In 2024, the cheddar segment dominated the North American cheese powder market, primarily due to its adaptability and widespread appeal across various food applications. The strong flavour of cheddar cheese powder makes it a popular choice for adding flavour to snacks, sauces, and prepared foods. It is frequently utilized in products such as macaroni and cheese or cheese-flavored popcorn, which cater to a broad audience. The anticipated growth of the snack food industry is likely to further propel this segment. Meanwhile, the Swiss cheese powder segment is expected to experience the most rapid growth during the forecast period, fueled by consumer demand for distinctive flavors and gourmet culinary experiences. Swiss cheese powder provides a nutty and creamy flavor, attracting those who wish to elevate their dishes. Its incorporation into high-end sauces, dips, and gourmet snacks illustrates its potential to transform everyday meals into premium offerings.

In 2024, the snacks category maintained the largest share of market revenue, as consumers increasingly gravitate towards convenient and flavorful snack alternatives. With lifestyles becoming more hectic, many individuals are in search of quick snacks that do not compromise on taste, which makes cheese powder an excellent ingredient for enhancing a variety of snack products. For instance, cheese-flavored popcorn and cheese puffs are extremely popular selections. The flavors category is anticipated to experience substantial growth as consumers delve into a range of cheese flavors such as truffle-infused and spicy pepper jack. Flavored cheese powders are gaining traction in gourmet snacks, and the movement towards artisanal foods motivates manufacturers to experiment with different cheese formulations. This trend also attracts manufacturers who aim to produce convenient, shelf-stable items that cater to the increasing demand for ready-to-eat meals and snacks.

Due to rising customer demand for convenience foods and snacks, the United States held the largest revenue share in 2024 and controlled the North American cheese powder market. The fast-paced lifestyle of American consumers has resulted in a notable rise in the consumption of ready-to-eat meals and snack items, which frequently utilize cheese powder to enhance flavor and convenience. For example, cheese-flavored popcorn and chips have gained immense popularity, prompting manufacturers to incorporate cheese powder as a fundamental ingredient to satisfy this demand. The existence of several food manufacturers in the United States, as well as the introduction of novel goods, help to strengthen its market leadership.

The top players in the North American cheese powder market are Kerry Group plc, ADM, Land O'Lakes, Inc., Cargill Incorporated, and CRÈMEITALIA. These firms employ a range of strategies to sustain a competitive advantage, including the creation of innovative cheese powder products that address various culinary needs. They concentrate on improving flavor profiles and convenience for consumers by incorporating cheese powders into snacks, sauces, and ready-to-eat meals.