Reusable Period Panties Market Growth, Trends, Size, Demand, Revenue and Future Competition

Reusable Period Panties Market Size- By Product, By Size, By Absorbency Level, By Price Range, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Reusable Period Panties Market Size- By Product, By Size, By Absorbency Level, By Price Range, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033

Published: Dec 2023 Report ID: FMCG23157 Pages: 1 - 244 Formats*:     
Category : Consumer & Retail
Reusable Period Panties Market Introduction and Overview 

According to SPER Market Research, the Global Reusable Period Panties Market is estimated to reach USD 645.43 million by 2033 with a CAGR of 17.2%.

The report includes an in-depth analysis of the Global Reusable Period Panties Market, including market size and trends, product mix, applications, and supplier analysis. Reusable Period Panties or period knickers are a type of menstrual hygiene product that may be repeatedly washed and used. With their ability to both absorb menstrual blood and stop leaks, they provide women with an affordable and environmentally friendly period management solution. Typically, absorbent layers and moisture-wicking materials are combined to create these panties, which guarantee protection and comfort.

  • February 2022: One of the leading suppliers of reusable period and incontinence pants is Thinx, Inc. The purchase of Kimberly-Clark Corporation's majority stake has been completed by the corporation. A leading supplier of goods for menstruation hygiene. The company made a small first investment in Thinx in 2019.
  • May 2022: Along with the launch of its "Thinx air collection" product line extension, Thinx recently debuted its "Moist Panties" campaign. This new range of period pants is made with a unique micromesh fabric that has ultra-thin construction, moisture-wicking capabilities and breathability.
Reusable Period Panties Market
Market Opportunities and Challenges
Increased consumer demand, a surge in the introduction of new products, and continuous advancements in functionality and design are all credited with the market expansion. Additionally, during the course of the forecast period, it is anticipated that growing global awareness of the harmful environmental consequences of single-use menstrual products, including pads and tampons, will fuel market expansion. The necessity for eco-friendly alternatives is heavily emphasised in the environmental awareness movement. Manufacturers spend money on R&D to enhance features including seamless designs, odour control, moisture wicking, and leak-proof barriers. These improvements, which enhance the product's overall functioning and user experience, are making reusable period panties more and more popular and driving up demand for them in the market. 

Although reusable period panties are becoming more and more popular, some women are still unaware of them. Since many women are used to using standard disposable items, it's possible that they are unaware of the advantages and potency of reusable options. Additionally, there is an initial cost associated with reusable period panties, which may discourage some women from using them. It is crucial to remember that the initial expenditure is outweighed by the cost savings over the long run. Furthermore, it could be difficult for women in larger or smaller sizes to obtain the correct fit because some brands only provide a restricted size range for reusable period panties. This could prevent the use of reusable period panties in more places.

Reusable Period Panties Market


Market Competitive Landscape
The major players in the Global Reusable Period Panties Market include: FANNYPANTS, Knix Wear, Neione, Period Company, Proof, Rael, Ruby Love, Saalt, Thinx, Victoria's Secret, Others. Players in the fiercely competitive reusable period pant market compete on the basis of new product innovation, quality, pricing, and marketing tactics. Prominent companies operating in the worldwide market are utilising many tactics, including mergers, acquisitions, and partnerships, to enhance their worldwide reach. In research and development, they are also investing to expand their product offerings and provide goods appropriate for various market segments.

Scope of the Report:
 Report Metric Details
 Market size available for years 2019-2033
 Base year considered 2022
 Forecast period 2023-2033
 Segments coveredBy Product, By Size, By Absorbency Level, By Price Range, By Distribution Channel
 Regions coveredNorth America, Asia-Pacific, Latin America, Middle East & Africa and Europe
 Companies CoveredFANNYPANTS, Knix Wear, Neione, Period Company, Proof, Rael, Ruby Love, Saalt, Thinx, Victoria's Secret, Others
COVID-19 Impact on Global Reusable Period Panties Market
The market for reusable period panties has been affected by the COVID-19 outbreak in many ways. On the one hand, the market for disposable menstruation products, such as tampons and pads, has been fuelled by the growing emphasis on personal hygiene and cleanliness. But the pandemic has also brought attention to how crucial sustainability and less waste production are. Because of this, a lot of women are choosing to use reusable period panties as a more environmentally responsible choice during these trying times. Although the pandemic's long-term effects on the market are still unknown, it is anticipated that as long as sustainability is prioritised, there will be a growing market for reusable period panties.

Key Target Audience:
  • Cost-Conscious Consumers
  • Environmentally Conscious Consumers
  • Feminine Hygiene Advocates
  • Health and Wellness Enthusiasts
  • Individuals with Heavy Menstrual Flow
  • Maternity and Postpartum Users
  • Menstrual Equity Supporters
  • Travelers and Active Lifestyles
  • Others
Our in-depth analysis of the Reusable Period Panties Market includes the following segments:
By Product:
  • Bikini
  • Boyshort
  • Brief
  • Hi-Waist
  • By Size:
  • Small
  • Medium
  • Large
  • By Absorbency Level:
  • Heavy/Super Absorbency
  • Light Absorbency
  • Medium Absorbency
  • Super Light Absorbency
  • By Price Range:
  • Mass/Economic
  • Mid-Range
  • Premium
  • By Distribution Channel:
  • Convenience Stores
  • Departmental Stores
  • Drug Stores
  • Modern Trade
  • Mono Brand Stores
  • Online Retailers
  • Specialty Stores
  • Other Sales Channel
  • Key Topics Covered in the Report:
    • Global Reusable Period Panties Market Size (FY’2023-FY’2033)
    • Overview of Global Reusable Period Panties Market
    • Segmentation of Global Reusable Period Panties Market By Product (Bikini, Boyshort, Brief, Hi-Waist, Others)
    • Segmentation of Global Reusable Period Panties Market By Size (Small, Medium, Large)
    • Segmentation of Global Reusable Period Panties Market By Absorbency Level (Heavy/Super Absorbency, Light Absorbency, Medium Absorbency, Super Light Absorbency)
    • Segmentation of Global Reusable Period Panties Market By Price Range (Mass/Economic, Mid-Range, Premium)
    • Segmentation of Global Reusable Period Panties Market By Distribution Channel (Convenience Stores, Departmental Stores, Drug Stores, Modern Trade, Mono Brand Stores, Online Retailers, Specialty Stores, Other Sales Channel)
    • Statistical Snap of Global Reusable Period Panties Market 
    • Expansion Analysis of Global Reusable Period Panties Market 
    • Problems and Obstacles in Global Reusable Period Panties Market
    • Competitive Landscape in the Global Reusable Period Panties Market
    • Impact of COVID-19 and Demonetization on Global Reusable Period Panties Market 
    • Details on Current Investment in Global Reusable Period Panties Market
    • Competitive Analysis of Global Reusable Period Panties Market 
    • Prominent Players in the Global Reusable Period Panties Market 
    • SWOT Analysis of Global Reusable Period Panties Market 
    • Global Reusable Period Panties Market Future Outlook and Projections (FY’2023-FY’2033)
    • Recommendations from Analyst
    1. Introduction
    1.1. Scope of the report
    1.2. Market segment analysis

    2. Research Methodology
    2.1. Research data source
    2.1.1. Secondary Data
    2.1.2. Primary Data
    2.1.3. SPER’s internal database
    2.1.4. Premium insight from KOL’s
    2.2. Market size estimation
    2.2.1. Top-down and Bottom-up approach
    2.3. Data triangulation

    3. Executive Summary

    4. Market Dynamics
    4.1. Driver, Restraint, Opportunity and Challenges analysis
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunities
    4.1.4. Challenges
    4.2. COVID-19 Impacts of the Global Reusable Period Panties Market 

    5. Market variable and outlook
    5.1. SWOT Analysis
    5.1.1. Strengths
    5.1.2. Weaknesses
    5.1.3. Opportunities
    5.1.4. Threats
    5.2. PESTEL Analysis
    5.2.1. Political Landscape
    5.2.2. Economic Landscape
    5.2.3. Social Landscape
    5.2.4. Technological Landscape
    5.2.5. Environmental Landscape
    5.2.6. Legal Landscape
    5.3. PORTER’s Five Forces 
    5.3.1. Bargaining power of suppliers
    5.3.2. Bargaining power of buyers
    5.3.3. Threat of Substitute
    5.3.4. Threat of new entrant
    5.3.5. Competitive rivalry
    5.4. Heat Map Analysis

    6. Competitive Landscape
    6.1. Global Reusable Period Panties Market Manufacturing Base Distribution, Sales Area, Product Type 
    6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Reusable Period Panties Market 

    7. Global Reusable Period Panties Market, By Product (USD Million)
    7.1. Global Reusable Period Panties Market Value Share and Forecast, By Product, 2023-2033
    7.2. Bikini
    7.3. Boyshort
    7.4. Brief
    7.5. Hi-Waist
    7.6. Others

    8. Global Reusable Period Panties Market, By Size (USD Million)
    8.1. Global Reusable Period Panties Market Value Share and Forecast, By Size, 2023-2033
    8.2. Small
    8.3. Medium
    8.4. Large

    9. Global Reusable Period Panties Marke, By Absorbency Level (USD Million)
    9.1. Global Reusable Period Panties Market Value Share and Forecast, By Absorbency Level, 2023-2033
    9.2. Heavy/Super Absorbency
    9.3. Light Absorbency
    9.4. Medium Absorbency
    9.5. Super Light Absorbency

    10. Global Reusable Period Panties Market, By Price Range (USD Million)
    10.1. Global Reusable Period Panties Market Value Share and Forecast, By Price Range, 2023-2033
    10.2. Mass/Economic
    10.3. Mid-Range
    10.4. Premium

    11. Global Reusable Period Panties Market, By Distribution Channel (USD Million)
    11.1. Global Reusable Period Panties Market Value Share and Forecast, By Distribution Channel, 2023-2033
    11.2. Convenience Stores
    11.3. Departmental Stores
    11.4. Drug Stores
    11.5. Modern Trade
    11.6. Mono Brand Stores
    11.7. Online Retailers
    11.8. Specialty Stores
    11.9. Other Sales Channel

    12. Global Reusable Period Panties Market Forecast, 2019-2033 (USD Million)
    12.1. Global Reusable Period Panties Market Size and Market Share

    13. Global Reusable Period Panties Market, By Product, 2019-2033 (USD Million)
    13.1. Global Reusable Period Panties Market Size and Market Share By Product (2019-2026)
    13.2. Global Reusable Period Panties Market Size and Market Share By Product (2027-2033)

    14. Global Reusable Period Panties Market, By Size, 2019-2033 (USD Million)
    14.1. Global Reusable Period Panties Market Size and Market Share By Size (2019-2026)
    14.2. Global Reusable Period Panties Market Size and Market Share By Size (2027-2033)

    15. Global Reusable Period Panties Market, By Absorbency Level, 2019-2033 (USD Million)
    15.1. Global Reusable Period Panties Market Size and Market Share By Absorbency Level (2019-2026)
    15.2. Global Reusable Period Panties Market Size and Market Share By Absorbency Level (2027-2033)

    16. Global Reusable Period Panties Market, By Price Range, 2019-2033 (USD Million)
    16.1. Global Reusable Period Panties Market Size and Market Share By Price Range (2019-2026)
    16.2. Global Reusable Period Panties Market Size and Market Share By Price Range (2027-2033)

    17. Global Reusable Period Panties Marke, By Distribution Channel, 2019-2033 (USD Million)
    17.1. Global Reusable Period Panties Market Size and Market Share By Distribution Channel (2019-2026)
    17.2. Global Reusable Period Panties Market Size and Market Share By Distribution Channel (2027-2033)

    18. Global Reusable Period Panties Market, By Region, 2019-2033 (USD Million)
    18.1. Global Reusable Period Panties Market Size and Market Share By Region (2019-2026)
    18.2. Global Reusable Period Panties Market Size and Market Share By Region (2027-2033) 
    18.3. Asia-Pacific
    18.3.1. Australia
    18.3.2. China
    18.3.3. India
    18.3.4. Japan
    18.3.5. South Korea
    18.3.6. Rest of Asia-Pacific
    18.4. Europe
    18.4.1. France
    18.4.2. Germany
    18.4.3. Italy
    18.4.4. Spain
    18.4.5. United Kingdom
    18.4.6. Rest of Europe
    18.5. Middle East and Africa
    18.5.1. Kingdom of Saudi Arabia 
    18.5.2. United Arab Emirates
    18.5.3. Rest of Middle East & Africa
    18.6. North America
    18.6.1. Canada
    18.6.2. Mexico
    18.6.3. United States
    18.7. Latin America
    18.7.1. Argentina
    18.7.2. Brazil
    18.7.3. Rest of Latin America 

    19. Company Profile
    19.1. FANNYPANTS
    19.1.1. Company details
    19.1.2. Financial outlook
    19.1.3. Product summary 
    19.1.4. Recent developments
    19.2. Knix Wear
    19.2.1. Company details
    19.2.2. Financial outlook
    19.2.3. Product summary 
    19.2.4. Recent developments
    19.3. Neione
    19.3.1. Company details
    19.3.2. Financial outlook
    19.3.3. Product summary 
    19.3.4. Recent developments
    19.4. Period Company
    19.4.1. Company details
    19.4.2. Financial outlook
    19.4.3. Product summary 
    19.4.4. Recent developments
    19.5. Proof
    19.5.1. Company details
    19.5.2. Financial outlook
    19.5.3. Product summary 
    19.5.4. Recent developments
    19.6. Rael
    19.6.1. Company details
    19.6.2. Financial outlook
    19.6.3. Product summary 
    19.6.4. Recent developments
    19.7. Ruby Love
    19.7.1. Company details
    19.7.2. Financial outlook
    19.7.3. Product summary 
    19.7.4. Recent developments
    19.8. Saalt
    19.8.1. Company details
    19.8.2. Financial outlook
    19.8.3. Product summary 
    19.8.4. Recent developments
    19.9. Thinx
    19.9.1. Company details
    19.9.2. Financial outlook
    19.9.3. Product summary 
    19.9.4. Recent developments
    19.10. Victoria's Secret
    19.10.1. Company details
    19.10.2. Financial outlook
    19.10.3. Product summary 
    19.10.4. Recent developments
    19.11. Others 
     
    20. List of Abbreviations

    21. Reference Links

    22. Conclusion

    23. Research Scope

    SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

    The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings.  The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

    SPER-Methodology-1

    SPER-Methodology-2

    SPER-Methodology-3


    Frequently Asked Questions About This Report
    Reusable Period Panties Market is projected to reach USD 645.43 million by 2033, growing at a CAGR of 17.2% during the forecast period.
    Reusable Period Panties Market grew in market size from 2023. The Market is expected to reach USD 645.43 million by 2033, at a CAGR of 17.2% during the forecast period.
    Reusable Period Panties Market CAGR of 17.2% during the forecast period.
    You can get the sample pages by clicking the link -Click Here
    Reusable Period Panties Market size is USD 645.43 million from 2023 to 2033.
    Reusable Period Panties Market Segment is Covered By Product, By Size, By Absorbency Level, By Price Range, By Distribution Channel
    The North America region is anticipated to have the highest market share in Reusable Period Panties Market.
    The key players in the market include Companies Covered FANNYPANTS, Knix Wear, Neione, Period Company, Proof, Rael, Ruby Love, Saalt, Thinx, Victoria's Secret, Others
    Reusable Period Panties or period knickers are a type of menstrual hygiene product that may be repeatedly washed and used.
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