Italy Car Rental Market Growth, Size, Trends, Revenue, Share, Demand and Future Competition

Italy Car Rental Market Size- By Booking Type, By Car Type, By Rental Length, By Application, By Fuel Type- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Italy Car Rental Market Size- By Booking Type, By Car Type, By Rental Length, By Application, By Fuel Type- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Published: Dec 2023 Report ID: AMIN23188 Pages: 1 - 107 Formats*:     
Category : Automotive & Transportation
Italy Car Rental Market Introduction and Overview 

According to SPER Market Research, the Italy Car Rental Market is estimated to reach USD 1.64 billion by 2033 with a CAGR of 6.3%.

The report includes an in-depth analysis of the Italy Car Rental Market, including market size and trends, product mix, distribution channels, and supplier analysis. Car rental or car hire companies are companies that rent out cars for a set price for a brief period of time. In addition to having a website that facilitates online reservations, this service is frequently structured with numerous local branches, most of which are situated close to airports or busy city areas. Over the past few years, the car rental industry has drastically changed due to increases in pollution and population, emerging as one of the leading sectors in fleet transportation. Both manufacturers and customers rely on a range of economical car rental plans, like leasing vehicles from their owners for three years and then renting them out via app-based reservations.

  • In January 2022, SIXT and itTaxi, an Italian taxi company, teamed up to offer on-demand taxi services in Rome through the SIXT app. By expanding its network in Italy and enhancing its ride-hailing and transfer service, SIXT ride, the company is advancing the internationalization of its mobility platform ONE.
  • Hertz Italia is offering customers the chance to rent luxury cars as of July 2021 thanks to the renewal of its premium and Selezione fleet. The Maserati Ghibli, Maserati Levante SUV, and Alfa Romeo Giulia Veloce Grand Tour are just a few of the high-end Italian vehicles available from the company.
Italy Car Rental Market
Market Opportunities and Challenges

Opportunities: This market is expected to grow significantly as domestic and foreign travel throughout the nation increases. The percentage of total tourism spending in 2021 that comes from domestic sources is approximately 84%. The primary driver of the Italian GDP is the expenditure by travelers and tourists. A significant demand for car rental services is being experienced by the country's travel and tourism sectors, which is driving significant market growth. The market is anticipated to grow significantly due to growing internet penetration throughout the nation and rising usage of smartphone applications for online car rental booking.

Challenges: However, the expansion of affordable public transportation could hamper the market's growth for car rentals. Policies for the expansion of the public transportation sector are being implemented by the governments of developed regions. More public buses and inexpensive tickets are two examples of these government initiatives. Consequently, the expansion of the public transportation infrastructure through increased government initiatives and activities will limit the growth of the car rental market.

Italy Car Rental Market


Market Competitive Landscape
Major players like Europcar, Avis, Hertz, Rentalcars.com, Easycar.com, and many more control the majority of the Italian car rental market. The market is experiencing significant growth due to the continued national expansion of car rental companies.

Scope of the Report:
 Report Metric Details
 Market size available for years 2019-2033
 Base year considered 2022
 Forecast period 2023-2033
 Segments coveredBy Booking Type, By Car Type, By Rental Length, By Application, By Fuel Type
 Regions coveredEastern Region, Western Region, Southern Region, Northern Region
 Companies CoveredAvis, Budget Rent a Car System Inc., EasyCar.Com, Enterprise Holding Inc., Europcar International, Maggiore, Rentalcars.Com, Sicily by Car S.p.A., SIXT Rent A Car, LLC, The Hertz Corporation.
COVID-19 Impact on Italy Car Rental Market
The nationwide growth of car rentals has been hampered by the rapid spread of COVID-19. The nation's stringent quarantine regulations and travel restrictions have hurt the market for rental cars. In 2020, the market for car rentals saw revenue that was approximately 50% less than in 2019. Nonetheless, the market is showing signs of improvement following the severe COVID-19 pandemic outbreaks, as evidenced by the market revenue rising by nearly 48% in 2021 compared to 2020.

Key Target Audience
  • Vehicle Owners/Consumers
  • Automotive Retailers and Distributors
  • Automotive Manufacturers and Original Equipment Manufacturers (OEMs)
  • Insurance Companies
Our in-depth analysis of the Italy Car Rental Market  includes the following segments:
By Booking Type:
  • Online Booking
  • Offline Booking
  • By Car Type:
  • Hatchback
  • Sedan
  • SUV
  • By Rental Length:
  • Short Term
  • Long Term
  • By Application:
  • Business
  • By Fuel Type:
  • Diesel
  • Petrol
  • Electric
  • Key Topics Covered in the Report
    • Italy Car Rental Market Size (FY’2023-FY’2033)
    • Overview of Italy Car Rental Market
    • Segmentation of Italy Car Rental Market By Booking Type (Online Booking, Offline Booking)
    • Segmentation of Italy Car Rental Market By Car Type (Hatchback, Sedan, SUV)
    • Segmentation of Italy Car Rental Market By Rental Length (Short Term, Long Term)
    • Segmentation of Italy Car Rental Market By Application (Business)
    • Segmentation of Italy Car Rental Market By Fuel Type (Diesel, Petrol, Electric)
    • Expansion Analysis of Italy Car Rental Market
    • Problems and Obstacles in Italy Car Rental Market
    • Competitive Landscape in the Italy Car Rental Market
    • Impact of COVID-19 and Demonetization on Italy Car Rental Market
    • Details on Current Investment in Italy Car Rental Market
    • Competitive Analysis of Italy Car Rental Market
    • Prominent Players in the Italy Car Rental Market
    • SWOT Analysis of Italy Car Rental Market
    • Italy Car Rental Market Future Outlook and Projections (FY’2023-FY’2033)
    • Recommendations from Analyst
    1. Introduction
    1.1. Scope of the report
    1.2. Market segment analysis

    2. Research Methodology
    2.1. Research data source
    2.1.1. Secondary Data
    2.1.2. Primary Data
    2.1.3. SPER’s internal database
    2.1.4. Premium insight from KOL’s
    2.2. Market size estimation
    2.2.1. Top-down and Bottom-up approach
    2.3. Data triangulation

    3. Executive Summary

    4. Market Dynamics
    4.1. Driver, Restraint, Opportunity and Challenges analysis
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunities
    4.1.4. Challenges
    4.2. COVID-19 Impacts of the Italy Car Rental Market

    5. Market variable and outlook
    5.1. SWOT Analysis
    5.1.1. Strengths
    5.1.2. Weaknesses
    5.1.3. Opportunities
    5.1.4. Threats
    5.2. PESTEL Analysis
    5.2.1. Political Landscape
    5.2.2. Economic Landscape
    5.2.3. Social Landscape
    5.2.4. Technological Landscape
    5.2.5. Environmental Landscape
    5.2.6. Legal Landscape
    5.3. PORTER’s Five Forces 
    5.3.1. Bargaining power of suppliers
    5.3.2. Bargaining power of buyers
    5.3.3. Threat of Substitute
    5.3.4. Threat of new entrant
    5.3.5. Competitive rivalry
    5.4. Heat Map Analysis

    6. Competitive Landscape
    6.1. Italy Car Rental  Market Manufacturing Base Distribution, Sales Area, Product Type 
    6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Italy Car Rental  Market 

    7. Italy Car Rental Market, By Booking Type (USD Million)
    7.1. Italy Car Rental Market Value Share and Forecast, By Booking Type, 2023-2033
    7.2. Online Booking
    7.3. Offline Booking

    8. Italy Car Rental Market, By Car Type (USD Million)
    8.1. Italy Car Rental Market Value Share and Forecast, By Car Type, 2023-2033
    8.2. Hatchback
    8.3. Sedan
    8.4. SUV

    9. Italy Car Rental Market, By Rental Length (USD Million)
    9.1. Italy Car Rental Market Value Share and Forecast, By Rental Length, 2023-2033
    9.2. Short Term
    9.3. Long Term

    10. Italy Car Rental Market, By Application (USD Million)
    10.1. Italy Car Rental Market Value Share and Forecast, By Application, 2023-2033
    10.2. Business

    11. Italy Car Rental Market, By Fuel Type (USD Million)
    11.1. Italy Car Rental Market Value Share and Forecast, By Fuel Type, 2023-2033
    11.2. Diesel
    11.3. Petrol
    11.4. Electric

    12. Italy Car Rental Market Forecast, 2019-2033 (USD Million)
    12.1. Italy Car Rental Market Size and Market Share

    13. Italy Car Rental Market, By Booking Type, 2019-2033 (USD Million)
    13.1. Italy Car Rental Market Size and Market Share By Booking Type (2019-2026)
    13.2. Italy Car Rental Market Size and Market Share By Booking Type (2027-2033)

    14. Italy Car Rental Market, By Car Type, 2019-2033 (USD Million)
    14.1. Italy Car Rental Market Size and Market Share By Car Type (2019-2026)
    14.2. Italy Car Rental Market Size and Market Share By Car Type (2027-2033)

    15. Italy Car Rental Market, By Rental Length, 2019-2033 (USD Million)
    15.1. Italy Car Rental Market Size and Market Share By Rental Length (2019-2026)
    15.2. Italy Car Rental Market Size and Market Share By Rental Length (2027-2033)

    16. Italy Car Rental Market, By Application, 2019-2033 (USD Million)
    16.1. Italy Car Rental Market Size and Market Share By Application (2019-2026)
    16.2. Italy Car Rental Market Size and Market Share By Application (2027-2033)

    17. Italy Car Rental Market, By Fuel Type, 2019-2033 (USD Million)
    17.1. Italy Car Rental Market Size and Market Share By Fuel Type (2019-2026)
    17.2. Italy Car Rental Market Size and Market Share By Fuel Type (2027-2033)

    18. Italy Car Rental Market, By Region, 2019-2033 (USD Million)
    18.1. Italy Car Rental Market Size and Market Share By Region (2019-2026)
    18.2. Italy Car Rental Market Size and Market Share By Region (2027-2033)
    18.3. Eastern Region
    18.4. Western Region
    18.5. Southern Region
    18.6. Northern Region

    19. Company Profile
    19.1. Avis
    19.1.1. Company details
    19.1.2. Financial outlook
    19.1.3. Product summary 
    19.1.4. Recent developments
    19.2. Budget Rent a Car System Inc.
    19.2.1. Company details
    19.2.2. Financial outlook
    19.2.3. Product summary 
    19.2.4. Recent developments
    19.3. EasyCar.Com
    19.3.1. Company details
    19.3.2. Financial outlook
    19.3.3. Product summary 
    19.3.4. Recent developments
    19.4. Enterprise Holding Inc.
    19.4.1. Company details
    19.4.2. Financial outlook
    19.4.3. Product summary 
    19.4.4. Recent developments
    19.5. Europcar International
    19.5.1. Company details
    19.5.2. Financial outlook
    19.5.3. Product summary 
    19.5.4. Recent developments
    19.6. Maggiore
    19.6.1. Company details
    19.6.2. Financial outlook
    19.6.3. Product summary 
    19.6.4. Recent developments
    19.7. Rentalcars.Com
    19.7.1. Company details
    19.7.2. Financial outlook
    19.7.3. Product summary 
    19.7.4. Recent developments
    19.8. Sicily by Car S.p.A.
    19.8.1. Company details
    19.8.2. Financial outlook
    19.8.3. Product summary 
    19.8.4. Recent developments
    19.9. SIXT Rent A Car, LLC
    19.9.1. Company details
    19.9.2. Financial outlook
    19.9.3. Product summary 
    19.9.4. Recent developments
    19.10. The Hertz Corporation
    19.10.1. Company details
    19.10.2. Financial outlook
    19.10.3. Product summary 
    19.10.4. Recent developments

    20. List of Abbreviations

    21. Reference Links

    22. Conclusion

    23. Research Scope

    SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

    The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings.  The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

    SPER-Methodology-1

    SPER-Methodology-2

    SPER-Methodology-3


    Frequently Asked Questions About This Report
    Italy Car Rental Market is projected to reach USD 1.64 billion by 2033, growing at a CAGR of 6.3% during the forecast period.
    Italy Car Rental Market grew in market size from 2022. The Market is expected to reach USD 1.64 billion by 2033, at a CAGR of 6.3% during the forecast period.
    Italy Car Rental Market CAGR of 6.3% during the forecast period.
    You can get the sample pages by clicking the link - Click Here
    Italy Car Rental Market size is USD 1.64 billion from 2023 to 2033.
    Italy Car Rental Market Segment is covered By Booking Type, By Car Type, By Rental Length, By Application, By Fuel Type.
    The Europe is anticipated to have the highest market share in the Italy Car Rental Market.
    The key players in the market include Companies Covered Avis, Budget Rent a Car System Inc., EasyCar.Com, Enterprise Holding Inc., Europcar International, Maggiore, Rentalcars.Com, Sicily by Car S.p.A., SIXT Rent A Car, LLC, The Hertz Corporation.
    Car rental or car hire companies are companies that rent out cars for a set price for a brief period of time.
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