Fashion Influencer Marketing Market Introduction and Overview
According to SPER Market Research, the Global Fashion Influencer Marketing Market is estimated to reach USD 9.47 billion by 2033 with a CAGR of 35.96%.
The report includes an in-depth analysis of the Global Fashion Influencer Marketing Market, including market size and trends, product mix, Applications, and supplier analysis. Fashion influencer marketing is a marketing strategy in which a brand collaborates with social media influencers who have a large following and influence in the fashion industry to promote its products or services. Fashion brands use this marketing technique to increase their reach and promote their products in more innovative ways that relate to brand values. Mega influencers, macro influencers, micro influencers, and nano influencers are the four main types of fashion influencer marketing influencers. A mega influencer is someone who has over one million social media followers. Beauty and cosmetics, apparel, and jewellery and accessories are the various fashion types used by large enterprises as well as small and medium-sized enterprises (SMEs).
- 2023: Dior collaborated with Kendall Jenner in April to ensure the successful launch of their new handbag line. Jenner's social media channel was used by the famous fashion brand to promote the product line.
- 2023: Nike collaborated with Charlie D'Amelio to ensure the successful launch of their new sneaker collection in February. The popular American TikToker used her app channel to promote the product line.
Market Opportunities and Challenges
Opportunities- The increasing use of social media platforms is increasing the benefits of fashion brand influencer marketing. Furthermore, lower internet costs in countries such as France, Italy, India, and Poland increase people's use of data services, which improves social media. The widespread adoption and use of social media platforms such as Facebook and Instagram, as well as the need for fast fashion, are motivating brands to increase their investment in this market. Increasing social media subscribers, smartphone users, and rising demand for content-based band live interactive video sessions are expected to drive market growth over the forecast period.
Challenges- The inability to measure campaign effectiveness, as well as security and privacy concerns, will be major factors impeding market growth in the coming years. Over the forecast period, an increase in the number of fake followers is expected to impede market growth. Brands risk fines and reputational damage if sponsored content is not properly disclosed or advertising guidelines are not followed. Navigating these rules and staying current with changing restrictions can be difficult for anyone involved in the fashion influencer marketing industry.
Market Competitive Landscape
To increase their market share, major market players are implementing a variety of business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches. The major players in the market include: AspireIQ, BrandSnob, Facebook Fourstarzz Media, Influencity, IZEA Worldwide Julius, LinkedIn, Mavrck , YouTube, TikTok, Twitter.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Influencer type, By Fashion type,
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| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe
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| Companies Covered | AspireIQ, BrandSnob, Facebook Fourstarzz Media, Influencity, IZEA Worldwide Julius, LinkedIn, Mavrck , YouTube
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COVID-19 Impact on Global Fashion Influencer Marketing Market
The COVID 19 has positive Impact on Global Fashion Influencer Marketing Market with consumer behaviour changing due to lockdowns and social distancing measures, there has been a noticeable shift towards online platforms, emphasizing the importance of digital marketing channels such as influencer marketing. Traditional fashion events and collaborations were disrupted by the pandemic, prompting influencers to shift their focus to virtual engagements and online promotions. In the face of economic uncertainty, brands revaluated their marketing budgets, prompting some to redirect funds to cost-effective influencer marketing as a means of maintaining visibility.
Key Target Audience:
- Consumers
- E-commerce Platforms
- Fashion Events and Shows
- Fashion Publications and Media Outlets
- Investors and Venture Capitalists
- Marketing Agencies
- Social Media Platforms
- Technology Providers
- Others
Our in-depth analysis of the Fashion Influencer Marketing Market includes the following segments:
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By Influencer type: |
Mega Influencer
Macro Influencer
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By Fashion type: |
Beauty & Cosmetics
Apparel
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By Region:
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Asia-Pacific
Europe
Middle East & Africa
North America
Latin America
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Key Topics Covered in the Report:
- Global Fashion Influencer Marketing Market Size (FY’2023-FY’2033)
- Overview of Global Fashion Influencer Marketing Market
- Segmentation of Global Fashion Influencer Marketing Market By Influencer type (Mega Influencer, Macro Influencer.)
- Segmentation of Global Fashion Influencer Marketing Market By Fashion type (Beauty & Cosmetics, Apparel)
- Statistical Snap of Global Fashion Influencer Marketing Market
- Expansion Analysis of Global Fashion Influencer Marketing Market
- Problems and Obstacles in Global Fashion Influencer Marketing Market
- Competitive Landscape in the Global Fashion Influencer Marketing Market
- Impact of COVID-19 and Demonetization on Global Fashion Influencer Marketing Market
- Details on Current Investment in Global Fashion Influencer Marketing Market
- Competitive Analysis of Global Fashion Influencer Marketing Market
- Prominent Players in the Global Fashion Influencer Marketing Market
- SWOT Analysis of Global Fashion Influencer Marketing Market
- Global Fashion Influencer Marketing Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Fashion Influencer Marketing Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Fashion Influencer Marketing Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Fashion Influencer Marketing Market
7. Global Fashion Influencer Marketing Market, By Influencer type (USD Million)
7.1. Global Fashion Influencer Marketing Market Value Share and Forecast, By Influencer type, 2023-2033
7.2. Mega Influencer
7.3. Macro Influencer
8. Global Fashion Influencer Marketing Market, By Fashion type (USD Million)
8.1. Global Fashion Influencer Marketing Market Value Share and Forecast, By Fashion type, 2023-2033
8.2. Beauty & Cosmetics
8.3. Apparel
9. Global Fashion Influencer Marketing Market Forecast, 2019-2033 (USD Million)
9.1. Global Fashion Influencer Marketing Market Size and Market Share
10. Global Fashion Influencer Marketing Market, By Influencer type, 2019-2033 (USD Million)
10.1. Global Fashion Influencer Marketing Market Size and Market Share By Influencer type (2019-2026)
10.2. Global Fashion Influencer Marketing Market Size and Market Share By Influencer type (2027-2033)
11. Global Fashion Influencer Marketing Market, By Fashion type, 2019-2033 (USD Million)
11.1. Global Fashion Influencer Marketing Market Size and Market Share By Fashion type (2019-2026)
11.2. Global Fashion Influencer Marketing Market Size and Market Share By Fashion type (2027-2033)
12. Global Fashion Influencer Marketing Market, By Region, 2019-2033 (USD Million)
12.1. Global Fashion Influencer Marketing Market Size and Market Share By Region (2019-2026)
12.2. Global Fashion Influencer Marketing Market Size and Market Share By Region (2027-2033)
12.3. Asia-Pacific
12.3.1. Australia
12.3.2. China
12.3.3. India
12.3.4. Japan
12.3.5. South Korea
12.3.6. Rest of Asia-Pacific
12.4. Europe
12.4.1. France
12.4.2. Germany
12.4.3. Italy
12.4.4. Spain
12.4.5. United Kingdom
12.4.6. Rest of Europe
12.5. Middle East and Africa
12.5.1. Kingdom of Saudi Arabia
12.5.2. United Arab Emirates
12.5.3. Rest of Middle East & Africa
12.6. North America
12.6.1. Canada
12.6.2. Mexico
12.6.3. United States
12.7. Latin America
12.7.1. Argentina
12.7.2. Brazil
12.7.3. Rest of Latin America
13. Company Profile
13.1. AspireIQ
13.1.1. Company details
13.1.2. Financial outlook
13.1.3. Product summary
13.1.4. Recent developments
13.2. BrandSnob
13.2.1. Company details
13.2.2. Financial outlook
13.2.3. Product summary
13.2.4. Recent developments
13.3. Facebook
13.3.1. Company details
13.3.2. Financial outlook
13.3.3. Product summary
13.3.4. Recent developments
13.4. Fourstarzz Media.
13.4.1. Company details
13.4.2. Financial outlook
13.4.3. Product summary
13.4.4. Recent developments
13.5. Influencity
13.5.1. Company details
13.5.2. Financial outlook
13.5.3. Product summary
13.5.4. Recent developments
13.6. IZEA Worldwide
13.6.1. Company details
13.6.2. Financial outlook
13.6.3. Product summary
13.6.4. Recent developments
13.7. Julius
13.7.1. Company details
13.7.2. Financial outlook
13.7.3. Product summary
13.7.4. Recent developments
13.8. LinkedIn
13.8.1. Company details
13.8.2. Financial outlook
13.8.3. Product summary
13.8.4. Recent developments
13.9. Mavrck
13.9.1. Company details
13.9.2. Financial outlook
13.9.3. Product summary
13.9.4. Recent developments
13.10. YouTube
13.10.1. Company details
13.10.2. Financial outlook
13.10.3. Product summary
13.10.4. Recent developments
13.11. Others
14. List of Abbreviations
15. Reference Links
16. Conclusion
17. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
