Electrolyte beverage manufacturers are well known for spending millions of dollars to get sponsorship agreements with important sporting events. The best form of communication, sponsorship has evolved into a top-notch marketing tactic that enables a company to be directly associated with an occasion that appeals to a certain target market. Sales of electrolyte drinks have increased significantly in recent years as a result of the aforementioned improvements.
The isotonic category is rapidly growing due to the increase in consumption of these drinks among both athletes and everyday consumers. The major goals of an isotonic beverage are to improve athletic performance as well as a nutrient, mineral, and water intake. Because of these advantages, isotonic electrolyte drinks are anticipated to expand more quickly than the market as a whole throughout the forecasted period. Over the course of the forecast period, the market for electrolyte beverages in the hypertonic sector is predicted to grow moderately.
During the COVID-19 epidemic, two effects were noticed. Due to the severe enforcement of restrictions and lockdowns, the industry faces decreasing sales and falling profit margins at the height of the pandemic crisis. To stop the virus from spreading, manufacturing facilities were shut down. The production essentially stayed in line with pre-pandemic forecasts while infection trends flattened. Due to the dependence of COVID-19 patients' general health on maintaining hydration, electrolytes were even more essential during the pandemic. The demand for electrolyte beverages is also increasing as individuals become more health conscious, strive to be physically fit, and participate in exercise routines.
The Global Electrolyte Drinks Market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Abbott Laboratories, Arizona Beverage Company, Cia Brasileira de Bebidas, Drinkwel, LLC, Extreme Drinks Co., Gainful, GlaxoSmithKline plc, GrupoGuangdong Jianlibao Group, Hammer Nutrition, Jumex SA de CV, Kent Corporation, Laboratorios PiSA, Liquid I.V., Inc., NOOMA, Nuun, Otsuka Holdings Co Ltd., Pepsico, Inc., PURE Sports Nutrition, Skratch Labs, SOS Hydration, Inc., Sports Drinks USA, Steric Trading Pty Ltd, Suntory Ltd, The Coca Cola Company, The Kraft Heinz Company, The Vita Coco Company, Inc., Vitamin Well.
SPER Market Research study aims to provide market dynamics, demand and supply with yearly forecast to 2030. This report provides data for growth estimates and forecasts for product type segment – By Type (Isotonic, Hypotonic, Hypertonic), By Packaging (PET Bottles, Cartons, Beverage Cans), By Distribution Channel (Hypermarkets/Supermarkets Drug Stores, Convenience Stores, Online Channels, Others), By Application (Sports, Medical Centres), By Electrolyte Concentration (Less than 100mg, 100-600mg, 600-1000mg, 1000-1600mg, 1600-2000mg, 2000-3500mg and More than 3500mg).
This report also provides the data for key regional segments of North America, Europe, Asia-Pacific and Rest of the World.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.