Embedded Finance Market Growth, Size, Share and Trends 2034
Embedded Finance Market Growth, Size, Trends Analysis- By Type, By Business, By End Use - Regional Outlook, Competitive Strategies and Segment Forecast to 2034
| Published: Jul-2025 | Report ID: IACT25129 | Pages: 1 - 248 | Formats*: |
| Category : Information & Communications Technology | |||
Embedded Finance Market Introduction and Overview
According to SPER Market Research, the Global Embedded Finance Market is estimated to reach USD 1557.63 billion by 2034 with a CAGR 30.5%.
The report includes an in-depth analysis of the Global Embedded Finance Market, including market size and trends, product mix, Applications, and supplier analysis. The Embedded Finance Market was valued at USD 108.73 billion in 2024 and is projected to increase at a compound annual growth rate (CAGR) of 30.5% between 2025 and 2034. The embedded finance market is experiencing rapid growth, driven by the global rise in smartphone usage and internet access. Account-to-Account (A2A) transactions play a crucial role by enabling secure, seamless fund transfers within non-financial platforms, benefiting both B2C and B2B models. Increased venture capital and fintech investments further support market expansion. As the industry matures and accelerates, ongoing technological advancements—particularly in financial infrastructure and digital innovation—are reshaping the embedded finance landscape and unlocking new opportunities.
By Type:
In 2024, the embedded payment segment led the market in revenue share, driven by its ability to offer businesses faster and more efficient payment solutions compared to traditional invoicing. By streamlining transactions and providing access to alternative funding, embedded payments enhance the customer experience, boosting satisfaction and loyalty, which in turn supports revenue growth and brand strength.
By Business Model:
In 2024, the B2B segment led the market, driven by offerings like cross-border payments, digital payments, and inventory financing from non-financial firms. The launch of new B2B embedded finance platforms, such as SAP Fioneer’s solution for financial institutions, is accelerating adoption. Meanwhile, the B2C segment is expanding due to rising demand for seamless customer experiences and innovative financial services. E-commerce giants like Shopify and Amazon are fueling growth by integrating offerings such as wallet payments and buy now, pay later services.
By End-use:
In 2024, the retail segment held the largest market share, driven by global retailer investments in embedded finance platforms. Retailers are leveraging embedded services like mobile wallets, cashback rewards, and card payment options to enhance customer experience and drive loyalty. According to a 2023 report, a significant majority of U.S. mobile wallet users have made purchases through retailers’ embedded apps, highlighting the growing consumer adoption and its impact on the sector.
Regional Insights:
North America led the embedded finance market in 2024, driven by the presence of major players and increasing startup activity focused on fundraising to boost adoption. In the U.S., rapid integration of financial services into non-financial platforms is enabling businesses to offer tailored financial products, supporting market growth. In Canada, the market is also expanding, with SMEs benefiting significantly from embedded finance solutions. Meanwhile, Asia Pacific is projected to experience the fastest growth, supported by initiatives like the Visa and SAP SE partnership announced in June 2023, which aims to simplify B2B payments across diverse sectors in the region.
Market Competitive Landscape:
The global Embedded Finance Market is moderately consolidated, with several prominent players shaping the industry. Key companies include: Stripe, Inc., PAYRIX, Cybrid Technology Inc., Walnut Insurance Inc., Lendflow, Finastra, Zopa Bank Limited, Fortis Payment Systems, LLC, Transcard Payments, Fluenccy Pty Limited.
Recent Developments:
In March 2023, Stripe Inc. entered into a strategic partnership with Weave, a comprehensive customer engagement and communication platform for SMEs, to handle payment processing through Stripe Connect for Weave’s network of over 27,000 specialty healthcare clients across the U.S.
In March 2023, Toronto-based tech startup Bidmii, recognized for transforming the home improvement sector, launched its latest embedded finance product, "Get it Done, Pay Later." This solution integrates Humm Group's consumer financing program with Bidmii's payment protection platform.
Scope of the report:
| Report Metric | Details |
| Market size available for years | 2021-2034 |
| Base year considered | 2024 |
| Forecast period | 2025-2034 |
| Segments covered | By Type, By Business, By End Use |
| Regions covered | North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa |
| Companies Covered | Stripe, Inc., PAYRIX, Cybrid Technology Inc., Walnut Insurance Inc., Lendflow, Finastra, Zopa Bank Limited, Fortis Payment Systems, LLC, Transcard Payments, Fluenccy Pty Limited. |
Global Embedded Finance Market Size (FY 2021-FY 2034)
Overview of Global Embedded Finance Market
Segmentation of Global Embedded Finance Market By Type (Embedded Payment, Embedded Insurance, Embedded Investment, Embedded Lending, Embedded Banking)
Segmentation of Global Embedded Finance Market By Business (B2B, B2C, B2B2B, B2B2C)
Segmentation of Global Embedded Finance Market By End-use (Organic Retail, Healthcare, Logistics, Manufacturing, Travel & Entertainment, Others)
Statistical Snap of Global Embedded Finance Market
Expansion Analysis of Global Embedded Finance Market
Problems and Obstacles in Global Embedded Finance Market
Competitive Landscape in the Global Embedded Finance Market
Details on Current Investment in Global Embedded Finance Market
Competitive Analysis of Global Embedded Finance Market
Prominent Players in the Global Embedded Finance Market
SWOT Analysis of Global Embedded Finance Market
Global Embedded Finance Market Future Outlook and Projections (FY 2025-FY 2034)
Recommendations from Analyst
1. Introduction
- 1.1. Scope of the report
- 1.2. Market segment analysis
2. Research Methodology
- 2.1. Research data source
- 2.1.1. Secondary Data
- 2.1.2. Primary Data
- 2.1.3. SPERs internal database
- 2.1.4. Premium insight from KOLs
- 2.2. Market size estimation
- 2.2.1. Top-down and Bottom-up approach
- 2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
- 4.1. Driver, Restraint, Opportunity and Challenges analysis
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunities
- 4.1.4. Challenges
5. Market variable and outlook
- 5.1. SWOT Analysis
- 5.1.1. Strengths
- 5.1.2. Weaknesses
- 5.1.3. Opportunities
- 5.1.4. Threats
- 5.2. PESTEL Analysis
- 5.2.1. Political Landscape
- 5.2.2. Economic Landscape
- 5.2.3. Social Landscape
- 5.2.4. Technological Landscape
- 5.2.5. Environmental Landscape
- 5.2.6. Legal Landscape
- 5.3. PORTERs Five Forces
- 5.3.1. Bargaining power of suppliers
- 5.3.2. Bargaining power of buyers
- 5.3.3. Threat of Substitute
- 5.3.4. Threat of new entrant
- 5.3.5. Competitive rivalry
- 5.4. Heat Map Analysis
6. Competitive Landscape
- 6.1. Global Embedded Finance Market Manufacturing Base Distribution, Sales Area, Product Type
- 6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Embedded Finance Market
7. Global Embedded Finance Market, By Type, (USD Million) 2021-2034
- 7.1. Embedded Payment
- 7.2. Embedded Insurance
- 7.3. Embedded Investment
- 7.4. Embedded Lending
- 7.5. Embedded Banking
8. Global Embedded Finance Market, By Business, (USD Million) 2021-2034
- 8.1. B2B
- 8.2. B2C
- 8.3. B2B2B
- 8.4. B2B2C
9. Global Embedded Finance Market, By End-use, (USD Million) 2021-2034
- 9.1. Organic Retail
- 9.2. Healthcare
- 9.3. Logistics
- 9.4. Manufacturing
- 9.5. Travel & Entertainment
- 9.6. Others
10. Global Embedded Finance Market, (USD Million) 2021-2034
- 10.1. Global Embedded Finance Market Size and Market Share
11. Global Embedded Finance Market, By Region, 2021-2034 (USD Million)
- 11.1. Asia-Pacific
- 11.1.1. Australia
- 11.1.2. China
- 11.1.3. India
- 11.1.4. Japan
- 11.1.5. South Korea
- 11.1.6. Rest of Asia-Pacific
- 11.2. Europe
- 11.2.1. France
- 11.2.2. Germany
- 11.2.3. Italy
- 11.2.4. Spain
- 11.2.5. United Kingdom
- 11.2.6. Rest of Europe
- 11.3. Middle East and Africa
- 11.3.1. Kingdom of Saudi Arabia
- 11.3.2. United Arab Emirates
- 11.3.3. Qatar
- 11.3.4. South Africa
- 11.3.5. Egypt
- 11.3.6. Morocco
- 11.3.7. Nigeria
- 11.3.8. Rest of Middle-East and Africa
- 11.4. North America
- 11.4.1. Canada
- 11.4.2. Mexico
- 11.4.3. United States
- 11.5. Latin America
- 11.5.1. Argentina
- 11.5.2. Brazil
- 11.5.3. Rest of Latin America
12. Company Profile
- 12.1. Stripe, Inc.
- 12.1.1. Company details
- 12.1.2. Financial outlook
- 12.1.3. Product summary
- 12.1.4. Recent developments
- 12.2. PAYRIX
- 12.2.1. Company details
- 12.2.2. Financial outlook
- 12.2.3. Product summary
- 12.2.4. Recent developments
- 12.3. Cybrid Technology Inc.
- 12.3.1. Company details
- 12.3.2. Financial outlook
- 12.3.3. Product summary
- 12.3.4. Recent developments
- 12.4. Walnut Insurance Inc.
- 12.4.1. Company details
- 12.4.2. Financial outlook
- 12.4.3. Product summary
- 12.4.4. Recent developments
- 12.5. Lendflow
- 12.5.1. Company details
- 12.5.2. Financial outlook
- 12.5.3. Product summary
- 12.5.4. Recent developments
- 12.6. Finastra
- 12.6.1. Company details
- 12.6.2. Financial outlook
- 12.6.3. Product summary
- 12.6.4. Recent developments
- 12.7. Zopa Bank Limited
- 12.7.1. Company details
- 12.7.2. Financial outlook
- 12.7.3. Product summary
- 12.7.4. Recent developments
- 12.8. Fortis Payment Systems, LLC
- 12.8.1. Company details
- 12.8.2. Financial outlook
- 12.8.3. Product summary
- 12.8.4. Recent developments
- 12.9. Transcard Payments
- 12.9.1. Company details
- 12.9.2. Financial outlook
- 12.9.3. Product summary
- 12.9.4. Recent developments
- 12.10. Fluenccy Pty Limited
- 12.10.1. Company details
- 12.10.2. Financial outlook
- 12.10.3. Product summary
- 12.10.4. Recent developments
- 12.11. Others
13. Conclusion
14. List of Abbreviations
15. Reference Links
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
Frequently Asked Questions About This Report
Embedded Finance Market size is USD 1557.63 billion from 2025 to 2034.
Embedded Finance Market is covered By Type, By Business, By End Use
The North America, Latin America, Asia-Pacific, Europe, and Middle East & Africa is the highest Market share in the Embedded Finance Market.
Stripe, Inc., PAYRIX, Cybrid Technology Inc., Walnut Insurance Inc., Lendflow, Finastra, Zopa Bank Limited, Fortis Payment Systems, LLC, Transcard Payments, Fluenccy Pty Limited.
The report includes an in-depth analysis of the Global Embedded Finance Market, including market size and trends, product mix, Applications, and supplier analysis.
Embedded Finance Market is projected to reach USD 1557.63 billion by 2034, growing at a CAGR of of 30.5% during the forecast period.
Embedded Finance Market grew in Market size from 2025. The Market is expected to reach USD 1557.63 billion by 2034, at a CAGR of 30.5% during the forecast period.
Embedded Finance Market CAGR of 30.5% during the forecast period.
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