India Pan Masala Market Overview
According to SPER Market Research, the India Pan Masala Market is estimated to reach USD 640.85 billion by 2033 with a CAGR of 3.61%.
Pan masala is a popular Indian mouth freshener and snack consumed for its refreshing flavours and cultural significance. It is a mixture of ingredients like betel nuts, tobacco, and flavouring agents. Pan masala is traditionally offered as a gesture of hospitality and enjoyed after meals for its breath freshening and digestive properties. The industry has witnessed growth and diversification, with brands introducing flavoured variants and innovative packaging. However, the consumption of pan masala has raised health concerns due to tobacco and areca nut content, with studies linking it to oral health problems and increased cancer risks. Regulatory measures aim to regulate its sale, packaging, and advertising. Nonetheless, pan masala remains a prominent product in the Indian market, with manufacturers adapting to consumer preferences and safety regulations.
Exploring the Growth Drivers of the India Pan Masala Industry.
The growth drivers of the India pan masala industry encompass changing consumer preferences, urbanization and increasing disposable income, and the cultural significance and traditional consumption of pan masala. Manufacturers have adapted to changing consumer preferences by offering flavoured variants, reduced tobacco content options, and innovative packaging to cater to diverse tastes and attract a wider consumer base. The rapid urbanization in India, along with rising disposable income levels, has increased the industry's growth, as urban consumers with higher purchasing power are more inclined to indulge in discretionary items like pan masala. Moreover, pan masala holds cultural significance in India and is deeply ingrained in traditions and social gatherings, being consumed after meals as a mouth freshener and digestive aid. This cultural attachment and traditional consumption habits have contributed to sustained demand for pan masala products.
What challenges does the India Pan Masala Market face?
The India Pan Masala Market faces challenges related to health concerns, regulatory restrictions, and shifting consumer preferences. The consumption of pan masala, particularly those containing tobacco and areca nuts, has been linked to various health risks, including an increased risk of oral cancer. These health concerns have led to strict regulations and restrictions imposed by government bodies. These regulations include limitations on the sale, packaging, and advertising of pan masala products, especially those containing tobacco. Compliance with these regulations can pose challenges for manufacturers and may affect product offerings and marketing strategies. Shifting consumer preferences towards healthier lifestyles and awareness of health risks affect the demand for traditional pan masala. Manufacturers need to adapt to these changing preferences and introduce healthier alternatives to sustain growth.
In what ways has the COVID-19 pandemic affected India Pan Masala Market?
The COVID-19 pandemic has disrupted the India Pan Masala Market in several ways. The supply chain has been disrupted due to restrictions on transportation and trade, leading to delays and shortages in the market. Consumer demand has declined as economic uncertainties and restrictions on movement and social gatherings have shifted consumption patterns and preferences. The closure of non-essential retail outlets and restrictions on physical retail operations have impacted the distribution and availability of pan masala products, affecting sales, particularly impulse purchases at convenience stores and other retail outlets.
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Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Type, By Price Range, By Packaging, By Distribution Channel
|
| Regions covered | Bihar, Delhi, Jharkhand, Madhya Pradesh, Maharashtra, Odisha, Uttar Pradesh, Others
|
| Companies Covered | Dharampal Premchand Limited, Dinesh Pouches Private Limited, DS Group, Red Rose Group of Companies, Godfrey Phillips India Ltd., JMJ Group, Kothari Product Limited, KP Group, Manikchand Group, Pan Bahar Products Private Limited, Pan Parag India Limited, Shikhar Group, Others
|
Key Target Audience
- Adults
- Middle-Income and Affluent Consumers
- Rural Consumers
- Smokers and Tobacco Users
- Urban Consumers
- Youth
India Pan Masala Market Segmentation:
1. By Type:
- India Pan Masala Market Value Share and Forecast, By Type, 2023-2033
- Flavoured
- Pan Masala with Tobacco
- Plain
- Others
2. By Price Range:
- India Pan Masala Market Value Share and Forecast, By Price Range, 2023-2033
- Non-Premium
- Premium
3. By Packaging:
- India Pan Masala Market Value Share and Forecast, By Packaging, 2023-2033
- Cans
- Pouch
- Others
4. By Distribution Channel:
- India Pan Masala Market Value Share and Forecast, By Distribution Channel, 2023-2033
- Convenience Stores
- Hypermarkets/Supermarkets
- Online sales platforms
- Premium
- Tobacconists/Cigar shops
5. By Region:
- Bihar
- Delhi
- Jharkhand
- Madhya Pradesh
- Maharashtra
- Odisha
- Uttar Pradesh
- Others
Key Topics Covered in the Report
- India Pan Masala Market Size (FY’2023-FY’2033)
- Overview of India Pan Masala Market
- Segmentation of India Pan Masala Market By Type (Flavoured, Pan Masala with Tobacco, Plain, Others)
- Segmentation of India Pan Masala Market By Price Range (Premium, Non-Premium)
- Segmentation of India Pan Masala Market By Packaging (Cans, Pouch, Others)
- Segmentation of India Pan Masala Market By Distribution Channel (Convenience Stores, Hypermarkets/Supermarkets, Online sales platforms, Premium, Tobacconists/ Cigar shops)
- Statistical Snap of India Pan Masala Market
- Growth Analysis of India Pan Masala Market
- Problems and Challenges in India Pan Masala Market
- Competitive Landscape in the India Pan Masala Market
- Impact of COVID-19 and Demonetization on India Pan Masala Market
- Details on Recent Investment in India Pan Masala Market
- Competitive Analysis of India Pan Masala Market
- Key Players in the India Pan Masala Market
- SWOT Analysis of India Pan Masala Market
- India Pan Masala Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the India Pan Masala Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. India Pan Masala Market Manufacturing Base Distribution, Sales Area, Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in India Pan Masala Market
7. India Pan Masala Market, By Type (USD Million)
7.1. India Pan Masala Market Value Share and Forecast, By Type, 2023-2033
7.2. Flavoured
7.3. Pan Masala with Tobacco
7.4. Plain
7.5. Others
8. India Pan Masala Market, By Price Range (USD Million)
8.1. India Pan Masala Market Value Share and Forecast, By Price Range, 2023-2033
8.2. Non-Premium
8.3. Premium
9. India Pan Masala Market, By Packaging (USD Million)
9.1. India Pan Masala Market Value Share and Forecast, By Packaging, 2023-2033
9.2. Cans
9.3. Pouch
9.4. Others
10. India Pan Masala Market, By Distribution Channel (USD Million)
10.1. India Pan Masala Market Value Share and Forecast, By Distribution Channel, 2023-2033
10.2. Convenience Stores
10.3. Hypermarkets/Supermarkets
10.4. Online sales platforms
10.5. Premium
10.6. Tobacconists/Cigar shops
11. India Pan Masala Market Forecast, 2019-2033 (USD Million)
11.1. India Pan Masala Market Size and Market Share
12. India Pan Masala Market, By Type, 2019-2033 (USD Million)
12.1. India Pan Masala Market Size and Market Share By Type (2019-2026)
12.2. India Pan Masala Market Size and Market Share By Type (2027-2033)
13. India Pan Masala Market, By Price Range, 2019-2033 (USD Million)
13.1. India Pan Masala Market Size and Market Share By Price Range (2019-2026)
13.2. India Pan Masala Market Size and Market Share By Price Range (2027-2033)
14. India Pan Masala Market, By Packaging, 2019-2033 (USD Million)
14.1. India Pan Masala Market Size and Market Share By Packaging (2019-2026)
14.2. India Pan Masala Market Size and Market Share By Packaging (2027-2033)
15. India Pan Masala Market, By Distribution Channel, 2019-2033 (USD Million)
15.1. India Pan Masala Market Size and Market Share By Distribution Channel (2019-2026)
15.2. India Pan Masala Market Size and Market Share By Distribution Channel (2027-2033)
16. India Pan Masala Market, By Region, 2019-2033 (USD Million)
16.1. India Pan Masala Market Size and Market Share By Region (2019-2026)
16.2. India Pan Masala Market Size and Market Share By Region (2027-2033)
16.3. Bihar
16.4. Delhi
16.5. Jharkhand
16.6. Madhya Pradesh
16.7. Maharashtra
16.8. Odisha
16.9. Uttar Pradesh
16.10. Others
17. Company Profile
17.1. Dharampal Premchand Limited
17.1.1. Company details
17.1.2. Financial outlook
17.1.3. Product summary
17.1.4. Recent developments
17.2. Dinesh Pouches Private Limited
17.2.1. Company details
17.2.2. Financial outlook
17.2.3. Product summary
17.2.4. Recent developments
17.3. DS Group
17.3.1. Company details
17.3.2. Financial outlook
17.3.3. Product summary
17.3.4. Recent developments
17.4. Godfrey Phillips India Ltd.
17.4.1. Company details
17.4.2. Financial outlook
17.4.3. Product summary
17.4.4. Recent developments
17.5. JMJ Group
17.5.1. Company details
17.5.2. Financial outlook
17.5.3. Product summary
17.5.4. Recent developments
17.6. Kothari Product Limited
17.6.1. Company details
17.6.2. Financial outlook
17.6.3. Product summary
17.6.4. Recent developments
17.7. KP Group
17.7.1. Company details
17.7.2. Financial outlook
17.7.3. Product summary
17.7.4. Recent developments
17.8. Manikchand Group
17.8.1. Company details
17.8.2. Financial outlook
17.8.3. Product summary
17.8.4. Recent developments
17.9. Pan Bahar Products Private Limited
17.9.1. Company details
17.9.2. Financial outlook
17.9.3. Product summary
17.9.4. Recent developments
17.10. Pan Parag India Limited
17.10.1. Company details
17.10.2. Financial outlook
17.10.3. Product summary
17.10.4. Recent developments
17.11. Red Rose Group of Companies
17.11.1. Company details
17.11.2. Financial outlook
17.11.3. Product summary
17.11.4. Recent developments
17.12. Shikhar Group
17.12.1. Company details
17.12.2. Financial outlook
17.12.3. Product summary
17.12.4. Recent developments
17.13. Others
18. List of Abbreviations
19. Reference Links
20. Conclusion
21. Research Scope