Global Programmatic Advertising Market Overview
According to SPER Market Research, the Global Programmatic Advertising Market is estimated to reach USD 64.71 billion by 2033 with a CAGR of 22.01%.
Programmatic advertising is a process that involves delivering tailored advertisements to specific audiences based on data collected from online sources about their interests and preferences. By precisely targeting their ads, advertisers increase the likelihood that their products or services will be relevant and appealing to the intended audience. This approach goes beyond reaching a general audience and instead focuses on reaching individuals who have a higher likelihood of needing or being interested in the advertised offerings.
Exploring the Growth Drivers of the Global Programmatic Advertising Industry.
The programmatic advertising market is projected to experience significant growth, with an anticipated CAGR of 22.01% during the forecast period from 2023 to 2033. Key drivers contributing to this growth include the increasing demand for programmatic advertising skills and the expanding platform for mobile marketing. Additionally, the global digitization trend is expected to support the growth of the programmatic advertising market. However, the market may face challenges due to the shortage of skilled professionals in programmatic advertising. On the other hand, the growing popularity of digital video consumption platforms like Amazon Prime and Netflix presents potential opportunities for market growth. Nevertheless, technological advancements may pose challenges to the programmatic advertising market in the near future.
What challenges does the Global Programmatic Advertising Market face?
The growth and effectiveness of the worldwide programmatic advertising business are impacted by a number of issues. Programmatic advertising is vulnerable to dishonest practises including bot traffic, click fraud, and fabricated impressions. Publishers and advertisers must put in place effective procedures to identify and stop ad fraud in order to make sure their advertising funds are being used wisely.
Automated algorithms are used in programmatic advertising to distribute advertisements across numerous websites and channels. However, this can result in improper or hazardous information being displayed alongside adverts, which would be bad for the brand's image. It takes meticulous monitoring and verification procedures to maintain brand safety.
In what ways has the COVID-19 pandemic affected Global Programmatic Advertising Market?
The COVID-19 pandemic had a significant impact on the global programmatic advertising market. Initially, there was a decrease in advertising expenditures as businesses faced economic uncertainty and reduced their marketing budgets. This led to a decline in programmatic ad spending. However, as the pandemic progressed, consumer behavior shifted towards increased online engagement and e-commerce activities. Advertisers recognized the need to adapt and shifted their resources towards digital channels, particularly programmatic advertising. As a result, the market for programmatic advertising recovered, and there was an intensified transition towards digital advertising. The pandemic highlighted the speed and effectiveness of programmatic advertising in reaching target audiences and delivering personalized messages in real-time.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Transaction Mode, By Ad Format, By Enterprise Size, By End User
|
| Regions covered | Asia-Pacific, Europe, Middle East and Africa, North America, Latin America
|
| Companies Covered | Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc
|
Key Target Audience:
- Ad tech companies
- Advertisers
- Marketers
- Media agencies
- Publishers
- Others
Global Programmatic Advertising Market Segmentation:
1. By Transaction Mode:
- Global Programmatic Advertising Market Value Share and Forecast, By Transaction Mode, 2023-2033
- Automated Guaranteed
- Private Marketplace
- Real Time Bidding
2. By Ad Format:
- Global Programmatic Advertising Market Value Share and Forecast, By Ad Format, 2023-2033
- Desktop Display
- Desktop Video
- Mobile Display
- Mobile Video
3. By Enterprise Size:
- Global Programmatic Advertising Market Value Share and Forecast, By Enterprise Size, 2023-2033
- Large Enterprises
- Small and Medium Enterprises
4. By End User:
- Global Programmatic Advertising Market Value Share and Forecast, By End User, 2023-2033
- Education
- Media and Entertainment
- Retail
- Travel
5. By Region:
- Asia-Pacific
- Europe
- Middle East & Africa
- North America
- Latin America
Key Topics Covered in the Report:
- Global Programmatic Advertising Market Size (FY’2023-FY’2033)
- Overview of Global Programmatic Advertising Market
- Segmentation of Global Programmatic Advertising Market By Transaction Mode (Automated Guaranteed, Private Marketplace, Real Time Bidding)
- Segmentation of Global Programmatic Advertising Market By Ad Format (Desktop Display, Desktop Video, Mobile Display, Mobile Video)
- Segmentation of Global Programmatic Advertising Market By Enterprise Size (Large Enterprises, Small and Medium Enterprises)
- Segmentation of Global Programmatic Advertising Market By End-User (Education, Media and Entertainment, Retail, Travel)
- Statistical Snap of Global Programmatic Advertising Market
- Analysis of growth of Global Programmatic Advertising Market
- Problems and Challenges in Global Programmatic Advertising Market
- Competitive Landscape in the Global Programmatic Advertising Market
- Impact of COVID-19 and Demonetization on Global Programmatic Advertising Market
- Details on Recent Investment in Global Programmatic Advertising Market
- Competitive Analysis of Global Programmatic Advertising Market
- Key Players in the Global Programmatic Advertising Market
- SWOT Analysis of Global Programmatic Advertising Market
- Global Programmatic Advertising Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Programmatic Advertising Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Programmatic Advertising Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Programmatic Advertising Market
7. Global Programmatic Advertising Market, By Transaction Mode (USD Million)
7.1. Global Programmatic Advertising Market Value Share and Forecast, By Transaction Mode, 2023-2033
7.2. Automated Guaranteed
7.3. Private Marketplace
7.4. Real Time Bidding
8. Global Programmatic Advertising Market, By Ad Format (USD Million)
8.1. Global Programmatic Advertising Market Value Share and Forecast, By Ad Format, 2023-2033
8.2. Desktop Display
8.3. Desktop Video
8.4. Mobile Display
8.5. Mobile Video
9. Global Programmatic Advertising Market, By Enterprise Size (USD Million)
9.1. Global Programmatic Advertising Market Value Share and Forecast, By Enterprise Size, 2023-2033
9.2. Large Enterprises
9.3. Small and Medium Enterprises
10. Global Programmatic Advertising Market, By End User (USD Million)
10.1. Global Programmatic Advertising Market Value Share and Forecast, By End User, 2023-2033
10.2. Education
10.3. Media and Entertainment
10.4. Retail
10.5. Travel
11. Global Programmatic Advertising Market Forecast, 2019-2033 (USD Million)
11.1. Global Programmatic Advertising Market Size and Market Share
12. Global Programmatic Advertising Market, By Transaction Mode, 2019-2033 (USD Million)
12.1. Global Programmatic Advertising Market Size and Market Share By Transaction Mode (2019-2026)
12.2. Global Programmatic Advertising Market Size and Market Share By Transaction Mode (2027-2033)
13. Global Programmatic Advertising Market, By Ad Format, 2019-2033 (USD Million)
13.1. Global Programmatic Advertising Market Size and Market Share By Ad Format (2019-2026)
13.2. Global Programmatic Advertising Market Size and Market Share By Ad Format (2027-2033)
14. Global Programmatic Advertising Market, By Enterprise Size, 2019-2033 (USD Million)
14.1. Global Programmatic Advertising Market Size and Market Share By Enterprise Size (2019-2026)
14.2. Global Programmatic Advertising Market Size and Market Share By Enterprise Size (2027-2033)
15. Global Programmatic Advertising Market, By End User, 2019-2033 (USD Million)
15.1. Global Programmatic Advertising Market Size and Market Share By End User (2019-2026)
15.2. Global Programmatic Advertising Market Size and Market Share By End User (2027-2033)
16. Global Programmatic Advertising Market, By Region, 2019-2033 (USD Million)
16.1. Global Programmatic Advertising Market Size and Market Share By Region (2019-2026)
16.2. Global Programmatic Advertising Market Size and Market Share By Region (2027-2033)
16.3. Asia-Pacific
16.3.1. Australia
16.3.2. China
16.3.3. India
16.3.4. Japan
16.3.5. South Korea
16.3.6. Rest of Asia-Pacific
16.4. Europe
16.4.1. France
16.4.2. Germany
16.4.3. Italy
16.4.4. Spain
16.4.5. United Kingdom
16.4.6. Rest of Europe
16.5. Middle East and Africa
16.5.1. Kingdom of Saudi Arabia
16.5.2. United Arab Emirates
16.5.3. Rest of Middle East & Africa
16.6. North America
16.6.1. Canada
16.6.2. Mexico
16.6.3. United States
16.7. Latin America
16.7.1. Argentina
16.7.2. Brazil
16.7.3. Rest of Latin America
17. Company Profile
17.1. Adobe Systems, Inc.
17.1.1. Company details
17.1.2. Financial outlook
17.1.3. Product summary
17.1.4. Recent developments
17.2. Verizon Communications Inc
17.2.1. Company details
17.2.2. Financial outlook
17.2.3. Product summary
17.2.4. Recent developments
17.3. Alphabet Inc.
17.3.1. Company details
17.3.2. Financial outlook
17.3.3. Product summary
17.3.4. Recent developments
17.4. Tencent Holdings Ltd.
17.4.1. Company details
17.4.2. Financial outlook
17.4.3. Product summary
17.4.4. Recent developments
17.5. Magnite Inc.
17.5.1. Company details
17.5.2. Financial outlook
17.5.3. Product summary
17.5.4. Recent developments
17.6. Amazon.com Inc.
17.6.1. Company details
17.6.2. Financial outlook
17.6.3. Product summary
17.6.4. Recent developments
17.7. AT&T Inc.
17.7.1. Company details
17.7.2. Financial outlook
17.7.3. Product summary
17.7.4. Recent developments
17.8. Alibaba Group Holdings Ltd.
17.8.1. Company details
17.8.2. Financial outlook
17.8.3. Product summary
17.8.4. Recent developments
17.9. ECHO Marketing, Inc.
17.9.1. Company details
17.9.2. Financial outlook
17.9.3. Product summary
17.9.4. Recent developments
17.10. Roku Inc.
17.10.1. Company details
17.10.2. Financial outlook
17.10.3. Product summary
17.10.4. Recent developments
17.11. Others
18. List of Abbreviations
19. Reference Links
20. Conclusion
21. Research Scope