U.S. Natural Insect Repellent Market Size, Trends and Forecast 2034

U.S. Natural Insect Repellent Market Growth, Size, Trends Analysis - By Product, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2034

Published: Sep-2025 Report ID: FMCG25184 Pages: 1 - 170 Formats*:     
Category : Consumer & Retail
U.S. Natural Insect Repellent Market Introduction and Overview 

According to SPER Market Research, the U.S. Natural Insect Repellent Market is estimated to reach USD 1594.43 million by 2034 with a CAGR of 8.15%.

The report includes an in-depth analysis of the U.S. Natural Insect Repellent Market, including market size and trends, product mix, Applications, and supplier analysis. The market for natural insect repellent in the United States was estimated to be worth USD 728.35 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.15% between 2025 and 2034. This sector is experiencing notable growth, fueled by heightened consumer awareness regarding health and environmental issues linked to chemical-based repellents. There is a growing demand for plant-based, eco-friendly alternatives as families and health-conscious individuals increasingly prioritize safe, non-toxic products.

By Product Insights
In 2024, sprays and aerosols represented the largest revenue share. Their popularity stems from their convenience, ease of use, and immediate effectiveness. They serve a diverse consumer base, including families and outdoor enthusiasts, by providing quick protection for skin, clothing, and surroundings. Their portability and capacity for uniform coverage render them ideal for use on the go. Furthermore, plant-based formulations attract eco-conscious consumers who are in search of safe, non-toxic alternatives to chemical repellents.

By Distribution Channel Insights
In 2024, E-commerce held the largest share of the U.S. Natural Insect Repellent Market by Distribution Channel. This leading position is attributed to the growing preference for online shopping, which offers consumers convenience, a wide selection of products, and the ability to easily compare prices. The rise of direct-to-consumer companies and online retail platforms has greatly supported the expansion of the e-commerce market. The convenience of purchasing natural insect repellent products from home, along with home delivery services, has drawn a wide consumer base.

Regional Insights
The southern region has a significant presence in the natural insect repellent market of the United States, attributed to its warm climate, elevated humidity levels, and substantial mosquito populations. States such as Florida, Texas, and Louisiana endure prolonged mosquito seasons, which in turn stimulates a robust demand for insect repellents. Furthermore, the rise of vector-borne diseases, including the West Nile virus and Zika virus, heightens consumer dependence on protective measures. Outdoor activities including camping, hiking, and fishing contribute to the growing need for natural repellents.



Market Competitive Landscape
The U.S. market for natural insect repellents is characterized by fragmentation, primarily due to the presence of numerous globally recognized companies alongside regional entities. Notable firms within this sector include Wondercide LLC., Murphy's Naturals, W. S. Badger Company, Thistle Farms, among others. Wondercide LLC. stands out as a significant player in the U.S. natural insect repellent market. Its insect repellents are derived from plants and have been scientifically validated to offer protection against ticks and mosquitoes. Products from Wondercide are offered in a variety of scents, such as Peppermint, Lemongrass, Cedarwood, and Rosemary.

Recent Developments:

  • Vanilla Mozi, an Australian skincare company, debuted in the United States in May 2024 with its innovative, natural insect repellent solutions. Vanilla Mozi hopes to provide U.S. consumers with a sustainable and chemical-free alternative to traditional solutions by entering in the market with new, natural insect repellent products that combine clean beauty with excellent outdoor protection.
  • In May 2023, Murphy’s Naturals, a company specializing in outdoor lifestyle products known for its natural offerings, introduced an exclusive insect repellent spray kit at Costco. The new Costco-exclusive Lemon Eucalyptus Oil Insect Repellent Spray Bundle includes one 4-oz. spray bottle and two 2-oz. spray bottles of Murphy’s Naturals’ plant-based formula, which is engineered to repel mosquitoes for up to six hours.
  • In March 2023, Zevo broadened its product offerings with the introduction of Zevo On-Body Mosquito & Tick Repellents, which provide DEET-free and skin-friendly protection. This new line of repellents includes Odorless Dry Touch and Light Scent formulas, designed to meet the needs of consumers looking for effective and natural insect protection.
Scope of the report:
 Report Metric Details
 Market size available for years2021-2034
 Base year considered2024
 Forecast period2025-2034
 Segments coveredBy Product, By Distribution Channel
 Regions coveredNortheast, Midwest, West, South
 Companies CoveredWondercide LLC, Murphy's Naturals, , W. S. Badger Company, Thistle Farms, SallyeAnde, Earthley.com, Primally Pure, 3 Moms Organics, Repel.


Key Topics Covered in the Report
  • U.S. Natural Insect Repellent Market Size (FY’2021-FY’2034)
  • Overview of U.S. Natural Insect Repellent Market
  • Segmentation of U.S. Natural Insect Repellent Market By Product (Sprays/Aerosols, Creams/Lotions, Essential Oils, Candle, Liquid Vaporizers & Diffusers)
  • Segmentation of U.S. Natural Insect Repellent Market By Distribution Channel (E-commerce, Hypermarket & Supermarket, Independent Stores)
  • Statistical Snap of U.S. Natural Insect Repellent Market
  • Expansion Analysis of U.S. Natural Insect Repellent Market
  • Problems and Obstacles in U.S. Natural Insect Repellent Market
  • Competitive Landscape in the U.S. Natural Insect Repellent Market
  • Details on Current Investment in U.S. Natural Insect Repellent Market
  • Competitive Analysis of U.S. Natural Insect Repellent Market
  • Prominent Players in the U.S. Natural Insect Repellent Market
  • SWOT Analysis of U.S. Natural Insect Repellent Market
  • U.S. Natural Insect Repellent Market Future Outlook and Projections (FY’2025-FY’2034)
  • Recommendations from Analyst
1. Introduction
  • 1.1. Scope of the report
  • 1.2. Market segment analysis
2. Research Methodology
  • 2.1. Research data source
    • 2.1.1. Secondary Data
    • 2.1.2. Primary Data
    • 2.1.3. SPERs internal database
    • 2.1.4. Premium insight from KOLs
  • 2.2. Market size estimation
    • 2.2.1. Top-down and Bottom-up approach
  • 2.3. Data triangulation
3. Executive Summary

4. Market Dynamics
  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
    • 4.1.4. Challenges
5. Market variable and outlook
  • 5.1. SWOT Analysis
    • 5.1.1. Strengths
    • 5.1.2. Weaknesses
    • 5.1.3. Opportunities
    • 5.1.4. Threats
  • 5.2. PESTEL Analysis
    • 5.2.1. Political Landscape
    • 5.2.2. Economic Landscape
    • 5.2.3. Social Landscape
    • 5.2.4. Technological Landscape
    • 5.2.5. Environmental Landscape
    • 5.2.6. Legal Landscape
  • 5.3. PORTERs Five Forces 
    • 5.3.1. Bargaining power of suppliers
    • 5.3.2. Bargaining power of buyers
    • 5.3.3. Threat of Substitute
    • 5.3.4. Threat of new entrant
    • 5.3.5. Competitive rivalry
  • 5.4. Heat Map Analysis
6. Competitive Landscape
  • 6.1. U.S. Natural Insect Repellent Market Manufacturing Base Distribution, Sales Area, Product Type 
  • 6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in U.S. Natural Insect Repellent Market
7. U.S. Natural Insect Repellent Market, By Product (USD Million) 2021-2034
  • 7.1. Sprays/Aerosols
  • 7.2. Creams/Lotions
  • 7.3. Essential Oils
  • 7.4. Candle
  • 7.5. Liquid Vaporizers and Diffusers
  • 7.6. Others
8. U.S. Natural Insect Repellent Market, By Distribution Channel (USD Million) 2021-2034
  • 8.1. E-commerce
  • 8.2. Hypermarket & Supermarket
  • 8.3. Independent Stores
9. U.S. Natural Insect Repellent Market, (USD Million) 2021-2034
  • 9.1. U.S. Natural Insect Repellent Market Size and Market Share
10. U.S. Natural Insect Repellent Market, By Region, (USD Million) 2021-2034
  • 10.1. Northeast
  • 10.2. Midwest
  • 10.3. West
  • 10.4. South
11. Company Profile
  • 11.1. Wondercide LLC
    • 11.1.1. Company details
    • 11.1.2. Financial outlook
    • 11.1.3. Product summary 
    • 11.1.4. Recent developments
  • 11.2. Murphys Naturals
    • 11.2.1. Company details
    • 11.2.2. Financial outlook
    • 11.2.3. Product summary 
    • 11.2.4. Recent developments
  • 11.3. California Baby
    • 11.3.1. Company details
    • 11.3.2. Financial outlook
    • 11.3.3. Product summary 
    • 11.3.4. Recent developments
  • 11.4. W. S. Badger Company
    • 11.4.1. Company details
    • 11.4.2. Financial outlook
    • 11.4.3. Product summary 
    • 11.4.4. Recent developments
  • 11.5. Thistle Farms
    • 11.5.1. Company details
    • 11.5.2. Financial outlook
    • 11.5.3. Product summary 
    • 11.5.4. Recent developments
  • 11.6. SallyeAnde
    • 11.6.1. Company details
    • 11.6.2. Financial outlook
    • 11.6.3. Product summary 
    • 11.6.4. Recent developments
  • 11.7. Earthley.com
    • 11.7.1. Company details
    • 11.7.2. Financial outlook
    • 11.7.3. Product summary 
    • 11.7.4. Recent developments
  • 11.8. Primally Pure
    • 11.8.1. Company details
    • 11.8.2. Financial outlook
    • 11.8.3. Product summary 
    • 11.8.4. Recent developments
  • 11.9. 3 Moms Organics
    • 11.9.1. Company details
    • 11.9.2. Financial outlook
    • 11.9.3. Product summary 
    • 11.9.4. Recent developments
  • 11.10. Repel
    • 11.10.1. Company details
    • 11.10.2. Financial outlook
    • 11.10.3. Product summary 
    • 11.10.4. Recent developments
  • 11.11. Others
12. Conclusion

13. List of Abbreviations

14. Reference Links

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings.  The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

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Frequently Asked Questions About This Report
U.S. Natural Insect Repellent Market is projected to reach USD 1594.43 million by 2034, growing at a CAGR of 8.15% during the forecast period.
U.S. Natural Insect Repellent Market grew in Market size from 2025. The Market is expected to reach USD 1594.43 million by 2034, at a CAGR of 8.15% during the forecast period.
U.S. Natural Insect Repellent Market CAGR of 8.15% during the forecast period.
U.S. Natural Insect Repellent Market size is USD 1594.43 million from 2025 to 2034.
U.S. Natural Insect Repellent Market is covered By Product, By Distribution Channel
Southern Region is anticipated to have the highest Market share in the U.S. Natural Insect Repellent Market.
Wondercide LLC, Murphy's Naturals, , W. S. Badger Company, Thistle Farms, SallyeAnde, Earthley.com, Primally Pure, 3 Moms Organics, Repel.
The report includes an in-depth analysis of the U.S. Natural Insect Repellent Market, including market size and trends, product mix, Applications, and supplier analysis
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