Global Energy Drinks Market Overview:
According to SPER Market Research, the Global Energy Drinks Market is estimated to reach USD 112.94 billion by 2030 with a CAGR of 6.2%.
A high concentration of stimulants, including caffeine, taurine, ginseng, guarana, and others, are found in energy drinks. It improves both mental and physical performance. Energy drinks can have carbonation or not. They are distinct from sports drinks, which are used during or after physical activity to replenish electrolytes and water. Additionally, they differ from tea and coffee, which are brewed, have fewer ingredients, and sometimes have decaffeinated versions. Energy drink producers assert that their goods increase vigor. The popularity of energy drinks, which offer immediate energy coupled with mental and physical stimulation, is one of the main factors driving the market growth for energy drinks. Taurine, another important component, is also necessary for the growth of skeletal muscle and the cardiovascular system.
The prediction for the global energy drink market is primarily driven by these variables. In addition, rising consumer lifestyle changes increased health consciousness, and increased awareness of health and wellness goods are anticipated to drive market expansion in the next years. Additionally, the popularity of products among teens is fueling the expansion of the global industry. However, caffeine excess may result in hypertension, nausea, agitation, and other health problems that restrict the expansion of the energy drink market. On the other hand, it is projected that throughout the projection period, a shift in consumer preference toward beverage consumption and a healthy lifestyle would open up the lucrative potential for market advancement.
Due to the fact that nonalcoholic beverages increase energy by enhancing physical and mental performance, the nonalcoholic sector held the largest market share. Nonalcoholic energy beverages with caffeine help the consumer become more alert, remember things better and feel better. Throughout the projected period, this market segment is anticipated to expand significantly. This is due to the nonalcoholic energy drink segment's transformation over the previous few years from a niche product category to one of the fastest-growing product categories in the overall energy drink industry. During the projection period, it is projected that a rise in teen popularity and a rise in health consciousness would favour the expansion of the non-alcoholic energy drink category.
The global market has grown as a consequence of the easy accessibility of energy drinks on a variety of platforms, from modern trade to online sales channels. Additionally, a rise in retail sales penetration has accelerated market expansion. Additionally, consumers now have the ease of purchasing items without any physical restrictions thanks to the availability of energy drinks on e-commerce platforms. E-commerce delivers information on items, pricing, advantages, and a thorough value assessment before purchasing in addition to ease and comfort.
Impact of COVID-19 on the Global Energy Drinks Market
Following the COVID-19 pandemic epidemic, the market for energy drinks saw phenomenal expansion. This occurs as a result of pandemics' detrimental effects on people's physical and mental health. During the quarantine period, the gyms and fitness centres were closed, and people were not allowed to work from home. Lethargy and extreme burnout were the results of all these causes. As a result, people became more concerned with their health and realised they needed to eat healthier, which increased the demand for energy drinks throughout the epidemic.
Scope of the report
| Report Metric | Details |
| Market size available for years | 2019-2030 |
| Base year considered | 2021 |
| Forecast period | 2022-2030 |
| Segments covered | By Type, By End User, By Format, By Flavour, By Distribution Channel
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| Geographies covered | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Companies Covered | Amway, AriZona Beverages USA, Asia Brewery Incorporated, Carlsberg A/S, Dali foods group, Kabisa B.V., Kraft Foods Inc., Living Essentials LLC, LT Group Inc, Monster Beverage Corp., NEALKO ORAVAN, spol s.r.o, Nestlé S.A., Otsuka Pharmaceutical Co., PepsiCo Inc., Shenzhen Eastroc Beverage Co Ltd, Suntory Holdings Ltd., Taisho Pharmaceutical Co. Ltd., The Coco-Cola Company, The Gatorade Company, Inc., Xyience Energy.
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Global Energy Drinks Market Segmentation:
By Type: Based on the Type, Global Energy Drinks Market is segmented as; Alcoholic, Nonalcoholic, Caffeinated Beverage, De-caffeinated Beverage, Natural Energy Drink, Sports Drink, Functional beverages, Non-carbonated packaged drinks.
By End User: Based on the End User, Global Energy Drinks Market is segmented as; Kids, Adults, Teenagers.
Global Energy Drinks Market, By Format: Based on the Format, Global Energy Drinks Market is segmented as; Shots, Powder, Ready-To-Drink.
By Flavour: Based on the Flavour, Global Energy Drinks Market is segmented as; Unflavored, Flavored (Citrus, Berries, Mocha, Pomegranate, Apple, Mint, Blends, Cola, Watermelon, Chocolate, Others).
By Distribution Channel: Based on the Distribution Channel, Global Energy Drinks Market is segmented as; B2B, B2C (Store-Based Retailing, Hypermarkets /Supermarkets, Convenience Stores, Mom And Pop Stores, Discount Stores, Specialty Stores, Independent Small Groceries, Online Retail).
By Region: The energy drink market is dominated by North America. The Asia-Pacific area is anticipated to see the largest growth rate over the projection period, nevertheless, as a result of the wide variety of consumer instances brought on by the region's dense population. Different tastes are preferred in the Asian nations. As a result, the businesses introduce several energy drink varieties to cater to regional consumers' preferences, which has a big impact on the market's expansion.
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1 Research data source
2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPER’s internal database
2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2. COVID-19 Impacts of the Global Energy Drinks Market
5. Market variables and outlook
5.1. SWOT analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2. PESTEL analysis
5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape
5.2.4 Technological landscape
5.2.5 Environmental landscape
5.2.6 Legal landscape
5.3. PORTER’S five forces analysis
5.3.1 Bargaining power of suppliers
5.3.2 Bargaining power of Buyers
5.3.3 Threat of Substitute
5.3.4 Threat of new entrant
5.3.5 Competitive rivalry
5.4. Heat map analysis
6. Global Energy Drinks Market, By Type, 2019-2030 (USD Million)
6.1 Alcoholic
6.2 Nonalcoholic
6.3 Caffeinated Beverage
6.4 De-caffeinated Beverage
6.5 Natural Energy Drink
6.6 Sports Drink
6.7 Functional beverages
6.8 Non-carbonated packaged drinks
7. Global Energy Drinks Market, By End User, 2019-2030 (USD Million)
7.1 Kids
7.2 Adults
7.3 Teenagers
8. Global Energy Drinks Market, By Format, 2019-2030 (USD Million)
8.1 Shots
8.2 powder
8.3 Ready-To-Drink (RTD)
9. Global Energy Drinks Market, By Flavour, 2019-2030 (USD Million)
9.1 Unflavored
9.2 Flavored
9.2.1 Citrus
9.2.2 Berries
9.2.3 Mocha
9.2.4 Pomegranate
9.2.5 Apple
9.2.6 Mint
9.2.7 Blends (Mix)
9.2.8 Cola
9.2.9 Watermelon
9.2.10 Chocolate
9.2.11 Others
10. Global Energy Drinks Market, By Distribution Channel, 2019-2030 (USD Million)
10.1 B2B
10.2 B2C
10.2.1 Store-Based Retailing
10.2.2 Hypermarkets /Supermarkets
10.2.3 Convenience Stores
10.2.4 Mom And Pop Stores
10.2.5 Discount Stores
10.2.6 Specialty Stores
10.2.7 Independent Small Groceries
10.2.8 Online Retail
11. Global Energy Drinks Market, By Region, 2019-2030 (USD Million)
11.1 North America
11.1.1. United States
11.1.2. Canada
11.1.3. Mexico
11.2 Europe
11.2.1. Germany
11.2.2. United Kingdom
11.2.3. France
11.2.4. Italy
11.2.5. Spain
11.2.6. Rest of Europe
11.3 Asia-Pacific
11.3.1. China
11.3.2. Japan
11.3.3. India
11.3.4. Australia
11.3.5. South Korea
11.3.6. Rest of Asia-Pacific
11.4 South America
11.4.1. Brazil
11.4.2. Argentina
11.4.3. Rest of South America
11.5 Middle East & Africa
11.5.1. Kingdom of Saudi Arabia
11.5.2. United Arab Emirates
11.5.3. Rest of Middle East & Africa
12. Company Profiles
12.1 Amway
12.1.1. Company details
12.1.2. Financial outlook
12.1.3. Product summary
12.1.4. Recent developments
12.2 AriZona Beverages USA
12.2.1. Company details
12.2.2. Financial outlook
12.2.3. Product summary
12.2.4. Recent developments
12.3 Asia Brewery Incorporated
12.3.1. Company details
12.3.2. Financial outlook
12.3.3. Product summary
12.3.4. Recent developments
12.4 Carlsberg A/S
12.4.1. Company details
12.4.2. Financial outlook
12.4.3. Product summary
12.4.4. Recent developments
12.5 Dali foods group
12.5.1. Company details
12.5.2. Financial outlook
12.5.3. Product summary
12.5.4. Recent developments
12.6 Kabisa B.V.
12.6.1. Company details
12.6.2. Financial outlook
12.6.3. Product summary
12.6.4. Recent developments
12.7 Kraft Foods Inc.
12.7.1. Company details
12.7.2. Financial outlook
12.7.3. Product summary
12.7.4. Recent developments
12.8 Living Essentials LLC
12.8.1. Company details
12.8.2. Financial outlook
12.8.3. Product summary
12.8.4. Recent developments
12.9 LT Group Inc
12.9.1. Company details
12.9.2. Financial outlook
12.9.3. Product summary
12.9.4. Recent developments
12.10 Monster Beverage Corp.
12.10.1. Company details
12.10.2. Financial outlook
12.10.3. Product summary
12.10.4. Recent developments
12.11 NEALKO ORAVAN, spol s.r.o
12.11.1. Company details
12.11.2. Financial outlook
12.11.3. Product summary
12.11.4. Recent developments
12.12 Nestlé S.A.
12.12.1. Company details
12.12.2. Financial outlook
12.12.3. Product summary
12.12.4. Recent developments
12.13 Otsuka Pharmaceutical Co.
12.13.1. Company details
12.13.2. Financial outlook
12.13.3. Product summary
12.13.4. Recent developments
12.14 PepsiCo Inc.
12.14.1. Company details
12.14.2. Financial outlook
12.14.3. Product summary
12.14.4. Recent developments
12.15 Shenzhen Eastroc Beverage Co Ltd
12.15.1. Company details
12.15.2. Financial outlook
12.15.3. Product summary
12.15.4. Recent developments
12.16 Suntory Holdings Ltd.
12.16.1. Company details
12.16.2. Financial outlook
12.16.3. Product summary
12.16.4. Recent developments
12.17 Taisho Pharmaceutical Co. Ltd.
12.17.1. Company details
12.17.2. Financial outlook
12.17.3. Product summary
12.17.4. Recent developments
12.18 The Coco-Cola Company
12.18.1. Company details
12.18.2. Financial outlook
12.18.3. Product summary
12.18.4. Recent developments
12.19 The Gatorade Company, Inc.
12.19.1. Company details
12.19.2. Financial outlook
12.19.3. Product summary
12.19.4. Recent developments
12.20 Xyience Energy
12.20.1. Company details
12.20.2. Financial outlook
12.20.3. Product summary
12.20.4. Recent developments