Direct-to-Consumer Genetic Testing Market Growth, Size, Trends, Share, Scope and Future Outlook: SPER Market Research

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Published: May 2024	Report ID: HLCA2457	Pages: 1 - 228	Formats^*:
Category : Healthcare

Direct-to-Consumer (DTC) Genetic Testing Market Introduction and Overview

According to SPER Market Research, the Global Direct-to-Consumer (DTC) Genetic Testing Market is estimated to reach USD 5504.35 million by 2033 with a CAGR of 12.36%.

The report includes an in-depth analysis of the Global Direct-to-Consumer (DTC) Genetic Testing Market, including market size and trends, product mix, applications, and supplier analysis. Genetic tests are sold directly to consumers via a variety of marketing channels in direct-to-consumer (DTC) genetic testing. Customers buy a testing kit, take a DNA sample (usually with a cheek swab or saliva sample), and send it to a lab. The consumer receives direct results from the laboratory after the DNA analysis, frequently via an internet platform. Ancestry, genetic susceptibilities to certain diseases, carrier status for hereditary disorders, and a variety of individual characteristics like physical attributes or level of fitness can all be discovered through these tests. Without involving medical professionals, this direct access enables people to learn more about their genetic background and potential health concerns.

MARCH 2021; 23andMe announced in March 2021 that it would merge with VG Acquisition Corp., a special purpose acquisition company (SPAC), in order to go public. The purpose of the merger was to increase the company's consumer health offerings and hasten its growth.

FEBRUARY 2021; Leading genealogy and genetic testing company My Heritage unveiled My Heritage Health, a new offering, in February 2021. It gave users a thorough understanding of their genetic heritage and health risks by combining family history research with genetic testing.

Direct-to-Consumer (DTC) Genetic Testing Market

Market Opportunities and Challenges

The market for DTC genetic testing is fuelled by a number of important factors. Demand for genetic insights that can guide lifestyle and medical decisions has increased due to growing consumer interest in personalized health and wellness. Thanks to technological advancements, genetic testing is now much more affordable and available to a wider range of people. Customers looking for quick and easy access to their genetic information are drawn to the ease of use of at-home testing kits and the convenience of online shopping. Increasing awareness and interest has also been greatly aided by marketing initiatives, especially those carried out online and on social media platforms. Among the many difficulties facing the DTC genetic testing market are questions regarding the dependability and accuracy of test results, which can differ amongst providers. Because genetic information about consumers may be misused or shared without authorization, privacy concerns are important. Without expert assistance, customers may also misinterpret the results, which could cause needless worry or misleading comfort. Inconsistent ethical and quality standards can also result from the industry's lack of regulation and standardization.

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Market Competitive Landscape

The DTC genetic testing market is characterized by intense and ever-changing competition. Many businesses compete for market share by providing a variety of genetic testing services, such as health risk assessments and ancestry tracking. The major players in the market are Ancestry(US), 23andMe, Inc. (USA), Color Health, IncDante Labs, Inc., (US), EasyDNA(USA), Full Genomes Corporation, Inc.(US), Gene by Gene, Ltd.(US), Genesis HealthCare(US), Helix OpCo LLC(US), Living DNA Ltd (UK), others.

Scope of the Report:

Report Metric	Details
Market size available for years	2020-2033
Base year considered	2023
Forecast period	2024-2033
Segments covered	By Sales Channel, By Service, By Test type, By Technology, By End user
Regions covered	North America, Asia-Pacific, Latin America, Middle East & Africa and Europe
Companies Covered	Ancestry(US), 23andMe, Inc. (USA), Color Health, IncDante Labs, Inc., (US), EasyDNA(USA), Full Genomes Corporation, Inc.(US), Gene by Gene, Ltd.(US), Genesis HealthCare(US), Helix OpCo LLC(US), Living DNA Ltd (UK) Others

COVID-19 Impact on Global Direct-to-Consumer (DTC) Genetic Testing Market

The DTC genetic testing market was affected by the COVID-19 pandemic in a variety of ways. On the one hand, processing and delivering test results were delayed due to supply chain disruptions and temporary lab closures. However, the pandemic's increased emphasis on wellness and health sparked consumer curiosity about hereditary susceptibilities to illnesses, including infection-related diseases. The popularity of at-home testing kits increased with the emergence of online and remote services, as consumers looked for easy ways to obtain health information without going to medical facilities.

Key Target Audience:

Investors and Financial Analysts
Healthcare Professionals
Genetic Testing Companies
Market Researchers
Policy Makers and Regulators
Consumer Advocacy Groups
Technology and Innovation Specialists

Our in-depth analysis of the Direct-to-Consumer (DTC) Genetic Testing Market includes the following segments:

By Sales channels:	Online Sales OTC Sales
By Service:	Diagnostic Screening Prenatal New-born Screening Pre-Implantation Diagnosis Relationship Testing
By Test Type:	Carrier Testing Predictive Testing Ancestry Relationship Testing
By Technology:	Targeted Analysis Single Nucleotide Polymorphism chips Whole Genome Sequencing
By End User:	Laboratories Blood Banks Nursing Homes Hospitals Home Care

Key Topics Covered in the Report:

Global Direct-to-Consumer (DTC) Genetic Testing Market (FY’2024-FY’2033)
Overview of Global Direct-to-Consumer (DTC) Genetic Testing Market
Segmentation of Global Direct-to-Consumer (DTC) Genetic Testing Market By Sales Channel (Online Sales, OTC Sales and Doctor's Office)
Segmentation of Global Direct-to-Consumer (DTC) Genetic Testing Market By Service (Diagnostic Screening, Prenatal, New-born Screening, Pre-Implantation Diagnosis and Relationship Testing)
Segmentation of Global Direct-to-Consumer (DTC) Genetic Testing Market By Test Type (Carrier Testing, Predictive Testing, Ancestry and Relationship Testing)
Segmentation of Global Direct-to-Consumer (DTC) Genetic Testing Market By Technology (Targeted Analysis, Single Nucleotide Polymorphism (SNP) Chips and Whole Genome Sequencing (WGS))
Segmentation of Global Direct-to-Consumer (DTC) Genetic Testing Market By End User (Laboratories, Blood Banks, Nursing Home)
Statistical Snap of Global Direct-to-Consumer (DTC) Genetic Testing Market
Expansion Analysis of Global Direct-to-Consumer (DTC) Genetic Testing Market
Problems and Obstacles in Global Direct-to-Consumer (DTC) Genetic Testing Market
Competitive Landscape in the Global Direct-to-Consumer (DTC) Genetic Testing Market
Impact of COVID-19 and Demonetization on Global Direct-to-Consumer (DTC) Genetic Testing Market
Details on Current Investment in Global Direct-to-Consumer (DTC) Genetic Testing Market
Competitive Analysis of Global Direct-to-Consumer (DTC) Genetic Testing Market
Prominent Players in the Global Direct-to-Consumer (DTC) Genetic Testing Market
SWOT Analysis of Global Direct-to-Consumer (DTC) Genetic Testing Market
Global Direct-to-Consumer (DTC) Genetic Testing Market Future Outlook and Projections (FY’2024-FY’2033)
Recommendations from Analyst

1. Introduction

1.1. Scope of the report
1.2. Market segment analysis

2. Research Methodology

2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges

4.2. COVID-19 Impacts of the Direct-to-Consumer (DTC) Genetic Testing Market.

5. Market variable and outlook

5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis

6. Competitive Landscape

6.1. Global Direct-to-Consumer (DTC) Genetic Testing Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Surgical Drains Market

7. Global Surgical Drains Market, By Sales channels (USD Million) 2020-2033

7.1. Global Direct-to-Consumer (DTC) Genetic Testing Market Size, Share and Forecast, By Sales Channel, 2020-2026
7.2. Global Direct-to-Consumer (DTC) Genetic Testing Market Size, Share and Forecast, By Sales Channel, 2027-2033
7.3. Online Sales
7.4. OTC Sales

8. Global Direct-to-Consumer (DTC) Genetic Testing Market, By Service (USD Million) 2020-2033

8.1. Global Direct-to-Consumer (DTC) Genetic Testing Market Size, Share and Forecast, By Service, 2020-2026
8.2. Global Direct-to-Consumer (DTC) Genetic Testing Market Size, Share and Forecast, By Service, 2027-2033
8.3. Diagnostic Screening
8.4. Prenatal
8.5. New-born Screening
8.6. Pre-Implantation Diagnosis
8.7. Relationship Testing

9. Global Direct-to-Consumer (DTC) Genetic Testing Market, By Test Type (USD Million) 2020-2033

9.1. Global Direct-to-Consumer (DTC) Genetic Testing Market Size, Share and Forecast, By Test Type, 2020-2026
9.2. Global Direct-to-Consumer (DTC) Genetic Testing Market Size, Share and Forecast, By Test Type, 2027-2033
9.3. Carrier Testing
9.4. Predictive Testing
9.5. Ancestry
9.6. Relationship Testing

10. Global Direct-to-Consumer (DTC) Genetic Testing Market, By Technology (USD Million) 2020-2033

10.1. Global Direct-to-Consumer (DTC) Genetic Testing Market Size, Share and Forecast, By Technology, 2020-2026
10.2. Global Direct-to-Consumer (DTC) Genetic Testing Market Size, Share and Forecast, By Technology, 2027-2033
10.3. Targeted Analysis
10.4. Single Nucleotide Polymorphism chips
10.5. Whole Genome Sequencing

11. Global Direct-to-Consumer (DTC) Genetic Testing Market, By End User (USD Million) 2020-2033

11.1. Global Direct-to-Consumer (DTC) Genetic Testing Market Size, Share and Forecast, By End-User, 2020-2026
11.2. Global Direct-to-Consumer (DTC) Genetic Testing Market Size, Share and Forecast, By End-User, 2027-2033
11.3. Laboratories
11.4. Blood Banks
11.5. Nursing Homes
11.6. Hospitals
11.7. Home Care

12. Global Direct-to-Consumer (DTC) Genetic Testing Market Forecast, 2020-2033 (USD Million)

12.1. Global Direct-to-Consumer (DTC) Genetic Testing Market Size and Market Share

13. Global Direct-to-Consumer (DTC) Genetic Testing Market, By Region, 2020-2033 (USD Million)

13.1. Global Direct-to-Consumer (DTC) Genetic Testing Market Share By Region (2020-2026)
13.2. Global Direct-to-Consumer (DTC) Genetic Testing Market Share By Region (2027-2033)
13.3. Asia-Pacific
13.3.1. Australia
13.3.2. China
13.3.3. India
13.3.4. Japan
13.3.5. South Korea
13.3.6. Rest of Asia-Pacific
13.4. Europe
13.4.1. France
13.4.2. Germany
13.4.3. Italy
13.4.4. Spain
13.4.5. United Kingdom
13.4.6. Rest of Europe
13.5. Middle East and Africa
13.5.1. Kingdom of Saudi Arabia
13.5.2. United Arab Emirates
13.5.3. Qatar
13.5.4. South Africa
13.5.5. Egypt
13.5.6. Morocco
13.5.7. Nigeria
13.5.8. Rest of Middle-East and Africa
13.6. North America
13.6.1. Canada
13.6.2. Mexico
13.6.3. United States
13.7. Latin America
13.7.1. Argentina
13.7.2. Brazil
13.7.3. Rest of Latin America

14. Company Profile

14.1. Ancestry(US)
14.1.1. Company details
14.1.2. Financial outlook
14.1.3. Product summary
14.1.4. Recent developments
14.2. 23andMe, Inc. (USA)
14.2.1. Company details
14.2.2. Financial outlook
14.2.3. Product summary
14.2.4. Recent developments
14.3. Color Health, Inc.(US)
14.3.1. Company details
14.3.2. Financial outlook
14.3.3. Product summary

14.3.4. Recent developments

14.4. Dante Labs, Inc., (US)
14.4.1. Company details
14.4.2. Financial outlook
14.4.3. Product summary
14.4.4. Recent developments
14.5. EasyDNA(USA)
14.5.1. Company details
14.5.2. Financial outlook
14.5.3. Product summary
14.5.4. Recent developments
14.6. Full Genomes Corporation, Inc.(US)
14.6.1. Company details
14.6.2. Financial outlook
14.6.3. Product summary
14.6.4. Recent developments
14.7. Gene by Gene, Ltd.(US)
14.7.1. Company details
14.7.2. Financial outlook
14.7.3. Product summary
14.7.4. Recent developments
14.8. Genesis HealthCare(US)
14.8.1. Company details
14.8.2. Financial outlook
14.8.3. Product summary
14.8.4. Recent developments
14.9. Helix OpCo LLC(US)
14.9.1. Company details
14.9.2. Financial outlook
14.9.3. Product summary
14.9.4. Recent developments
14.10. Living DNA Ltd (UK)
14.10.1. Company details
14.10.2. Financial outlook
14.10.3. Product summary
14.10.4. Recent developments
14.11. Others

15. Conclusion

16. List of Abbreviations

17. Reference Links

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

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Frequently Asked Questions About This Report

Who are the key players in Direct-to-Consumer (DTC) Genetic Testing Market?

"The key players in the market include Companies Covered Ancestry(US), 23andMe, Inc. (USA), Color Health, IncDante Labs, Inc., (US), EasyDNA(USA), Full Genomes Corporation, Inc.(US), Gene by Gene, Ltd.(US), Genesis HealthCare(US), Helix OpCo LLC(US), Living DNA Ltd (UK) Others. "

What is the conclusion of the Direct-to-Consumer (DTC) Genetic Testing Market?

Ancestry, genetic susceptibilities to certain diseases, carrier status for hereditary disorders, and a variety of individual characteristics.

How big is the Direct-to-Consumer (DTC) Genetic Testing Market?

Direct-to-Consumer (DTC) Genetic Testing Market is projected to reach USD 5504.35 million by 2033, growing at a CAGR of 12.36% during the forecast period.

What is the growth rate of the Direct-to-Consumer (DTC) Genetic Testing Market?

Direct-to-Consumer (DTC) Genetic Testing Market size from 2022. The Market is expected to reach USD 5504.35 million by 2033, at a CAGR of 12.36% during the forecast period.

What is the anticipated CAGR of the Direct-to-Consumer (DTC) Genetic Testing Market?

Direct-to-Consumer (DTC) Genetic Testing Market CAGR of 12.36% during the forecast period.

How can I get a sample report on the Direct-to-Consumer (DTC) Genetic Testing Market?

You can get the sample pages by clicking the link - Click Here

What is the market size of the Direct-to-Consumer (DTC) Genetic Testing Market?

Direct-to-Consumer (DTC) Genetic Testing Market size is 5504.35 million from 2024 to 2033.

Which segment is expected to Direct-to-Consumer (DTC) Genetic Testing Market?

Direct-to-Consumer (DTC) Genetic Testing Market Segment is covered By Sales Channel, By Service, By Test type, By Technology, By End user.

Which region is expected to have the highest market share in the Direct-to-Consumer (DTC) Genetic Testing Market?

The North America anticipated to have the highest market share in the Direct-to-Consumer (DTC) Genetic Testing Market.