Undergarments known as period panties are made with an absorbent gusset to collect and manage moisture. They are often worn all day and come in a variety of styles and absorbency levels. Period pants serves the same function as tampons, pads and cups: to keep you dry and impervious to leaks. There are several levels of absorbency in period pants, which is reusable and absorbs blood from your menstrual cycle.
Global Reusable Period Panties Market Driving Factors and Challenges
Increased consumer demand, a surge in the introduction of new products, and continuous advancements in functionality and design are all credited with the market expansion. Additionally, during the course of the forecast period, it is anticipated that growing global awareness of the harmful environmental consequences of single-use menstrual products, including pads and tampons, will fuel market expansion. The necessity for eco-friendly alternatives is heavily emphasised in the environmental awareness movement. The invention of reusable period panties as a practical and eco-friendly substitute lends credence to these ideas. The environmental impact of producing and discarding disposable menstruation products is substantial. The massive amounts of plastic, synthetic fibres, and other non-biodegradable materials utilised in their manufacturing pollute the environment and jeopardise ecosystems. Furthermore, the problem is made worse by the sheer volume of menstrual waste generated each year. Reusable period pants, on the other hand, offers a washable and reusable option that significantly reduces waste production.
By making a minor investment in these products, the negative environmental impact can be mitigated. The primary factors contributing to the market expansion include rising consumer demand, the introduction of new products, and continuous advancements in functionality and design. Manufacturers are spending money on R&D to enhance features including seamless designs, odour control, moisture-wicking capabilities, and leak-proof barriers. These advancements have led to a rise in the popularity of reusable period panties, improving the product's overall performance and user experience.
Even though reusable period panties are becoming more and more popular, some women are still unaware of them. Since many women are used to using standard disposable items, it's possible that they are unaware of the advantages and potency of reusable options. Additionally, there is an initial cost associated with reusable period panties, which may discourage some women from using them. It is crucial to remember that the initial expenditure is outweighed by the cost savings over the long run. Furthermore, it could be difficult for women in larger or smaller sizes to obtain the correct fit because some brands only provide a restricted size range for reusable period panties. This could prevent the use of reusable period panties in more places.
Impact of COVID-19 on Global Reusable Period Panties Market
On the market for reusable period panties, the COVID-19 epidemic has had a conflicting effect. There is a need for disposable menstrual products, such as tampons and pads, due to the growing emphasis on personal hygiene and cleanliness. The pandemic has brought attention to the value of sustainability and fewer waste production, though. Since reusable period pants is a more environmentally responsible choice during these trying times, a lot of women have started using them. Although it is unclear how the pandemic will affect the market in the long run, it is anticipated that as long as sustainability is prioritised, there will be a continued need for reusable period panties.
Reusable Period Panties Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; FANNYPANTS, Knix Wear, Neione, Period Company, Proof, Rael, Ruby Love, Saalt, Thinx, Victoria's Secret, Others.
Global Reusable Period Panties Market Segmentation:
By Product: Based on the Product, Global Reusable Period Panties Market is segmented as; Bikini, Boyshort, Brief, Hi-Waist, Others.
By Size: Based on the Size, Global Reusable Period Panties Market is segmented as; Small, Medium, Large.
By Absorbency Level: Based on the Absorbency Level, Global Reusable Period Panties Market is segmented as; Heavy/Super Absorbency, Light Absorbency, Medium Absorbency, Super Light Absorbency.
By Price Range: Based on the Price Range, Global Reusable Period Panties Market is segmented as; Mass/Economic, Mid-Range, Premium.
By Distribution Channel: Based on the Distribution Channel, Global Reusable Period Panties Market is segmented as; Convenience Stores, Departmental Stores, Drug Stores, Modern Trade, Mono Brand Stores, Online Retailers, Specialty Stores, Other Sales Channel.
By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.