Italy Car Rental Market Introduction and Overview
According to SPER Market Research, the Italy Car Rental Market is estimated to reach USD 1.64 billion by 2033 with a CAGR of 6.3%.
The report includes an in-depth analysis of the Italy Car Rental Market, including market size and trends, product mix, distribution channels, and supplier analysis. Car rental or car hire companies are companies that rent out cars for a set price for a brief period of time. In addition to having a website that facilitates online reservations, this service is frequently structured with numerous local branches, most of which are situated close to airports or busy city areas. Over the past few years, the car rental industry has drastically changed due to increases in pollution and population, emerging as one of the leading sectors in fleet transportation. Both manufacturers and customers rely on a range of economical car rental plans, like leasing vehicles from their owners for three years and then renting them out via app-based reservations.
- In January 2022, SIXT and itTaxi, an Italian taxi company, teamed up to offer on-demand taxi services in Rome through the SIXT app. By expanding its network in Italy and enhancing its ride-hailing and transfer service, SIXT ride, the company is advancing the internationalization of its mobility platform ONE.
- Hertz Italia is offering customers the chance to rent luxury cars as of July 2021 thanks to the renewal of its premium and Selezione fleet. The Maserati Ghibli, Maserati Levante SUV, and Alfa Romeo Giulia Veloce Grand Tour are just a few of the high-end Italian vehicles available from the company.
Market Opportunities and Challenges
Opportunities: This market is expected to grow significantly as domestic and foreign travel throughout the nation increases. The percentage of total tourism spending in 2021 that comes from domestic sources is approximately 84%. The primary driver of the Italian GDP is the expenditure by travelers and tourists. A significant demand for car rental services is being experienced by the country's travel and tourism sectors, which is driving significant market growth. The market is anticipated to grow significantly due to growing internet penetration throughout the nation and rising usage of smartphone applications for online car rental booking.
Challenges: However, the expansion of affordable public transportation could hamper the market's growth for car rentals. Policies for the expansion of the public transportation sector are being implemented by the governments of developed regions. More public buses and inexpensive tickets are two examples of these government initiatives. Consequently, the expansion of the public transportation infrastructure through increased government initiatives and activities will limit the growth of the car rental market.
Market Competitive Landscape
Major players like Europcar, Avis, Hertz, Rentalcars.com, Easycar.com, and many more control the majority of the Italian car rental market. The market is experiencing significant growth due to the continued national expansion of car rental companies.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Booking Type, By Car Type, By Rental Length, By Application, By Fuel Type
|
| Regions covered | Eastern Region, Western Region, Southern Region, Northern Region
|
| Companies Covered | Avis, Budget Rent a Car System Inc., EasyCar.Com, Enterprise Holding Inc., Europcar International, Maggiore, Rentalcars.Com, Sicily by Car S.p.A., SIXT Rent A Car, LLC, The Hertz Corporation.
|
COVID-19 Impact on Italy Car Rental Market
The nationwide growth of car rentals has been hampered by the rapid spread of COVID-19. The nation's stringent quarantine regulations and travel restrictions have hurt the market for rental cars. In 2020, the market for car rentals saw revenue that was approximately 50% less than in 2019. Nonetheless, the market is showing signs of improvement following the severe COVID-19 pandemic outbreaks, as evidenced by the market revenue rising by nearly 48% in 2021 compared to 2020.
Key Target Audience
- Vehicle Owners/Consumers
- Automotive Retailers and Distributors
- Automotive Manufacturers and Original Equipment Manufacturers (OEMs)
- Insurance Companies
Our in-depth analysis of the Italy Car Rental Market includes the following segments:
|
By Booking Type:
|
Online Booking
Offline Booking
|
|
By Car Type:
|
Hatchback
Sedan
SUV
|
|
By Rental Length:
|
Short Term
Long Term
|
|
By Application:
|
Business
|
|
By Fuel Type:
|
Diesel
Petrol
Electric
|
Key Topics Covered in the Report- Italy Car Rental Market Size (FY’2023-FY’2033)
- Overview of Italy Car Rental Market
- Segmentation of Italy Car Rental Market By Booking Type (Online Booking, Offline Booking)
- Segmentation of Italy Car Rental Market By Car Type (Hatchback, Sedan, SUV)
- Segmentation of Italy Car Rental Market By Rental Length (Short Term, Long Term)
- Segmentation of Italy Car Rental Market By Application (Business)
- Segmentation of Italy Car Rental Market By Fuel Type (Diesel, Petrol, Electric)
- Expansion Analysis of Italy Car Rental Market
- Problems and Obstacles in Italy Car Rental Market
- Competitive Landscape in the Italy Car Rental Market
- Impact of COVID-19 and Demonetization on Italy Car Rental Market
- Details on Current Investment in Italy Car Rental Market
- Competitive Analysis of Italy Car Rental Market
- Prominent Players in the Italy Car Rental Market
- SWOT Analysis of Italy Car Rental Market
- Italy Car Rental Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Italy Car Rental Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Italy Car Rental Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Italy Car Rental Market
7. Italy Car Rental Market, By Booking Type (USD Million)
7.1. Italy Car Rental Market Value Share and Forecast, By Booking Type, 2023-2033
7.2. Online Booking
7.3. Offline Booking
8. Italy Car Rental Market, By Car Type (USD Million)
8.1. Italy Car Rental Market Value Share and Forecast, By Car Type, 2023-2033
8.2. Hatchback
8.3. Sedan
8.4. SUV
9. Italy Car Rental Market, By Rental Length (USD Million)
9.1. Italy Car Rental Market Value Share and Forecast, By Rental Length, 2023-2033
9.2. Short Term
9.3. Long Term
10. Italy Car Rental Market, By Application (USD Million)
10.1. Italy Car Rental Market Value Share and Forecast, By Application, 2023-2033
10.2. Business
11. Italy Car Rental Market, By Fuel Type (USD Million)
11.1. Italy Car Rental Market Value Share and Forecast, By Fuel Type, 2023-2033
11.2. Diesel
11.3. Petrol
11.4. Electric
12. Italy Car Rental Market Forecast, 2019-2033 (USD Million)
12.1. Italy Car Rental Market Size and Market Share
13. Italy Car Rental Market, By Booking Type, 2019-2033 (USD Million)
13.1. Italy Car Rental Market Size and Market Share By Booking Type (2019-2026)
13.2. Italy Car Rental Market Size and Market Share By Booking Type (2027-2033)
14. Italy Car Rental Market, By Car Type, 2019-2033 (USD Million)
14.1. Italy Car Rental Market Size and Market Share By Car Type (2019-2026)
14.2. Italy Car Rental Market Size and Market Share By Car Type (2027-2033)
15. Italy Car Rental Market, By Rental Length, 2019-2033 (USD Million)
15.1. Italy Car Rental Market Size and Market Share By Rental Length (2019-2026)
15.2. Italy Car Rental Market Size and Market Share By Rental Length (2027-2033)
16. Italy Car Rental Market, By Application, 2019-2033 (USD Million)
16.1. Italy Car Rental Market Size and Market Share By Application (2019-2026)
16.2. Italy Car Rental Market Size and Market Share By Application (2027-2033)
17. Italy Car Rental Market, By Fuel Type, 2019-2033 (USD Million)
17.1. Italy Car Rental Market Size and Market Share By Fuel Type (2019-2026)
17.2. Italy Car Rental Market Size and Market Share By Fuel Type (2027-2033)
18. Italy Car Rental Market, By Region, 2019-2033 (USD Million)
18.1. Italy Car Rental Market Size and Market Share By Region (2019-2026)
18.2. Italy Car Rental Market Size and Market Share By Region (2027-2033)
18.3. Eastern Region
18.4. Western Region
18.5. Southern Region
18.6. Northern Region
19. Company Profile
19.1. Avis
19.1.1. Company details
19.1.2. Financial outlook
19.1.3. Product summary
19.1.4. Recent developments
19.2. Budget Rent a Car System Inc.
19.2.1. Company details
19.2.2. Financial outlook
19.2.3. Product summary
19.2.4. Recent developments
19.3. EasyCar.Com
19.3.1. Company details
19.3.2. Financial outlook
19.3.3. Product summary
19.3.4. Recent developments
19.4. Enterprise Holding Inc.
19.4.1. Company details
19.4.2. Financial outlook
19.4.3. Product summary
19.4.4. Recent developments
19.5. Europcar International
19.5.1. Company details
19.5.2. Financial outlook
19.5.3. Product summary
19.5.4. Recent developments
19.6. Maggiore
19.6.1. Company details
19.6.2. Financial outlook
19.6.3. Product summary
19.6.4. Recent developments
19.7. Rentalcars.Com
19.7.1. Company details
19.7.2. Financial outlook
19.7.3. Product summary
19.7.4. Recent developments
19.8. Sicily by Car S.p.A.
19.8.1. Company details
19.8.2. Financial outlook
19.8.3. Product summary
19.8.4. Recent developments
19.9. SIXT Rent A Car, LLC
19.9.1. Company details
19.9.2. Financial outlook
19.9.3. Product summary
19.9.4. Recent developments
19.10. The Hertz Corporation
19.10.1. Company details
19.10.2. Financial outlook
19.10.3. Product summary
19.10.4. Recent developments
20. List of Abbreviations
21. Reference Links
22. Conclusion
23. Research Scope