Europe Tissue and Hygiene Paper Market Introduction and Overview
According to SPER Market Research, the Europe Tissue and Hygiene Paper Market is estimated to reach USD 60.01 billion by 2033 with a CAGR of 0.23%.
The report includes an in-depth analysis of the Europe Tissue and Hygiene Paper market, including market size and trends, product mix, distribution channels, and supplier analysis. Tissue paper, often referred to as crêpe paper, is a thin and lightweight paper variety. It is crafted from paper pulp and can be sourced from recycled materials or produced using a paper machine. Tissue paper has a wide range of practical uses, including gift wrapping and preserving the freshness of various items. Although some varieties of tissue paper can be recycled, the majority cannot. Its production involves a mixture of hardwood and softwood tree pulp, combined with water and synthetic additives.
- August 2022: The WEPA Group has made an investment in a cutting-edge converting line at its Leuna facility, which has recently begun operation. This advanced line, designed by Gambini, produces soft and absorbent paper with minimal raw material usage, primarily targeting kitchen towels, and achieves speeds of 700 meters per minute.
- May 2021: Sofidel Group launched a novel product called Nicky Defend. This innovative offering is a disposable paper towel infused with antibacterial lotion, designed to promote personal hygiene in both workplace and household settings.
Market Opportunities and Challenges
The future outlook for the market appears promising due to factors such as rising consumer purchasing power and a heightened demand for high-quality, soft away-from-home tissue paper, particularly from the younger demographic. Additionally, manufacturers in the away-from-home tissue and hygiene product sector have established online sales platforms to cater to informed institutional buyers who prefer digital shopping. This shift presents lucrative growth opportunities for the market. Many industry players are also focused on enhancing the customer experience through innovation. For example, in March 2021, Navigator Company introduced an innovative tissue paper infused with Amoos AquactiveTM soap. This soap-activated technology generates foam upon contact with water, enhancing usability and convenience.
The market's growth is anticipated to face obstacles due to mounting apprehensions regarding deforestation and operational challenges associated with sourcing production materials. Furthermore, the escalating costs of raw materials are projected to impede market expansion. As an illustration, Essity recently disclosed price hikes for its Consumer Tissue products, attributing them to increased raw material expenses. Likewise, Sappi Europe declared price increases across its woodfree coated and uncoated paper grades, citing similar reasons. These factors collectively pose constraints on market growth, necessitating a closer look at sustainable practices and cost management strategies in the industry.
Market Competitive Landscape
The tissue and hygiene paper market is marked by competition, with numerous companies both entering the market and maintaining a share of it. These companies actively pursue strategic partnerships and introduce innovative products as part of their efforts to secure and uphold their market positions. The key players in the Europe Tissue and Hygiene Paper market include Cartiere Carrara SpA, Essity AB, Industrie Cartarie Tronchetti SpA, Kimberly-Clark Corporation, Lucart SpA, Metsa Group, Ontex Group, Renova, Sofidel Group, WEPA Industrieholding SE, Others.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Product Type, By Raw Material, By Type
|
| Regions covered | Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom and rest of Europe
|
| Companies Covered | Cartiere Carrara SpA, Essity AB, Industrie Cartarie Tronchetti SpA, Kimberly-Clark Corporation, Lucart SpA, Metsa Group, Ontex Group, Renova, Sofidel Group, WEPA Industrieholding SE, Others
|
COVID-19 Impact on Europe Tissue and Hygiene Paper Market
The tissue and hygiene market experienced a minor setback due to the effects of COVID-19 and panic-buying. The retail sector saw a surge in sales during the pandemic, particularly in Germany, leading to a substantial increase in orders. In 2020, there was a temporary spike in toilet paper demand, nearly doubling the typical consumption. However, this heightened demand has since stabilized in 2021.
Key Target Audience:
- Environmental and Health-conscious Consumers
- Food Service Industry
- Government and Non-Profit Organizations
- Healthcare Facilities
- Households
- Industrial and Manufacturing Sector
- Janitorial and Cleaning Services
- Parents and Caregivers
- Retailers
- Schools and Educational Institutions
- Travel and Hospitality Industry
- Others
Our in-depth analysis of the Europe Tissue and Hygiene Paper Market includes the following segments:
|
By Product Type:
|
Baby Diapers
Feminine Hygiene
Household Paper
Incontinence
Paper Tissues
Toilet Paper
|
|
By Raw Material:
|
Kraft
Recycled
Sulfite
Other Raw Materials
|
|
By Type:
|
At Home
Away from Home
|
Key Topics Covered in the Report:
- Europe Tissue and Hygiene Paper Market Size (FY’2023-FY’2033)
- Overview of Europe Tissue and Hygiene Paper Market
- Segmentation of Europe Tissue and Hygiene Paper Market By Product Type (Baby Diapers, Feminine Hygiene, Household Paper, Incontinence, Paper Tissues, Toilet Paper)
- Segmentation of Europe Tissue and Hygiene Paper Market By Raw Material (Kraft, Recycled, Sulfite, Other Raw Materials)
- Segmentation of Europe Tissue and Hygiene Paper Market By Type (At Home, Away from Home)
- Statistical Snap of Europe Tissue and Hygiene Paper Market
- Expansion Analysis of Europe Tissue and Hygiene Paper Market
- Problems and Obstacles in Europe Tissue and Hygiene Paper Market
- Competitive Landscape in the Europe Tissue and Hygiene Paper Market
- Impact of COVID-19 and Demonetization on Europe Tissue and Hygiene Paper Market
- Details on Current Investment in Europe Tissue and Hygiene Paper Market
- Competitive Analysis of Europe Tissue and Hygiene Paper Market
- Prominent Players in the Europe Tissue and Hygiene Paper Market
- SWOT Analysis of Europe Tissue and Hygiene Paper Market
- Europe Tissue and Hygiene Paper Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Europe Tissue and Hygiene Paper Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Europe Tissue and Hygiene Paper Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Europe Tissue and Hygiene Paper Market
7. Europe Tissue and Hygiene Paper Market, By Product Type (USD Million)
7.1. Europe Tissue and Hygiene Paper Market Value Share and Forecast, By Product Type, 2023-2033
7.2. Baby Diapers
7.3. Feminine Hygiene
7.4. Household Paper
7.5. Incontinence
7.6. Paper Tissues
7.6.1. Bathroom Tissues
7.6.2. Paper Napkins
7.6.3. Paper Towels
7.6.4. Facial Tissues
7.6.5. Specialty and Wrapping Tissues
7.7. Toilet Paper
8. Europe Tissue and Hygiene Paper Market, By Raw Material (USD Million)
8.1. Europe Tissue and Hygiene Paper Market Value Share and Forecast, By Raw Material, 2023-2033
8.2. Kraft
8.3. Recycled
8.4. Sulfite
8.5. Other Raw Materials
9. Europe Tissue and Hygiene Paper Market, By Type (USD Million)
9.1. Europe Tissue and Hygiene Paper Market Value Share and Forecast, By Type, 2023-2033
9.2. At Home
9.3. Away from Home
10. Europe Tissue and Hygiene Paper Market Forecast, 2019-2033 (USD Million)
10.1. Europe Tissue and Hygiene Paper Market Size and Market Share
11. Europe Tissue and Hygiene Paper Market, By Product Type, 2019-2033 (USD Million)
11.1. Europe Tissue and Hygiene Paper Market Size and Market Share By Product Type (2019-2026)
11.2. Europe Tissue and Hygiene Paper Market Size and Market Share By Product Type (2027-2033)
12. Europe Tissue and Hygiene Paper Market, By Raw Material, 2019-2033 (USD Million)
12.1. Europe Tissue and Hygiene Paper Market Size and Market Share By Raw Material (2019-2026)
12.2. Europe Tissue and Hygiene Paper Market Size and Market Share By Raw Material (2027-2033)
13. Europe Tissue and Hygiene Paper Market, By Type, 2019-2033 (USD Million)
13.1. Europe Tissue and Hygiene Paper Market Size and Market Share By Type (2019-2026)
13.2. Europe Tissue and Hygiene Paper Market Size and Market Share By Type (2027-2033)
14. Europe Tissue and Hygiene Paper Market, By Region, 2019-2033 (USD Million)
14.1. Europe Tissue and Hygiene Paper Market Size and Market Share By Region (2019-2026)
14.2. Europe Tissue and Hygiene Paper Market Size and Market Share By Region (2027-2033)
14.3. Denmark
14.4. Finland
14.5. France
14.6. Germany
14.7. Ireland
14.8. Italy
14.9. Netherlands
14.10. Norway
14.11. Spain
14.12. Sweden
14.13. Switzerland
14.14. United Kingdom
14.15. Rest of Europe
15. Company Profile
15.1. Cartiere Carrara SpA
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Essity AB
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. Industrie Cartarie Tronchetti SpA
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. Kimberly-Clark Corporation
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. Lucart SpA
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. Metsa Group
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. Ontex Group
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. Renova
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. Sofidel Group
15.9.1. Company details
15.9.2. Financial outlook
15.9.3. Product summary
15.9.4. Recent developments
15.10. WEPA Industrieholding SE
15.10.1. Company details
15.10.2. Financial outlook
15.10.3. Product summary
15.10.4. Recent developments
15.11. Others
16. List of Abbreviations
17. Reference Links
18. Conclusion
19. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
