Programmatic Advertising Market Growth, Demand, size and Future Outlook 2033

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Programmatic Advertising Market Growth, Demand, size and Future Outlook 2033: SPER Market Research



 Published: Nov-2022
 Author: SPER Analyst


Global Programmatic Advertising Market is projected to be worth USD 64.71 billion by 2033 and is anticipated to surge at a CAGR of 22.01%.

A real-time buying and selling of ad inventory is done using automated technology and algorithms in programmatic advertising, a type of digital advertising, Programmatic Advertising. By utilising data and targeting skills to deliver ads to the right audience at the right time and in the right context, it streamlines the ad purchasing process. Programmatic advertising enables more effective campaign administration, optimisation, and targeted marketing than conventional manual ad buying. It makes it possible for marketers to connect with their target market across a variety of platforms and devices, enhancing ad effectiveness and maximising return on investment.

Global Programmatic Advertising Market Driving Factors and Challenges
Numerous important elements are driving the enormous expansion of the worldwide programmatic advertising market. First off, there are many opportunities for targeted advertising thanks to the rising popularity and usage of digital media platforms like mobile devices and social media. For advertisers, the ability to use programmatic platforms to reach specific audiences at scale has become essential.


Also, the business has undergone a change thanks to the rise of data-driven advertising. Advanced data analytics and audience insights are used in programmatic advertising to deliver more relevant and personalised adverts, increasing engagement and conversion rates.

However, the growth and effectiveness of the worldwide programmatic advertising business are impacted by a number of issues. Internet consumers' extensive usage of ad blockers presents a problem for programmatic advertising. Ad blockers prevent the display of advertisements, which has an impact on the reach and efficiency of programmatic programmes. In order to interact with users who have ad blockers installed, advertisers must develop alternate tactics.

User data is crucial to programmatic advertising's ability to target adverts successfully. However, constraints on the collecting and use of personal data have been placed by privacy issues and laws, such as the General Data Protection Regulation (GDPR) in Europe. To keep users' trust, advertisers must adhere to these rules and prioritise user privacy.

Impact of COVID-19 on Global Programmatic Advertising Market 
The Global market for programmatic advertising has been significantly impacted by the COVID-19 outbreak. As firms dealt with economic uncertainty, there was initially a drop in advertising expenditures. Many businesses cut their marketing expenditures, which caused a decline in programmatic ad spending. However, as the pandemic spread, consumer behaviour changed, with more people engaging in e-commerce and other online activities. Advertisers decided to shift their resources in favour of digital channels, particularly programmatic advertising, as a result. The market for programmatic advertising recovered as a result, and the transition to digital advertising intensified. The pandemic demonstrated the speed and effectiveness of programmatic advertising in contacting target markets and delivering personalised messages in real-time.

Programmatic Advertising Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc, Others.


Global Programmatic Advertising Market Segmentation:

By Transaction Mode: Based on the Transaction Mode, Global Programmatic Advertising Market is segmented as; Automated Guaranteed, Private Marketplace, Real Time Bidding.

By Ad Format: Based on the Ad Format, Global Programmatic Advertising Market is segmented as; Desktop Display, Desktop Video, Mobile Display, Mobile Video.

By Enterprise Size: Based on the Enterprise Size, Global Programmatic Advertising Market is segmented as; Large Enterprises, Small and Medium Enterprises.

By End User: Based on the End User, Global Programmatic Advertising Market is segmented as; Education, Media and Entertainment, Retail, Travel.

By Region: This report also provides the data for key regional segments of Asia-Pacific, Europe, Middle East and Africa, North America, Latin America.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.

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