India Online Furniture and Home Decor Market Overview
According to SPER Market Research, the India Online Furniture and Home Decor Market is estimated to reach USD XX billion by 2032 with a CAGR of 37.05%.
Online Furniture & Home Décor refers to the purchase of furniture and home décor items over the internet. It's a convenient way to shop from the comfort of your own home, and it gives you access to a wide range of products that you might not find in local stores. You can shop online for furniture for your living room, bedroom, kitchen, and other rooms, as well as decorative items such as curtains, rugs, and wall hangings. Many online furniture and home décor stores also provide customization options, allowing you to tailor your furniture or home décor to your preferences. In general, online furniture and home décor is a convenient and efficient way to beautify your home without leaving your house.
Exploring the Growth Drivers of the India Online Furniture and Home Decor Industry
The India Online Furniture and Home Decor Market has experienced significant growth in recent years and is expected to record a positive CAGR of 37.05% during the forecast period, driven by several factors. Firstly, the rise of e-commerce in India has made it easier for consumers to shop for furniture and home decor products online. With the increasing penetration of the internet and smartphones, consumers can easily access online stores from anywhere, at any time.
Secondly, the growing urban population in India has also contributed to the growth of the online furniture and home decor market. As more people move to cities and live in smaller apartments and homes, there is a greater need for space-saving and multifunctional furniture. Online stores offer a wide range of furniture options that are tailored to the needs of urban consumers.
Thirdly, the rise of interior design and home decor trends in India has also led to a greater demand for stylish and unique furniture and decor products. Online stores offer a diverse range of products, from traditional to modern, that cater to the evolving tastes of Indian consumers.
What challenges does the India Online Furniture and Home Decor Market face?
While the India Online Furniture & Home Decor market has experienced significant growth in recent years, it also faces some challenges. To begin with, the lack of physical touch and feel causes significant difficulties when purchasing furniture and home decor products online. Consumers may be hesitant to buy products they haven't seen in person, which can hurt online retailers' sales. Furthermore, logistics and delivery are challenges in the online furniture and home decor market. Furniture products are difficult to deliver due to their size and weight, which can result in high shipping costs. Furthermore, due to transportation and handling constraints, delivery times may be longer, negatively impacting the customer experience.
In what ways has the COVID-19 pandemic affected India Online Furniture and Home Decor Market?
The COVID-19 pandemic has led to increased online shopping for furniture and home decor products in India as people spend more time at home. However, disruptions in supply chains and logistics have led to delays in delivery times and increased shipping costs, affecting the customer experience. Changes in consumer behaviour and preferences towards designed furniture, home office solutions, and sustainable products have also been observed. The industry has to adapt to meet the evolving needs of consumers, presenting opportunities for growth and innovation.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2032 |
| Base year considered | 2021 |
| Forecast period | 2022-2032 |
| Segments covered | By Product Category, By Furniture Items, By Furnishing Items, By Furnishings and Home Décor, By Usage
|
| Regions covered | North India, South India, East India, West India
|
| Companies Covered | Pepperfry, Home Town, Home Centre, At Home by Nilkamal, Godrej Interio, Urban Ladder (Reliance Retail), IKEA, Space Wood, Durian
|
Key Target Audience
- E-Commerce Marketplace Platform
- Online Home Décor Companies
- PE and VC Firms
- Retail Companies
India Online Furniture and Home Decor Market Segmentation:
1. By Product Category:
- Furniture
- Furnishing & Home Decor
2. By Furniture Items:
- Beds
- Sofa Sets
- Dining Furniture
- Chairs & Tables
3. By Furnishings & Home Decor:
- Textiles
- Table Décor & Wall Décor
- Mattresses
- Lighting
- Others
4. By Usage:
5. By Region:
- North India
- South India
- East India
- West India
Key Topics Covered in the Report:
- India Online Furniture and Home Decor Market Size (FY’2019-FY’2032)
- Overview of India Online Furniture and Home Decor Market
- Segmentation of India Online Furniture and Home Decor Market By Product Category (Furniture, Furnishing & Home Decor)
- Segmentation of India Online Furniture and Home Decor Market By Furniture Items (Beds, Sofa Sets, Dining Furniture, Chairs & Tables, Others)
- Segmentation of India Online Furniture and Home Decor Market By Furnishings & Home Decor (Textiles, Table Decor & Wall Decor, Mattresses, Lighting, Others)
- Segmentation of India Online Furniture and Home Decor Market By Usage (Personal, Commercial)
- Statistical Snap of India Online Furniture and Home Decor Market
- Growth Analysis of India Online Furniture and Home Decor Market
- Problems and Challenges in India Online Furniture and Home Decor Market
- Competitive Landscape in the India Online Furniture and Home Decor Market
- Impact of COVID-19 and Demonetization on India Online Furniture and Home Decor Market
- Details on Recent Investment in India Online Furniture and Home Decor Market
- Competitive Analysis of India Online Furniture and Home Decor Market
- Key Players in the India Online Furniture and Home Decor Market
- SWOT Analysis of India Online Furniture and Home Decor Market
- India Online Furniture and Home Decor Market Future Outlook and Projections (FY’2019-FY’2032)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1 Research data source
2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPER’s internal database
2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2. COVID-19 Impacts of the India Online Furniture and Home Decor Market
5. Market variables and outlook
5.1. SWOT analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2. PESTEL analysis
5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape
5.2.4 Technological landscape
5.2.5 Environmental landscape
5.2.6 Legal landscape
5.3. PORTER’S five forces analysis
5.3.1 Bargaining power of suppliers
5.3.2 Bargaining power of Buyers
5.3.3 Threat of Substitute
5.3.4 Threat of new entrant
5.3.5 Competitive rivalry
5.4. Heat map analysis
6. Competitive Landscape
6.1 India Online Furniture and Home Decor Manufacturing Base Distribution, Sales Area, Product Type
6.2 Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in India Online Furniture and Home Decor Market
7. India Online Furniture and Home Decor Market, By Product Category, 2019-2032 (USD Million)
7.1 Furniture
7.2 Furnishing & Home Decor
8. India Online Furniture and Home Decor Market, By Furniture Items, 2019-2032 (USD Million)
8.1 Beds
8.2 Sofa Sets
8.3 Dining Furniture
8.4 Chairs & Tables
8.5 Others
9. India Online Furniture and Home Decor Market, By Furnishings & Home Decor, 2019-2032 (USD Million)
9.1 Textiles
9.1.1 Linen
9.1.2 Curtains
9.1.3 Cushions & Covers
9.2 Table Décor & Wall Décor
9.3 Mattresses
9.4 Lighting
9.5 Others
9.5.1 Spiritual
9.5.2 Flooring
10. India Online Furniture and Home Decor Market, By Usage, 2019-2032 (USD Million)
10.1 Personal
10.2 Commercial
11. India Online Furniture and Home Decor Market, By Region, 2019-2032 (USD Million)
11.1 India Online Furniture and Home Decor Size and Market Share by Region (2019-2025)
11.2 India Online Furniture and Home Decor Size and Market Share by Region (2026-2032)
11.3 North India
11.4 South India
11.5 East India
11.6 West India
12. Company Profiles
12.1 At Home by Nilkamal
12.1.1 Company details
12.1.2 Financial outlook
12.1.3 Product summary
12.1.4 Recent developments
12.2 Durian
12.2.1 Company details
12.2.2 Financial outlook
12.2.3 Product summary
12.2.4 Recent developments
12.3 Godrej Interio
12.3.1 Company details
12.3.2 Financial outlook
12.3.3 Product summary
12.3.4 Recent developments
12.4 Home Centre
12.4.1 Company details
12.4.2 Financial outlook
12.4.3 Product summary
12.4.4 Recent developments
12.5 Home Town
12.5.1 Company details
12.5.2 Financial outlook
12.5.3 Product summary
12.5.4 Recent developments
12.6 IKEA
12.6.1 Company details
12.6.2 Financial outlook
12.6.3 Product summary
12.6.4 Recent developments
12.7 Pepperfry
12.7.1 Company details
12.7.2 Financial outlook
12.7.3 Product summary
12.7.4 Recent developments
12.8 Space Wood
12.8.1 Company details
12.8.2 Financial outlook
12.8.3 Product summary
12.8.4 Recent developments
12.9 Urban Ladder (Reliance Retail)
12.9.1 Company details
12.9.2 Financial outlook
12.9.3 Product summary
12.9.4 Recent developments
13. List of Abbreviations
14. Reference Links
15. Conclusion
16. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
