Connected Packaging Market Outlook

Global Connected Packaging Market Growth, Size, Trends Analysis- By Connectivity Technology, By Packaging Material, By End Use Industry – Regional Outlook, Competitive Strategies and Segment Forecast to 2035

Published: Apr-2026	Report ID: PACK2681	Pages: 1 - 250	Formats^*:
Category : Packaging

According to SPER Market Research, the Global Connected Packaging Market, By End Use Industry Market is estimated to reach USD 65.59 billion by 2035 with a CAGR 8.7%.

Introduction and Overview

The report includes an in-depth analysis of the Global Connected Packaging Market Size, covering market size and trends, connectivity technologies, packaging materials, end-use industries, and supplier analysis.

The global Connected Packaging Market was valued at USD 26.2 billion in 2025 and is expected to grow at a CAGR of around 8.7% from 2026 to 2035, reaching approximately USD 65.59 billion by 2035. The market is experiencing strong growth driven by increasing demand for smart packaging solutions, enhanced consumer engagement, and improved supply chain transparency. Adoption of QR codes, RFID, and digital interaction technologies across food & beverage, pharmaceutical, and consumer goods sectors is accelerating demand. Growth in e-commerce, rising focus on product authentication and traceability, and regulatory requirements for transparency further support robust market expansion.

By Connectivity Technology:

In the Global Connected Packaging Market, the QR codes segment dominates, capturing the largest share due to its low cost, easy scalability, and universal compatibility with smartphones, making it ideal for widespread consumer engagement and product interaction. QR codes enable real-time access to dynamic content such as promotions, authenticity verification, and traceability, which drives adoption across industries like food & beverage, pharmaceuticals, and consumer goods. Although the RFID segment is expected to grow at a faster CAGR thanks to its automated, contactless data capture and superior supply chain tracking capabilities—especially for high-value products—QR codes remain the dominant technology in overall market value.

By Packaging Material:

Within the connected packaging market, paper & cardboard currently dominate as the leading packaging material, driven by their sustainability, recyclability, and cost-effectiveness. These materials are widely preferred for integrating smart connectivity features such as QR codes and NFC without compromising recyclability, appealing to brands focused on eco-friendly solutions and regulatory compliance. Their lightweight nature also reduces shipping costs and enhances compatibility with interactive features for FMCG, food, and e-commerce sectors. Plastic remains a significant material due to its durability and flexibility, especially in healthcare and electronics, but paper & cardboard hold the largest share due to rising sustainability demands.

By End Use Industry:

The food & beverage segment dominates the global connected packaging market, accounting for the largest share of overall demand. This industry extensively uses connected features like QR codes and RFID to improve consumer engagement with nutritional information, traceability, and interactive content, while also supporting freshness tracking and anti-counterfeiting efforts in products like wine and dairy. Connected packaging helps brands provide sustainability messaging and drive repeat purchases through rewards and interactive campaigns. Other industries such as pharmaceutical & healthcare are growing rapidly due to stringent regulatory needs for verification and safety, but food & beverage currently leads in market share due to its high volume and broad application.

Regional Insights:

North America leads the global connected packaging market, supported by strong technology infrastructure, anti-counterfeiting regulations such as the U.S. Drug Supply Chain Security Act, and high adoption of QR codes and RFID in food & beverage, healthcare, and logistics applications. Key markets include the U.S. and Canada, where e-commerce expansion and blockchain investments further fuel growth. Europe with Germany, UK, France, Spain, Italy, and Netherlands shows steady adoption driven by sustainability policies and smart labeling standards. In the Asia Pacific, China, India, Japan, Australia, and South Korea are fast-growing due to digital traceability mandates, e-commerce penetration, and rising FMCG demand. Latin America (Brazil, Mexico, Argentina) and Middle East & Africa (Saudi Arabia, South Africa, UAE) are emerging with increasing adoption in pharmaceuticals and consumer goods packaging.

Market Competitive Landscape:

The Connected Packaging Market is highly consolidated. Some of the market key players are Avery Dennison Corporation, Amcor plc, WestRock Company, Sonoco Products Company, Stora Enso, Sealed Air, CCL Industries Inc., Berry Global Inc., UPM, DS Smith, Mondi, Constantia Flexibles, UFlex Limited, Tetra Laval Group, Gerresheimer AG, Printpack, Greiner Packaging.

Recent Developments:

In April 2022, Sealed Air launched prismiq, a digital packaging brand immolation design services, digital printing, and smart packaging results. With a USD 100 million investment, prismiq introduced the prismiq 5540, the world’s largest and fastest flexible digital printing system. This action aimed to enhance client engagement, enable touchless robotization, and promote sustainability in packaging.
In 2024, CCL Marker, in collaboration with Checkpoint Systems, unveiled advanced RFID results at Labelexpo 2024, showcasing inventions in smart labeling and packaging. These results aim to enhance force delicacy, reduce loss, and ameliorate force chain translucency for colorful diligence. The cooperation underscores a commitment to integrating slice- edge RFID technology into labeling results to meet evolving request demands.

Scope of the report:

Report Metric	Details
Market size available for years	2022-2035
Base year considered	2025
Forecast period	2026-2035
Segments covered	By Connectivity Technology, By Packaging Material, By End Use Industry
Regions covered	North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa
Companies Covered	Avery Dennison Corporation, Amcor plc, WestRock Company, Sonoco Products Company, Stora Enso, Sealed Air, CCL Industries Inc., Berry Global Inc., UPM, DS Smith, Mondi, Constantia Flexibles, UFlex Limited, Tetra Laval Group, Gerresheimer AG, Printpack, Greiner Packaging.

Key Topics Covered in the Report

Global Connected Packaging Market Size (FY’2022–FY’2035)
Overview of Global Connected Packaging Market (market size, growth drivers, trends)
Segmentation of Global Connected Packaging Market by Connectivity Technology (QR Codes, RFID)
Segmentation of Global Connected Packaging Market by Packaging Material (Plastic, Paper & Cardboard, Glass, Metal, Others)
Segmentation of Global Connected Packaging Market by End Use Industry (Food & Beverage, Pharmaceutical & Healthcare, Personal Care & Cosmetics, Consumer Electronics, Others)
Statistical Snapshot of Global Connected Packaging Market
Expansion Analysis of Global Connected Packaging Market
Challenges in the Connected Packaging Market
Competitive Landscape in the Global Connected Packaging Market
Details on Current Investment in Global Connected Packaging Market
Competitive Analysis of Global Connected Packaging Market
Prominent Players in the Global Connected Packaging Market
SWOT Analysis of Global Connected Packaging Market
Global Connected Packaging Market Future Outlook and Projections (FY’2026-FY’2035)
Recommendations from Analyst

1. Introduction

1.1. Scope of the report
1.2. Market segment analysis

2. Research Methodology

2.1. Research data source

2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s

2.2. Market size estimation

2.2.1. Top-down and Bottom-up approach

2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

4.1. Driver, Restraint, Opportunity and Challenges analysis

4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges

5. Market variable and outlook

5.1. SWOT Analysis

5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats

5.2. PESTEL Analysis

5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape

5.3. PORTER’s Five Forces

5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry

5.4. Heat Map Analysis

6. Competitive Landscape

6.1. Global Connected Packaging Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Connected Packaging Market

7. Global Connected Packaging Market, By Connectivity Technology, (USD Million) 2022-2035

7.1. QR Codes
7.2. RFID

8. Global Connected Packaging Market, By Packaging Material, (USD Million) 2022-2035

8.1. Plastic
8.2. Paper & Cardboard
8.3. Glass
8.4. Metal
8.5. Others

9. Global Connected Packaging Market, By End Use Industry, (USD Million) 2022-2035

9.1. Food & Beverage
9.2. Pharmaceutical & Healthcare
9.3. Personal Care & Cosmetics
9.4. Consumer Electronics
9.5. Others

10. Global Connected Packaging Market, (USD Million) 2022-2035

10.1. Global Connected Packaging Market Size and Market Share

11. Global Connected Packaging Market, By Region, (USD Million) 2022-2035

11.1. Asia-Pacific

11.1.1. Australia
11.1.2. China
11.1.3. India
11.1.4. Japan
11.1.5. South Korea
11.1.6. Rest of Asia-Pacific

11.2. Europe

11.2.1. France
11.2.2. Germany
11.2.3. Italy
11.2.4. Spain
11.2.5. United Kingdom
11.2.6. Rest of Europe

11.3. Middle East and Africa

11.3.1. Kingdom of Saudi Arabia
11.3.2. United Arab Emirates
11.3.3. Qatar
11.3.4. South Africa
11.3.5. Egypt
11.3.6. Morocco
11.3.7. Nigeria
11.3.8. Rest of Middle-East and Africa

11.4. North America

11.4.1. Canada
11.4.2. Mexico
11.4.3. United States

11.5. Latin America

11.5.1. Argentina
11.5.2. Brazil
11.5.3. Rest of Latin America

12. Company Profile

12.1. AVERY DENNISON CORPORATION

12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments

12.2. Amcor plc

12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments

12.3. WestRock Company

12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments

12.4. Sonoco Products Company

12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments

12.5. Stora Enso

12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments

12.6. Sealed Air

12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments

12.7. CCL Industries Inc.

12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments

12.8. Berry Global Inc.

12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments

12.9. UPM

12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments

12.10. DS Smith

12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments

12.11. Mondi

12.11.1. Company details
12.11.2. Financial outlook
12.11.3. Product summary
12.11.4. Recent developments

12.12. Constantia Flexibles

12.12.1. Company details
12.12.2. Financial outlook
12.12.3. Product summary
12.12.4. Recent developments

12.13. UFlex Limited

12.13.1. Company details
12.13.2. Financial outlook
12.13.3. Product summary
12.13.4. Recent developments

12.14. Tetra Laval Group

12.14.1. Company details
12.14.2. Financial outlook
12.14.3. Product summary
12.14.4. Recent developments

12.15. Gerresheimer AG

12.15.1. Company details
12.15.2. Financial outlook
12.15.3. Product summary
12.15.4. Recent developments

12.16. Printpack

12.16.1. Company details
12.16.2. Financial outlook
12.16.3. Product summary
12.16.4. Recent developments

12.17. Greiner Packaging

12.17.1. Company details
12.17.2. Financial outlook
12.17.3. Product summary
12.17.4. Recent developments

12.18. Others

13. Conclusion

14. List of Abbreviations

15. Reference Links

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

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