Europe Beauty and Personal Care Products Market Introduction and Overview
According to SPER Market Research, the Europe Beauty and Personal Care Products Market is estimated to reach USD 177.61 billion by 2033 with a CAGR of 3.52%.
The report includes an in-depth analysis of the Europe Beauty Care Products Market, including market size and trends, product mix, applications, and supplier analysis. Beauty care products comprise a wide variety of ingredients intended for aesthetic improvement and self-grooming. This category contains products for hair and skincare (such shampoos and moisturisers), personal care (like deodorants), and makeup (including facial embellishments). This also includes oral hygiene products, fragrances, and specialty treatments for particular skin issues.
- June 2021: Pre- and post-biotics are used by the Colgate Palmolive Sanex brand to support the skin microbiome in the development of a range of deodorant, shower gel, and bath foam. In addition to the UK, the BiomeProtect was introduced in a number of EMEA countries, including South Africa, Denmark, France, Spain, and Italy. The "Triple Biotic Complex," a combination of post-biotic, butyl, and inulin biomimetics that function through a variety of methods to balance and optimise the skin microbiome, is the basis for the BiomeProtect line of products from Sanex.
- February 2021: Beiersdorf introduced O.W.N, a new brand in the face care product line. The company's new brand exclusively employs components that are especially blended to meet each customer's unique skin care requirements. By launching its cutting-edge O.W.N face care line, Beiersdorf is now overtly addressing the rising demand from customers for customised skin care. With a straightforward regimen that combines morning face wash with daycare and evening face wash with sleep care, the new brand is being introduced in major European markets. O.W.N is an artificial intelligence platform that use a unique algorithm to combine consumer insights and Beiersdorf's extensive 140-year skincare experience.
Market Opportunities and Challenges
The European Beauty Care Market is experiencing remarkable growth, driven by a rising demand for premium products. Recent industry trends include a surge in the popularity of natural and organic personal care items due to heightened consumer awareness of chemical risks in cosmetics. Major companies respond by introducing new organic offerings to cater to skin-conscious customers. Packaging innovation is a pivotal industry development, with companies investing in novel solutions to enhance product shelf-life and consumer appeal. The growth of e-commerce is transforming consumer behavior, leading to a proliferation of online-only cosmetic brands. Moreover, the trend towards personalized beauty products tailored to individual preferences is gaining momentum. The awareness of male grooming is also on the rise, fueling a demand for personal care and cosmetic products specifically designed for men.
However, the European Union's (EU) compliance issues will probably impede the growth of the beauty care industry in Europe. The development of advanced beautification procedures and rising public awareness of the negative consequences of cosmetics would also impede industry expansion. Because counterfeit cosmetics are made with cheap, synthetic ingredients and lack specialised laboratories, licenced production facilities, or staff, consumers who buy them run a very high risk of experiencing allergies and irritations. Another effect of these counterfeit items is the diluting of genuine brands since purchasers confuse these phoney goods for the real thing. Consequently, the increasing acceptance of counterfeit items by the market affects the sales and brand recognition of legitimate enterprises. Therefore, in order to address this problem, established businesses must lower their profit margins in order to offer their goods at fair prices, which will have an impact on the growth of the market as a whole.
Market Competitive Landscape
The Beauty care business in Europe is extremely competitive, with many local, national, and international firms. The major players in the Europe Beauty Care Products market include: Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Companies Inc., Johnson & Johnson Services Inc., L'Oreal SA, Natura & Co., Oriflame Cosmetics Global SA, Procter & Gamble Company, Revlon Inc., Shiseido Company, Limited, Unilever PLC, Others. One of the main strategies the regional companies used was the introduction of products with multifunctional features under each category. Additionally, producers have made product innovation a major tactic, with the goal of supplying goods that combine skin repair and anti-aging benefits. To grow their customer base, the multinational behemoths are distributing their goods more widely by putting them on a variety of internet portals. The big companies are buying up smaller businesses to increase their market share.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Personal Care Products, By Cosmetics/Make-up Products, By Distribution Channel, By Category
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| Regions covered | France, Germany, Italy, Russia, Spain, United Kingdom, Rest of Europe
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| Companies Covered | Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Companies Inc., Johnson & Johnson Services Inc., L'Oreal SA, Natura & Co., Oriflame Cosmetics Global SA, Procter & Gamble Company, Revlon Inc., Shiseido Company, Limited, Unilever PLC, Others |
COVID-19 Impact on Europe Beauty Care Products Market
The COVID-19 pandemic had a major effect on the European market for beauty care products, disrupting supply chains, production, and retail. Sales fell as a result of limitations and lockdowns because customer priorities changed. Nonetheless, the market proved resilient, slowly rebounding thanks to heightened attention to personal hygiene, internet sales, and the launch of new goods addressing hygienic issues.
Key Target Audience:
- Elderly Population
- Ethnic and Cultural Groups
- Health and Wellness Enthusiasts
- Individuals with Specific Skin Conditions
- Men's Grooming
- Professionals in the Beauty Industry
- Teenagers and Young Adults
- Women of All Ages
- Others
Our in-depth analysis of the Europe Beauty and Personal Care Products Market includes the following segments:
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By Personal Care Products:
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Bath and Shower
Deodrants and Antiperspirants
Hair Care Products
Men's Grooming Products
Oral Care
Skin Care Products
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By Cosmetics/Make-up Products:
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Eye Cosmetic Products
Facial Cosmetics
Lip and Nail Make-up Products
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By Distribution Channel:
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Convenience Stores
Online Retail Channels
Pharmacies/Drug Stores
Specialist Retail Stores
Supermarkets/Hypermarkets
Other Distribution Channels
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By Category:
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Mass Products
Premium Products
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Key Topics Covered in the Report:
- Europe Beauty Care Products Market Size (FY’2023-FY’2033)
- Overview of Europe Beauty Care Products Market
- Segmentation of Europe Beauty Care Products Market By Personal Care Products (Bath and Shower, Deodrants and Antiperspirants, Hair Care Products, Men's Grooming Products, Oral Care, Skin Care Products)
- Segmentation of Europe Beauty Care Products Market By Cosmetics/Make-up Products (Eye Cosmetic Products, Facial Cosmetics, Lip and Nail Make-up Products)
- Segmentation of Europe Beauty Care Products Market By Distribution Channel (Convenience Stores, Online Retail Channels, Pharmacies/Drug Stores, Specialist Retail Stores, Supermarkets/Hypermarkets, Other Distribution Channels)
- Segmentation of Europe Beauty Care Products Market By Category (Mass Products, Premium Products)
- Statistical Snap of Europe Beauty Care Products Market
- Expansion Analysis of Europe Beauty Care Products Market
- Problems and Obstacles in Europe Beauty Care Products Market
- Competitive Landscape in the Europe Beauty Care Products Market
- Impact of COVID-19 and Demonetization on Europe Beauty Care Products Market
- Details on Current Investment in Europe Beauty Care Products Market
- Competitive Analysis of Europe Beauty Care Products Market
- Prominent Players in the Europe Beauty Care Products Market
- SWOT Analysis of Europe Beauty Care Products Market
- Europe Beauty Care Products Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Europe Beauty Care Products Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Europe Beauty Care Products Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Beauty Care Products Market
7. Europe Beauty Care Products Market, By Personal Care Products (USD Million)
7.1. Europe Beauty Care Products Market Value Share and Forecast, By Personal Care Products, 2023-2033
7.2. Bath and Shower
7.2.1. Bath Salts
7.2.2. Shower Gels
7.2.3. Soaps
7.2.4. Other Bath and Shower Products
7.3. Deodrants and Antiperspirants
7.4. Hair Care Products
7.4.1. Conditioners
7.4.2. Hair Oil
7.4.3. Shampoo
7.4.4. Other Hair Care Products
7.5. Men's Grooming Products
7.6. Oral Care
7.6.1. Mouthwashes and Rinses
7.6.2. Toothbrushes and Replacements
7.6.3. Toothpaste
7.6.4. Other Oral Care Products
7.7. Skin Care Products
7.7.1. Body Care Products
7.7.2. Facial Care Products
7.7.3. Lip Care Products
8. Europe Beauty Care Products Market, By Cosmetics/Make-up Products (USD Million)
8.1. Europe Beauty Care Products Market Value Share and Forecast, By Cosmetics/Make-up Products, 2023-2033
8.2. Eye Cosmetic Products
8.3. Facial Cosmetics
8.4. Lip and Nail Make-up Products
9. Europe Beauty Care Products Market, By Distribution Channel (USD Million)
9.1. Europe Beauty Care Products Market Value Share and Forecast, By Distribution Channel, 2023-2033
9.2. Convenience Stores
9.3. Online Retail Channels
9.4. Pharmacies/Drug Stores
9.5. Specialist Retail Stores
9.6. Supermarkets/Hypermarkets
9.7. Other Distribution Channels
10. Europe Beauty Care Products Market, By Category (USD Million)
10.1. Europe Beauty Care Products Market Value Share and Forecast, By Category, 2023-2033
10.2. Mass Products
10.3. Premium Products
11. Europe Beauty Care Products Market Forecast, 2019-2033 (USD Million)
11.1. Europe Beauty Care Products Market Size and Market Share
12. Europe Beauty Care Products Market, By Personal Care Products, 2019-2033 (USD Million)
12.1. Europe Beauty Care Products Market Size and Market Share By Personal Care Products (2019-2026)
12.2. Europe Beauty Care Products Market Size and Market Share By Personal Care Products (2027-2033)
13. Europe Beauty Care Products Market, By Cosmetics/Make-up Products, 2019-2033 (USD Million)
13.1. Europe Beauty Care Products Market Size and Market Share By Cosmetics/Make-up Products (2019-2026)
13.2. Europe Beauty Care Products Market Size and Market Share By Cosmetics/Make-up Products (2027-2033)
14. Europe Beauty Care Products Market, By Distribution Channel, 2019-2033 (USD Million)
14.1. Europe Beauty Care Products Market Size and Market Share By Distribution Channel (2019-2026)
14.2. Europe Beauty Care Products Market Size and Market Share By Distribution Channel (2027-2033)
15. Europe Beauty Care Products Market, By Category, 2019-2033 (USD Million)
15.1. Europe Beauty Care Products Market Size and Market Share By Category (2019-2026)
15.2. Europe Beauty Care Products Market Size and Market Share By Category (2027-2033)
16. Europe Beauty Care Products Market, By Region, 2019-2033 (USD Million)
16.1. Europe Beauty Care Products Market Size and Market Share By Region (2019-2026)
16.2. Europe Beauty Care Products Market Size and Market Share By Region (2027-2033)
16.3. France
16.4. Germany
16.5. Italy
16.6. Russia
16.7. Spain
16.8. United Kingdom
16.9. Rest of Europe
17. Company Profile
17.1. Beiersdorf AG
17.1.1. Company details
17.1.2. Financial outlook
17.1.3. Product summary
17.1.4. Recent developments
17.2. Colgate-Palmolive Company
17.2.1. Company details
17.2.2. Financial outlook
17.2.3. Product summary
17.2.4. Recent developments
17.3. Estee Lauder Companies Inc.
17.3.1. Company details
17.3.2. Financial outlook
17.3.3. Product summary
17.3.4. Recent developments
17.4. Johnson & Johnson Services Inc.
17.4.1. Company details
17.4.2. Financial outlook
17.4.3. Product summary
17.4.4. Recent developments
17.5. L'Oreal SA
17.5.1. Company details
17.5.2. Financial outlook
17.5.3. Product summary
17.5.4. Recent developments
17.6. Natura & Co.
17.6.1. Company details
17.6.2. Financial outlook
17.6.3. Product summary
17.6.4. Recent developments
17.7. Oriflame Cosmetics Global SA
17.7.1. Company details
17.7.2. Financial outlook
17.7.3. Product summary
17.7.4. Recent developments
17.8. Procter & Gamble Company
17.8.1. Company details
17.8.2. Financial outlook
17.8.3. Product summary
17.8.4. Recent developments
17.9. Revlon Inc.
17.9.1. Company details
17.9.2. Financial outlook
17.9.3. Product summary
17.9.4. Recent developments
17.10. Shiseido Company, Limited
17.10.1. Company details
17.10.2. Financial outlook
17.10.3. Product summary
17.10.4. Recent developments
17.11. Unilever PLC
17.11.1. Company details
17.11.2. Financial outlook
17.11.3. Product summary
17.11.4. Recent developments
17.12. Others
18. List of Abbreviations
19. Reference Links
20. Conclusion
21. Research Scope