China Toys Market Introduction and Overview
According to SPER Market Research, the China Toys Market is estimated to reach USD 58.36 billion by 2033 with a CAGR of 10.83%.
The report includes an in-depth analysis of the China Toys Market, including market size and trends, product mix, Applications, and supplier analysis. Toys function as interactive tools that support young children's learning and development. They are made of several materials, including cloth, plastic, metal, clay, and wood, and they can be found in an assortment of sizes, shapes, and colours. Toys can be divided into four categories: collectibles, promotional products, cognitive training toys, and physical activity toys. These toys are essential for cognitive development since they help children learn logic and reasoning skills as well as spatial reasoning. There are many different kinds of toys available, like as building and construction sets, cards, board games, rattles, puzzles and educational toys.
Market Opportunities and Challenges
The surge in disposable income among the Chinese population is a driving force behind the expanding toy market. Shifting consumer preferences from traditional to modern electronic toys, valued for their positive impact on intelligence, motor skills, concentration, and creativity, are strengthening the market further. The prevalence of smartphones, widespread internet access, and the growth of e-banking systems contribute to market expansion. Key industry players are emphasizing eco-friendly materials like cork, clay, and bamboo in innovative toy development, supporting overall market growth. The rise of organized distribution channels, coupled with the booming e-commerce sector offering convenient delivery and secure payment options, contributes to a favourable market outlook. Social media influence and robust income levels among consumers are additional factors shaping the market landscape.
However, kids now a days love playing online games because they can be played on smartphones and tablets without requiring a separate play set. This will probably make it more difficult for the companies who create video console kits to expand, which will impede the expansion of the toys sector. Furthermore, the prevalence of skin rashes linked to extended use of dolls and construction play kits (which include toxic substances including lead, phthalates, and flame retardants) is impeding consumer choices. In addition, the industry competitiveness and increased costs associated with product development and advertising are impeding the expansion of the major players' businesses.
Market Competitive Landscape
The major players in the China Toys market include: Hape International AG, Hasbro, Inc., LEGO System A/S, Mattel, Inc., Micro Mobility Systems AG, Ravensburger Ltd., Shantou City Big Tree Toys Co., Ltd, Sieper GmbH, Silverlit Toys Manufactory Limited, VTech Holdings Limited, Others. In order to launch fresh and inventive toys that grab customers' interest, the major players in the industry have made investments in research and development (R&D) projects. To set yourself apart from the competition, this could entail utilising cutting-edge technologies, interactive elements, distinctive designs, or environmentally friendly materials.
Additionally, they are creating educational toys that support learning, skill development, and cognitive growth. These toys frequently satisfy parents' demands for educational toys and are in line with curriculum. In order to improve play, interact with customers, and offer more digital content associated with their toys, they are also creating mobile apps, online platforms, or interactive websites. Also, they are improving customer service through responsive contact channels, introducing user-friendly instructions, changing packaging designs, and offering after-sale support.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Product Type, By End-User, By Sales Channel
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| Regions covered | Guangdong, Henan, Jiangsu, Shandong, Zhejiang, Others
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| Companies Covered | Hape International AG, Hasbro, Inc., LEGO System A/S, Mattel, Inc., Micro Mobility Systems AG, Ravensburger Ltd., Shantou City Big Tree Toys Co., Ltd, Sieper GmbH, Silverlit Toys Manufactory Limited, VTech Holdings Limited, Others
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COVID-19 Impact on China Toys Market
Children are spending more time at home due to the COVID-19 pandemic, which has caused a desire for larger play figures that provide hours of fun. Kids are playing more instructional games with construction themes as a result of the pandemic. Parents are less likely to physically purchase these products due to worries about the virus spreading, which has an effect on brick and mortar stores' earnings. Retailers also face difficulties in refilling the newest products due to supply chain disruptions caused by the pandemic. The risk of the virus spreading to youngsters is considerably heightened when parents or guardians go shopping in person since they spend more time outside. It is therefore noticeable that during these periods there is a move towards indoor entertainment and instructional toys.
Key Target Audience:
- Children and Parents
- Gift Buyers
- Retailers and Distributors
- Schools, preschools, and educational institutions
- Others
Our in-depth analysis of the China Toys Market includes the following segments:
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By Product Type:
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Activity Toys
Construction and Building Toys
Dolls
Electronic/Remote Control Toys
Games and Puzzles
Infant/Pre-School Toys
Plush Toys
Ride-Ons
Sports & Outdoor Play Toys
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By End-User:
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Boys
Girls
Unisex
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By Sales Channel:
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Departmental Stores
Online Stores
Specialty Toy Chain Stores
Supermarkets and Hypermarkets
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Key Topics Covered in the Report:
- China Toys Market Size (FY’2023-FY’2033)
- Overview of China Toys Market
- Segmentation of China Toys Market By Product Type (Activity Toys, Construction and Building Toys, Dolls, Electronic/Remote Control Toys, Games and Puzzles, Infant/Pre-School Toys, Plush Toys, Ride-Ons, Sports & Outdoor Play Toys, Others)
- Segmentation of China Toys Market By End-User (Boys, Girls, Unisex)
- Segmentation of China Toys Market By Sales Channel (Departmental Stores, Online Stores, Specialty Toy Chain Stores, Supermarkets and Hypermarkets, Others)
- Statistical Snap of China Toys Market
- Expansion Analysis of China Toys Market
- Problems and Obstacles in China Toys Market
- Competitive Landscape in the China Toys Market
- Impact of COVID-19 and Demonetization on China Toys Market
- Details on Current Investment in China Toys Market
- Competitive Analysis of China Toys Market
- Prominent Players in the China Toys Market
- SWOT Analysis of China Toys Market
- China Toys Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data Source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the China Toys Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. China Toys Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in China Toys Market
7. China Toys Market, By Product Type (USD Million)
7.1. China Toys Market Value Share and Forecast, By Product Type, 2023-2033
7.2. Activity Toys
7.3. Construction and Building Toys
7.4. Dolls
7.5. Electronic/Remote Control Toys
7.6. Games and Puzzles
7.7. Infant/Pre-School Toys
7.8. Plush Toys
7.9. Ride-Ons
7.10. Sports & Outdoor Play Toys
7.11. Others
8. China Toys Market, By End-User (USD Million)
8.1. China Toys Market Value Share and Forecast, By End-User, 2023-2033
8.2. Boys
8.3. Girls
8.4. Unisex
9. China Toys Market, By Sales Channel (USD Million)
9.1. China Toys Market Value Share and Forecast, By Sales Channel, 2023-2033
9.2. Departmental Stores
9.3. Online Stores
9.4. Specialty Toy Chain Stores
9.5. Supermarkets and Hypermarkets
9.6. Others
10. China Toys Market Forecast, 2019-2033 (USD Million)
10.1. China Toys Market Size and Market Share
11. China Toys Market, By Product Type, 2019-2033 (USD Million)
11.1. China Toys Market Size and Market Share By Product Type (2019-2026)
11.2. China Toys Market Size and Market Share By Product Type (2027-2033)
12. China Toys Market, By End-User, 2019-2033 (USD Million)
12.1. China Toys Market Size and Market Share By End-User (2019-2026)
12.2. China Toys Market Size and Market Share By End-User (2027-2033)
13. China Toys Market, By Sales Channel, 2019-2033 (USD Million)
13.1. China Toys Market Size and Market Share By Sales Channel (2019-2026)
13.2. China Toys Market Size and Market Share By Sales Channel (2027-2033)
14. China Toys Market, By Region, 2019-2033 (USD Million)
14.1. China Toys Market Size and Market Share By Region (2019-2026)
14.2. China Toys Market Size and Market Share By Region (2027-2033)
14.3. Guangdong
14.4. Henan
14.5. Jiangsu
14.6. Shandong
14.7. Zhejiang
14.8. Others
15. Company Profile
15.1. Hape International AG
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Hasbro, Inc.
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. LEGO System A/S
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. Mattel, Inc.
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. Micro Mobility Systems AG
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. Ravensburger Ltd
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. Shantou City Big Tree Toys Co., Ltd
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. Sieper GmbH
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. Silverlit Toys Manufactory Limited
15.9.1. Company details
15.9.2. Financial outlook
15.9.3. Product summary
15.9.4. Recent developments
15.10. VTech Holdings Limited
15.10.1. Company details
15.10.2. Financial outlook
15.10.3. Product summary
15.10.4. Recent developments
15.11. Others
16. List of Abbreviations
17. Reference Links
18. Conclusion
19. Research Scope