Mice Market Demand, Growth and Business Scope 2034
Global MICE Market Growth, Size, Trends Analysis- By Event Type, By Booking Mode - Regional Outlook, Competitive Strategies and Segment Forecast to 2034
| Published: Sep-2025 | Report ID: FMCG25173 | Pages: 1 - 273 | Formats*: |
| Category : Consumer & Retail | |||
Global MICE Market Introduction and Overview
According to SPER Market Research, the Global MICE Market is estimated to reach USD 2151.3 billion by 2034 with a CAGR 9.47%.
The report includes an in-depth analysis of the Global MICE Market, including market size and trends, product mix, Applications, and supplier analysis. The global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry was estimated to be worth USD 870.46 billion in 2024 and is forecast to grow at a CAGR exceeding 9.47% from 2025 to 2034. This segment, which revolves around business-focused travel and event planning, continues to gain traction within the broader tourism sector. The rise in companies offering MICE-related services is a major contributor to this upward trend. The COVID-19 pandemic accelerated the shift to virtual and hybrid formats, reshaping the industry landscape. As companies broaden their international operations, the demand for collaborative, cross-border events such as corporate meetings and training sessions has intensified. Cities like Singapore and Dubai have emerged as preferred hubs due to their world-class infrastructure and seamless global connectivity. Incentive travel remains a key element, often organized in luxury destinations like the Maldives or Paris, aimed at enhancing employee motivation and performance. Additionally, governments worldwide are increasing investments in infrastructure, recognizing MICE as a driver of economic growth.
Segmentation by Event TypeWithin the MICE ecosystem, meetings account for a considerable portion of revenue, supported by the increasing number of international corporate events such as executive board sessions and shareholder meetings. The growing appeal of smaller, less-crowded destinations and tier-two cities is further stimulating demand, with several governments offering financial support to encourage such business travel. The incentive travel category is also seeing robust growth, largely influenced by millennial preferences for unique and memorable experiences. Businesses are using incentive travel as a tool to recognize and reward teams, selecting engaging and easily accessible locations. Moreover, the rising popularity of customized and experience-based travel packages is further supporting the expansion of this segment.
Segmentation by Booking Channel
Direct booking has emerged as the leading channel in MICE service transactions. Factors such as the efficiency of digital platforms, cost advantages, and the ability to personalize services are driving its dominance. Enhanced reliability and technological improvements in direct booking systems have made the process more attractive. This method involves clients, such as event organizers or corporate buyers, securing services directly with venues or service providers—bypassing third-party intermediaries. Typically, these bookings are made via hotel sales teams, official websites, or corporate portals. Many prominent hotel groups and convention centers now have dedicated teams focused on handling MICE-related inquiries and reservations.
Regional Insights
In North America, the MICE market continues to benefit from the global expansion of businesses, leading to more frequent international events and a greater need for professional venues. Strong infrastructure, economic stability, and access to top-tier facilities are supporting this regional growth. Technological developments, including the growing use of hybrid formats, are helping attract a more global audience. In the United States, increased demand for business travel and the rise of “bleisure†(business + leisure) trips are key growth drivers. Europe’s MICE sector is also expanding quickly, with hotels and resorts adjusting their offerings to cater specifically to MICE events. Additionally, companies across the region are revising travel policies and implementing new tools to manage expenses more efficiently, in response to evolving business needs and economic conditions.
Competitive Landscape
The global MICE industry is relatively consolidated, with a few dominant players shaping the market. Some of the leading companies include American Express Global Business Travel (GBT), ATPI Ltd., BCD Meetings & Events, Cambria DMC, Carlson Wagonlit Travel, CWT Meetings & Events, FCM Meetings & Events, Global Air-American Express Travel Services (Global Business Travel Group, Inc.), Global Cynergies, LLC, ITL World Company (MICEMINDS), Questex, and Beyond Summits.
Key Developments
In November 2024, Dubai Business Events (DBE), a division of the Dubai Department of Economy and Tourism, rolled out the second edition of the MICE Star Awards. This program acknowledges leading MICE intermediaries in India who have significantly promoted Dubai as a business events destination. The current cycle will assess their contributions from October 2024 through September 2025.
In September 2024, Langham Hotels Group announced a partnership with HXE to launch an online platform for MICE venue bookings. This service allows businesses in China and across Asia to reserve Langham properties worldwide for events, marking a notable step forward in the digital evolution of MICE operations.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Event Type, By Booking Mode |
| Regions covered | North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa |
| Companies Covered | American Express Global Business Travel (GBT), ATPI Ltd., BCD Meetings & Events, Cambria DMC, Carlson Wagonlit Travel, CWT Meetings & Events, FCM Meetings & Events, Global Air-American Express Travel Services (Global Business Travel Group, Inc.), Global Cynergies, LLC, ITL World Company (MICEMINDS), Questex, Beyond Summits. |
Key Topics Covered in the Report
- Global MICE Market Size (FY’2021-FY’2034)
- Overview of Global MICE Market
- Segmentation of Global MICE Market By Event Type (Meetings, Incentives, Conferences, Exhibitions)
- Segmentation of Global MICE Market By Booking Mode {Direct Booking, Online Travel Agents and Agencies (OTAs), Destination Management Companies (DMCs), Travel Management Companies (TMCs), Others}
- Statistical Snap of Global MICE Market
- Expansion Analysis of Global MICE Market
- Problems and Obstacles in Global MICE Market
- Competitive Landscape in the Global MICE Market
- Details on Current Investment in Global MICE Market
- Competitive Analysis of Global MICE Market
- Prominent Players in the Global MICE Market
- SWOT Analysis of Global MICE Market
- Global MICE Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1.Introduction
1.1.Scope of the report1.2.Market segment analysis
2.Research Methodology
2.1.Research data source
2.1.1.Secondary Data2.1.2.Primary Data2.1.3.SPERs internal database2.1.4.Premium insight from KOLs
2.2.Market size estimation
2.2.1.Top-down and Bottom-up approach
2.3.Data triangulation
3.Executive Summary
4.Market Dynamics
4.1.Driver, Restraint, Opportunity and Challenges analysis
4.1.1.Drivers4.1.2.Restraints4.1.3.Opportunities4.1.4.Challenges
5.Market variable and outlook
5.1.SWOT Analysis
5.1.1.Strengths5.1.2.Weaknesses5.1.3.Opportunities5.1.4.Threats
5.2.PESTEL Analysis
5.2.1.Political Landscape5.2.2.Economic Landscape5.2.3.Social Landscape5.2.4.Technological Landscape5.2.5.Environmental Landscape5.2.6.Legal Landscape
5.3.PORTERs Five Forces
5.3.1.Bargaining power of suppliers5.3.2.Bargaining power of buyers5.3.3.Threat of Substitute5.3.4.Threat of new entrant5.3.5.Competitive rivalry
5.4.Heat Map Analysis
6.Competitive Landscape
6.1.Global MICE Market Manufacturing Base Distribution, Sales Area, Product Type6.2.Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global MICE Market
7.Global MICE Market, By Event Type, (USD Million) 2021-2034
7.1.Meetings7.2.Incentives7.3.Conferences7.4.Exhibitions
8.Global MICE Market, By Booking Mode, (USD Million) 2021-2034
8.1.Direct Booking8.2.Online Travel Agents and Agencies (OTAs)8.3.Destination Management Companies (DMCs)8.4.Travel Management Companies (TMCs)8.5.Others
9.Global MICE Market, (USD Million) 2021-2034
9.1.Global MICE Market Size and Market Share
10.Global MICE Market, By Region, 2021-2034 (USD Million)
10.1.Asia-Pacific
10.1.1.Australia10.1.2.China10.1.3.India10.1.4.Japan10.1.5.South Korea10.1.6.Rest of Asia-Pacific
10.2.Europe
10.2.1.France10.2.2.Germany10.2.3.Italy10.2.4.Spain10.2.5.United Kingdom10.2.6.Rest of Europe
10.3.Middle East and Africa
10.3.1.Kingdom of Saudi Arabia10.3.2.United Arab Emirates10.3.3.Qatar10.3.4.South Africa10.3.5.Egypt10.3.6.Morocco10.3.7.Nigeria10.3.8.Rest of Middle-East and Africa
10.4.North America
10.4.1.Canada10.4.2.Mexico10.4.3.United States
10.5.Latin America
10.5.1.Argentina10.5.2.Brazil10.5.3.Rest of Latin America
11.Company Profile
11.1.American Express Global Business Travel (GBT)
11.1.1.Company details11.1.2.Financial outlook11.1.3.Product summary11.1.4.Recent developments
11.2.ATPI Ltd.
11.2.1.Company details11.2.2.Financial outlook11.2.3.Product summary11.2.4.Recent developments
11.3.BCD Meetings & Events
11.3.1.Company details11.3.2.Financial outlook11.3.3.Product summary11.3.4.Recent developments
11.4.Cambria DMC
11.4.1.Company details11.4.2.Financial outlook11.4.3.Product summary11.4.4.Recent developments
11.5.Carlson Wagonlit Travel
11.5.1.Company details11.5.2.Financial outlook11.5.3.Product summary11.5.4.Recent developments
11.6.CWT Meetings & Events
11.6.1.Company details11.6.2.Financial outlook11.6.3.Product summary11.6.4.Recent developments
11.7.FCM Meetings & Events
11.7.1.Company details11.7.2.Financial outlook11.7.3.Product summary11.7.4.Recent developments
11.8.Global Air-American Express Travel Services (Global Business Travel Group, Inc.)
11.8.1.Company details11.8.2.Financial outlook11.8.3.Product summary11.8.4.Recent developments
11.9.Global Cynergies, LLC
11.9.1.Company details11.9.2.Financial outlook11.9.3.Product summary11.9.4.Recent developments
11.10.ITL World Company (MICEMINDS)
11.10.1.Company details11.10.2.Financial outlook11.10.3.Product summary11.10.4.Recent developments
11.11.Questex
11.11.1.Company details11.11.2.Financial outlook11.11.3.Product summary11.11.4.Recent developments
11.12.Beyond Summits
11.12.1.Company details11.12.2.Financial outlook11.12.3.Product summary11.12.4.Recent developments
11.13.Others
12.Conclusion
13.List of Abbreviations
14.Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
Mice Market is projected to reach USD 2151.3 billion by 2034, growing at a CAGR of 9.47% during the forecast period.
Mice Market CAGR of 9.47% during the forecast period.
Mice Market size is USD 2151.3 billion from 2025 to 2034.
Mice Market covered By Event Type, By Booking Mode
Mice Market size from 2025. The Market is expected to reach USD 2151.3 billion by 2034, at a CAGR of 9.47% during the forecast period.
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The North America is anticipated to have the highest Market share in the Mice Market.
American Express Global Business Travel (GBT), ATPI Ltd., BCD Meetings & Events, Cambria DMC, Carlson Wagonlit Travel, CWT Meetings & Events, FCM Meetings & Events, Global Air-American Express Travel Services (Global Business Travel Group, Inc.), Global Cynergies, LLC, ITL World Company (MICEMINDS), Questex, Beyond Summits.
The report includes an in-depth analysis of the Global MICE Market, including market size and trends, product mix, Applications, and supplier analysis.
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