Mobile Analytics Market Growth, Trends, Size, Revenue, Competition and Future Outlook 2033: SPER Market Research

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Published: Nov 2022	Report ID: IACT2210	Pages: 1 - 256	Formats^*:
Category : Information & Communications Technology

Global Mobile Analytics Market Overview

According to SPER Market Research, the Global Mobile Analytics Market is estimated to reach USD 40.55 billion by 2033 with a CAGR of 19.63%.

Analytics is the process of monitoring and analyzing user data in order to better understand user behavior and the efficiency of a website or service. Analyzing data generated by mobile platforms and assets, such as mobile websites and mobile applications, necessitates data measurement and quantification. Mobile analytics records how users engage with the app in addition to app-specific data such as installations, launches, taps, screens, events, versions, flows, user retention, funnel analytics, and more. Furthermore, mobile analytics collects and assesses user metrics similar to web analytics, such as how many new users are using the app, their country of origin, device kind, and operating system version.

Exploring the Growth Drivers of the Global Mobile Analytics Industry.

Increasing mobile device penetration is one of the growth drivers in the worldwide mobile analytics business. With the increasing popularity of smartphones and tablets, the number of mobile device users is fast expanding, resulting in an increase in demand for mobile analytics solutions. Mobile analytics technologies can help businesses enhance their marketing strategy, customer experience, and product offers by providing important insights into customer behavior and preferences. Also, with the growing use of IoT devices, there is an increased demand for mobile analytics solutions that gather and analyze data from these devices in order to get insights into user behavior and device performance. Additionally for organizations, mobile advertising is becoming increasingly significant, and mobile analytics may provide vital insights into the efficiency of these advertising initiatives.

What challenges does the Global Mobile Analytics Market face?

The worldwide mobile analytics market is confronted with a number of issues, including data privacy concerns. Concerns regarding privacy and data protection have arisen as mobile analytics apps collect and analyze vast volumes of data about user behavior. Also, the mobile market is highly fragmented, with numerous platforms and operating systems, making complete coverage of mobile analytics solutions difficult. The mobile analytics sector lacks standards, making it difficult to compare metrics across platforms and vendors. To give useful insights, mobile analytics solutions rely on reliable data, but data accuracy can be impacted by variables such as ad blockers, cookie limits, and changes in privacy legislation.

In what ways has the COVID-19 pandemic affected Global Mobile Analytics Market?

The COVID-19 epidemic has had an impact on the global mobile analytics business, both positively and negatively. With more individuals working and studying from home, mobile device usage has increased significantly, resulting in increased need for mobile analytics solutions. Consumer behaviour has shifted significantly as a result of the pandemic, with more individuals shopping online and adopting mobile apps for pleasure and socialising. This has heightened the demand for mobile analytics systems that can comprehend and adapt to these developments. Because of the epidemic, supply chains have been interrupted, causing delays in the development and deployment of mobile analytics solutions. Due to the epidemic, many organizations have encountered budgetary limitations, resulting in lower investment on mobile analytics solutions.

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Scope of the Report:

Report Metric	Details
Market size available for years	2019-2033
Base year considered	2022
Forecast period	2023-2033
Segments covered	By Application, By Enterprise Size, By Platform, By Deployment Model, By Offering, By End User
Regions covered	Asia-Pacific, Europe, Middle East and Africa, North America, Latin America
Companies Covered	Adobe Systems Inc., Amazon Web Services Inc., App Annie, CleverTap, ComScore Inc., Flurry Inc., Google LLC, IMB Corp., Localytics, Microsoft Corporation, Mixpanel Inc., Pendo.io, Tune Inc., Upland Software Inc., Webtrends Inc., Others

Key Target Audience

Investors and Venture Capital Firms
Market Research Firms
Mobile Advertising Companies
Mobile Analysts Service Providers
Mobile App Developers
Mobile Network Operators
Regulatory Authorities

Global Mobile Analytics Market Segmentation:

1. By Application:

Global Mobile Analytics Market Value Share and Forecast, By Application, 2023-2033
Application Performance Analytics
Mobile Advertisement and Marketing Analytics
Targeting and Behavioural Analytics
Others

2. By Enterprise Size:

Global Mobile Analytics Market Value Share and Forecast, By Enterprise Size, 2023-2033
Large Enterprise
SMEs

3. By Platform:

Global Mobile Analytics Market Value Share and Forecast, By Platform, 2023-2033
Android
IOS
Windows
Other

4. By Deployment Model:

Global Mobile Analytics Market Value Share and Forecast, By Deployment Model, 2023-2033
Cloud
On-Premises

5. By Region:

Asia-Pacific
Europe
Middle East & Africa
North America
Latin America

Key Topics Covered in the Report

Global Mobile Analytics Market Size (FY’2023-FY’2033)
Overview of Global Mobile Analytics Market
Segmentation of Global Mobile Analytics Market By Application (Application Performance Analytics, Mobile Advertisement and Marketing Analytics, Targeting and Behavioural Analytics, Others)
Segmentation of Global Mobile Analytics Market By Enterprise Size (Large Enterprise, SMEs)
Segmentation of Global Mobile Analytics Market By Platform (Android, IOS, Windows, Other)
Segmentation of Global Mobile Analytics Market By Deployment Model (Cloud, On-Premises)
Segmentation of Global Mobile Analytics Market By Offering (Service, Solution)
Segmentation of Global Mobile Analytics Market By End-User (BFSI, Energy and Utilities, Government, Healthcare, IT & Telecom, Media & Entertainment, Retail & E-Commerce, Travel & Hospitality, Others)
Statistical Snap of Global Mobile Analytics Market
Growth Analysis of Global Mobile Analytics Market
Problems and Challenges in Global Mobile Analytics Market
Competitive Landscape in the Global Mobile Analytics Market
Impact of COVID-19 and Demonetization on Global Mobile Analytics Market
Details on Recent Investment in Global Mobile Analytics Market
Competitive Analysis of Global Mobile Analytics Market
Key Players in the Global Mobile Analytics Market
SWOT Analysis of Global Mobile Analytics Market
Global Mobile Analytics Market Future Outlook and Projections (FY’2023-FY’2033)
Recommendations from Analyst

1. Introduction

1.1. Scope of the report
1.2. Market segment analysis

2. Research Methodology

2.1. Research data source

2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s

2.2. Market size estimation

2.2.1. Top-down and Bottom-up approach

2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

4.1. Driver, Restraint, Opportunity and Challenges analysis

4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges

4.2. COVID-19 Impacts of the Global Mobile Analytics Market

5. Market variable and outlook

5.1. SWOT Analysis

5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats

5.2. PESTEL Analysis

5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape

5.3. PORTER’s Five Forces

5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry

5.4. Heat Map Analysis

6. Competitive Landscape

6.1. Global Mobile Analytics Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Mobile Analytics Market

7. Global Mobile Analytics Market, By Application (USD Million)

7.1. Global Mobile Analytics Market Value Share and Forecast, By Application, 2023-2033
7.2. Application Performance Analytics
7.3. Mobile Advertisement and Marketing Analytics
7.4. Targeting and Behavioural Analytics
7.5. Others

8. Global Mobile Analytics Market, By Enterprise Size (USD Million)

8.1. Global Mobile Analytics Market Value Share and Forecast, By Enterprise Size, 2023-2033
8.2. Large Enterprise
8.3. SMEs

9. Global Mobile Analytics Market, By Platform (USD Million)

9.1. Global Mobile Analytics Market Value Share and Forecast, By Platform, 2023-2033
9.2. Android
9.3. IOS
9.4. Windows
9.5. Other

10. Global Mobile Analytics Market, By Deployment Model (USD Million)

10.1. Global Mobile Analytics Market Value Share and Forecast, By Deployment Model, 2023-2033
10.2. Cloud
10.3. On-Premises

11. Global Mobile Analytics Market, By Offering (USD Million)

11.1. Global Mobile Analytics Market Value Share and Forecast, By Offering, 2023-2033
11.2. Service
11.3. Solution

12. Global Mobile Analytics Market, By End User (USD Million)

12.1. Global Mobile Analytics Market Value Share and Forecast, By End User, 2023-2033
12.2. BFSI
12.3. Energy and Utilities
12.4. Government
12.5. Healthcare
12.6. IT & Telecom
12.7. Media & Entertainment
12.8. Retail & E-Commerce
12.9. Travel & Hospitality
12.10. Others

13. Global Mobile Analytics Market Forecast, 2019-2033 (USD Million)

13.1. Global Mobile Analytics Market Size and Market Share

14. Global Mobile Analytics Market, By Application, 2019-2033 (USD Million)

14.1. Global Mobile Analytics Market Size and Market Share By Application (2019-2026)
14.2. Global Mobile Analytics Market Size and Market Share By Application (2027-2033)

15. Global Mobile Analytics Market, By Enterprise Size, 2019-2033 (USD Million)

15.1. Global Mobile Analytics Market Size and Market Share By Enterprise Size (2019-2026)
15.2. Global Mobile Analytics Market Size and Market Share By Enterprise Size (2027-2033)

16. Global Mobile Analytics Market, By Platform, 2019-2033 (USD Million)

16.1. Global Mobile Analytics Market Size and Market Share By Platform (2019-2026)
16.2. Global Mobile Analytics Market Size and Market Share By Platform (2027-2033)

17. Global Mobile Analytics Market, By Deployment Model, 2019-2033 (USD Million)

17.1. Global Mobile Analytics Market Size and Market Share By Deployment Model (2019-2026)
17.2. Global Mobile Analytics Market Size and Market Share By Deployment Model (2027-2033)

18. Global Mobile Analytics Market, By Offering, 2019-2033 (USD Million)

18.1. Global Mobile Analytics Market Size and Market Share By Offering (2019-2026)
18.2. Global Mobile Analytics Market Size and Market Share By Offering (2027-2033)

19. Global Mobile Analytics Market, By End User, 2019-2033 (USD Million)

19.1. Global Mobile Analytics Market Size and Market Share By End User (2019-2026)
19.2. Global Mobile Analytics Market Size and Market Share By End User (2027-2033)

20. Global Mobile Analytics Market, By Region, 2019-2033 (USD Million)

20.1. Global Mobile Analytics Market Size and Market Share By Region (2019-2026)
20.2. Global Mobile Analytics Market Size and Market Share By Region (2027-2033)
20.3. Asia-Pacific

20.3.1. Australia
20.3.2. China
20.3.3. India
20.3.4. Japan
20.3.5. South Korea
20.3.6. Rest of Asia-Pacific

20.4. Europe

20.4.1. France
20.4.2. Germany
20.4.3. Italy
20.4.4. Spain
20.4.5. United Kingdom
20.4.6. Rest of Europe

20.5. Middle East and Africa

20.5.1. Kingdom of Saudi Arabia
20.5.2. United Arab Emirates
20.5.3. Rest of Middle East & Africa

20.6. North America

20.6.1. Canada
20.6.2. Mexico
20.6.3. United States

20.7. Latin America

20.7.1. Argentina
20.7.2. Brazil
20.7.3. Rest of Latin America

21. Company Profile

21.1. Adobe Systems Inc.

21.1.1. Company details
21.1.2. Financial outlook
21.1.3. Product summary
21.1.4. Recent developments

21.2. Amazon Web Services Inc.

21.2.1. Company details
21.2.2. Financial outlook
21.2.3. Product summary
21.2.4. Recent developments

21.3. App Annie

21.3.1. Company details
21.3.2. Financial outlook
21.3.3. Product summary
21.3.4. Recent developments

21.4. CleverTap

21.4.1. Company details
21.4.2. Financial outlook
21.4.3. Product summary
21.4.4. Recent developments

21.5. ComScore Inc.

21.5.1. Company details
21.5.2. Financial outlook
21.5.3. Product summary
21.5.4. Recent developments

21.6. Flurry Inc.

21.6.1. Company details
21.6.2. Financial outlook
21.6.3. Product summary
21.6.4. Recent developments

21.7. Google LLC

21.7.1. Company details
21.7.2. Financial outlook
21.7.3. Product summary
21.7.4. Recent developments

21.8. IMB Corp.

21.8.1. Company details
21.8.2. Financial outlook
21.8.3. Product summary
21.8.4. Recent developments

21.9. Localytics

21.9.1. Company details
21.9.2. Financial outlook
21.9.3. Product summary
21.9.4. Recent developments

21.10. Microsoft Corporation

21.10.1. Company details
21.10.2. Financial outlook
21.10.3. Product summary
21.10.4. Recent developments

21.11. Mixpanel Inc.

21.11.1. Company details
21.11.2. Financial outlook
21.11.3. Product summary
21.11.4. Recent developments

21.12. Pendo.io

21.12.1. Company details
21.12.2. Financial outlook
21.12.3. Product summary
21.12.4. Recent developments

21.13. Tune Inc.

21.13.1. Company details
21.13.2. Financial outlook
21.13.3. Product summary
21.13.4. Recent developments

21.14. Upland Software Inc.

21.14.1. Company details
21.14.2. Financial outlook
21.14.3. Product summary
21.14.4. Recent developments

21.15. Webtrends Inc.

21.15.1. Company details
21.15.2. Financial outlook
21.15.3. Product summary
21.15.4. Recent developments

21.16. Others

22. List of Abbreviations

23. Reference Links

24. Conclusion

25. Research Scope

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

SPER-Methodology-1

SPER-Methodology-2

SPER-Methodology-3

Frequently Asked Questions About This Report

How big is the Mobile Analytics Market?

The Mobile Analytics Market is projected to reach USD 40.55 billion by 2033, growing at a CAGR of 19.63% during the forecast period.

What is the growth rate of the Mobile Analytics Market?

The Mobile Analytics Market grew in market size from 2022. The Market is expected to reach USD 40.55 billion by 2033, at a CAGR of 19.63% during the forecast period.

What is the anticipated CAGR of the Mobile Analytics Market during the forecast period?

The Mobile Analytics Market CAGR of 19.63% during the forecast period.

How can I get the sample report on the Mobile Analytics Market?

You can get the sample pages by clicking the link - Click Here

What is the market size of the Mobile Analytics Market in 2033?

The Mobile Analytics Market size is USD 40.55 billion from 2023 to 2033.

Which segment is expected to lead the Mobile Analytics Market during the forecast period?

The Mobile Analytics Market segment is Covered By Application, By Enterprise Size, By Platform, By Deployment Model, By Offering, By End User.

Which region is expected to have the highest market share in the Mobile Analytics Market?

The North America and Europe region is anticipated to have the highest market share in the Mobile Analytics Market.

Who are the key players in Mobile Analytics Market?

The key players in the market include Adobe Systems Inc., Amazon Web Services Inc., App Annie, CleverTap, ComScore Inc., Flurry Inc., Google LLC, IMB Corp., Localytics, Microsoft Corporation, Mixpanel Inc., Pendo.io, Tune Inc., Upland Software Inc., Webtrends Inc., Others

What is the conclusion of the Mobile Analytics Market?

Mobile analytics collects and analyses user metrics similar to web analytics, such as how many new users are using the app, their country of origin, device model, and operating system version.