Global Location Based Services Market Overview
According to SPER Market Research, the Global Location Based Services Market is estimated to reach USD 506.07 billion by 2032 with a CAGR of 24.54%.
A category of services known as a location-based service (LBS) allow users to access location-specific data and other internet services. These functions include asset tracking, proximity marketing, local search and information, social networking and entertainment, and mapping and navigation. Location-based services provide real-time geo-data from a range of smart devices, such as smartphones, in order to deliver information, entertainment, or security. The widespread use of smart devices like sensors, Internet of Things (IoT), and others is one of the main factors driving the growth of the location-based services market. Businesses frequently reward customers who check in at their locations with prizes, coupons, or discounts. If the user has given permission, location-based services may be able to track a person's whereabouts using the GPS capabilities of a smartphone. If users choose to participate, the programme can locate a smartphone user's location down to the street address without requiring them to explicitly provide any data. Because of its numerous benefits, the LBS industry is becoming more and more popular.
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Impact of COVID-19 on the Global Location Based Services Market
With the introduction of COVID-19, location-based services are anticipated to help governments address the effects of social exclusion and make it easier to track people's movements and traffic patterns. This is a result of the utilization of location data collecting from consumer devices. Only those devices whose data collection authorization has been given are used to gather this location information. The use of location-based services to forecast the next COVID-19 hotspot and manage the deployment of healthcare resources accordingly is projected to increase. Following the COVID-19 outbreak, innovations and improvements in location-based services with features like real-time tracking, location-based marketing, geotagging, and augmented reality have further helped the market's expansion. The adoption of the BYOD trend has grown among various businesses around the world, which has considerably expanded the penetration of location-based services. In order to stop the spread of new coronavirus, governments and the corporate sector are heavily reliant on geolocation.
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Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2032 |
| Base year considered | 2021 |
| Forecast period | 2022-2032 |
| Segments covered | By Component, By Technology, By Application, By Industry Vertical.
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| Regions covered | Asia-Pacific, Europe, Middle East and Africa, North America, Latin America
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| Companies Covered | Alcatel-Lucent, Apple Inc., AT&T Inc., Bharti Airtel Limited, Cisco Systems, Inc., Google Limited Liability Company (LLC), HERE, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Qualcomm Technologies, Inc.
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Global Location Based Services Market Segmentation:
1. By Component:
2. By Technology:
- Global Positioning System (GPS)
- Assisted GPS (A-GPS)
- Enhanced GPS (E-GPS)
- Enhanced Observed Time Difference
- Cell Id
- Wi-Fi
- Others
3. By Application:
- Location-Based Advertising
- Mapping And Navigation
- Local Search & Information
- Proximity Marketing
4. By Industry Vertical:
- Transportation & Logistics
- Manufacturing
- Government & Public Utilities
- Healthcare & Life Sciences
- Media & Entertainment
- Hospitality
5. By Region:
- Asia-Pacific
- Europe
- Middle East & Africa
- North America
- Latin America
Key Topics Covered in the Report:- Size of Global Location Based Services Market (FY’2019-FY’2032)
- Overview of Global Location Based Services Market
- Segmentation of Global Location Based Services Market By Component (Hardware, Software and Service)
- Segmentation of Global Location Based Services Market By Technology (Global Positioning System (GPS), Assisted GPS (A-GPS), Enhanced GPS (E-GPS), Enhanced Observed Time Difference, Observed Time Difference, Cell Id, Wi-Fi, And Others)
- Segmentation of Global Location Based Services Market By Application (Location-Based Advertising, Business Intelligence & Analytics, Fleet Management, Mapping And Navigation, Local Search & Information, Social Networking & Entertainment, Proximity Marketing, Asset Tracking, And Others)
- Segmentation of Global Location Based Services Market By Industry Vertical (Transportation & Logistics, Manufacturing, Government & Public Utilities, Retail, Healthcare & Life Sciences, Media & Entertainment, IT & Telecom, BFSI, Hospitality, And Others)
- Statistical Snap of Global Location Based Services Market
- Growth Analysis of Global Location Based Services Market
- Problems and Challenges in Global Location Based Services Market
- Competitive Landscape in the Global Location Based Services Market
- Impact of COVID-19 and Demonetization on Global Location Based Services Market
- Details on Recent Investment in Global Location Based Services Market
- Competitive Analysis of Global Location Based Services Market
- Major Players in the Global Location Based Services Market
- SWOT Analysis of Global Location Based Services Market
- Global Location Based Services Market Future Outlook and Projections (FY’2019-FY’2032)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1 Research data source
2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPER’s internal database
2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2. COVID-19 Impacts of the Global Location Based Services Market
5. Market variables and outlook
5.1. SWOT analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2. PESTEL analysis
5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape
5.2.4 Technological landscape
5.2.5 Environmental landscape
5.2.6 Legal landscape
5.3. PORTER’S five forces analysis
5.3.1 Bargaining power of suppliers
5.3.2 Bargaining power of Buyers
5.3.3 Threat of Substitute
5.3.4 Threat of new entrant
5.3.5 Competitive rivalry
5.4. Heat map analysis
6. Competitive Landscape
6.1 Global Location Based Services Manufacturing Base Distribution, Sales Area, Product Type
6.2 Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Location Based Services Market
7. Global Location Based Services Market, By Component, 2019-2032 (USD Million)
7.1 Hardware
7.2 Software
7.3 Service
8. Global Location Based Services Market, By Technology, 2019-2032 (USD Million)
8.1 Global Positioning System (GPS)
8.2 Assisted GPS (A-GPS)
8.3 Enhanced GPS (E-GPS)
8.4 Enhanced Observed Time Difference
8.5 Observed Time Difference
8.6 Cell Id
8.7 Wi-Fi
8.8 Others
9. Global Location Based Services Market, By Application 2019-2032 (USD Million)
9.1 Location-Based Advertising
9.2 Business Intelligence & Analytics
9.3 Fleet Management
9.4 Mapping And Navigation
9.5 Local Search & Information
9.6 Social Networking & Entertainment
9.7 Proximity Marketing
9.8 Asset Tracking
9.9 Others
10. Global Location Based Services Market, By Industry Vertical, 2019-2032 (USD Million)
10.1 Transportation & Logistics
10.2 Manufacturing
10.3 Government & Public Utilities
10.4 Retail
10.5 Healthcare & Life Sciences
10.6 Media & Entertainment
10.7 IT & Telecom
10.8 Banking Financial Services and Insurance (BFSI)
10.9 Hospitality
10.10 Others
11. Global Commercial Washing M Market, By Region, 2019-2032 (USD Million)
11.1 Global Location Based Services Market Size and Market Share by Region (2019-2025)
11.2 Global Location Based Services Market Size and Market Share by Region (2026-2032)
11.3 Asia-Pacific
11.3.1 Australia
11.3.2 China
11.3.3 India
11.3.4 Japan
11.3.5 South Korea
11.3.6 Rest of Asia-Pacific
11.4 Europe
11.4.1 France
11.4.2 Germany
11.4.3 Italy
11.4.4 Spain
11.4.5 United Kingdom
11.4.6 Rest of Europe
11.5 Middle East and Africa
11.5.1 Kingdom of Saudi Arabia
11.5.2 United Arab Emirates
11.5.3 Rest of Middle East & Africa
11.6 North America
11.6.1 Canada
11.6.2 Mexico
11.6.3 United States
11.7 Latin America
11.7.1 Argentina
11.7.2 Brazil
11.7.3 Rest of Latin America
12.Company Profiles
12.1 Alcatel-Lucent
12.1.1 Company details
12.1.2 Financial outlook
12.1.3 Product summary
12.1.4 Recent developments
12.2 Apple Inc.
12.2.1 Company details
12.2.2 Financial outlook
12.2.3 Product summary
12.2.4 Recent developments
12.3 AT&T Inc.
12.3.1 Company details
12.3.2 Financial outlook
12.3.3 Product summary
12.3.4 Recent developments
12.4 Bharti Airtel Limited
12.4.1 Company details
12.4.2 Financial outlook
12.4.3 Product summary
12.4.4 Recent developments
12.5 Cisco Systems Inc.
12.5.1 Company details
12.5.2 Financial outlook
12.5.3 Product summary
12.5.4 Recent developments
12.6 Google Limited Liability Company (LLC)
12.6.1 Company details
12.6.2 Financial outlook
12.6.3 Product summary
12.6.4 Recent developments
12.7 HERE
12.7.1 Company details
12.7.2 Financial outlook
12.7.3 Product summary
12.7.4 Recent developments
12.8 International Business Machines Corporation
12.8.1 Company details
12.8.2 Financial outlook
12.8.3 Product summary
12.8.4 Recent developments
12.9 Microsoft Corporation
12.9.1 Company details
12.9.2 Financial outlook
12.9.3 Product summary
12.9.4 Recent developments
12.10 Oracle Corporation
12.10.1 Company details
12.10.2 Financial outlook
12.10.3 Product summary
12.10.4 Recent developments
12.11 Qualcomm Technologies, Inc
12.11.1 Company details
12.11.2 Financial outlook
12.11.3 Product summary
12.11.4 Recent developments
13.List of Abbreviations
14.Reference Links
15.Conclusion
16.Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
