Korean Language Learning Market Growth, Size, Trends ,Analysis and Segment Forecast to 2034

Global Korean Language Learning Market Growth, Size, Trends Analysis- By Component, By Learning Mode, By Medium, By Stage, By End Use- Regional Outlook, Competitive Strategies and Segment Forecast to 2034

Published: Oct-2025 Report ID: EDUI2501 Pages: 1 - 244 Formats*:     
Category : Education Industry
 Korean Language Learning Market Introduction and Overview 

According to SPER Market Research, the Global Korean Language Learning Market is estimated to reach USD 68.96 billion by 2034 with a CAGR of 25.35%.

The report includes an in-depth analysis of the Global Korean Language Learning Market, including market size and trends, product mix, Applications, and supplier analysis. The Global Korean Language Learning Market was valued at USD XX billion in 2024, and it is expected to rise at a XX% CAGR from 2025 to 2034. Several factors are driving the growth of the Global Korean Language Learning Market. The surge in demand for Korean language learning is fueled by the global appeal of Korean culture, expanding economic opportunities, and the trend of internationalization. With K-pop, dramas, and films gaining worldwide recognition, fans are motivated to learn Korean to connect more deeply with the culture. At the same time, South Korea’s economic growth in technology, trade, and innovation has attracted professionals and students aiming to improve career prospects. Governments and academic institutions are also promoting Korean language education through formal programs.
By Component Insights
The Korean language learning market is segmented into products and services. The product segment is expected to grow strongly in 2024 due to the rising use of high-bandwidth applications such as UHD video, immersive gaming, and AR/VR experiences. It includes textbooks, e-books, flashcards, and digital platforms, with AI-powered apps, VR tools, and gamified solutions like Duolingo and Rosetta Stone driving adoption. The services segment also holds a significant share in 2024 and comprises training programs, tutoring, and test preparation. Platforms like Preply and iTalki address demand for personalized learning, connecting learners with native Korean speakers both online and offline.

By Learning Mode Insights
The online learning market for Korean language programs is projected to grow strongly by 2034, driven by the rising use of digital devices and applications. Platforms such as Duolingo, Coursera, and Talk To Me In Korean offer self-paced courses with AI tutoring and interactive features, making them popular among students, K-culture enthusiasts, and professionals worldwide for their flexibility and affordability. The hybrid learning market, valued significantly in 2024, combines digital tools with direct teaching to create a balanced learning approach. Widely adopted in universities, training centers, and corporate programs, it blends classroom instruction with online resources for enhanced effectiveness.

By Medium Insights
Books and textbooks remain a key component of Korean language learning, especially in academic and structured programs. Universities, institutes, and self-learners use printed and digital resources for grammar, vocabulary, and writing, with titles like Integrated Korean and Korean Grammar in Use widely adopted. Traditional books are valued for reliability, while e-books and PDFs are gaining traction. Mobile apps are set for rapid growth by 2034, with platforms like Duolingo, LingoDeer, and Memrise offering gamified, AI-powered learning that is flexible, affordable, and appealing to younger and casual learners.

By Stage Insights
The learning and development segment dominates the Korean language learning market in 2024, focusing on basic and intermediate proficiency through structured courses, self-learning resources, and immersive methods. It spans online and classroom learning, private tutoring, and corporate training, supported by textbooks, mobile apps, AI tools, and interactive exercises that build speaking, reading, writing, and listening skills. The exams and evaluation segment is projected to grow strongly by 2034, driven by demand for Korean proficiency tests such as TOPIK, along with certifications, in-app assessments, and corporate evaluations for academic, professional, and immigration purposes.

By End-Use Insights
The individual segment leads the Korean language learning market in 2024, driven by self-learners, professionals, and K-culture enthusiasts seeking Korean for personal, academic, or career purposes. Online platforms, mobile apps, and digital tools have made learning more accessible globally. The educational institutes segment is set to expand significantly by 2034, supported by universities, language schools, and cultural organizations offering structured programs. Government-backed initiatives like Sejong Institutes and preparatory courses for TOPIK are further boosting availability, with institutions adopting in-person and blended approaches to provide consistent, high-quality learning experiences worldwide.

Regional Insights
The Korean language learning market is witnessing strong global growth. In the U.S., demand is fueled by K-pop, K-dramas, and digital platforms, with Gen Z driving enrolments. Germany is expanding through academic collaborations, with Sejong Institutes boosting adoption. China shows the strongest demand due to cultural and economic ties, as students pursue Korean for career prospects in South Korea, supported by both offline and online platforms. Japan maintains a mature market, where schools, private tutoring, and apps support learning driven by cultural exchange. In South Korea, growth is focused on expatriates and overseas students, supported by government initiatives and digital tools.


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Market Competitive Landscape
The Korean language learning market is characterized by intense competition, with key players such as Duolingo, Ewha Womans University Language Education Institute, and Hanyang University leading with a considerable share. Companies in this space are adopting diverse strategies to enhance their presence and attract learners globally. These include the development and launch of innovative products, forming strategic alliances, and engaging in mergers and acquisitions. A strong emphasis is also placed on customer engagement and retention through personalized services. 

Recent Developments:
In December 2023, Hanyang University launched a short-term intensive Korean language program designed for international students seeking to improve their communication skills and cultural understanding. The program combined classroom-based language instruction with practical cultural experiences, including calligraphy workshops, Korean film screenings, and visits to historical landmarks. This initiative aimed to provide participants with a holistic learning environment that blended language proficiency with cultural appreciation.
In November 2023, Yonsei University Korean Language Institute partnered with several overseas universities to expand its global outreach through exchange programs. The collaboration focused on providing structured Korean language courses along with cultural immersion activities. Students engaged in interactive sessions on Korean traditions, culinary practices, and music, strengthening academic ties while promoting cultural exchange.

Scope of the report:
 Report Metric Details
Market size available for years 2021-2034
Base year considered 2024
 Forecast period 2025-2034
Segments coveredBy Component, By Learning Mode, By Medium, By Stage, By End Use
Regions covered
North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa
Companies CoveredDuolingo, Ewha Womans University Language Education Institute, Hanyang University, Kyung Hee University Institute of International Education, Pusan National University Language Education Institute, Rosetta Stone LLC, SNU Language Education Institute (Seoul National University), Sogang University Korean Language Education Center, Visang Education Inc, Yonsei University Korean Language Institute

Key Topics Covered in the Report
  • Global Korean Language Learning Market Size (FY’2021-FY’2034)
  • Overview of Global Korean Language Learning Market
  • Segmentation of Global Korean Language Learning Market By Component (Product, Services)
  • Segmentation of Global Korean Language Learning Market By Learning Mode (Online Learning, Offline learning, Hybrid learning)
  • Segmentation of Global Korean Language Learning Market By Medium (Books and Textbooks, Flashcards and memory aids, Mobile apps, Software, Online resources, Audio & video resources, Others)
  • Segmentation of Global Korean Language Learning Market By Stage (Learning & development, Study notes, Exams and evaluation)
  • Segmentation of Global Korean Language Learning Market By End-Use (Individual, Educational institutes, Schools and universities, Language institutes, Corporate)
  • Statistical Snap of Global Korean Language Learning Market
  • Expansion Analysis of Global Korean Language Learning Market
  • Problems and Obstacles in Global Korean Language Learning Market
  • Competitive Landscape in the Global Korean Language Learning Market
  • Details on Current Investment in Global Korean Language Learning Market
  • Competitive Analysis of Global Korean Language Learning Market
  • Prominent Players in the Global Korean Language Learning Market
  • SWOT Analysis of Global Korean Language Learning Market
  • Global Korean Language Learning Market Future Outlook and Projections (FY’2025-FY’2034)
  • Recommendations from Analyst
1.Introduction
1.1.Scope of the report
1.2.Market segment analysis

2.Research Methodology
2.1.Research data source
2.1.1.Secondary Data
2.1.2.Primary Data
2.1.3.SPER’s internal database
2.1.4.Premium insight from KOL’s
2.2.Market size estimation
2.2.1.Top-down and Bottom-up approach
2.3.Data triangulation

3.Executive Summary

4.Market Dynamics
4.1.Driver, Restraint, Opportunity and Challenges analysis
4.1.1.Drivers
4.1.2.Restraints
4.1.3.Opportunities
4.1.4.Challenges

5.Market variable and outlook
5.1.SWOT Analysis
5.1.1.Strengths
5.1.2.Weaknesses
5.1.3.Opportunities
5.1.4.Threats
5.2.PESTEL Analysis
5.2.1.Political Landscape
5.2.2.Economic Landscape
5.2.3.Social Landscape
5.2.4.Technological Landscape
5.2.5.Environmental Landscape
5.2.6.Legal Landscape
5.3.PORTERs Five Forces 
5.3.1.Bargaining power of suppliers
5.3.2.Bargaining power of buyers
5.3.3.Threat of Substitute
5.3.4.Threat of new entrant
5.3.5.Competitive rivalry
5.4.Heat Map Analysis

6.Competitive Landscape
6.1.Global Korean Language Learning Market Manufacturing Base Distribution, Sales Area, Product Type 
6.2.Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Korean Language Learning Market 

7.Global Korean Language Learning Market, By Component (USD Million) 2021-2034
7.1.Product
7.2.Services

8.Global Korean Language Learning Market, By Learning Mode (USD Million) 2021-2034
8.1.Online Learning
8.1.1.Mobile apps
8.1.2.Web-based platform
8.2.Offline learning
8.2.1.Language schools and institutes
8.2.2.Tutoring and coaching
8.3.Hybrid learning

9.Global Korean Language Learning Market, By Medium (USD Million) 2021-2034
9.1.Books and Textbooks
9.2.Flashcards and memory aids
9.3.Mobile apps
9.4.Software
9.4.1.Learning Management Systems (LMS)
9.4.2.Content Management Systems (CMS)
9.5.Online resources
9.6.Audio & video resources
9.7.Others

10.Global Korean Language Learning Market, By Stage (USD Million) 2021-2034
10.1.Learning & development
10.1.1.Language learning
10.1.2.Immersive language learning
10.2.Study notes
10.3.Exams and evaluation

11.Global Korean Language Learning Market, By End-Use (USD Million) 2021-2034
11.1.Individual
11.2.Educational institutes
11.2.1.Schools and universities
11.2.1.Public schools & universities
11.2.1.Private schools & universities
11.2.2.Language institutes
11.3.Corporate

12.Global Korean Language Learning Market, (USD Million) 2021-2034
12.1.Global Korean Language Learning Market Size and Market Share

13.Global Korean Language Learning Market, By Region, (USD Million) 2021-2034
13.1.Asia-Pacific
13.1.1.Australia
13.1.2.China
13.1.3.India
13.1.4.Japan
13.1.5.South Korea
13.1.6.Rest of Asia-Pacific
13.2.Europe
13.2.1.France
13.2.2.Germany
13.2.3.Italy
13.2.4.Spain
13.2.5.United Kingdom
13.2.6.Rest of Europe
13.3.Middle East and Africa
13.3.1.Kingdom of Saudi Arabia 
13.3.2.United Arab Emirates
13.3.3.Qatar
13.3.4.South Africa
13.3.5.Egypt
13.3.6.Morocco
13.3.7.Nigeria
13.3.8.Rest of Middle-East and Africa
13.4.North America
13.4.1.Canada
13.4.2.Mexico
13.4.3.United States
13.5.Latin America
13.5.1.Argentina
13.5.2.Brazil
13.5.3.Rest of Latin America 

14.Company Profile
14.1.Duolingo 
14.1.1.Company details
14.1.2.Financial outlook
14.1.3.Product summary 
14.1.4.Recent developments
14.2.Ewha Womans University Language Education Institute
14.2.1.Company details
14.2.2.Financial outlook
14.2.3.Product summary 
14.2.4.Recent developments
14.3.Hanyang University Rosetta Stone LLC
14.3.1.Company details
14.3.2.Financial outlook
14.3.3.Product summary 
14.3.4.Recent developments
14.4.Kyung Hee University Institute of International Education
14.4.1.Company details
14.4.2.Financial outlook
14.4.3.Product summary 
14.4.4.Recent developments
14.5.Pusan National University Language Education Institute
14.5.1.Company details
14.5.2.Financial outlook
14.5.3.Product summary 
14.5.4.Recent developments
14.6.Sogang University Korean Language Education Center
14.6.1.Company details
14.6.2.Financial outlook
14.6.3.Product summary 
14.6.4.Recent developments
14.7.SNU Language Education Institute
14.7.1.Company details
14.7.2.Financial outlook
14.7.3.Product summary 
14.7.4.Recent developments
14.8.Visang Education Inc
14.8.1.Company details
14.8.2.Financial outlook
14.8.3.Product summary 
14.8.4.Recent developments
14.9.Yonsei University Korean Language Institute
14.9.1.Company details
14.9.2.Financial outlook
14.9.3.Product summary 
14.10.Others

15.Conclusion

16.List of Abbreviations

17.Reference Links

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings.  The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

SPER-Methodology-1

SPER-Methodology-2

SPER-Methodology-3


Frequently Asked Questions About This Report
Korean Language Learning Marketis projected to reach USD 68.96 by 2034, growing at a CAGR of 25.35% during the forecast period.
Korean Language Learning Marketsize from 2025. The Market is expected to reach USD 68.96 by 2034, at a CAGR of 25.35% during the forecast period.
Korean Language Learning MarketCAGR of 25.35% during the forecast period.
Korean Language Learning Marketsize is USD 68.96 from 2025 to 2034.
Korean Language Learning Marketcovered By Component, By Learning Mode, By Medium, By Stage, By End Use
The North America is anticipated to have the highest Market share in the Korean Language Learning Market .
Duolingo, Ewha Womans University Language Education Institute, Hanyang University, Kyung Hee University Institute of International Education, Pusan National University Language Education Institute, Rosetta Stone LLC, SNU Language Education Institute (Seoul National University), Sogang University Korean Language Education Center, Visang Education Inc, Yonsei University Korean Language Institute
The report includes an in-depth analysis of the Global Korean Language Learning Market, including market size and trends, product mix, Applications, and supplier analysis.
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