Europe Smart Toys Market Introduction and Overview
According to SPER Market Research, the Europe Smart Toys Market is estimated to reach USD XX billion by 2033 with a CAGR of 14.76%.
The report includes an in-depth analysis of the Europe Smart Toys Market, including market size and trends, product mix, distribution channels, and supplier analysis. A toy that has been upgraded by technology and incorporates digital components, networking, and interactive elements is called a smart toy. Children are supposed to have an entertaining and instructive experience with smart toys. Toys with artificial intelligence (AI) are equipped with technologies including sensors, Wi-Fi, Bluetooth, and AI.
- November 2017: Hasbro Inc. and Mattel Inc. partnered to provide Barbie with robotics engineering facilities. With the use of artificial intelligence (AI), this robot can teach children six free coding classes, fostering their intellectual development.
Market Opportunities and Challenges
Opportunities: There are several prospects in the European market for smart toys due to a number of variables. The technologically astute customer base in the region, which is progressively adopting smart and connected gadgets across all age groups, presents one important potential. As the advantages of interactive and educational toys become more widely known, there is an increasing need for smart toys that improve learning, encourage creativity, and help kids gain new skills.
Furthermore, the demand for smart toys among consumers has significantly increased as a result of the widespread adoption of digital technology and their incorporation into toys. One of the main factors driving the global demand for smart toys is parents' desire to provide their children cutting-edge learning opportunities through interesting and interactive media. Furthermore, the demand for smart toys has increased due to a notable increase in consumer disposable income over the last decade.
Challenges: Privacy and data security issues with connected toys present a big challenge, especially when it comes to the gathering and use of kids' personal data. Product development and compliance are made more difficult by stricter data protection laws, such the General Data Protection Regulation (GDPR), which demand strong safeguards to protect user privacy. Furthermore, the regulatory environment's fragmentation among European nations may present challenges for producers trying to guarantee uniform compliance with privacy and safety regulations in various markets.
Market Competitive Landscape
The market for Smart Toys in Europe is moderately fragmented. Some of the market key players are Geobra Brandstätter Stiftung & Co. KG, Hasbro, Inc., Konami Holdings Corporation, LEGO Group (KIRKBI A/S), Mattel, Inc., Pillar Learning, Primo toys, Sega Sammy Holdings, Inc. (Sega Toys Co., Ltd.), Tomy Company, Ltd., VTech Holdings Limited, Others.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Type, By Technology, By Distribution Channel
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| Regions covered | Germany, France, Italy, Spain, UK, Rest of Europe
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| Companies Covered | Geobra Brandstätter Stiftung & Co. KG, Hasbro, Inc., Konami Holdings Corporation, LEGO Group (KIRKBI A/S), Mattel, Inc., Pillar Learning, Primo toys, Sega Sammy Holdings, Inc. (Sega Toys Co., Ltd.), Tomy Company, Ltd., VTech Holdings Limited, Others.
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COVID-19 Impact on Europe Smart Toys Market
The pandemic of COVID-19 significantly changed consumer behavior and industrial dynamics in the European smart toy market. The implementation of social distancing measures and extensive lockdowns has resulted in a spike in the market for instructive and entertaining products for the home, including smart toys. Toys with built-in technology and interactive features have become more and more popular among parents looking to educate and engage their kids at home.
Key Target Audience:
- Parents and Caregivers
- Children and Adolescents
- Educational Institutions and Teachers
- Retailers and Distributors
- Toy Manufacturers and Developers
Our in-depth analysis of the Europe Smart Toys Market includes the following segments:
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By Type: |
Robots
Interactive Games
Educational Robots
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By Technology: |
Wi Fi
Bluetooth
RFID or NFC
Other
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By Distribution Channel: |
Offline Retail Stores
Online
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Key Topics Covered in the Report:
- Europe Smart Toys Market Size (FY’2024-FY’2033)
- Overview of Europe Smart Toys Market
- Segmentation of Europe Smart Toys Market By Type (Robots, Interactive Games, Educational Robots)
- Segmentation of Europe Smart Toys Market By Technology (Wi Fi, Bluetooth, RFID or NFC, Others)
- Segmentation of Europe Smart Toys Market By Distribution Channel (Offline Retail Stores, Online)
- Expansion Analysis of Europe Smart Toys Market
- Problems and Obstacles in Europe Smart Toys Market
- Competitive Landscape in the Europe Smart Toys Market
- Impact of COVID-19 and Demonetization on Europe Smart Toys Market
- Details on Current Investment in Europe Smart Toys Market
- Competitive Analysis of Europe Smart Toys Market
- Prominent Players in the Europe Smart Toys Market
- SWOT Analysis of Europe Smart Toys Market
- Europe Smart Toys Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Europe Smart Toys Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Europe Smart Toys Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Smart Toys Market
7. Europe Smart Toys Market, By Type (USD Million)
7.1. Europe Smart Toys Market Value Share and Forecast, By Type, 2024-2033
7.2. Robots
7.3. Interactive Games
7.4. Educational Robots
8. Europe Smart Toys Market, By Technology (USD Million)
8.1. Europe Smart Toys Market Value Share and Forecast, By Technology, 2024-2033
8.2. Wi Fi
8.3. Bluetooth
8.4. RFID or NFC
8.5. Other
9. Europe Smart Toys Market, By Distribution Channel (USD Million)
9.1. Europe Smart Toys Market Value Share and Forecast, By Distribution Channel, 2024-2033
9.2. Offline Retail Stores
9.3. Online
10. Europe Smart Toys Market Forecast, 2020-2033 (USD Million)
10.1. Europe Smart Toys Market Size and Market Share
11. Europe Smart Toys Market, By Type, 2020-2033 (USD Million)
11.1. Europe Smart Toys Market Size and Market Share By Type (2020-2026)
11.2. Europe Smart Toys Market Size and Market Share By Type (2027-2033)
12. Europe Smart Toys Market, By Vehicle Type, 2020-2033 (USD Million)
12.1. Europe Smart Toys Market Size and Market Share By Distribution Channel (2020-2026)
12.2. Europe Smart Toys Market Size and Market Share By Distribution Channel (2027-2033)
13. Europe Smart Toys Market, By Region, 2020-2033 (USD Million)
13.1. Germany
13.2. France
13.3. Italy
13.4. Spain
13.5. UK
13.6. Rest of Europe
14. Company Profile
14.1. Geobra Brandstätter Stiftung & Co. KG
14.1.1. Company details
14.1.2. Financial outlook
14.1.3. Product summary
14.1.4. Recent developments
14.2. Hasbro, Inc.
14.2.1. Company details
14.2.2. Financial outlook
14.2.3. Product summary
14.2.4. Recent developments
14.3. Konami Holdings Corporation
14.3.1. Company details
14.3.2. Financial outlook
14.3.3. Product summary
14.3.4. Recent developments
14.4. LEGO Group (KIRKBI A/S)
14.4.1. Company details
14.4.2. Financial outlook
14.4.3. Product summary
14.4.4. Recent developments
14.5. Mattel, Inc.
14.5.1. Company details
14.5.2. Financial outlook
14.5.3. Product summary
14.5.4. Recent developments
14.6. Pillar Learning
14.6.1. Company details
14.6.2. Financial outlook
14.6.3. Product summary
14.6.4. Recent developments
14.7. Primo toys
14.7.1. Company details
14.7.2. Financial outlook
14.7.3. Product summary
14.7.4. Recent developments
14.8. Sega Sammy Holdings, Inc. (Sega Toys Co., Ltd.)
14.8.1. Company details
14.8.2. Financial outlook
14.8.3. Product summary
14.8.4. Recent developments
14.9. Tomy Company, Ltd.
14.9.1. Company details
14.9.2. Financial outlook
14.9.3. Product summary
14.9.4. Recent developments
14.10. VTech Holdings Limited
14.10.1. Company details
14.10.2. Financial outlook
14.10.3. Product summary
14.10.4. Recent developments
14.11. Others
15. List of Abbreviations
16. Reference Links
17. Conclusion
18. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
