Middle East and Africa Smartphones Market Introduction and Overview
According to SPER Market Research, the MEA Smartphones Market is estimated to reach USD XX billion by 2033 with a CAGR of 9.22%.
The report includes an in-depth analysis of the MEA Smartphones Market, including market size and trends, product mix, applications, and supplier analysis. A smartphone is a compact, multipurpose gadget that combines the functionality of a traditional mobile phone with cutting-edge computer power and internet access. It is carefully crafted for portability, enabling users to perform a wide range of functions. Smartphones include text messaging, voice calls, and video calls, among other communication features. They also have an intuitive touchscreen interface and can be customised with applications that can be downloaded to increase their functionality. These gadgets also serve as personal digital assistants, giving users access to contacts, calendars, notes, and reminders. In addition to being devices for work, cellphones are also entertainment centres where users may play games, listen to music, watch videos, and take pictures with their inbuilt cameras.
- March 2021: Samsung has announced the release of the Galaxy A32, a mid-tier smartphone that will provide South African customers access to both LTE and 5G. The business added that the new Galaxy A32, which is available in both models, will allow consumers to experience 5G capabilities in a Galaxy A Series smartphone for the first time, in addition to making innovation more accessible to more South Africans.
- May 2021: Xiaomi has expanded its mid-range smartphone lineup, introducing the Redmi Note 10S and Redmi Note 10 5G, showcasing the company's commitment to delivering cutting-edge technology in this segment. The Redmi Note 10 5G, available in different configurations, offers options with 4GB of RAM and 64GB storage for Dh 699, 4GB/128GB for Dh 799, and 6GB/128GB for Dh 899. These models are accessible to UAE customers through Xiaomi's official sales channels.
Market Opportunities and Challenges
The proliferation of 5G technology stands as a pivotal factor propelling the smartphones market's growth in the MEA region. The surge in 5G development and heightened mobile internet utilization are driving demand for sophisticated smartphones. Telecom companies in the area are collaborating with device providers to facilitate seamless 5G integration, and governmental initiatives supporting the production of affordable 5G devices are expediting adoption. Android smartphones, aligning with artificial intelligence and virtual assistants like Google Assistant, rival iPhone's Siri, showcasing Android's evolving sophistication. Intensified competition prompts increased product innovations in the region, with states investing in expanding commercial 5G networks. Etisalat and Ooredoo conduct live 5G trials, focusing on speed, equipment, latency, and signal distance, gearing up for commercial launches. The market's momentum is sustained by the escalating demand for wireless handheld devices, amplified internet penetration, and the pervasive adoption of smartphones for their enhanced features and internet accessibility. The industry is developing as a result of additional reasons such the expanding working population, increased internet penetration, and rising purchasing power of consumers.
The market does not, however, come without difficulties. The fierce rivalry in the area demands constant innovation, which puts pressure on businesses to set themselves apart from the competition. It will take significant infrastructure investments to achieve the ubiquitous 5G network rollout. The MEA area has challenges due to economic inequality as customers continue to choose affordability. Moreover, managing legal frameworks and guaranteeing data security in the face of growing connectivity continue to be obstacles. Maintaining steady development in the competitive and dynamic MEA smartphone industry requires finding the ideal mix between pricing, addressing regional inequalities, and technology advancements.
Market Competitive Landscape
Owing to the existence of numerous smartphone manufacturers worldwide, there is intense competition amongst them. The widespread use of smartphones has resulted in a plateau in the demand for them in recent years. As a result, there is now more emphasis on client retention and innovation as crucial tactics for preserving market share and competitive advantage. The major players in the MEA Smartphones market include: Huawei Technologies Co. Ltd., Infinix Mobility, OPPO Electronics Corp., Samsung Electronics Co. Ltd., Xiaomi Corporation, Others.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Operating System
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| Regions covered | East Africa, Egypt, Saudi Arabia, South Africa, Turkey, United Arab Emirates, West Africa and rest of Middle East and Africa
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| Companies Covered | Huawei Technologies Co. Ltd., Infinix Mobility, OPPO Electronics Corp., Samsung Electronics Co. Ltd., Xiaomi Corporation, Others
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COVID-19 Impact on Middle East and Africa Smartphones Market
Since COVID-19 is becoming more widespread, there should be some changes to the regional smartphone industry. The lack of chipsets and other components across most smartphone brands in the first half of the year is likely to cause supply limitations that will impede the region's growth. In the second part of the year, the market is likely to see growth again, though, as the supply chain is expected to return to normal and the vaccine rollout is expected to greatly lower the likelihood of new lockdowns and a spike in COVID-19 cases.
Key Target Audience:
- Gaming Enthusiasts
- Parents and Families
- Professionals and Business Users
- Tech Enthusiasts
- Young Adults and Millennials
- Others
Our in-depth analysis of the MEA Smartphones Market includes the following segments:
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By Operating System:
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Android
iOS5
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By Region:
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East Africa
Egypt
Saudi Arabia
South Africa
Turkey
United Arab Emirates
West Africa
Rest of Middle East and Africa
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Key Topics Covered in the Report:
- Middle East and Africa Smartphones Market Size (FY’2023-FY’2033)
- Overview of Middle East and Africa Smartphones Market
- Segmentation of MEA Smartphones Market By Operating System (Android, iOS5, Others)
- Statistical Snap of MEA Smartphones Market
- Expansion Analysis of MEA Smartphones Market
- Problems and Obstacles in Middle East and Africa Smartphones Market
- Competitive Landscape in the MEA Smartphones Market
- Impact of COVID-19 and Demonetization on MEA Smartphones Market
- Details on Current Investment in Middle East and Africa Smartphones Market
- Competitive Analysis of MEA Smartphones Market
- Prominent Players in the Middle East and Africa Smartphones Market
- SWOT Analysis of MEA Smartphones Market
- MEA Smartphones Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the MEA Smartphones Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. MEA Smartphones Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in MEA Smartphones Market
7. MEA Smartphones Market, By Operating System (USD Million)
7.1. MEA Smartphones Market Value Share and Forecast, By Operating System, 2023-2033
7.2. Android
7.3. iOS5
7.4. Others
8. MEA Smartphones Market Forecast, 2019-2033 (USD Million)
8.1. MEA Smartphones Market Size and Market Share
9. MEA Smartphones Market, By Operating System, 2019-2033 (USD Million)
9.1. MEA Smartphones Market Size and Market Share By Operating System (2019-2026)
9.2. MEA Smartphones Market Size and Market Share By Operating System (2027-2033)
10. MEA Smartphones Market, By Region, 2019-2033 (USD Million)
10.1. MEA Smartphones Market Size and Market Share By Region (2019-2026)
10.2. MEA Smartphones Market Size and Market Share By Region (2027-2033)
10.3. East Africa
10.3.1. Kenya
10.3.2. Tanzania
10.3.3. Uganda
10.4. Egypt
10.5. Saudi Arabia
10.6. South Africa
10.7. Turkey
10.8. United Arab Emirates
10.9. West Africa
10.9.1. Ghana
10.9.2. Nigeria
10.10. Rest of Middle East and Africa
11. Company Profile
11.1. Huawei Technologies Co. Ltd
11.1.1. Company details
11.1.2. Financial outlook
11.1.3. Product summary
11.1.4. Recent developments
11.2. Infinix Mobility
11.2.1. Company details
11.2.2. Financial outlook
11.2.3. Product summary
11.2.4. Recent developments
11.3. OPPO Electronics Corp.
11.3.1. Company details
11.3.2. Financial outlook
11.3.3. Product summary
11.3.4. Recent developments
11.4. Samsung Electronics Co. Ltd
11.4.1. Company details
11.4.2. Financial outlook
11.4.3. Product summary
11.4.4. Recent developments
11.5. Xiaomi Corporation
11.5.1. Company details
11.5.2. Financial outlook
11.5.3. Product summary
11.5.4. Recent developments
11.6. Others
12. List of Abbreviations
13. Reference Links
14. Conclusion
15. Research Scope