Global Mobile Analytics Market Overview:
According to SPER Market Research, the Global Mobile Analytics Market is estimated to reach USD 24.72 billion by 2030 with a CAGR of 20.2%.
The technique of monitoring and analysing user data to better understand user behaviour and the effectiveness of a website or service is known as analytics. Analysing data produced by mobile platforms and assets, such as mobile websites and mobile applications, requires measuring and quantifying the data. Along with app-specific data like installations, launches, taps, screens, events, versions, flows, user retention, funnel analytics, and more, mobile analytics also tracks how users interact with the app. Additionally, mobile analytics collects and evaluates comparable user metrics to web analytics, including how many new users are using the app, their country of origin, their device type, and their operating system version.
Impact of COVID-19 on the Global Mobile Analytics Market
The Corona pandemic had a beneficial effect on the mobile analytics market, which also frequently experienced growth during the period due to the significant rise in smartphone usage, the global adoption of the internet, and the uptake of mobile analytics solutions in industries like retail and healthcare. All of these factors helped drive the market's expansion during the period.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2030 |
| Base year considered | 2021 |
| Forecast period | 2022-2030 |
| Segments covered | By Application, By Enterprise Size, By Platform, By Deployment Model, By Offering, By End User |
| Geographies covered | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Companies Covered | Adobe Systems Inc., Amazon Web Services Inc., App Annie, CleverTap, ComScore Inc., Flurry Inc., Google LLC, IBM Corp., Localytics, Microsoft Corporation, Mixpanel Inc., Pendo.io, Tune Inc., Upland Software Inc., Webtrends Inc.
|
Global Mobile Analytics Market Segmentation:
By Application: Based on the Application, Global Mobile Analytics Market is segmented as; Application Performance Analytics, Mobile Advertisement and Marketing Analytics, Targeting and Behavioural Analytics, Others.
By Enterprise Size: Based on the Enterprise Size, Global Mobile Analytics Market is segmented as; Large Enterprises, SMEs.
By Platform: Based on the Platform, Global Mobile Analytics Market is segmented as; Android, IOS, Windows, Other.
By Deployment Model: Based on the Deployment Model, Global Mobile Analytics Market is segmented as; Cloud, On-Premises.
By Offering: Based on the Offering, Global Mobile Analytics Market is segmented as; Service, Solution.
By End User: Based on the End User, Global Mobile Analytics Market is segmented as; BFSI, Energy and Utility, Government, Healthcare, IT & Telecom, Media & Entertainment, Retail & E-commerce, Travel & Hospitality, Others.
By Region: Due to the considerable acceptance rate of mobile analytics solutions due to its affordability and scalability, North America now dominates the market for mobile analytics and is predicted to keep doing so throughout the course of the forecast period. Additionally, in order to improve workflow, retail businesses are investing in their cutting-edge technologies. Adoption of mobile analytics enhances customer management and retail sales success. The adoption of cloud-based mobile analytics is increased by developed telecommunications infrastructure in nations like the United States and Canada. Mobile analytics are increasingly projected to be used by retail companies to develop their operations and enhance consumer satisfaction, which is good for the market's expansion. Businesses in North America are also expected to significantly contribute to the market expansion by extending their lot business capabilities.
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1 Research data source
2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPER’s internal database
2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2. COVID-19 Impacts of the Global Mobile Analytics Market
5. Market variables and outlook
5.1. SWOT analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2. PESTEL analysis
5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape
5.2.4 Technological landscape
5.2.5 Environmental landscape
5.2.6 Legal landscape
5.3. PORTER’S five forces analysis
5.3.1 Bargaining power of suppliers
5.3.2 Bargaining power of Buyers
5.3.3 Threat of Substitute
5.3.4 Threat of new entrant
5.3.5 Competitive rivalry
5.4. Heat map analysis
6. Global Mobile Analytics Market, By Application, 2019-2030 (USD Million)
6.1. Application Performance Analytics
6.2. Mobile Advertisement and Marketing Analytics
6.3. Targeting and Behavioural Analytics
6.4. Others
7. Global Mobile Analytics Market, By Enterprise Size, 2019-2030 (USD Million)
7.1. Large Enterprises
7.2. SMEs
8. Global Mobile Analytics Market, By Platform, 2019-2030 (USD Million)
8.1. Android
8.2. IOS
8.3. Windows
8.4. Other
9. Global Mobile Analytics Market, By Deployment Model, 2019-2030 (USD Million)
9.1. Cloud
9.2. On-Premises
10. Global Mobile Analytics Market, By Offering, 2019-2030 (USD Million)
10.1 Service
10.2 Solution
11. Global Mobile Analytics Market, By End User, 2019-2030 (USD Million)
11.1 BFSI
11.2 Energy and Utility
11.3 Government
11.4 Healthcare
11.5 IT & Telecom
11.6 Media & Entertainment
11.7 Retail & E-commerce
11.8 Travel & Hospitality
11.9 Others
12. Global Mobile Analytics Market, By Region, 2019-2030 (USD Million)
12.1 North America
12.1.1 United States
12.1.2 Canada
12.1.3 Mexico
12.2 Europe
12.2.1 Germany
12.2.2 United Kingdom
12.2.3 France
12.2.4 Italy
12.2.5 Spain
12.2.6 Rest of Europe
12.3 Asia-Pacific
12.3.1 China
12.3.2 Japan
12.3.3 India
12.3.4 Australia
12.3.5 South Korea
12.3.6 Rest of Asia-Pacific
12.4 South America
12.4.1 Brazil
12.4.2 Argentina
12.4.3 Rest of South America
12.5 Middle East & Africa
12.5.1 Kingdom of Saudi Arabia
12.5.2 United Arab Emirates
12.5.3 Rest of Middle East & Africa
13.1.4 Recent developments
13.2 Amazon Web Services Inc.
13.2.4 Recent developments
13.3.4 Recent developments
13.4.4 Recent developments
13.5.4 Recent developments
13.6.4 Recent developments
13.7.4 Recent developments
13.8.4 Recent developments
13.9.4 Recent developments
13.10 Microsoft Corporation
13.10.2 Financial outlook
13.10.4 Recent developments
13.11.2 Financial outlook
13.11.4 Recent developments
13.12.2 Financial outlook
13.12.4 Recent developments
13.13.2 Financial outlook
13.13.4 Recent developments
13.14 Upland Software Inc.
13.14.2 Financial outlook
13.14.4 Recent developments
13.15.2 Financial outlook
13.15.4 Recent developments
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
