Insights-as-a-Service Market Size, Share and Outlook 2034
Global Insights-as-a-Service Market Size- By Type, By Deployment, By Enterprise Size, By End-User- Regional Outlook, Competitive Strategies and Segment Forecast to 2034
| Published: Jul-2025 | Report ID: IACT25108 | Pages: 1 - 248 | Formats*: |
| Category : Information & Communications Technology | |||
Insights-as-a-Service Market Introduction and Overview
According to SPER Market Research, the Global Insights-as-a-Service Market is estimated to reach USD 42.97 billion by 2034 with a CAGR of 22.13%.
The report includes an in-depth analysis of the Global Insights-as-a-Service Market, including market size and trends, product mix, Applications, and supplier analysis. The Global Insights-as-a-Service market was valued at USD 5.82 billion in 2024 and is projected to increase at a compound annual growth rate (CAGR) of 22.13% between 2025 and 2034. Organizations leverage advanced analytics, AI, and machine learning to extract meaningful, actionable insights from large volumes of structured and unstructured data. The rise of cloud-based platforms allows real-time insights without heavy infrastructure costs. Additionally, digital transformation efforts and the demand for personalized customer experiences and improved operational efficiency have boosted IaaS adoption. Regulatory compliance and the pursuit of competitive advantage also drive market growth.
By Type Insights:
In 2024, The descriptive insight segment led the market as it forms the foundation for data-driven decision-making by summarizing trends and past performance. These insights help businesses understand what has happened by analyzing historical and current data, identifying trends and patterns. Their simplicity and ease of use make them widely adopted across industries, especially for routine reporting and operational planning.
By Deployment Insights:
In 2024, The public cloud segment dominated the market due to its scalability, low cost, and ease of access for businesses of all sizes. It allows businesses to access advanced analytics tools without heavy infrastructure investments. The presence of top-tier providers offering secure and innovative public cloud services further supports its dominance. Public cloud also enables faster deployment of insights-driven applications and collaboration across global teams. Meanwhile, the hybrid cloud segment is projected to grow at a strong CAGR, as it blends the benefits of public and private clouds. This model is ideal for businesses needing secure handling of sensitive data while maintaining flexibility and cost savings for other operations.
By Enterprise Size Insights:
In 2024, large enterprises held the largest market share in the Insights-as-a-Service market due to their vast resources, complex operations, and high data volumes. These organizations require advanced analytics to manage global activities, drive strategic decisions, and maintain a competitive edge. Their ability to invest in sophisticated technologies and integrate them into existing systems supports their dominance. The SME segment is growing fastest due to affordable, flexible cloud analytics that help smaller businesses make data-driven decisions without high costs. As digital transformation becomes vital for SMEs, they are adopting scalable, subscription-based IaaS solutions to improve efficiency and gain actionable insights.
Regional Insights:
In 2024, North America led the Insights-as-a-Service market with the highest revenue share, driven by its advanced tech infrastructure and strong demand for data-driven decisions across industries. The presence of major tech providers and a well-established analytics ecosystem supports this dominance. The U.S. market, in particular, is set to grow significantly from 2025 to 2034 due to rising adoption of cloud-based platforms and increased use of AI and ML in analytics. U.S. businesses are focusing on real-time insights to stay competitive and enhance operational efficiency.
Market Competitive Landscape:
Key players in the Insights-as-a-Service market, such as IBM, Microsoft, Oracle, and Accenture, are focusing on innovation, AI integration, and cloud-based analytics to gain a competitive edge. They are forming strategic partnerships and offering industry-specific solutions to expand market reach and deliver real-time, actionable insights to businesses.
Recent Developments:
In February 2024, Accenture revealed its plan to acquire GemSeek, a leading customer experience analytics firm. This acquisition is intended to strengthen Accenture Song’s capabilities in AI, data analytics, and predictive modeling. By integrating GemSeek’s customer insight expertise, Accenture aims to help global clients better understand consumer behavior and drive sustained growth. This move supports Accenture Song’s ongoing commitment to expanding its data-driven solutions and reinforces its leadership as a creative, tech-enabled business group focused on maintaining customer relevance in a rapidly evolving market.
In October 2023, GoodData launched FlexQuery Analytics Lake, a unified data platform combining generative AI, business intelligence (BI), and machine learning (ML) tools in one environment. The platform centralizes organizational data, making it easier to access, analyze, and operationalize for advanced analytics tasks. Notable features include a virtual assistant powered by generative AI that helps users summarize and query data for quicker insights. FlexQuery enhances the speed and effectiveness of AI and BI development, while integrating seamlessly with GoodData’s composable BI platform to support dynamic and efficient decision-making processes across enterprises.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Type, By Deployment, By Enterprise Size, By End-User |
| Regions covered | North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa |
| Companies Covered | Accenture, Capgemini SE, Dell Inc, Good Data Corporation, Microsoft, IBM, Infosys, NTT DATA Group Corporation, Oracle Corporation, TATA Consultancy Services Limited. |
- Global Insights-as-a-Service Market Size (FY 2021-FY 2034)
- Overview of Global Insights-as-a-Service Market
- Segmentation of Global Insights-as-a-Service Market By Type (Prescriptive Insights, Predictive Insights, Descriptive Insights)
- Segmentation of Global Insights-as-a-Service Market By Deployment (Private Cloud, Public Cloud, Hybrid Cloud)
- Segmentation of Global Insights-as-a-Service Market By Enterprise Size (Large Enterprises, Small and Medium Enterprises)
- Segmentation of Global Insights-as-a-Service Market By End-User (BFSI, Healthcare, Retail & E-commerce, IT & Telecom, Media & Entertainment, Manufacturing, Government, Others)
- Statistical Snap of Global Insights-as-a-Service Market
- Expansion Analysis of Global Insights-as-a-Service Market
- Problems and Obstacles in Global Insights-as-a-Service Market
- Competitive Landscape in the Global Insights-as-a-Service Market
- Details on Current Investment in Global Insights-as-a-Service Market
- Competitive Analysis of Global Insights-as-a-Service Market
- Prominent Players in the Global Insights-as-a-Service Market
- SWOT Analysis of Global Insights-as-a-Service Market
- Global Insights-as-a-Service Market Future Outlook and Projections (FY 2025-FY 2034)
- Recommendations from Analyst
1. Introduction
- 1.1. Scope of the report
- 1.2. Market segment analysis
2. Research Methodology
- 2.1. Research data source
- 2.1.1. Secondary Data
- 2.1.2. Primary Data
- 2.1.3. SPERs internal database
- 2.1.4.Premium insight from KOLs
- 2.2. Market size estimation
- 2.2.1. Top-down and Bottom-up approach
- 2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
- 4.1. Driver, Restraint, Opportunity and Challenges analysis
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunities
- 4.1.4. Challenges
5. Market variable and outlook
- 5.1. SWOT Analysis
- 5.1.1. Strengths
- 5.1.2. Weaknesses
- 5.1.3. Opportunities
- 5.1.4. Threats
- 5.2. PESTEL Analysis
- 5.2.1. Political Landscape
- 5.2.2. Economic Landscape
- 5.2.3. Social Landscape
- 5.2.4. Technological Landscape
- 5.2.5. Environmental Landscape
- 5.2.6. Legal Landscape
- 5.3. PORTERs Five Forces
- 5.3.1. Bargaining power of suppliers
- 5.3.2. Bargaining power of buyers
- 5.3.3. Threat of Substitute
- 5.3.4. Threat of new entrant
- 5.3.5. Competitive rivalry
- 5.4. Heat Map Analysis
6. Competitive Landscape
- 6.1. Global Insights-as-a-Service Market Manufacturing Base Distribution, Sales Area, Product Type
- 6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Insights-as-a-Service Market
7. Global Insights-as-a-Service Market, By Type (USD Million) 2021-2034
- 7.1. Prescriptive Insights
- 7.2. Predictive Insights
- 7.3. Descriptive Insights
8. Global Insights-as-a-Service Market, By Deployment (USD Million) 2021-2034
- 8.1. Private Cloud
- 8.2. Public Cloud
- 8.3. Hybrid Cloud
9. Global Insights-as-a-Service Market, By Enterprise Size (USD Million) 2021-2034
- 9.1. Large Enterprises
- 9.2. Small and Medium Enterprises (SMEs)
10. Global Insights-as-a-Service Market, By Enterprise Size (USD Million) 2021-2034
- 10.1. BFSI
- 10.2. Healthcare
- 10.3. Retail & E-commerce
- 10.4. IT & Telecom
- 10.5. Media & Entertainment
- 10.6. Manufacturing
- 10.7. Government
- 10.8. Others
11. Global Insights-as-a-Service Market, (USD Million) 2021-2034
- 11.1. Global Insights-as-a-Service Market Size and Market Share
12. Global Insights-as-a-Service Market, By Region, (USD Million) 2021-2034
- 12.1. Asia-Pacific
- 12.1.1. Australia
- 12.1.2. China
- 12.1.3. India
- 12.1.4. Japan
- 12.1.5. South Korea
- 12.1.6. Rest of Asia-Pacific
- 12.2. Europe
- 12.2.1. France
- 12.2.2. Germany
- 12.2.3. Italy
- 12.2.4. Spain
- 12.2.5. United Kingdom
- 12.2.6. Rest of Europe
- 12.3. Middle East and Africa
- 12.3.1. Kingdom of Saudi Arabia
- 12.3.2. United Arab Emirates
- 12.3.3. Qatar
- 12.3.4. South Africa
- 12.3.5. Egypt
- 12.3.6. Morocco
- 12.3.7. Nigeria
- 12.3.8. Rest of Middle-East and Africa
- 12.4. North America
- 12.4.1. Canada
- 12.4.2. Mexico
- 12.4.3. United States
- 12.5. Latin America
- 12.5.1. Argentina
- 12.5.2. Brazil
- 12.5.3. Rest of Latin America
13. Company Profile
- 13.1. Accenture
- 13.1.1. Company details
- 13.1.2. Financial outlook
- 13.1.3. Product summary
- 13.1.4. Recent developments
- 13.2. Capgemini SE
- 13.2.1. Company details
- 13.2.2. Financial outlook
- 13.2.3. Product summary
- 13.2.4. Recent developments
- 13.3. Dell Inc
- 13.3.1. Company details
- 13.3.2. Financial outlook
- 13.3.3. Product summary
- 13.3.4. Recent developments
- 13.4. Good Data Corporation
- 13.4.1. Company details
- 13.4.2. Financial outlook
- 13.4.3. Product summary
- 13.4.4. Recent developments
- 13.5. IBM
- 13.5.1. Company details
- 13.5.2. Financial outlook
- 13.5.3. Product summary
- 13.5.4. Recent developments
- 13.6. Infosys
- 13.6.1. Company details
- 13.6.2. Financial outlook
- 13.6.3. Product summary
- 13.6.4. Recent developments
- 13.7. Microsoft
- 13.7.1. Company details
- 13.7.2. Financial outlook
- 13.7.3. Product summary
- 13.7.4. Recent developments
- 13.8. NTT DATA Group Corporation
- 13.8.1. Company details
- 13.8.2. Financial outlook
- 13.8.3. Product summary
- 13.8.4. Recent developments
- 13.9. Oracle Corporation
- 13.9.1. Company details
- 13.9.2. Financial outlook
- 13.9.3. Product summary
- 13.9.4. Recent developments
- 13.10. TATA Consultancy Services Limited
- 13.10.1. Company details
- 13.10.2. Financial outlook
- 13.10.3. Product summary
- 13.10.4. Recent developments
- 13.11. Others
14. Conclusion
15. List of Abbreviations
16. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
Insights-as-a-Service Market is projected to reach USD 42.97 billion by 2034, growing at a CAGR of of 22.13% during the forecast period.
Insights-as-a-Service Market grew in Market size from 2025. The Market is expected to reach USD 42.97 billion by 2034, at a CAGR of 22.13% during the forecast period.
Insights-as-a-Service Market CAGR of 22.13% during the forecast period.
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Insights-as-a-Service Market size is USD 42.97 billion from 2025 to 2034.
Insights-as-a-Service Market is covered By Type, By Deployment, By Enterprise Size, By End-User
The North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa is the highest Market share in the Insights-as-a-Service Market.
Accenture, Capgemini SE, Dell Inc, Good Data Corporation, Microsoft, IBM, Infosys, NTT DATA Group Corporation, Oracle Corporation, TATA Consultancy Services Limited.
The report includes an in-depth analysis of the Global Insights-as-a-Service Market, including market size and trends, product mix, Applications, and supplier analysis.
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