Programmatic Advertising Market Competition, Size, Revenue and Forecast 2032

Programmatic Advertising Market Size- By Media Type, By Device, By Enterprise Size, By End User - Regional Outlook, Competitive Strategies and Segment Forecasts to 2032

Published: Nov 2022 Base Year: 2021 Report ID: IACT2216
Available Format: Historical Data: 2019 - 2020 Number of Pages: 1 - 228
Category : Information & Communications Technology
Global Programmatic Advertising Market Overview:

According to SPER Market Research, the Global Programmatic Advertising Market is estimated to reach USD 53.04 billion by 2032 with a CAGR of 21.8%. 

The sale of programmatic advertising services by companies (organisations, sole proprietors, and partnerships) that use automated technology for purchasing and selling advertising spots makes up the programmatic advertising industry. Both advertising effectiveness and targeting precision are to be increased by programmatic advertising. Human discussions are replaced with machine learning and AI optimization.



The principal media formats that make use of programmatic advertising include audio, DOOH, digital display, social, and video. The automated buying, selling, and delivering of audio advertisements is referred to as "audio ads." Digital radio, podcasts, audio books, and streaming music services all have audio advertisements. For SMBS (small and medium-sized businesses) and major corporations, these advertisements are seen on desktop and mobile devices. Education, media and entertainment, retail and travel are the four end consumers of programmatic advertising.

The market for programmatic advertising platforms is expanding as a result of the rising popularity of smartphones and the industry's growing digitization. Both of these factors are supporting the market's expansion for programmatic advertising platforms. Additionally, programmatic advertising is a fantastic way for creators of mobile apps to make money. A number of companies and advertising agencies now use programmatic advertising as a highly successful marketing tool and dynamic marketing channel. The ability to more accurately tailor advertisements based on customer wants is one of programmatic advertising's key benefits.



Impact of COVID-19 on the Global Programmatic Advertising Market 
Nearly every business has been impacted by the unmatched worldwide public health emergency known as COVID-19, and the long-term impacts are expected to have an influence on industry growth throughout the course of the forecast period. In order to assure the inclusion of underlying COVID-19 concerns and potential future directions, our continuous study expands upon our research approach. The paper provides information on COVID-19 taking into account changes in consumer demand and behaviour, buying habits, supply chain rerouting, dynamics of contemporary market forces, and significant government initiatives. Insights, analyses, projections, and forecasts are provided in the updated study, which takes the market impact of COVID-19 into account. 

Scope of the Report:
 Report Metric Details
 Market size available for years 2019-2032
 Base year considered 2021
 Forecast period 2022-2032
 Segments coveredBy Media Type, By Device, By Enterprise Size, By End User
 Geographies coveredNorth America, Europe, Asia Pacific, Latin America, Middle East and Africa
 Companies CoveredAdobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc.
Global Programmatic Advertising Market Segmentation:

By Media Type: Based on the Media Type, Global Programmatic Advertising Market is segmented as; Audio Ads, DOOH, Digital Display, Social Ads, Video Ads.

By Device: Based on the Device, Global Programmatic Advertising Market is segmented as; Mobile, Desktop.

By Enterprise Size: Based on the Enterprise Size, Global Programmatic Advertising Market is segmented as; SMBs, Large Enterprises.

By End User: 
Based on the End User, Global Programmatic Advertising Market is segmented as; Education, Media and Entertainment, Retail, Travel.

By Region: The programmatic advertising market's largest region is North America. During the projected period, Asia-Pacific is anticipated to have the fastest growth in the global market for programmatic advertising. Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa are the regions covered in the worldwide programmatic advertising market study.

1. Introduction
1.1. Scope of the report
1.2. Market segment analysis

2. Research Methodology
2.1 Research data source
2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPER’s internal database
2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation

3. Executive Summary

4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges 
4.2. COVID-19 Impacts of the Global Programmatic Advertising Market 

5. Market variables and outlook
5.1. SWOT analysis 
5.1.1 Strengths 
5.1.2 Weaknesses 
5.1.3 Opportunities
5.1.4 Threats
5.2. PESTEL analysis 
5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape 
5.2.4 Technological landscape 
5.2.5 Environmental landscape 
5.2.6 Legal landscape 
5.3. PORTER’S five forces analysis 
5.3.1 Bargaining power of suppliers 
5.3.2 Bargaining power of Buyers 
5.3.3 Threat of Substitute 
5.3.4 Threat of new entrant 
5.3.5 Competitive rivalry
5.4. Heat map analysis

6. Global Programmatic Advertising Market, By Media Type, 2019-2032 (USD Million)
6.1 Audio Ads
6.2 DOOH
6.3 Digital Display
6.4 Social Ads
6.5 Video Ads

7. Global Programmatic Advertising Market, By Device, 2019-2032 (USD Million)
7.1 Mobile
7.2 Desktop

8. Global Programmatic Advertising Market, By Enterprise Size, 2019-2032 (USD Million)
8.1 SMBs
8.2 Large Enterprises

9. Global Programmatic Advertising Market, By End User, 2019-2032 (USD Million)
9.1 Education
9.2 Media and Entertainment
9.3 Retail
9.4 Travel

10. Global Programmatic Advertising Market, By Region, 2019-2032 (USD Million)
10.1 North America
10.1.1. United States
10.1.2. Canada
10.1.3. Mexico
10.2 Europe
10.2.1. Germany
10.2.2. United Kingdom
10.2.3. France
10.2.4. Italy
10.2.5. Spain
10.2.6. Rest of Europe
10.3 Asia-Pacific
10.3.1. China
10.3.2. Japan
10.3.3. India
10.3.4. Australia
10.3.5. South Korea
10.3.6. Rest of Asia-Pacific
10.4 South America
10.4.1. Brazil
10.4.2. Argentina
10.4.3. Rest of South America
10.5 Middle East & Africa
10.5.1. Kingdom of Saudi Arabia 
10.5.2. United Arab Emirates
10.5.3. Rest of Middle East & Africa

11. Company Profiles
11.1 Adobe Systems, Inc.
11.1.1. Company details 
11.1.2. Financial outlook
11.1.3. Product summary 
11.1.4. Recent developments

11.2 Verizon Communications Inc
11.2.1. Company details 
11.2.2. Financial outlook
11.2.3. Product summary 
11.2.4. Recent developments

11.3 Alphabet Inc.
11.3.1. Company details 
11.3.2. Financial outlook
11.3.3. Product summary 
11.3.4. Recent developments

11.4 Tencent Holdings Ltd.
11.4.1. Company details 
11.4.2. Financial outlook
11.4.3. Product summary 
11.4.4. Recent developments

11.5 Magnite Inc.
11.5.1. Company details 
11.5.2. Financial outlook
11.5.3. Product summary 
11.5.4. Recent developments

11.6 Amazon.com Inc.
11.6.1. Company details 
11.6.2. Financial outlook
11.6.3. Product summary 
11.6.4. Recent developments

11.7 AT&T Inc.
11.7.1. Company details 
11.7.2. Financial outlook
11.7.3. Product summary 
11.7.4. Recent developments

11.8 Alibaba Group Holdings Ltd.
11.8.1. Company details 
11.8.2. Financial outlook
11.8.3. Product summary 
11.8.4. Recent developments

11.9 ECHO Marketing, Inc.
11.9.1. Company details 
11.9.2. Financial outlook
11.9.3. Product summary 
11.9.4. Recent developments

11.10 Roku Inc.
11.10.1. Company details 
11.10.2. Financial outlook
11.10.3. Product summary 
11.10.4. Recent developments

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings.  The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

SPER-Methodology-1

SPER-Methodology-2

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Frequently Asked Questions About This Report
The Programmatic Advertising Market size is USD 53.04 billion from 2022 to 2032.
The Programmatic Advertising Market segment is Covered By Media Type, By Device, By Enterprise Size, By End User.
The North America region is anticipated to have the highest market share in the Programmatic Advertising Market.
The key players in the market include Companies Covered Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc.
The growing use of smartphones and the digitalization of the sector Both of these factors are promoting the growth of the market for programmatic advertising platforms.
The Programmatic Advertising Market is projected to reach USD 53.04 billion by 2032, growing at a CAGR of 21.8% during the forecast period.
The Programmatic Advertising Market grew in market size from 2021. The Market is expected to reach USD 53.04 billion by 2032, at a CAGR of 21.8% during the forecast period.
The Programmatic Advertising Market CAGR of 21.8% during the forecast period.
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