Educational Toys Market Introduction and Overview
According to SPER Market Research, the Global Educational Toys Market is estimated to reach USD 140.62 billion by 2033 with a CAGR of 10.41%.
The report includes an in-depth analysis of the Global Educational Toys Market, including market size and trends, product mix, applications, and supplier analysis. The term "educational toys" describes a wide variety of goods intended to support children's learning and skill development. In contrast to conventional toys, educational toys are designed with a specific purpose in mind, such as boosting cognitive ability, encouraging creativity, developing fine motor skills, and encouraging social engagement. These toys often have an interactive, captivating, and age-appropriate design that accommodates various learning styles and developmental stages.
- June 2021: Melissa & Doug recently revealed the debut of Timeless Toys, a new marketing initiative designed to reach more parents and introduce them to the company's products via digital channels like Amazon, YouTube, and Hulu.
- July 2022: As part of its Matchbox brand, Mattel and Elon Musk's SpaceX teamed up to launch a new range of toys with space themes. Furthermore, the toy manufacturer plans to release gear inspired by SpaceX on Mattel Creations, its web portal for collectors looking for exclusive products.
Market Opportunities and Challenges
The environment is less negatively impacted by eco-friendly toys. The factors driving up demand for eco-friendly educational toys and providing opportunities for expansion for the major players in the market are durability, simplicity of cleaning, and safety. The market for educational toys is also being driven by parents' and educators' increasing recognition of the value of early childhood education. These playthings are essential for promoting cognitive growth. The industry is growing because technological integration in educational toys has increased learning's interactivity and engagement. Kids are becoming more and more interested in smart educational toys because of its technology-driven and interactive features. These educational toys make learning enjoyable by fusing play and informative information to create engaging learning experiences.
The rising demand from parents and kids for cutting-edge digital toys has led to fluctuating costs for raw materials used in the production of educational toys. The market expansion for educational toys is being hindered by the volatile cost of raw materials. The global market's growth has been hindered by the growing prevalence and circulation of unbranded and counterfeit educational toys. While many counterfeit goods are clearly recognised, there are many other potentially harmful products with intricate imitations that may go unnoticed by consumers or retailers, exposing kids to harmful substances or materials (such plastics that cause cancer). Although the spread of fake educational and learning toys across national borders is an increasing concern, the bulk of these products are known to be produced in Asian markets such as China and India.
Market Competitive Landscape
The existence of both large and small-scale manufacturers has made the market for educational toys increasingly competitive. To remain competitive in the marketplaces, leading companies have been implementing tactics including collaborations, product launches, mergers and acquisitions, innovation, and marketing. The major players in the Global Educational Toys market include: Fat Brain Toys, LLC, Hasbro, Mattel, Melissa & Doug, MindWare, Inc., Ravensburger, Sphero, Inc., Spin Master, The Lego World, VTech Holdings Limited, Others.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Product Type, By Age, By Distribution Channel
|
| Regions covered | North America, Asia-Pacific, Latin America, Middle East & Africa and Europe
|
| Companies Covered | Fat Brain Toys, LLC, Hasbro, Mattel, Melissa & Doug, MindWare, Inc., Ravensburger, Sphero, Inc., Spin Master, The Lego World, VTech Holdings Limited, Others |
COVID-19 Impact on Global Educational Toys Market
The distribution of educational toys through physical and online channels has been influenced by COVID-19, while product sales through the online channel have significantly increased. This is a result of parents spending a lot of money on cutting-edge educational resources for their children when schools are temporarily closed. The COVID-19 epidemic increased demand for products because lockdown limitations caused youngsters worldwide to spend more time at home. Nonetheless, the COVID-19 epidemic significantly disrupted international supply chains. Since China is a major global provider of educational and learning toys, trade operations have been impeded by a number of lockdown measures and an increase in import duties on Chinese toys in nations like India.
Key Target Audience:
- Childcare Centers and Preschools
- Children
- Gift Buyers
- Parents and Caregivers
- Schools
- Teachers and Educators
- Therapists and Special Education Professionals
- Others
Our in-depth analysis of the Educational Toys Market includes the following segments:
| By Product Type: | Art & Craft KitBuilding & Construction SetsGames & PuzzlesMusical Toys/InstrumentsRole Play ToysSTEM Toys |
| By Age: | Kindergarten (5 years & Above)Preschoolers (3-5 years)Toddlers (1-3 years) |
| By Distribution Channel: | OfflineOnline |
| By Region: | Asia-PacificEuropeMiddle East & AfricaNorth AmericaLatin America |
Key Topics Covered in the Report:
- Global Educational Toys Market Size (FY’2023-FY’2033)
- Overview of Global Educational Toys Market
- Segmentation of Global Educational Toys Market By Product Type (Art & Craft Kit, Building & Construction Sets, Games & Puzzles, Musical Toys/Instruments, Role Play Toys, STEM Toys, Others)
- Segmentation of Global Educational Toys Market By Age (Kindergarten, Preschoolers, Toddlers)
- Segmentation of Global Educational Toys Market By Distribution Channel (Offline, Online)
- Statistical Snap of Global Educational Toys Market
- Expansion Analysis of Global Educational Toys Market
- Problems and Obstacles in Global Educational Toys Market
- Competitive Landscape in the Global Educational Toys Market
- Impact of COVID-19 and Demonetization on Global Educational Toys Market
- Details on Current Investment in Global Educational Toys Market
- Competitive Analysis of Global Educational Toys Market
- Prominent Players in the Global Educational Toys Market
- SWOT Analysis of Global Educational Toys Market
- Global Educational Toys Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Educational Toys Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Educational Toys Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Educational Toys Market
7. Global Educational Toys Market, By Product Type (USD Million)
7.1. Global Educational Toys Market Value Share and Forecast, By Product Type, 2023-2033
7.2. Art & Craft Kit
7.3. Building & Construction Sets
7.4. Games & Puzzles
7.5. Musical Toys/Instruments
7.6. Role Play Toys
7.7. STEM Toys
7.8. Others
8. Global Educational Toys Market, By Age (USD Million)
8.1. Global Educational Toys Market Value Share and Forecast, By Age, 2023-2033
8.2. Kindergarten (5 years & Above)
8.3. Preschoolers (3-5 years)
8.4. Toddlers (1-3 years)
9. Global Educational Toys Market, By Distribution Channel (USD Million)
9.1. Global Educational Toys Market Value Share and Forecast, By Distribution Channel, 2023-2033
9.2. Offline
9.2.1. Convenience Stores
9.2.2. Supermarkets & Hypermarkets
9.2.3. Others
9.3. Online
10. Global Educational Toys Market Forecast, 2019-2033 (USD Million)
10.1. Global Educational Toys Market Size and Market Share
11. Global Educational Toys Market, By Product Type, 2019-2033 (USD Million)
11.1. Global Educational Toys Market Size and Market Share By Product Type (2019-2026)
11.2. Global Educational Toys Market Size and Market Share By Product Type (2027-2033)
12. Global Educational Toys Market, By Age, 2019-2033 (USD Million)
12.1. Global Educational Toys Market Size and Market Share By Age (2019-2026)
12.2. Global Educational Toys Market Size and Market Share By Age (2027-2033)
13. Global Educational Toys Market, By Distribution Channel, 2019-2033 (USD Million)
13.1. Global Educational Toys Market Size and Market Share By Distribution Channel (2019-2026)
13.2. Global Educational Toys Market Size and Market Share By Distribution Channel (2027-2033)
14. Global Educational Toys Market, By Region, 2019-2033 (USD Million)
14.1. Global Educational Toys Market Size and Market Share By Region (2019-2026)
14.2. Global Educational Toys Market Size and Market Share By Region (2027-2033)
14.3. Asia-Pacific
14.3.1. Australia
14.3.2. China
14.3.3. India
14.3.4. Japan
14.3.5. South Korea
14.3.6. Rest of Asia-Pacific
14.4. Europe
14.4.1. France
14.4.2. Germany
14.4.3. Italy
14.4.4. Spain
14.4.5. United Kingdom
14.4.6. Rest of Europe
14.5. Middle East and Africa
14.5.1. Kingdom of Saudi Arabia
14.5.2. United Arab Emirates
14.5.3. Rest of Middle East & Africa
14.6. North America
14.6.1. Canada
14.6.2. Mexico
14.6.3. United States
14.7. Latin America
14.7.1. Argentina
14.7.2. Brazil
14.7.3. Rest of Latin America
15. Company Profile
15.1. Fat Brain Toys, LLC
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Hasbro
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. Mattel
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. Melissa & Doug
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. MindWare, Inc.
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. Ravensburger
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. Sphero, Inc.
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. Spin Master
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. The Lego World
15.9.1. Company details
15.9.2. Financial outlook
15.9.3. Product summary
15.9.4. Recent developments
15.10. VTech Holdings Limited
15.10.1. Company details
15.10.2. Financial outlook
15.10.3. Product summary
15.10.4. Recent developments
15.11. Others
16. List of Abbreviations
17. Reference Links
18. Conclusion
19. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
