A smartphone is a multipurpose, portable gadget that combines the functions of a traditional mobile phone with the latest computer power and internet access. Its carefully thought-out design allows users to perform a wide range of chores conveniently while on the road. Comprising text messaging, voice calls, and video calls, among other communication features, smartphones have an intuitive touchscreen interface that is further enhanced by programmes that can be downloaded. In addition, these gadgets serve as PDAs, providing access to contacts, calendars, notes, and reminder systems. Beyond being devices for work, smartphones are also entertainment centres where users may watch videos, play games, listen to music, and take pictures with their built-in cameras.

The growing need for wireless portable devices is the main factor driving the market. Furthermore, the market expansion is being impacted by the growing number of people using the internet and the products that are being adopted widely because of their increased security, ease of use, convenience, and availability of numerous calling features. Additionally, the market is growing as a result of consumers' growing preference for smart gadgets that offer simple accessibility, cutting-edge features, web surfing capabilities, a wide range of applications, and rapid online buying. In addition, the industry is being driven forward by continuous product advancements, like the incorporation of high-resolution sensors in miniaturised cameras and enhancements in battery life and dependability. 

In addition, the growing need for contactless payments among consumers is driving the market's expansion. These phones make it unnecessary to swipe cards or enter data by hand, which lowers the possibility of human error and facilitates a quicker checkout process. The market is developing due to a number of other factors, such as the expanding working population, increased internet penetration, and rising consumer spending power.

But still there are challenges in the market. The fierce rivalry in the area forces businesses to constantly innovate and puts pressure on them to set themselves apart with their products. Expanding the 5G network on a large scale will be difficult and expensive in terms of infrastructure. There are obstacles arising from economic gaps within the MEA region, given that customers continue to prioritise affordability. Persistent issues include negotiating regulatory settings and guaranteeing data security in the face of growing interconnectedness. Maintaining development in the competitive and dynamic MEA smartphone market requires finding the correct balance between regional variances, affordability, and technology advancements.

The introduction of COVID-19 is expected to cause some changes in the regional smartphone market. Because most smartphone companies experienced shortages of chipsets and other components in the first half of the year, supply restrictions are anticipated to impede growth in the region. However, the market is likely to see a restoration of growth towards the second part of the year, with the supply chain returning to normal and the vaccine rollout expected to greatly limit the potential of new lockdowns and a surge in COVID-19 cases. Rising jobless rates and the instability in the economy brought on by the COVID-19 epidemic are driving consumers to purchase more feature-rich and reasonably priced goods. Although the continent of Africa has seen economic difficulties, the market is resilient since cellphones are quickly becoming a necessary consumer good.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Huawei Technologies Co. Ltd., Infinix Mobility, OPPO Electronics Corp., Samsung Electronics Co. Ltd., Xiaomi Corporation, Others.

By Operating System: Based on the Operating System, MEA Smartphones Market is segmented as; Android, iOS5, Others.

By Region: This research also includes data for East Africa, Egypt, Saudi Arabia, South Africa, Turkey, United Arab Emirates, West Africa and rest of Middle East and Africa.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.