Europe Sex Toys Market Introduction and Overview
According to SPER Market Research, the Europe Sex Toys Market is estimated to reach USD 20.56 billion by 2033 with a CAGR of 7.83%.
The report includes an in-depth analysis of the Europe Sex Toys Market, including market size and trends, product mix, distribution channels, and supplier analysis. A sex toy is an object intended to increase or stimulate sex. Sex toys can be used by people of all ages, by themselves or in a relationship. In situations of sexual dysfunction, they may also be medically beneficial. Their primary purpose is to make bedtimes more enjoyable. Sex toys often include vibrators, lubrication products, dildos, anal sex toys, penis rings, rubber vaginas, erotic play props, and BDSM gear. These days, the most widely used sex device is the vibrator.
- Dame Products Co. introduced the Aer, their first-ever clit seduction toy. The product boasts important features such a bigger and deeper suction aperture that fits clitorises of all sizes, and a water resistance design that sets it apart from toys targeted at clits.
- Ann Summers declared that in honor of National Earth Day in 2021, she will be releasing an environmentally friendly sex toy. Designed to be environmentally friendly, the Womanizer Premium Eco was only offered at Ann Summers for two weeks starting on April 22.
Market Opportunities and Challenges
Opportunities: Technological improvements have a significant impact on consumer interest in and use of sexual wellness goods. Many significant market players are enhancing their products to differentiate themselves from their competitors. The availability of sex toys with sensors is expected to have a positive impact on the global sex toys market throughout the forecast period. The surge in millennial sexual tastes and increased consumer awareness of sex toys are expected to drive market growth throughout the forecasted period. Furthermore, concerns such as hectic schedules, stress, frustration, medicine, age disorders, and hormone issues are expected to impede an individual's sexual stamina; as a result, wellness items like as sex toys have become increasingly popular among young couples.
Challenges: The European sex toys market faces a number of challenges that will have an impact on its growth and development. To begin with, cultural variety among European countries results in diverse attitudes toward sexuality, which leads to disparities in acceptance and desire for sex toys. While certain countries may be more open and progressive, others may be more conservative, influencing overall market penetration. Furthermore, makers and sellers face a complex environment due to rigorous regulations and diverse legislative frameworks governing adult products in different European countries. Another barrier is the stigma associated with the use of sex toys, which prevents open talks and purchases.
Market Competitive Landscape
The Europe Sex Toys market is extremely consolidated. BMS Factory, FUN FACTORY GmbH, LELO, Lifestyles Healthcare, Lovehoney Group Ltd, PTE LTD, TENGA Co. Ltd, WOW Tech International GmbH, Others. These are the key players for Sex toys Market in Europe.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Type, By Product, By Distribution Channel
|
| Regions covered | U.K, Germany, France, Spain, Italy, Russia, Nordic, Benelux and Rest of Europe
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| Companies Covered | BMS Factory, FUN FACTORY GmbH, LELO, Lifestyles Healthcare, Lovehoney Group Ltd, PTE LTD, TENGA Co. Ltd, WOW Tech International GmbH, Others
|
COVID-19 Impact on Europe Sex Toys Market
The European economy suffered as a result of the region's exponential surge in COVID-19 validated cases. Spain, Italy, Germany, France, and the United Kingdom were the worst-affected European countries. Furthermore, the number of fatalities in these countries is significant. The current COVID-19 pandemic has been designated by the WHO as a Public Health Emergency of International Concern under the International Health Regulation.
Key Target Audience
- Young Adults
- Middle-Aged Adults
- Cultural Sensitivity
- Online Shoppers
- Educated and Informed Consumers
Our in-depth analysis of the Europe Sex Toys Market includes the following segments:
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By Type:
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Vibrators
Bullets
Large Massagers
Dildos
Penis Rings
Anal Toys
Artificial Vagina
Harnesses/ Strap ons
Others
|
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By Products:
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Female Products
Male Products
Couple Products
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|
By Distributional Channel:
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E-Commerce
Speciality Stores
Mass Merchandizers
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By Region:
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U.K
Germany
France
Spain
Italy
Russia
Nordic
Benelux
Rest of Europe
|
Key Topics Covered in the Report
- Europe Sex Toys Market Size (FY’2023-FY’2033)
- Overview of Europe Sex Toys Market
- Segmentation of Europe Sex Toys Market By Type (Vibrators, Bullets, Large Massagers, Dildos, Penis Rings, Anal Toys, Artificial Vagina, Harnesses/ Strap ons, Others)
- Segmentation of Europe Sex Toys Market By Products (Female Products, Male Products, Couple Products)
- Segmentation of Europe Sex Toys Market By Distributional Channel (E-Commerce, Speciality Stores, Mass Merchandizers)
- Statistical Snap of Europe Sex Toys Market
- Expansion Analysis of Europe Sex Toys Market
- Problems and Obstacles in Europe Sex Toys Market
- Competitive Landscape in the Europe Sex Toys Market
- Impact of COVID-19 and Demonetization on Europe Sex Toys Market
- Details on Current Investment in Europe Sex Toys Market
- Competitive Analysis of Europe Sex Toys Market
- Prominent Players in the Europe Sex Toys Market
- SWOT Analysis of Europe Sex Toys Market
- Europe Sex Toys Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Europe Sex Toys Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Europe Sex Toys Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Sex Toys Market
7. Europe Sex Toys Market, By Type (USD Million)
7.1. Europe Sex Toys Market Value Share and Forecast, By Type, 2023-2033
7.2. Vibrators
7.3. Bullets
7.4. Large Massagers
7.5. Dildos
7.6. Penis Rings
7.7. Anal Toys
7.8. Artificial Vagina
7.9. Harnesses/ Strap ons
7.10. Others
8. Europe Sex Toys Market, By Products (USD Million)
8.1. Europe Sex Toys Market Value Share and Forecast, By Products, 2023-2033
8.2. Female Products
8.3. Male Products
8.4. Couple Products
9. Europe Sex Toys Market, By Distributional Channel (USD Million)
9.1. Europe Sex Toys Market Value Share and Forecast, By Distributional Channel, 2023-2033
9.2. E-Commerce
9.3. Speciality Stores
9.4. Mass Merchandizers
10. Europe Sex Toys Market Forecast, 2019-2033 (USD Million)
10.1. Europe Sex Toys Market Size and Market Share
11. Europe Sex Toys Market, By Type, 2019-2033 (USD Million)
11.1. Europe Sex Toys Market Size and Market Share By Type (2019-2026)
11.2. Europe Sex Toys Market Size and Market Share By Type (2027-2033)
12. Europe Sex Toys Market, By Products, 2019-2033 (USD Million)
12.1. Europe Sex Toys Market Size and Market Share By Products (2019-2026)
12.2. Europe Sex Toys Market Size and Market Share By Products (2027-2033)
13. Europe Sex Toys Market, By Distribution Channel, 2019-2033 (USD Million)
13.1. Europe Sex Toys Market Size and Market Share By Distribution Channel (2019-2026)
13.2. Europe Sex Toys Market Size and Market Share By Distribution Channel (2027-2033)
14. Europe Sex Toys Market, By Distributional Channel, 2019-2033 (USD Million)
14.1. Europe Sex Toys Market Size and Market Share By Distributional Channel (2019-2026)
14.2. Europe Sex Toys Market Size and Market Share By Distributional Channel (2027-2033)
15. Europe Sex Toys Market, By Region, 2019-2033 (USD Million)
15.1. Europe Sex Toys Market Size and Market Share By Region (2019-2026)
15.2. Europe Sex Toys Market Size and Market Share By Region (2027-2033)
15.3. U.K
15.4. Germany
15.5. France
15.6. Spain
15.7. Italy
15.8. Russia
15.9. Nordic
15.10. Benelux
15.11. Rest of Europe
16. Company Profile
16.1. BMS Factory
16.1.1. Company details
16.1.2. Financial outlook
16.1.3. Product summary
16.1.4. Recent developments
16.2. FUN FACTORY GmbH
16.2.1. Company details
16.2.2. Financial outlook
16.2.3. Product summary
16.2.4. Recent developments
16.3. LELO
16.3.1. Company details
16.3.2. Financial outlook
16.3.3. Product summary
16.3.4. Recent developments
16.4. Lifestyles Healthcare
16.4.1. Company details
16.4.2. Financial outlook
16.4.3. Product summary
16.4.4. Recent developments
16.5. Lovehoney Group Ltd
16.5.1. Company details
16.5.2. Financial outlook
16.5.3. Product summary
16.5.4. Recent developments
16.6. PTE LTD
16.6.1. Company details
16.6.2. Financial outlook
16.6.3. Product summary
16.6.4. Recent developments
16.7. TENGA Co. Ltd
16.7.1. Company details
16.7.2. Financial outlook
16.7.3. Product summary
16.7.4. Recent developments
16.8. WOW Tech International GmbH
16.8.1. Company details
16.8.2. Financial outlook
16.8.3. Product summary
16.8.4. Recent developments
16.9. Others
17. List of Abbreviations
18. Reference Links
19. Conclusion
20. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
