A marketplace where fresh produce is cultivated and sold in accordance with organic agricultural practices is known as an organic fruit and vegetable market. Organic farming is a method of producing food without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs) in an effort to preserve biodiversity and ecological balance. Products with the organic seal of approval informs customers that certain methods were used in its production. The organic method of growing fruits and vegetables entails developing plants and crops without the use of pesticides from pre-harvest to post-harvest. The primary cause behind the growth in the market for organic fruits and vegetables is the growing consumer knowledge of the benefits of using organic products, together with their affordable and convenient nature.
Global Organic Fruit and Vegetable Market Driving Factors and Challenges
The market for organic fruits and vegetables is expanding rapidly as people become more aware of the health benefits of nutrition. Due to its natural and healthful properties, consumers are actively searching for organic products, particularly in rising markets like China and India. Fears of chronic illnesses like cancer and heart issues, which are frequently connected to processed meals and poor lifestyles, are what are driving this change. Organic fruit and vegetable-based processed goods, such as syrups, confections, and juices, are also experiencing a boom in popularity as forward-thinking businesses meet consumer demand for easy and nutritious solutions. Due to all these factors organic fruits and vegetables will continue to grow in the future.
The acceptance of organic food is hampered by its high cost. Growing organic food is difficult and takes more effort and time. In addition, poor supply chain management and reduced crop yields raise production costs, which drives up the cost of organic food items. Few people purchase it, which is anticipated to impede the expansion of the worldwide market for organic fruits and vegetables throughout the course of the forecast year. The high cost of becoming an organic farmer due to registration, accreditation, and certification is another barrier to organic agricultural adoption. As a result, prices are rising and there is a limited supply and production of organic fruits and vegetables relative to the demand.
Impact of COVID-19 on Global Organic Fruit and Vegetable Market
The outbreak of the COVID-19 pandemic had an adverse impact on the organic fruits and vegetables market. Several factors directly affected production, including labour shortages at manufacturing units and disrupted transportation due to frequent lockdowns. This, in turn, indirectly influenced demand for fresh fruits and vegetables from the farmer side. Moreover, farmers faced additional challenges on their farms, such as malpractices involving organic fertilizers and agro-chemicals, further hindering production. Despite these challenges, the COVID-19 pandemic also had a positive influence on the market due to a growing awareness of healthy and nutritional diets. This led to a surging global demand for organic fruits and vegetables.
Global Organic Fruit and Vegetable Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Activz, Campbell Soup Company, DMH Ingredients, Inc, General Mills, Inc, Green Organic Vegetables, Inc, Iceland Foods Ltd, Juices International Pvt Ltd, Organic Valley Family of Farms, The Kraft Heinz Company, Z Natural Foods.
Global Organic Fruit and Vegetable Market Segmentation:
By Product: Based on the Product, Global Organic Fruit and Vegetable Market is segmented as; Organic Fruit and Organic Vegetable.
By End User: Based on the End User, Global Organic Fruit and Vegetable Market is segmented as; Commercial and Residential.
By Form: Based on the Form, Global Organic Fruit and Vegetable Market is segmented as; Fresh and Frozen.
By Distribution Channel: Based on the Distribution Channel, Global Organic Fruit and Vegetable Market is segmented as; Convenience Store, Hypermarkets, Online Sale Channel, Supermarkets, Others.
By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.