Global Electrolyte Drinks Market Overview:
According to SPER Market Research, the Global Electrolyte Drinks Market is estimated to reach USD 3.17 billion by 2030 with a CAGR of 8.9%.
In science, "salt" is referred to as an electrolyte. In an ionising liquid like water, salt and sugar are the main ingredients of an electrolyte drink. Electrolyte drinks are frequently used to support energy maintenance and post-activity recovery. The primary objective of the beverage is to replenish electrolytes lost by athletes and those who regularly exercise. Electrolyte levels vary from person to person depending on a number of variables, including age, gender, level of fitness, length of activity, and environmental effects.
Producers of electrolyte beverages are widely known for spending millions of dollars to get sponsorship deals with significant athletic events. The most effective method of communication, sponsorship has developed as a top-notch marketing strategy that allows for the direct identification of a brand with an event that appeals to a particular target audience. The aforementioned changes have led to a sharp rise in the sales of electrolyte drinks in recent years.
Red Bull has developed a distinctive brand identity that is fast taking over the beverage industry with the use of sponsorship activation, sponsored content, and endorsements.
Given the rapid growth in the consumption of these beverages by both athletes and regular customers, the isotonic category is expanding significantly. An isotonic drink's main objectives are to boost nutritional, mineral, and water intake as well as athletic performance. Due to these benefits, isotonic electrolyte drinks are expected to grow faster than the market as a whole throughout the projected period. The market for electrolyte drinks is anticipated to develop modestly in the hypertonic sector over the course of the forecast period.
The market for electrolyte drinks was dominated by the PET bottles segment and is anticipated to continue to do so over the coming years. The most common type of packaging used by beverage firms worldwide is PET bottles. Ever since technical advancements in PET bottles were introduced, the PET bottle industry has experienced substantial development. New technological developments are projected to encourage the expansion of PET bottles in the electrolyte drink market throughout the forecast period.
The sector for hypermarkets and supermarkets had the most share. Hypermarkets and supermarkets provide customers the convenience of shopping for a range of goods under one roof. Customers benefit greatly from the availability of a large variety of items, product discounts, sales representative help, and rapid checkouts at hypermarkets and supermarkets. The benefits are predicted to boost the rise in the hypermarket/supermarket segment throughout the forecast period for the electrolyte drinks market.
Impact of COVID-19 on the Global Electrolyte Drinks Market
During the COVID-19 pandemic, a dual impact was observed. During the height of the pandemic crisis, the industry experiences decreased sales and falling profit margins due to the strict implementation of restrictions and lockdowns. Manufacturing facilities were shut down to prevent the virus from spreading. While infection curves flattened, production roughly maintained pre-pandemic expectations. Electrolytes were even more necessary during the pandemic since COVID-19 patients' overall health depended on staying hydrated. Additionally, people are becoming more health-conscious, striving to be physically fit and engaging in sports and exercise regimens, which is driving up demand for electrolyte drinks.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2032 |
| Base year considered | 2021 |
| Forecast period | 2022-2032 |
| Segments covered | By Type, By Packaging, By Distribution Channel, By Application, By Electrolyte Concentration |
| Geographies covered | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Companies Covered | Abbott Laboratories, Arizona Beverage Company, Cia Brasileira de Bebidas, Drinkwel, LLC, Extreme Drinks Co., Gainful, GlaxoSmithKline plc, GrupoGuangdong Jianlibao Group, Hammer Nutrition, Jumex SA de CV, Kent Corporation, Laboratorios PiSA, Liquid I.V., Inc., NOOMA, Nuun, Otsuka Holdings Co Ltd., Pepsico, Inc., PURE Sports Nutrition, Skratch Labs, SOS Hydration, Inc., Sports Drinks USA, Steric Trading Pty Ltd, Suntory Ltd, The Coca Cola Company, The Kraft Heinz Company, The Vita Coco Company, Inc., Vitamin Well.
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Global Electrolyte Drinks Market Segmentation:
By Type: Based on the Type, Global Electrolyte Drinks Market is segmented as; Isotonic, Hypotonic, Hypertonic.
By Packaging: Based on the Packaging, Global Electrolyte Drinks Market is segmented as; PET Bottles, Cartons, Beverage Cans.
By Distribution Channel: Based on the Distribution Channel, Global Electrolyte Drinks Market is segmented as; Hypermarkets/Supermarkets Drug Stores, Convenience Stores, Online Channels, Others.
By Application: Based on the Application, Global Electrolyte Drinks Market is segmented as; Sports, Medical Centres.
By Electrolyte Concentration: Based on the Electrolyte Concentration, Global Electrolyte Drinks Market is segmented as; Less than 100mg, 100-600mg, 600-1000mg, 1000-1600mg, 1600-2000mg, 2000-3500mg and More than 3500mg.
By Region: North America, followed by Europe, and Asia-Pacific, will see the fastest regional growth throughout the projection period. The two most significant nations, China and the United States, together account for a sizable portion of the worldwide electrolyte drink industry.
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1 Research data source
2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPER’s internal database
2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2. COVID-19 Impacts of the Global Electrolyte Drinks Market
5. Market variables and outlook
5.1. SWOT analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2. PESTEL analysis
5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape
5.2.4 Technological landscape
5.2.5 Environmental landscape
5.2.6 Legal landscape
5.3. PORTER’S five forces analysis
5.3.1 Bargaining power of suppliers
5.3.2 Bargaining power of Buyers
5.3.3 Threat of Substitute
5.3.4 Threat of new entrant
5.3.5 Competitive rivalry
5.4. Heat map analysis
6. Global Electrolyte Drinks Market, By Type, 2019-2030 (USD Million)
6.1 Isotonic
6.2 Hypotonic
6.3 Hypertonic
7. Global Electrolyte Drinks Market, By Packaging, 2019-2030 (USD Million)
7.1 PET Bottles
7.2 Cartons
7.3 Beverage Cans
8. Global Electrolyte Drinks Market, By Distribution Channel, 2019-2030 (USD Million)
8.1 Hypermarkets/Supermarkets
8.2 Drug Stores
8.3 Convenience Stores
8.4 Online Channels
8.5 Others
9. Global Electrolyte Drinks Market, By Application, 2019-2030 (USD Million)
9.1 Sports
9.2 Medical Centres
10. Global Electrolyte Drinks Market, By Electrolyte Concentration, 2019-2030 (USD Million)
10.1 Less than 100mg
10.2 100-600mg
10.3 600-1000mg
10.4 1000-1600mg
10.5 1600-2000mg
10.6 2000-3500mg and
10.7 More than 3500mg
11. Global Electrolyte Drinks Market, By Region, 2019-2030 (USD Million)
11.1 North America
11.1.1. United States
11.1.2. Canada
11.1.3. Mexico
11.2 Europe
11.2.1. Germany
11.2.2. United Kingdom
11.2.3. France
11.2.4. Italy
11.2.5. Spain
11.2.6. Rest of Europe
11.3 Asia-Pacific
11.3.1. China
11.3.2. Japan
11.3.3. India
11.3.4. Australia
11.3.5. South Korea
11.3.6. Rest of Asia-Pacific
11.4 South America
11.4.1. Brazil
11.4.2. Argentina
11.4.3. Rest of South America
11.5 Middle East & Africa
11.5.1. Kingdom of Saudi Arabia
11.5.2. United Arab Emirates
11.5.3. Rest of Middle East & Africa
12. Company Profiles
12.1 Abbott Laboratories
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2 Arizona Beverage Company
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3 Cia Brasileira de Bebidas
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4 Drinkwel, LLC
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5 Extreme Drinks Co.
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6 Gainful
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7 GlaxoSmithKline plc
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8 Grupo
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9 Guangdong Jianlibao Group
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10 Hammer Nutrition
12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments
12.11 Jumex SA de CV
12.11.1. Company details
12.11.2. Financial outlook
12.11.3. Product summary
12.11.4. Recent developments
12.12 Kent Corporation
12.12.1. Company details
12.12.2. Financial outlook
12.12.3. Product summary
12.12.4. Recent developments
12.13 Laboratorios PiSA
12.13.1. Company details
12.13.2. Financial outlook
12.13.3. Product summary
12.13.4. Recent developments
12.14 Liquid I.V., Inc.
12.14.1. Company details
12.14.2. Financial outlook
12.14.3. Product summary
12.14.4. Recent developments
12.15 NOOMA
12.15.1. Company details
12.15.2. Financial outlook
12.15.3. Product summary
12.15.4. Recent developments
12.16 Nuun
12.16.1. Company details
12.16.2. Financial outlook
12.16.3. Product summary
12.16.4. Recent developments
12.17 Otsuka Holdings Co Ltd.
12.17.1. Company details
12.17.2. Financial outlook
12.17.3. Product summary
12.17.4. Recent developments
12.18 Pepsico, Inc.
12.18.1. Company details
12.18.2. Financial outlook
12.18.3. Product summary
12.18.4. Recent developments
12.19 PURE Sports Nutrition
12.19.1. Company details
12.19.2. Financial outlook
12.19.3. Product summary
12.19.4. Recent developments
12.20 Skratch Labs
12.20.1. Company details
12.20.2. Financial outlook
12.20.3. Product summary
12.20.4. Recent developments
12.21 SOS Hydration, Inc.
12.21.1. Company details
12.21.2. Financial outlook
12.21.3. Product summary
12.21.4. Recent developments
12.22 Sports Drinks USA
12.22.1. Company details
12.22.2. Financial outlook
12.22.3. Product summary
12.22.4. Recent developments
12.23 Steric Trading Pty Ltd
12.23.1. Company details
12.23.2. Financial outlook
12.23.3. Product summary
12.23.4. Recent developments
12.24 Suntory Ltd
12.24.1. Company details
12.24.2. Financial outlook
12.24.3. Product summary
12.24.4. Recent developments
12.25 The Coca Cola Company
12.25.1. Company details
12.25.2. Financial outlook
12.25.3. Product summary
12.25.4. Recent developments
12.26 The Kraft Heinz Company
12.26.1. Company details
12.26.2. Financial outlook
12.26.3. Product summary
12.26.4. Recent developments
12.27 The Vita Coco Company, Inc.
12.27.1. Company details
12.27.2. Financial outlook
12.27.3. Product summary
12.27.4. Recent developments
12.28 Vitamin Well
12.28.1. Company details
12.28.2. Financial outlook
12.28.3. Product summary
12.28.4. Recent developments