Europe Oral Care Market Introduction and Overview
According to SPER Market Research, the Europe Oral Care Market is estimated to reach USD XX billion by 2033 with a CAGR of 4.5%.
The report includes an in-depth analysis of the Europe Oral Care Market, including market size and trends, product mix, applications, and supplier analysis. Oral care is the routine maintenance of dental hygiene through brushing, cleaning in between teeth, and rinsing, among other practices. Among the dental and gum issues that can be avoided with good oral hygiene are periodontitis, caries, gingivitis, and cavities. Products used to maintain the mouth and teeth are referred to as oral care products.
- November 2022: Colgate and Perfect Corp. collaborated to simulate the effects of the Colgate Optic White Overnight Teeth Whitening Pen using augmented reality (AR).
- February 2022: Colgate-Palmolive Company unveiled a toothpaste tube that is recyclable. It makes use of the same High-Density Polyethylene (HDPE) No. 2 plastic, which is comparable to that used in detergent and milk bottles. Rinsing, cutting, or cleaning the tubes before putting them in a recycling container are not further steps required for recycling.
Market Opportunities and Challenges
Increased awareness of oral hygiene and growing market penetration into emerging markets are expected to fuel the industry's growth. Alcohol-free mouthwashes are particularly preferred by people with diabetes, dry mouth, and systemic disorders, which is driving the market's expansion. Major players in developing countries concentrate on educating people about the importance of include mouthwashes in regular dental hygiene regimens and stressing their function in preserving mouth pH and fending off bacteria that cause gum disease. In response to worries about illnesses resistant to multiple drugs, the market is also being impacted by a move towards herbal components in mouthwashes and toothpaste. This tendency is seen in ingredients like aloe, curcumin, eucalyptus oil, licorice, neem, and tea tree oil, which meet the growing desire from consumers for natural and organic ingredients.
Growing awareness of dental care products and an ageing population are driving growth in the European oral care market. Elderly people are more likely to experience dental caries and other tooth-related problems. The oral care product industry is growing as a result of ongoing technological improvements that include mouthwashes and electric toothbrushes. Herbal elements like neem and charcoal are highly sought after by manufacturers for their mouth fresheners and toothbrushes. Furthermore, great emphasis is placed on creating eco-friendly dental care products and specially designed kits for particular age groups. The European oral care market continues to grow thanks to government assistance, rising investments, and expanding promotional activities.
However, whitening treatments like teeth-whitening pens might irreversibly harm tooth enamel if these items are used frequently. Teeth that are constantly losing their protective coating of enamel may become sensitive. Chemicals used in teeth-whitening procedures may likely come into contact with the gum line, perhaps causing localised discomfort and irritation. Furthermore, uneven tooth whitening can be caused by whitening treatments, especially if part or all of the dentition consists of artificial teeth. This may serve as a market restraint and offer room and opportunity for the development of substitute techniques.
Market Competitive Landscape
The European oral care sector, marked by a mix of large and small enterprises, is primarily dominated by a few key players. To maintain competitiveness, companies employ strategies such as incorporating natural and organic products, engaging in product innovations, rapid market expansions, mergers, acquisitions, and partnerships. This dynamic industry showcases quick releases of oral care products with diverse functionalities on retail shelves. The major players in the Europe Oral Care Market include: Procter & Gamble, Unilever, Colgate-Palmolive Company, GlaxoSmithKline PLC, Sunstar Suisse S.A., Henkel AG & Co. KGaA, Church & Dwight Co. Inc., Hawley & Hazel (BVI) Co. Ltd., Johnson & Johnson Consumer Inc., Pierre Fabre S.A, Lactona Europe BV, Others.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Product Type, By Distribution Channel
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| Regions covered | France, Germany, Italy, Russia, Spain, United Kingdom and rest of Europe
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| Companies Covered | Procter & Gamble, Unilever, Colgate-Palmolive Company, GlaxoSmithKline PLC, Sunstar Suisse S.A., Henkel AG & Co. KGaA, Church & Dwight Co. Inc., Hawley & Hazel (BVI) Co. Ltd., Johnson & Johnson Consumer Inc., Pierre Fabre S.A, Lactona Europe BV, Others.
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COVID-19 Impact on Europe Oral Care Market
The COVID-19 epidemic has affected the European oral care sector in a variety of ways. Lockdowns and limits on non-essential purchases caused a brief drop in sales during the early stages of the epidemic, but when consumers resumed their oral care routines and placed a higher priority on hygiene, the market swiftly recovered. The epidemic brought attention to how crucial it is to preserve dental health, which raised demand for oral care products and raised knowledge of their benefits.
Key Target Audience
- Dentists
- General Population
- Health-Conscious Consumers
- Hygienists
- Online Retailers
- Orthodontic Patients
- People with sensitive teeth
- Periodontal Patients
- Pharmacies and Drugstores
- Retailers and Distributors
- Others
Key Topics Covered in the Report
- Europe Oral Care Market Size (FY’2023-FY’2033)
- Overview of Europe Oral Care Market
- Segmentation of Europe Oral Care Market By Product Type (Dental Accessories, Denture Products, Mouthwashes and Rinses, Toothbrushes and Replacements, Toothpaste)
- Segmentation of Europe Oral Care Market By Distribution Channel (Convenience Stores, Online Retail Stores, Pharmacies and Drug Stores, Supermarkets/Hypermarkets, Other Distribution Channels)
- Statistical Snap of Europe Oral Care Market
- Expansion Analysis of Europe Oral Care Market
- Problems and Obstacles in Europe Oral Care Market
- Competitive Landscape in the Europe Oral Care Market
- Impact of COVID-19 and Demonetization on Europe Oral Care Market
- Details on Current Investment in Europe Oral Care Market
- Competitive Analysis of Europe Oral Care Market
- Prominent Players in the Europe Oral Care Market
- SWOT Analysis of Europe Oral Care Market
- Europe Oral Care Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Europe Oral Care Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Europe Oral Care Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Oral Care Market
7. Europe Oral Care Market, By Product Type (USD Million)
7.1. Europe Oral Care Market Value Share and Forecast, By Product Type, 2023-2033
7.2. Dental Accessories
7.2.1. Breath Fresheners
7.2.2. Dental Flosses
7.3. Denture Products
7.3.1. Cleaners
7.3.2. Fixatives
7.3.3. Other
7.4. Mouthwashes and Rinses
7.4.1. Medicated
7.4.2. Non-Medicated
7.5. Toothbrushes and Replacements
7.5.1. Electric
7.5.2. Manual
7.6. Toothpaste
7.6.1. Gel
7.6.2. Paste
7.6.3. Powder
8. Europe Oral Care Market, By Distribution Channel (USD Million)
8.1. Europe Oral Care Market Value Share and Forecast, By Distribution Channel, 2023-2033
8.2. Convenience Stores
8.3. Online Retail Stores
8.4. Pharmacies And Drug Stores
8.5. Supermarkets/Hypermarkets
8.6. Other Distribution Channels
9. Europe Oral Care Market Forecast, 2019-2033 (USD Million)
9.1. Europe Oral Care Market Size and Market Share
10. Europe Oral Care Market, By Product Type, 2019-2033 (USD Million)
10.1. Europe Oral Care Market Size and Market Share By Product Type (2019-2026)
10.2. Europe Oral Care Market Size and Market Share By Product Type (2027-2033)
11. Europe Oral Care Market, By Distribution Channel, 2019-2033 (USD Million)
11.1. Europe Oral Care Market Size and Market Share By Distribution Channel (2019-2026)
11.2. Europe Oral Care Market Size and Market Share By Distribution Channel (2027-2033)
12. Europe Oral Care Market, By Region, 2019-2033 (USD Million)
12.1. Europe Oral Care Market Size and Market Share By Region (2019-2026)
12.2. Europe Oral Care Market Size and Market Share By Region (2027-2033)
12.3. France
12.4. Germany
12.5. Italy
12.6. Russia
12.7. Spain
12.8. United Kingdom
12.9. Rest of Europe
13. Company Profile
13.1. Procter & Gamble
13.1.1. Company details
13.1.2. Financial outlook
13.1.3. Product summary
13.1.4. Recent developments
13.2. Unilever
13.2.1. Company details
13.2.2. Financial outlook
13.2.3. Product summary
13.2.4. Recent developments
13.3. Colgate-Palmolive Company
13.3.1. Company details
13.3.2. Financial outlook
13.3.3. Product summary
13.3.4. Recent developments
13.4. GlaxoSmithKline PLC
13.4.1. Company details
13.4.2. Financial outlook
13.4.3. Product summary
13.4.4. Recent developments
13.5. Sunstar Suisse S.A.
13.5.1. Company details
13.5.2. Financial outlook
13.5.3. Product summary
13.5.4. Recent developments
13.6. Henkel AG & Co. KGaA
13.6.1. Company details
13.6.2. Financial outlook
13.6.3. Product summary
13.6.4. Recent developments
13.7. Church & Dwight Co. Inc.
13.7.1. Company details
13.7.2. Financial outlook
13.7.3. Product summary
13.7.4. Recent developments
13.8. Hawley & Hazel (BVI) Co. Ltd.
13.8.1. Company details
13.8.2. Financial outlook
13.8.3. Product summary
13.8.4. Recent developments
13.9. Johnson & Johnson Consumer Inc.
13.9.1. Company details
13.9.2. Financial outlook
13.9.3. Product summary
13.9.4. Recent developments
13.10. Pierre Fabre S.A
13.10.1. Company details
13.10.2. Financial outlook
13.10.3. Product summary
13.10.4. Recent developments
13.11. Lactona Europe BV
13.11.1. Company details
13.11.2. Financial outlook
13.11.3. Product summary
13.11.4. Recent developments
13.12. Others
14. List of Abbreviations
15. Reference Links
16. Conclusion
17. Research Scope