Mobile Value Added Services Market Introduction and Overview
According to SPER Market Research, the Global Mobile Value Added Services (MVAS) Market is estimated to reach USD 3,333.93 billion by 2033 with a CAGR of 14.41%.
The report includes an in-depth analysis of the Global Mobile Value Added Services (MVAS) Market, including market size and trends, product mix, Applications, and supplier analysis. Mobile Value Added Services (MVAS) is used to reduce the impact of heat, sound, and shaking on both the vehicle and the passenger. Motorized liquids evaporate and a car's performance is diminished when it overheats. The shaking also causes damage to the heavy gears and frame of the car. In addition to preventing these damages, insulation for cars also increases their lifespan, efficiency, and maintenance costs.
- 2022: Senion AB, an indoor positioning platform that offers business location sharing, geofencing, indoor wayfinding, and analytics, has been acquired by Verizon Communications Inc.
- 2021: The Trade Desk and In Mobi Pvt. Ltd. announced their partnership. Through this collaboration, brands will be able to assess deterministically the incremental brand impact of their digital media campaigns across desktop, mobile web, and in-app.
Market Opportunities and Challenges
A growing number of people owning smartphones and tablets, increased use of mobile Internet and applications, and higher return on marketing investment are some of the factors propelling the market for mobile value-added services. Competition between ISPs has increased due to the presence of several vendors. These days, individuals check a number of apps on their smartphones, browse the internet, check their emails, engage on social media, and more. Another significant growth driver is the growing preference, particularly among young people, for value-based content delivered via over-the-top (OTT) media services, which allow them to access creative content while on the go.
However, users may be limited and prevented from using mobile value-added services if there are no rules or regulations in place for the various market players of MVAS. It's critical to protect value-added service users' data and information in light of the rapid advancements and innovations in technology. The main issue facing the market for mobile value-added services is privacy.
Market Competitive Landscape
In order to meet a variety of user needs, from productivity to entertainment, major players are constantly launching new and varied services through the development of interactive platforms, mobile apps, content subscriptions, and personalized experiences. Some of the key players are – Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., and Vodafone Group plc.
Scope of the Report:
Report Metric | Details |
Market size available for years | 2019-2033 |
Base year considered | 2022 |
Forecast period | 2023-2033 |
Segments covered | By Solution, By Vertical, By End User
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Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe
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Companies Covered | Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication. Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., and Vodafone Group plc.
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COVID-19 Impact on Global Mobile Value Added Services (MVAS) Market
The extraordinary events brought on by the coronavirus pandemic have an impact on every industry. The emerging coronavirus outbreak is causing organizations all over the world to gradually flatten their recessionary curve through the use of technology. There will be multiple business phases, such as recovery, revitalization, and reaction. Developing business resilience and organizational agility can help companies move past the COVID-19 crisis and into the new normal. The rapid spread of the COVID-19 pandemic is expected to fuel growth in the mobile value-added services (VAS) market over the course of the projection period.
Key Target Audience:
- Application Developers
- Advertising and Marketing Agencies
- Content Providers
- Enterprises and Businesses
- Investors and Financial Institutions
- Mobile Service Providers
- Technology Providers
- Others
Our in-depth analysis of the Mobile Value Added Services Market includes the following segments:
By Solution: |
Mobile Infotainment
Mobile Advertising
Mobile Email & IM
Multimedia Messaging Service (MMS)
Location Based Services
Short Messaging Service (SMS)
|
By Vertical: |
Education
Government
Healthcare
Media and Entertainment
Retail
Telecom and IT
|
By End User: |
Large Enterprises
SMB
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Key Topics Covered in the Report:
- Global Mobile Value Added Services (MVAS) Market Size (FY’2023-FY’2033)
- Overview of Global Mobile Value Added Services (MVAS) Market By Solution (Location Based Services, Mobile Advertising, Mobile Email & IM, Mobile Infotainment, Mobile Money, Multimedia Messaging Service (MMS), Short Messaging Service (SMS) and Others)
- Segmentation of Global Mobile Value Added Services (MVAS) Market By Vertical (Media and Entertainment, Education, Government, Healthcare, Retail, Telecom and IT and Others)
- Segmentation of Global Mobile Value Added Services (MVAS) Market By End User (Large Enterprises and SMB.)
- Statistical Snap of Global Mobile Value Added Services (MVAS) Market
- Expansion Analysis of Global Mobile Value Added Services (MVAS) Market
- Problems and Obstacles in Global Mobile Value Added Services (MVAS) Market
- Competitive Landscape in the Global Mobile Value Added Services (MVAS) Market
- Impact of COVID-19 and Demonetization on Global Mobile Value Added Services (MVAS) Market
- Details on Current Investment in Global Mobile Value Added Services (MVAS) Market
- Competitive Analysis of Global Mobile Value Added Services (MVAS) Market
- Prominent Players in the Global Mobile Value Added Services (MVAS) Market
- SWOT Analysis of Global Mobile Value Added Services (MVAS) Market
- Global Mobile Value Added Services (MVAS) Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Mobile Value Added Services (MVAS) Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Mobile Value Added Services (MVAS) Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Mobile Value Added Services (MVAS) Market
7. Global Mobile Value Added Services (MVAS) Market, By Solution (USD Million)
7.1. Global Mobile Value Added Services (MVAS) Market Value Share and Forecast, By Product type, 2023-2033
7.2. Mobile Infotainment
7.3. Mobile Advertising
7.4. Mobile Email & IM
7.5. Multimedia Messaging Service (MMS)
7.6. Location Based Services
7.7. Short Messaging Service (SMS)
7.8. Others
8. Global Mobile Value Added Services (MVAS) Market, By Vertical (USD Million)
8.1. Global Mobile Value Added Services (MVAS) Market Value Share and Forecast, By Distribution Channels, 2023-2033
8.2. Education
8.3. Government
8.4. Healthcare
8.5. Media and Entertainment
8.6. Retail
8.7. Telecom and IT
9. Global Mobile Value Added Services (MVAS) Market, By End User (USD Million)
9.1. Global Mobile Value Added Services (MVAS) Market Value Share and Forecast, By End user, 2023-2033
9.2. Large Enterprises
9.3. SMB
10. Global Mobile Value Added Services (MVAS) Market Forecast, 2019-2033 (USD Million)
10.1. Global Mobile Value Added Services (MVAS) Market Size and Market Share
11. Global Mobile Value Added Services (MVAS) Market, By Solution, 2019-2033 (USD Million)
11.1. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Solution (2019-2026)
11.2. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Solution (2027-2033)
12. Global Mobile Value Added Services (MVAS) Market, By Vertical, 2019-2033 (USD Million)
12.1. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Vertical (2019-2026)
12.2. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Vertical (2027-2033)
13. Global Mobile Value Added Services (MVAS) Market, By End User, 2019-2033 (USD Million)
13.1. Global Mobile Value Added Services (MVAS) Market Size and Market Share By End User (2019-2026)
13.2. Global Mobile Value Added Services (MVAS) Market Size and Market Share By End User (2027-2033)
14. Global Mobile Value Added Services (MVAS) Market, By Region, 2019-2033 (USD Million)
14.1. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Region (2019-2026)
14.2. Global Mobile Value Added Services (MVAS) Market Size and Market Share By Region (2027-2033)
14.3. Asia-Pacific
14.3.1. Australia
14.3.2. China
14.3.3. India
14.3.4. Japan
14.3.5. South Korea
14.3.6. Rest of Asia-Pacific
14.4. Europe
14.4.1. France
14.4.2. Germany
14.4.3. Italy
14.4.4. Spain
14.4.5. United Kingdom
14.4.6. Rest of Europe
14.5. Middle East and Africa
14.5.1. Kingdom of Saudi Arabia
14.5.2. United Arab Emirates
14.5.3. Rest of Middle East & Africa
14.6. North America
14.6.1. Canada
14.6.2. Mexico
14.6.3. United States
14.7. Latin America
14.7.1. Argentina
14.7.2. Brazil
14.7.3. Rest of Latin America
15. Company Profile
15.1. Alphabet Inc.
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Apple Inc.
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. Comviva Technologies
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. Huawei Investment & Holding Co. Ltd.
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. Mozat Pte Ltd
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. OnMobile Global Limited
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. One97 Communications
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. Reliance Industries Ltd.
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. Samsung Electronics Co. Ltd.
15.9.1. Company details
15.9.2. Financial outlook
15.9.3. Product summary
15.9.4. Recent developments
15.10. Vodafone Group plc
15.10.1. Company details
15.10.2. Financial outlook
15.10.3. Product summary
15.10.4. Recent developments
15.11. Others
16. List of Abbreviations
17. Reference Links
18. Conclusion
19. Research Scope