.SPERs internal database
2.1.4.Premium insight from KOLs
2.2.Market size estimation
2.2.1.Top-down and Bottom-up approach
2.3.Data triangulation

3.Executive Summary

4.Market Dynamics
4.1.Driver, Restraint, Opportunity and Challenges analysis
4.1.1.Drivers
4.1.2.Restraints
4.1.3.Opportunities
4.1.4.Challenges

5.Market variable and outlook
5.1.SWOT Analysis
5.1.1.Strengths
5.1.2.Weaknesses
5.1.3.Opportunities
5.1.4.Threats
5.2.PESTEL Analysis
5.2.1.Political Landscape
5.2.2.Economic Landscape
5.2.3.Social Landscape
5.2.4.Technological Landscape
5.2.5.Environmental Landscape
5.2.6.Legal Landscape
5.3.PORTERs Five Forces 
5.3.1.Bargaining power of suppliers
5.3.2.Bargaining power of buyers
5.3.3.Threat of Substitute
5.3.4.Threat of new entrant
5.3.5.Competitive rivalry
5.4.Heat Map Analysis

6.Competitive Landscape
6.1.Global Better for You Snacks Market Manufacturing Base Distribution, Sales Area, Product Type 
6.2.Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Better for You Snacks Market

7.Global Better for You Snacks Market, By Product (USD Million) 2021-2034
7.1.Frozen & Refrigerated
7.2.Fruits, Nuts & Seeds
7.3.Bakery
7.4.Savory
7.5.Confectionery
7.6.Dairy
7.7.Others

8.Global Better for You Snacks Market, By Claim (USD Million) 2021-2034
8.1.Gluten-free
8.2.Low-fat
8.3.Sugar-free
8.4.Others

9.Global Better for You Snacks Market, By Packaging (USD Million) 2021-2034
9.1.Pouches
9.2.Boxes
9.3.Cans
9.4.Jars
9.5.Others

10.Global Better for You Snacks Market, By Distribution Channel (USD Million) 2021-2034
10.1.Hypermarkets & Supermarkets
10.2.Convenience Stores
10.3.Online
10.4.Others

11.Global Better for You Snacks Market, (USD Million) 2021-2034
11.1.Global Better for You Snacks Market Size and Market Share

12.Global Better for You Snacks Market, By Region, (USD Million) 2021-2034
12.1.Asia-Pacific
12.1.1.Australia
12.1.2.China
12.1.3.India
12.1.4.Japan
12.1.5.South Korea
12.1.6.Rest of Asia-Pacific
12.2.Europe
12.2.1.France
12.2.2.Germany
12.2.3.Italy
12.2.4.Spain
12.2.5.United Kingdom
12.2.6.Rest of Europe
12.3.Middle East and Africa
12.3.1.Kingdom of Saudi Arabia 
12.3.2.United Arab Emirates
12.3.3.Qatar
12.3.4.South Africa
12.3.5.Egypt
12.3.6.Morocco
12.3.7.Nigeria
12.3.8.Rest of Middle-East and Africa
12.4.North America
12.4.1.Canada
12.4.2.Mexico
12.4.3.United States
12.5.Latin America
12.5.1.Argentina
12.5.2.Brazil
12.5.3.Rest of Latin America 

13.Company Profile
13.1.Enjoy Life Foods
13.1.1.Company details
13.1.2.Financial outlook
13.1.3.Product summary 
13.1.4.Recent developments
13.2.SkinnyPop (Amplify Snack Brands)
13.2.1.Company details
13.2.2.Financial outlook
13.2.3.Product summary 
13.2.4.Recent developments
13.3.Snyder's-Lance (Campbell Soup Company)
13.3.1.Company details
13.3.2.Financial outlook
13.3.3.Product summary 
13.3.4.Recent developments
13.4.Popchips
13.4.1.Company details
13.4.2.Financial outlook
13.4.3.Product summary 
13.4.4.Recent developments
13.5.Biena Snacks
13.5.1.Company details
13.5.2.Financial outlook
13.5.3.Product summary 
13.5.4.Recent developments
13.6.Annie's Homegrown (General Mills)
13.6.1.Company details
13.6.2.Financial outlook
13.6.3.Product summary 
13.6.4.Recent developments
13.7.Bare Snacks
13.7.1.Company details
13.7.2.Financial outlook
13.7.3.Product summary 
13.7.4.Recent developments
13.8.Dang Foods
13.8.1.Company details
13.8.2.Financial outlook
13.8.3.Product summary 
13.8.4.Recent developments
13.9.Natures Bakery
13.9.1.Company details
13.9.2.Financial outlook
13.9.3.Product summary 
13.9.4.Recent developments
13.10.KIND Snacks
13.10.1.Company details
13.10.2.Financial outlook
13.10.3.Product summary 
13.10.4.Recent developments
13.11.Others

14.Conclusion

15.List of Abbreviations

16.Reference Links

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings.  The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

SPER-Methodology-1

SPER-Methodology-2

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Frequently Asked Questions About This Report
Better for You Snacks Market is projected to reach USD 107.79 billion by 2034, growing at a CAGR of 7.83% during the forecast period.
Better for You Snacks Market size from 2025. The Market is expected to reach USD 107.79 billion by 2034, at a CAGR of 7.83% during the forecast period.
Better for You Snacks Market CAGR of 7.83% during the forecast period.
You can get the sample pages by clicking the link - Click Here
Better for You Snacks Market size is USD 107.79 billion from 2025 to 2034.
Better for You Snacks Market covered By Product, By Claim, By Packaging, By Distribution Channel
The North America is anticipated to have the highest Market share in the Better for You Snacks Market.
Enjoy Life Foods, SkinnyPop (Amplify Snack Brands), Snyder's-Lance (Campbell Soup Company), Popchips, Biena Snacks, Annie's Homegrown (General Mills), Bare Snacks, Dang Foods, Nature’s Bakery, KIND Snacks.
The report includes an in-depth analysis of the Global Better for You Snacks Market, including market size and trends, product mix, Applications, and supplier analysis.
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