Mobile Value-Added Services Market Growth, Size, Trends, Opportunities and Future Competition

Mobile Value-Added Services Market Size- By Vertical, By Solution, By End User - Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Mobile Value-Added Services Market Size- By Vertical, By Solution, By End User - Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Published: Dec 2022 Report ID: IACT2232 Pages: 1 - 243 Formats*:     
Category : Information & Communications Technology
Mobile Value Added Services Market Introduction and Overview 

According to SPER Market Research, the Global Mobile Value Added Services (MVAS) Market is estimated to reach USD 3,333.93 billion by 2033 with a CAGR of 14.41%.

The report includes an in-depth analysis of the Global Mobile Value Added Services (MVAS) Market, including market size and trends, product mix, Applications, and supplier analysis. Mobile Value Added Services (MVAS) is used to reduce the impact of heat, sound, and shaking on both the vehicle and the passenger. Motorized liquids evaporate and a car's performance is diminished when it overheats. The shaking also causes damage to the heavy gears and frame of the car. In addition to preventing these damages, insulation for cars also increases their lifespan, efficiency, and maintenance costs. 

  • 2022: Senion AB, an indoor positioning platform that offers business location sharing, geofencing, indoor wayfinding, and analytics, has been acquired by Verizon Communications Inc.  
  • 2021: The Trade Desk and In Mobi Pvt. Ltd. announced their partnership. Through this collaboration, brands will be able to assess deterministically the incremental brand impact of their digital media campaigns across desktop, mobile web, and in-app. 
Mobile Value Added Services Market
Market Opportunities and Challenges

A growing number of people owning smartphones and tablets, increased use of mobile Internet and applications, and higher return on marketing investment are some of the factors propelling the market for mobile value-added services. Competition between ISPs has increased due to the presence of several vendors. These days, individuals check a number of apps on their smartphones, browse the internet, check their emails, engage on social media, and more. Another significant growth driver is the growing preference, particularly among young people, for value-based content delivered via over-the-top (OTT) media services, which allow them to access creative content while on the go.  
However, users may be limited and prevented from using mobile value-added services if there are no rules or regulations in place for the various market players of MVAS. It's critical to protect value-added service users' data and information in light of the rapid advancements and innovations in technology. The main issue facing the market for mobile value-added services is privacy.

Mobile Value Added Services Market


Market Competitive Landscape
In order to meet a variety of user needs, from productivity to entertainment, major players are constantly launching new and varied services through the development of interactive platforms, mobile apps, content subscriptions, and personalized experiences. Some of the key players are – Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., and Vodafone Group plc.

Scope of the Report:
 Report Metric Details
 Market size available for years 2019-2033
 Base year considered 2022
 Forecast period 2023-2033
 Segments coveredBy Solution, By Vertical, By End User
 Regions covered
North America, Asia-Pacific, Latin America, Middle East & Africa and Europe

 Companies Covered
Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication.  Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., and Vodafone Group plc.

COVID-19 Impact on Global Mobile Value Added Services (MVAS) Market
The extraordinary events brought on by the coronavirus pandemic have an impact on every industry. The emerging coronavirus outbreak is causing organizations all over the world to gradually flatten their recessionary curve through the use of technology. There will be multiple business phases, such as recovery, revitalization, and reaction. Developing business resilience and organizational agility can help companies move past the COVID-19 crisis and into the new normal. The rapid spread of the COVID-19 pandemic is expected to fuel growth in the mobile value-added services (VAS) market over the course of the projection period. 

Key Target Audience:
  1. Application Developers   
  2. Advertising and Marketing Agencies   
  3. Content Providers  
  4. Enterprises and Businesses  
  5. Investors and Financial Institutions  
  6. Mobile Service Providers  
  7. Technology Providers  
  8. Others
Our in-depth analysis of the Mobile Value Added Services Market includes the following segments:
By Solution:
  • Mobile Infotainment
  • Mobile Advertising
  • Mobile Email & IM
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Short Messaging Service (SMS)
  • By Vertical:
  • Education
  • Government
  • Healthcare
  • Media and Entertainment
  • Retail
  • Telecom and IT
  • By End User:
  • Large Enterprises
  • SMB
  • Key Topics Covered in the Report:
    • Global Mobile Value Added Services (MVAS) Market Size (FY’2023-FY’2033)
    • Overview of Global Mobile Value Added Services (MVAS) Market By Solution (Location Based Services, Mobile Advertising, Mobile Email & IM, Mobile Infotainment, Mobile Money, Multimedia Messaging Service (MMS), Short Messaging Service (SMS) and Others)
    • Segmentation of Global Mobile Value Added Services (MVAS) Market By Vertical (Media and Entertainment, Education, Government, Healthcare, Retail, Telecom and IT and  Others)
    • Segmentation of Global Mobile Value Added Services (MVAS) Market By End User (Large Enterprises and SMB.)
    • Statistical Snap of Global Mobile Value Added Services (MVAS) Market
    • Expansion Analysis of Global Mobile Value Added Services (MVAS) Market
    • Problems and Obstacles in Global Mobile Value Added Services (MVAS) Market
    • Competitive Landscape in the Global Mobile Value Added Services (MVAS) Market
    • Impact of COVID-19 and Demonetization on Global Mobile Value Added Services (MVAS) Market
    • Details on Current Investment in Global Mobile Value Added Services (MVAS) Market
    • Competitive Analysis of Global Mobile Value Added Services (MVAS) Market
    • Prominent Players in the Global Mobile Value Added Services (MVAS) Market
    • SWOT Analysis of Global Mobile Value Added Services (MVAS) Market
    • Global Mobile Value Added Services (MVAS) Market Future Outlook and Projections (FY’2023-FY’2033)
    • Recommendations from Analyst
    1. Introduction 
    1.1. Scope of the report
    1.2. Market segment analysis

    2. Research Methodology
    2.1. Research data source
    2.1.1. Secondary Data
    2.1.2. Primary Data
    2.1.3. SPER’s internal database
    2.1.4. Premium insight from KOL’s
    2.2. Market size estimation
    2.2.1. Top-down and Bottom-up approach
    2.3. Data triangulation

    3. Executive Summary

    4. Market Dynamics
    4.1. Driver, Restraint, Opportunity and Challenges analysis
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunities
    4.1.4. Challenges
    4.2. COVID-19 Impacts of the Global Mobile Value Added Services (MVAS) Market

    5. Market variable and outlook
    5.1. SWOT Analysis
    5.1.1. Strengths
    5.1.2. Weaknesses
    5.1.3. Opportunities
    5.1.4. Threats
    5.2. PESTEL Analysis
    5.2.1. Political Landscape
    5.2.2. Economic Landscape
    5.2.3. Social Landscape
    5.2.4. Technological Landscape
    5.2.5. Environmental Landscape
    5.2.6. Legal Landscape
    5.3. PORTER’s Five Forces 
    5.3.1. Bargaining power of suppliers
    5.3.2. Bargaining power of buyers
    5.3.3. Threat of Substitute
    5.3.4. Threat of new entrant
    5.3.5. Competitive rivalry
    5.4. Heat Map Analysis

    6. Competitive Landscape
    6.1. Global Mobile Value Added Services (MVAS) Market Manufacturing Base Distribution, Sales Area, Product Type 
    6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Mobile Value Added Services (MVAS) Market

    7. Global Mobile Value Added Services (MVAS) Market, By Solution (USD Million)
    7.1. Global Mobile Value Added Services (MVAS) Market Value Share and Forecast, By Product type, 2023-2033 
    7.2. Mobile Infotainment  
    7.3. Mobile Advertising 
    7.4. Mobile Email & IM
    7.5. Multimedia Messaging Service (MMS)
    7.6. Location Based Services
    7.7. Short Messaging Service (SMS) 
    7.8. Others

    8. Global Mobile Value Added Services (MVAS) Market, By Vertical (USD Million)
    8.1. Global Mobile Value Added Services (MVAS) Market Value Share and Forecast, By Distribution Channels, 2023-2033 
    8.2. Education  
    8.3. Government 
    8.4. Healthcare
    8.5. Media and Entertainment
    8.6. Retail
    8.7. Telecom and IT

    9. Global Mobile Value Added Services (MVAS) Market, By End User (USD Million)
    9.1. Global Mobile Value Added Services (MVAS) Market Value Share and Forecast, By End user, 2023-2033 
    9.2.  Large Enterprises  
    9.3.  SMB  

    10. Global Mobile Value Added Services (MVAS) Market Forecast, 2019-2033 (USD Million)
    10.1. Global Mobile Value Added Services (MVAS) Market Size and Market Share

    11. Global Mobile Value Added Services (MVAS) Market, By Solution, 2019-2033 (USD Million)
    11.1. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Solution (2019-2026)
    11.2. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Solution (2027-2033)

    12. Global Mobile Value Added Services (MVAS) Market, By Vertical, 2019-2033 (USD Million)
    12.1. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Vertical (2019-2026)
    12.2. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Vertical (2027-2033)

    13. Global Mobile Value Added Services (MVAS) Market, By End User, 2019-2033 (USD Million)
    13.1. Global Mobile Value Added Services (MVAS) Market Size and Market Share By End User (2019-2026)
    13.2. Global Mobile Value Added Services (MVAS) Market Size and Market Share By End User (2027-2033)

    14. Global Mobile Value Added Services (MVAS) Market, By Region, 2019-2033 (USD Million)
    14.1. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Region (2019-2026)
    14.2. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Region (2027-2033) 
    14.3. Asia-Pacific
    14.3.1. Australia
    14.3.2. China
    14.3.3. India
    14.3.4. Japan
    14.3.5. South Korea
    14.3.6. Rest of Asia-Pacific
    14.4. Europe
    14.4.1. France
    14.4.2. Germany
    14.4.3. Italy
    14.4.4. Spain
    14.4.5. United Kingdom
    14.4.6. Rest of Europe
    14.5. Middle East and Africa
    14.5.1. Kingdom of Saudi Arabia 
    14.5.2. United Arab Emirates
    14.5.3. Rest of Middle East & Africa
    14.6. North America
    14.6.1. Canada
    14.6.2. Mexico
    14.6.3. United States
    14.7. Latin America
    14.7.1. Argentina
    14.7.2. Brazil
    14.7.3. Rest of Latin America

    15. Company Profile
    15.1. Alphabet Inc.  
    15.1.1. Company details
    15.1.2. Financial outlook
    15.1.3. Product summary 
    15.1.4. Recent developments
    15.2. Apple Inc.  
    15.2.1. Company details
    15.2.2. Financial outlook
    15.2.3. Product summary 
    15.2.4. Recent developments
    15.3. Comviva Technologies 
    15.3.1. Company details
    15.3.2. Financial outlook
    15.3.3. Product summary 
    15.3.4. Recent developments
    15.4. Huawei Investment & Holding Co. Ltd.
    15.4.1. Company details
    15.4.2. Financial outlook
    15.4.3. Product summary 
    15.4.4. Recent developments
    15.5. Mozat Pte Ltd   
    15.5.1. Company details
    15.5.2. Financial outlook
    15.5.3. Product summary 
    15.5.4. Recent developments
    15.6. OnMobile Global Limited  
    15.6.1. Company details
    15.6.2. Financial outlook
    15.6.3. Product summary 
    15.6.4. Recent developments
    15.7. One97 Communications   
    15.7.1. Company details
    15.7.2. Financial outlook
    15.7.3. Product summary 
    15.7.4. Recent developments
    15.8. Reliance Industries Ltd. 
    15.8.1. Company details
    15.8.2. Financial outlook
    15.8.3. Product summary 
    15.8.4. Recent developments
    15.9. Samsung Electronics Co. Ltd. 
    15.9.1. Company details
    15.9.2. Financial outlook
    15.9.3. Product summary 
    15.9.4. Recent developments
    15.10. Vodafone Group plc  
    15.10.1. Company details
    15.10.2. Financial outlook
    15.10.3. Product summary 
    15.10.4. Recent developments
    15.11. Others 
     
    16. List of Abbreviations

    17. Reference Links

    18. Conclusion

    19. Research Scope

    SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

    The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings.  The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

    SPER-Methodology-1

    SPER-Methodology-2

    SPER-Methodology-3


    Frequently Asked Questions About This Report
    The Mobile Value-Added Services Market is projected to reach USD 3,333.93 billion by 2033, growing at a CAGR of 14.41% during the forecast period.
    The Mobile Value-Added Services Market grew in market size from 2023. The Market is expected to reach USD 3329.6 billion by 2033, at a CAGR of 14.41% during the forecast period.
    The Mobile Value-Added Services Market CAGR of 14.41% during the forecast period.
    The Mobile Value-Added Services Market size is USD 3329.6 billion from 2023 to 2033.
    The Mobile Value-Added Services Market segment is Covered By Solution, By End User, By Vertical.
    The North America and Europe region is anticipated to have the highest market share in the Mobile Value-Added Services Market.
    The key players in the market include Companies Covered Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., Vodafone Group plc.
    The market for mobile value-added services is being propelled by factors such a rise in smartphone and tablet users, mobile Internet usage, growing use of mobile applications and mobile web, and an increase in return on marketing expenditure. The number of vendors has increased rivalry among Internet service providers.
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