Global Advertising Agencies Market Overview:
According to SPER Market Research, the global advertising agencies market is estimated to reach USD 764.24 billion by 2030 with a CAGR of 9.2%. Demand for advertising agencies is expected to rise due to an increase in advertising spending across industries. Ad spending on video and mobile devices is increasing significantly. Recently, total TV ad spending was surpassed by digital advertising. The retail industry spends the most money on advertising. As a result, an increase in advertising spending is expected to fuel demand for the advertising agency market.
The advertising agencies market is made up of entities (organisations, sole proprietorships, and partnerships) that plan, develop, create, and manage advertisement and promotional activities in newspapers, radio, television, websites, and social media sites.
TV, digital, radio, print, Out-of-home (OOH), and other types of advertising agencies are the most common. A digital agency's primary focus is on marketing a company's products and services on the internet through website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and other services. Online and offline advertising are used by the banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecom; healthcare; and media & entertainment.
The introduction of artificial intelligence (AI) in advertising is gaining traction in the market of advertising agencies. Major industry players are constantly focused on introducing innovations and technologies to better serve the needs of consumers.
Impact of COVID-19 on the Advertising Agencies Market
The expansion of the advertising agencies market is primarily due to companies reorganising their operations and recovering from the COVID-19 impact, which had previously resulted in restrictive containment measures such as social distancing, remote working, and the closure of commercial activities, resulting in operational challenges.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2019-2030 |
| Base year considered | 2021 |
| Forecast period | 2022-2030 |
| Segments covered | By Mode, By Survey Type, By End-User, By Region
|
| Geographies covered | North America, Europe, Asia Pacific, Latin America, Middle East, Africa |
| Companies Covered | Accenture Interactive, BlueFocus Communication Group, Deloitte Digital, Dentsu Inc., IBM iX, Interpublic Group of Cos., Omnicom Group, Publicis Groupe, PwC Digital Services, WPP
|
Global Advertising Agencies Market Segmentation:
By Mode: Based on the Mode, Global Advertising Agencies Market is segmented as; Online Advertising, Offline Advertising.
By Survey Type: Based on the survey type, Global Advertising Agencies Market is segmented as; TV, Digital, Radio, Print, Out-Of-Home (OOH).
By End-user: Based on the end-user, Global Advertising Agencies Market is segmented as; Banking, Financial Services, And Insurance Sector (BFSI), Consumer Goods And Retail, Government And Public Sector, IT & Telecom, Healthcare, Media & Entertainment.
By Region: North America accounted for the largest share of the Global Advertising Agencies Market. North America is the region that invests the most in advertising, but Asia Pacific has been close behind for some time, and Western Europe rounds out the top three. The Middle East and Africa, as well as Central and Eastern Europe, spend the least, but grow the most.
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1 Research data source
2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPER’s internal database
2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2. COVID-19 Impacts of the Global Advertising Agencies Market
5. Market variables and outlook
5.1. SWOT analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2. PESTEL analysis
5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape
5.2.4 Technological landscape
5.2.5 Environmental landscape
5.2.6 Legal landscape
5.3. PORTER’S five forces analysis
5.3.1 Bargaining power of suppliers
5.3.2 Bargaining power of Buyers
5.3.3 Threat of Substitute
5.3.4 Threat of new entrant
5.3.5 Competitive rivalry
5.4. Heat map analysis
6. Global Advertising Agencies Market, By Mode, 2019-2030 (USD Million)
6.1. Online advertising
6.2. Offline advertising
7. Global Advertising Agencies Market, By Survey Type, 2019-2030 (USD Million)
7.1. Digital
7.2. Out-of-home (OOH)
7.3. Print
7.4. Radio
7.5. TV
7.6. Others
8. Global Advertising Agencies Market, By End-user Industry, 2019-2030 (USD Million)
8.1. Banking, Financial Services, and Insurance Sector (BFSI)
8.2. Consumer Goods and Retail
8.3. Government and Public Sector
8.4. Healthcare
8.5. IT & Telecom
8.6. Media & Entertainment
9. Global Advertising Agencies Market, By Region, 2019-2030 (USD Million)
9.1. North America
9.1.1. United States
9.1.2. Canada
9.1.3. Mexico
9.2. Europe
9.2.1. Germany
9.2.2. United Kingdom
9.2.3. France
9.2.4. Italy
9.2.5. Spain
9.2.6. Rest of Europe
9.3. Asia-Pacific
9.3.1. China
9.3.2. Japan
9.3.3. India
9.3.4. Australia
9.3.5. South Korea
9.3.6. Rest of Asia-Pacific
9.4. South America
9.4.1. Brazil
9.4.2. Argentina
9.4.3. Rest of South America
9.5. Middle East & Africa
9.5.1. Kingdom of Saudi Arabia
9.5.2. United Arab Emirates
9.5.3. Rest of Middle East & Africa
10. Company Profiles
10.1. Accenture Interactive
10.1.1. Company details
10.1.2. Financial outlook
10.1.3. Product summary
10.1.4. Recent developments
10.2. BlueFocus Communication Group
10.2.1. Company details
10.2.2. Financial outlook
10.2.3. Product summary
10.2.4. Recent developments
10.3. Deloitte Digital
10.3.1. Company details
10.3.2. Financial outlook
10.3.3. Product summary
10.3.4. Recent developments
10.4. Dentsu Inc.
10.4.1. Company details
10.4.2. Financial outlook
10.4.3. Product summary
10.4.4. Recent developments
10.5. IBM iX
10.5.1. Company details
10.5.2. Financial outlook
10.5.3. Product summary
10.5.4. Recent developments
10.6. Interpublic Group of Cos.
10.6.1. Company details
10.6.2. Financial outlook
10.6.3. Product summary
10.6.4. Recent developments
10.7. Omnicom Group
10.7.1. Company details
10.7.2. Financial outlook
10.7.3. Product summary
10.7.4. Recent developments
10.8. Publicis Groupe
10.8.1. Company details
10.8.2. Financial outlook
10.8.3. Product summary
10.8.4. Recent developments
10.9. PwC Digital Services
10.9.1. Company details
10.9.2. Financial outlook
10.9.3. Product summary
10.9.4. Recent developments
10.10. WPP
10.10.1. Company details
10.10.2. Financial outlook
10.10.3. Product summary
10.10.4. Recent developments