U.S. Organic Personal Care Products Market Demand, Share and Growth 2034
U.S. Organic Personal Care Products Market Growth, Size, Trends Analysis - By Product, By Gender, By Distribution Channel - Regional Outlook, Competitive Strategies and Segment Forecast to 2034
| Published: Sep-2025 | Report ID: FMCG25185 | Pages: 1 - 180 | Formats*: |
| Category : Consumer & Retail | |||
U.S. Organic Personal Care Products Market Introduction and Overview
According to SPER Market Research, the U.S. Organic Personal Care Products Market is estimated to reach USD 16.5 billion by 2034 with a CAGR of 9.73%.
The report includes an in-depth analysis of the U.S. Organic Personal Care Products Market, including market size and trends, product mix, Applications, and supplier analysis. The U.S. market for organic personal care products was valued at approximately USD 6.52 billion in 2024 and is anticipated to experience a compound annual growth rate (CAGR) of 9.73% from 2025 to 2034. American consumers are demonstrating a significant inclination towards organic personal care items, driven by an increased awareness of the potential health hazards linked to synthetic chemicals, parabens, sulfates, and artificial fragrances. Furthermore, a growing understanding of the advantages of plant-based, cruelty-free, and sustainably sourced ingredients is propelling market growth.
By Product Insights
The skin care segment had the highest revenue share in 2024, driven by increased skin issues like eczema and rosacea, leading to a demand for products free from harsh chemicals. Organic skincare items, made from hypoallergenic ingredients, are seen as safer options for those with sensitive skin. Growing dermatological research has also built consumer trust in the long-term advantages of organic and natural ingredients. The shower and bath segment is projected to have the fastest growth rate from 2025 to 2034 due to rising concerns about the health risks of synthetic ingredients found in conventional products. Many traditional soaps and body washes contain harmful chemicals that can irritate the skin. Organic alternatives with natural components like plant-based oils are much gentler and beneficial for those with skin conditions.
By Gender Insights
In terms of gender, women held the largest market share in 2024, as they often invest in skincare for both immediate and long-term benefits. Organic products rich in antioxidants and vitamins are popular among women seeking anti-aging solutions without chemical risks. Ingredients like vitamin C and hyaluronic acid are highly valued for their hydrating and skin-renewing properties. The men’s personal care market is expected to grow rapidly from 2025 to 2034 as more men seek high-quality, chemical-free grooming products. There is an increased awareness of the benefits of organic ingredients like aloe vera and tea tree oil that nourish the skin without harmful effects.
By Distribution Channel Insights
For distribution channels, hypermarkets and supermarkets led the market in 2024, offering a convenient shopping experience for consumers seeking organic personal care products alongside everyday items. These retailers have strong distribution networks that allow for a wide selection of organic brands. The online shopping segment is expected to grow the fastest through 2034, with benefits like discounts and direct sales from brands making it a popular choice for cost-conscious consumers looking for high-quality organic products.
Regional Insights
The Southern region has emerged as the leading area in the United States organic personal care product market, propelled by a rising consumer awareness of natural and eco-friendly products, along with an increasing inclination towards health-conscious lifestyles. Growing disposable incomes, urban development, and a robust presence of major retail chains and supermarkets enhance product availability in this region. Furthermore, the expanding population and the region's receptiveness to wellness and beauty trends bolster the demand for organic skincare, haircare, and personal hygiene products.
Market Competitive Landscape
The market is marked by a fiercely competitive environment, fueled by rising consumer demand for clean beauty products, advancements in regulations, and ongoing product innovation. Participants in the market include both well-established multinational corporations that are broadening their organic product lines and independent brands that are utilizing sustainability and ingredient transparency as their primary distinguishing factors. Prominent multinational personal care companies, including L’Oréal, Estée Lauder, Procter & Gamble, and Unilever, have strategically enhanced their organic skincare offerings through acquisitions and brand extensions.
Recent Developments:
- In May 2025, Natural Grocers launched a new private-label skincare collection designed for daily use. The Natural Grocers Brand product line features body washes, scrubs, butters, and body creams that are produced in small batches using carefully selected ingredients.
- In April 2025, Unilever PLC acquired the personal care brand Wild, a digital-first company that has cultivated a dedicated consumer base through its direct-to-consumer and retail approach, providing natural and refillable products.
- In March 2025, Vincent, an Australian skincare brand, is poised to enter the U.S. market through a collaboration between Renovatio and Charlie Stone. The brand plans to unveil a core range that includes a three-step skincare regimen and supplements enriched with Activated Phenolics.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Product, By Gender, By Distribution Channel |
| Regions covered | Northeast, Midwest, West, South |
| Companies Covered | L'Oreal S.A, Johnson & Johnson Consumer Services Inc (Neutrogena), Amorepacific Corporation, Thesis Beauty, Botanic Organic LLC, Aveda Corporation, Bare Escentuals Beauty, Inc, Burt's Bees, Inc, The Estee Lauder Companies Inc, Kiehl's LLC. |
Key Topics Covered in the Report
- U.S. Organic Personal Care Products Market Size (FY’2021-FY’2034)
- Overview of U.S. Organic Personal Care Products Market
- Segmentation of U.S. Organic Personal Care Products Market By Product (Skin Care, Hair Care, Oral Care, Shower and Bath, Perfume/Fragrances)
- Segmentation of U.S. Organic Personal Care Products Market By Gender (Men, Women)
- Segmentation of U.S. Organic Personal Care Products Market By Distribution Channel (Hypermarkets & Supermarkets, Specialty Beauty Stores, Pharmacies & Drugstores, Online/E-commerce, Others)
- Statistical Snap of U.S. Organic Personal Care Products Market
- Expansion Analysis of U.S. Organic Personal Care Products Market
- Problems and Obstacles in U.S. Organic Personal Care Products Market
- Competitive Landscape in the U.S. Organic Personal Care Products Market
- Details on Current Investment in U.S. Organic Personal Care Products Market
- Competitive Analysis of U.S. Organic Personal Care Products Market
- Prominent Players in the U.S. Organic Personal Care Products Market
- SWOT Analysis of U.S. Organic Personal Care Products Market
- U.S. Organic Personal Care Products Market Future Outlook and Projections (FY’2025-FY’2034)
- Recommendations from Analyst
1. Introduction
- 1.1. Scope of the report
- 1.2. Market segment analysis
2. Research Methodology
- 2.1. Research data source
- 2.1.1. Secondary Data
- 2.1.2. Primary Data
- 2.1.3. SPERs internal database
- 2.1.4. Premium insight from KOLs
- 2.2. Market size estimation
- 2.2.1. Top-down and Bottom-up approach
- 2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
- 4.1. Driver, Restraint, Opportunity and Challenges analysis
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunities
- 4.1.4. Challenges
5 .Market variable and outlook
- 5.1. SWOT Analysis
- 5.1.1. Strengths
- 5.1.2. Weaknesses
- 5.1.3. Opportunities
- 5.1.4. Threats
- 5.2. PESTEL Analysis
- 5.2.1. Political Landscape
- 5.2.2. Economic Landscape
- 5.2.3. Social Landscape
- 5.2.4. Technological Landscape
- 5.2.5. Environmental Landscape
- 5.2.6. Legal Landscape
- 5.3. PORTERs Five Forces
- 5.3.1. Bargaining power of suppliers
- 5.3.2. Bargaining power of buyers
- 5.3.3. Threat of Substitute
- 5.3.4. Threat of new entrant
- 5.3.5. Competitive rivalry
- 5.4. Heat Map Analysis
6. Competitive Landscape
- 6.1. U.S. Organic Personal Care Products Market Manufacturing Base Distribution, Sales Area, Product Type
- 6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in U.S. Organic Personal Care Products Market
7. U.S. Organic Personal Care Products Market, By Product (USD Million) 2021-2034
- 7.1. Skin Care
- 7.1.1. Face Skin Care
- 7.1.2. Lotions, Face Creams, & Moisturizers
- 7.1.3. Cleansers & Face Wash
- 7.1.4. Facial Serums
- 7.1.5. Sunscreen/Sun Care
- 7.1.6. Sheet Face Masks
- 7.1.7. Others
- 7.1.2. Body Skin Care
- 7.1.1. Hair Removal Products
- 7.1.2. Lotions, Creams, & Moisturizers
- 7.1.3. Body Sunscreen/Sun Care
- 7.1.4. Body Scrub
- 7.1.5. Others
- 7.2. Hair Care
- 7.2.1. Shampo
- 7.2.2. Conditioner
- 7.2.3. Oils
- 7.2.4. Serums
- 7.2.5. Others
- 7.3. Oral Care
- 7.4. Shower and Bath
- 7.5. Perfume/Fragrances
8. U.S. Organic Personal Care Products Market, By Gender (USD Million) 2021-2034
- 8.1. Men
- 8.2. Women
9. U.S. Organic Personal Care Products Market, By Distribution Channel (USD Million) 2021-2034
- 9.1. Hypermarkets & Supermarkets
- 9.2. Specialty Beauty Stores
- 9.3. Pharmacies & Drugstores
- 9.4. Online/E-commerce
- 9.5. Others
10. U.S. Organic Personal Care Products Market, (USD Million) 2021-2034
- 10.1. U.S. Organic Personal Care Products Market Size and Market Share
11. U.S. Organic Personal Care Products Market, By Region, (USD Million) 2021-2034
- 11.1. Northeast
- 11.2. Midwest
- 11.3. West
- 11.4. South
12. Company Profile
- 12.1. L'Oréal S.A
- 12.1.1. Company details
- 12.1.2. Financial outlook
- 12.1.3. Product summary
- 12.1.4. Recent developments
- 12.2. Johnson & Johnson Consumer Services Inc
- 12.2.1. Company details
- 12.2.2. Financial outlook
- 12.2.3. Product summary
- 12.2.4. Recent developments
- 12.3. Amorepacific Corporation
- 12.3.1. Company details
- 12.3.2. Financial outlook
- 12.3.3. Product summary
- 12.3.4. Recent developments
- 12.4. Thesis Beauty
- 12.4.1. Company details
- 12.4.2. Financial outlook
- 12.4.3. Product summary
- 12.4.4. Recent developments
- 12.5. Botanic Organic LLC
- 12.5.1. Company details
- 12.5.2. Financial outlook
- 12.5.3. Product summary
- 12.5.4. Recent developments
- 12.6. Aveda Corporation
- 12.6.1. Company details
- 12.6.2. Financial outlook
- 12.6.3. Product summary
- 12.6.4. Recent developments
- 12.7. Bare Escentuals Beauty, Inc
- 12.7.1. Company details
- 12.7.2. Financial outlook
- 12.7.3. Product summary
- 12.7.4. Recent developments
- 12.8. Burt's Bees, Inc
- 12.8.1. Company details
- 12.8.2. Financial outlook
- 12.8.3. Product summary
- 12.8.4. Recent developments
- 12.9. The Estée Lauder Companies Inc
- 12.9.1. Company details
- 12.9.2. Financial outlook
- 12.9.3. Product summary
- 12.9.4. Recent developments
- 12.10. Kiehl's LLC
- 12.10.1. Company details
- 12.10.2. Financial outlook
- 12.10.3. Product summary
- 12.10.4. Recent developments
- 12.11. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
U.S. Organic Personal Care Products Market is projected to reach USD 16.5 billion by 2034, growing at a CAGR of 9.73% during the forecast period.
U.S. Organic Personal Care Products Market grew in Market size from 2025. The Market is expected to reach USD 16.5 billion by 2034, at a CAGR of 9.73% during the forecast period.
U.S. Organic Personal Care Products Market CAGR of 9.73% during the forecast period.
You can get the sample pages by clicking the link - Click Here
U.S. Organic Personal Care Products Market size is USD 16.5 billion from 2025 to 2034.
U.S. Organic Personal Care Products Market is covered By Product, By Gender, By Distribution Channel
Southern Region is anticipated to have the highest Market share in the U.S. Organic Personal Care Products Market.
L’Oreal S.A, Johnson & Johnson Consumer Services Inc (Neutrogena), Amorepacific Corporation, Thesis Beauty, Botanic Organic LLC, Aveda Corporation, Bare Escentuals Beauty, Inc, Burt's Bees, Inc, The Estee Lauder Companies Inc, Kiehl's LLC.
The report includes an in-depth analysis of the U.S. Organic Personal Care Products Market, including market size and trends, product mix, Applications, and supplier analysis
PLACE AN ORDER
Year End Discount
Sample Report
Pre-Purchase Inquiry
NEED CUSTOMIZATION?
Request CustomizationCALL OR EMAIL US
100% Secure Payment
Related Reports
Have a glance of the Report
Our Global Clients
Our data-driven insights have influenced the strategy of 200+ reputed companies across the globe.
