Europe Media Monitoring Tools Market Introduction and Overview
According to SPER Market Research, the Europe Media Monitoring Tools Market is estimated to reach USD XX billion by 2033 with a CAGR 14.38%.
The report includes an in-depth analysis of the Europe Media Monitoring Tools Market, including market size and trends, product mix, distribution channels, and supplier analysis. Media monitoring tools are a collection of software programs that let organizations track and examine news about the public, content publicity, and a wide range of subjects in print, internet, and broadcast media outputs. These algorithmic solutions employ machine learning (ML) techniques to continually crawl and index websites. The themes can be searched after website indexing to find opportunities by looking into mentions, discussions, and different opinions on different brands, businesses, and goods.
- October 2023: Cision, a consumer and media intelligence platform, unveiled CisionOne, a fully integrated media monitoring system that provides real-time insights in the US.
- The media and social intelligence startup Meltwater has been nominated for the G2 2023 Best Software Awards. Meltwater has been awarded for the second year in a row by G2, the biggest and most reliable software marketplace, with over 80 million users annually.
Market Opportunities and Challenges
Opportunities: Expanding Cloud-based Solution Usage by Businesses to Support Market Expansion.
- In order to provide scalable, adaptable, and affordable solutions for tracking, evaluating, and controlling media content across several channels, cloud-based media monitoring systems make use of cloud computing infrastructure. In order to track and analyze massive amounts of media material in real time and give enterprises meaningful insights into competitor intelligence, market trends, and brand perception, these solutions make use of cutting edge data processing, storage, and analytics capabilities. Influencer identification, sentiment analysis, and trend tracking are services offered by cloud-based media monitoring programs like Meltwater, Talkwalker, and Brandwatch.
Challenges: Market expansion may be hampered by the high initial costs.
- Organizations must incur high costs and complexity due to the adoption of media monitoring systems and their integration with the current system. Market expansion is probably going to be hampered by the amount of money and potential lost as a result of system integration. Moreover, among the other issues impeding the market's growth are growing worries about data security and identity and information privacy.
Market Competitive Landscape
The Media Monitoring Tools market in Europe is highly consolidated. Some of the market key players are Agility PR Solutions LLC (Innodata Inc.), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Hootsuite, Inc., Meltwater, Onclusive, Inc (Symphony Technology Group), Snap, Inc., Spotler Group, Talkwalker Inc. (Marlin Equity Partners), UNICEPTA GmbH.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Component, By Deployment Type, By Enterprise Size, By Application, By Vertical
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| Regions covered | France, Germany, Italy, Spain, United Kingdom, Rest of Europe
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| Companies Covered | Agility PR Solutions LLC (Innodata Inc.), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Hootsuite, Inc., Meltwater, Onclusive, Inc (Symphony Technology Group), Snap, Inc., Spotler Group, Talkwalker Inc. (Marlin Equity Partners), UNICEPTA GmbH.
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COVID-19 Impact on Europe Media Monitoring Tools Market
The Europe Media Monitoring Tools Market has been severely impacted by the COVID-19 epidemic. Businesses in Europe who provide media monitoring technologies have had to quickly adjust due to the extraordinary shifts in consumer behavior, changing market dynamics, and unstable economic conditions. Businesses in a variety of industries, including as healthcare, banking, and retail, have increased their attention to media channel monitoring in order to track rival activity, measure market trends, and comprehend changing customer mood in the midst of the epidemic.
Key Target Audience
- Corporations and Enterprises
- Marketing and Advertising Agencies
- Public Relations Firms
- Government Agencies and Institutions
- Healthcare Organizations
- Financial Institutions
- Retailers and E-commerce Businesses
- Media and Broadcasting Companies
- Academic and Research Institutions
Our in-depth analysis of the Europe Media Monitoring Tools Market includes the following segments:
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By Component:
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Software
Services
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By Deployment Type:
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On-premise
Cloud
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By Enterprise Size:
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SMEs
Large Enterprises
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By Application:
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Broadcast Media Monitoring
Print Media Monitoring
Online Media Monitoring
Social Media Monitoring
Others
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By Vertical:
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Retail & Ecommerce
BFSI
IT & Telecom
Media & Entertainment
Healthcare
Others
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Key Topics Covered in the Report
- Europe Media Monitoring Tools Market Size (FY’2024-FY’2033)
- Overview of Europe Media Monitoring Tools Market
- Segmentation of Europe Media Monitoring Tools Market By Component (Software, Services)
- Segmentation of Europe Media Monitoring Tools Market By Deployment Type (On-premise, Cloud)
- Segmentation of Europe Media Monitoring Tools Market By Enterprise Size (SMEs, Large Enterprises)
- Segmentation of Europe Media Monitoring Tools Market By Application (Broadcast Media Monitoring, Print Media Monitoring, Online Media Monitoring, Social Media Monitoring, Others)
- Segmentation of Europe Media Monitoring Tools Market By Vertical (Retail & Ecommerce, BFSI, IT & Telecom, Media & Entertainment, Healthcare, Others)
- Expansion Analysis of Europe Media Monitoring Tools Market
- Problems and Obstacles in Europe Media Monitoring Tools Market
- Competitive Landscape in the Europe Media Monitoring Tools Market
- Impact of COVID-19 and Demonetization on Europe Media Monitoring Tools Market
- Details on Current Investment in Europe Media Monitoring Tools Market
- Competitive Analysis of Europe Media Monitoring Tools Market
- Prominent Players in the Europe Media Monitoring Tools Market
- SWOT Analysis of Europe Media Monitoring Tools Market
- Europe Media Monitoring Tools Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Europe Media Monitoring Tools Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Europe Media Monitoring Tools Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Media Monitoring Tools Market
7. Europe Media Monitoring Tools Market, By Component (USD Million) 2020-2033
7.1. Europe Media Monitoring Tools Market Size, Share and Forecast, By Component, 2020-2026
7.2. Europe Media Monitoring Tools Market Size, Share and Forecast, By Component, 2027-2033
7.3. Software
7.4. Services
8. Europe Media Monitoring Tools Market, By Deployment Type (USD Million) 2020-2033
8.1. Europe Media Monitoring Tools Market Size, Share and Forecast, By Deployment Type, 2020-2026
8.2. Europe Media Monitoring Tools Market Size, Share and Forecast, By Deployment Type, 2027-2033
8.3. On-premise
8.4. Cloud
9. Europe Media Monitoring Tools Market, By Enterprise Size (USD Million) 2020-2033
9.1. Europe Media Monitoring Tools Market Size, Share and Forecast, By Enterprise Size, 2020-2026
9.2. Europe Media Monitoring Tools Market Size, Share and Forecast, By Enterprise Size, 2027-2033
9.3. SMEs
9.4. Large Enterprises
10. Europe Media Monitoring Tools Market, By Application (USD Million) 2020-2033
10.1. Europe Media Monitoring Tools Market Size, Share and Forecast, By Application, 2020-2026
10.2. Europe Media Monitoring Tools Market Size, Share and Forecast, By Application, 2027-2033
10.3. Broadcast Media Monitoring
10.4. Print Media Monitoring
10.5. Online Media Monitoring
10.6. Social Media Monitoring
10.6.1. Marketing
10.6.2. Monitoring & Analytics
10.6.3. Asset & Content Management
10.6.4. Risk & Compliance
10.7. Others
11. Europe Media Monitoring Tools Market, By Vertical (USD Million) 2020-2033
11.1. Europe Media Monitoring Tools Market Size, Share and Forecast, By Vertical, 2020-2026
11.2. Europe Media Monitoring Tools Market Size, Share and Forecast, By Vertical, 2027-2033
11.3. Retail & Ecommerce
11.4. BFSI
11.5. IT & Telecom
11.6. Media & Entertainment
11.7. Healthcare
11.8. Others
12. Europe Media Monitoring Tools Market Forecast, 2020-2033 (USD Million)
12.1. Europe Media Monitoring Tools Market Size and Market Share
13. Europe Media Monitoring Tools Market, By Region, 2020-2033 (USD Million)
13.1. Europe Media Monitoring Tools Market Size and Market Share By Region (2020-2026)
13.2. Europe Media Monitoring Tools Market Size and Market Share By Region (2027-2033)
13.3. France
13.4. Germany
13.5. Italy
13.6. Spain
13.7. United Kingdom
13.8. Rest of Europe
14. Company Profile
14.1. Agility PR Solutions LLC (Innodata Inc.)
14.1.1. Company details
14.1.2. Financial outlook
14.1.3. Product summary
14.1.4. Recent developments
14.2. BoomSonar Suite
14.2.1. Company details
14.2.2. Financial outlook
14.2.3. Product summary
14.2.4. Recent developments
14.3. Cision US Inc. (Platinum Equity, LLC)
14.3.1. Company details
14.3.2. Financial outlook
14.3.3. Product summary
14.3.4. Recent developments
14.4. Hootsuite, Inc.
14.4.1. Company details
14.4.2. Financial outlook
14.4.3. Product summary
14.4.4. Recent developments
14.5. Meltwater
14.5.1. Company details
14.5.2. Financial outlook
14.5.3. Product summary
14.5.4. Recent developments
14.6. Onclusive, Inc (Symphony Technology Group)
14.6.1. Company details
14.6.2. Financial outlook
14.6.3. Product summary
14.6.4. Recent developments
14.7. Snap, Inc.
14.7.1. Company details
14.7.2. Financial outlook
14.7.3. Product summary
14.7.4. Recent developments
14.8. Spotler Group
14.8.1. Company details
14.8.2. Financial outlook
14.8.3. Product summary
14.8.4. Recent developments
14.9. Talkwalker Inc. (Marlin Equity Partners)
14.9.1. Company details
14.9.2. Financial outlook
14.9.3. Product summary
14.9.4. Recent developments
14.10. UNICEPTA GmbH
14.10.1. Company details
14.10.2. Financial outlook
14.10.3. Product summary
14.10.4. Recent developments
14.11. Others
15. Conclusion
16. Reference Links
17. List of Abbreviations